World Archipelago. Our new property solution suite. Delivering innovation to help you attract, retain and grow your customer base. www.worldarchipelago.com/property
Contents About us - Who we are - Our experience Our new property website solution - Our objectives - Why we’ve developed the solution Additional features - A range of ideas and work in development Ensuring successful delivery - Our process Why we’re the right partner
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1 About us
Background Who we are 12 years in business
World Archipelago is a design and digital technology agency specialising in Property, Media and Publishing
Employs 30+ Offices in London and NYC Over 35 awards Privately owned
Background Who we are We create solutions that save companies money, help them generate revenues and effectively market their brands
Property
Media & Entertainment
Digital Products
Background Who we are - Property
Background Who we are - Media & Entertainment
Background What we offer our clients Customer Insight
Strategy Development
• stakeholder consultation
• strategic planning
• competitive analysis
• proposition development
• customer research
• marketing planning
• statistical analysis
• digital development plans
• SEO/SEM reporting
• contact strategy • campaign management
Background What we offer our clients Creative Thinking & Technical Execution • brand development • creative solutions • information architecture • advanced search design • content management • mobile • e-marketing • e-crm • seo & sem • hosting & 24/7 support
Measurement & Refinement • analytics • email tracking • benchmarking • site evaluation
Recent Work Carter Jonas - Corporate Website Develop the digital brand Drive monetisation from digital channels Help ‘connect’ the various divisions Improve cross sales opportunities Improve engagement Provide advanced property searches Results - YOY Site visits up 41.3% Page views up 31.6% Bounce rate down 11.3% Average time on site 4.45m New visits up 3.8% Excellent customer and client feedback
Recent Work Carter Jonas - Corporate Website
7,000 entries
Geoff Issit, Head of Building Surveying & Project Management
World Archipelago have helped steer our digital strategy over the last 12 months 20,000 unique daily users culminating in our brand new site. Geoff was one of 6 featured staff members chosen to reflect the diversity of the Carter Jonas business. Each member was selected to compliment the property search option presented.
The site has created a bit of a stir in the industry and we continue to be impressed with World Archipelago’s knowledge, innovative nature, and strategic approach to smart digital solutions - all of which will help us to deliver improved differentiation, a better experience for our customers and the measurability we require to achieve our performance targets. Roger Wheaton Business Development Director, Carter Jonas
Recent Work Kinleigh, Folkard & Hayward - Corporate Website • 8 year relationship •D eveloped 1st mapping solution in the industry • New website development • Advanced property searches • Local content information • Innovations; selective map • Extensive SEO Results YOY • Unique users up 58%
Recent Work Kinleigh, Folkard & Hayward - Corporate Website
“The team at WAI have a clear understanding of our business needs and the property sector as a whole, which helps with the overall smooth running of the relationship.” Paul Masters Marketing Director of Kinleigh Folkard & Hayward
“We have been working with WAI since 2003 and most recently they designed and built the property search functionality within our new website. Since then, we have handed them all our maintenance and development work, including all technical aspects of SEO.” Paul Masters Marketing Director of Kinleigh Folkard & Hayward
Recent Work Halls Estate Agents - Corporate Website • Supadu and new Property Solution Suite website • Based upon best of our large bespoke client work • Cost effective solution • Regularly updated • Utilising Supadu app library Results • Average time on site - 4 mins 58 secs • 23% bounce rate (industry average circa 38%)
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Our new property website solution
Our new property solution The paradigm shift Agents won’t go back to traditional advertising model
79%
83%
7.4m
16.5%
68%
3 months
of U.K have access to the internet
improvement in bounce rate versus sector average Sources; PropertyFinder, Google analytics, NMA
start their search for a new home online
increase in time spent ‘on site’ by customers versus sector average
visitors to property sites in May 2010
how long it took for one of our sites to repay our clients investment
Our new property solution Our objectives - what our clients told us • Position your business as the right partner and the one to come to for service excellence • Increase the number of visitors and improve the overall quality and lead generation • To be SEO/SEM friendly • To integrate our Supadu CMS to provide unparalleled content editing facilities and component adoption
• Provide a comprehensive and consistent listing of properties and seamless integration with your property feed • Provide feedback to guide subsequent site development • Continually improve your site inline with digital developments
Our new property solution Vision
To create for you a property website that inspires and motivates customers, drives greater usage, delivers improved lead generation and enhances your reputation.
Our new property solution Solution blueprint website
New PROPERTY SEARCh
component suite • ecrm • homepage carousel • Bespoke advanced filters • twitter integration • Youtube integration
• most viewed properties • mortgage calulator • features property • mobile property search • radius search
• additional searches, i.e. commercial • RSS • monthly stats reporting • Rotating carousel • area guides
SUPADU content management system
• ‘my’ personalised area • additional data sets • Flash integration • street view • seo/sem consultancy
Our new property solution Variations
• All powered by our brand new and highly innovative Supadu content management system.
Our new property solution Standard versus augmented Homepage - Advanced property search options - Simple, intuitive navigation; primary/ secondary - Featured properties - Takes into account SEO requirements - Cross sales advertorials
Demonstrates additional functionality available
Our new property solution List view List view - Option to view 10, 20 or 50 properties to view - Predictive search - Results by default display nearby properties, i.e. Search in Chelsea returns Kensington - Option for exact results only (matched to property data, won’t return nearby properties) - Ascending / Descending sorting - Option to save to list - Location map - Advanced search filtering
Our new property solution Map view Map view - Able to view hundreds of properties on map - Quick view pop ups - Advanced clustering, i.e. multiple properties in the same area will be displayed under 1 icon - Street view option - Option to save properties - right on map - Switching between views delivers exactly the same results
Our new property solution Gallery view Gallery view - Ability to resize images - Ability to save properties - Sorting capability
Alternative style Logo here
Our new property solution Table summary Table summary view - Sortable columns - Very fast load times - Useful preview option - Option to save
Alternative style
Our new property solution Full details Full Details page - Provides the standard property details as well as a range of useful added features such as ‘location map’, ‘other properties from this postcode’ etc.
Our new property solution Offices Our offices - Provides a visual representation of the agents office locations. - Each office icon then provides further office details such as telephone numbers, email and address details. - The property search functionality remains a constant right hand side element. - Adverts can be inserted to promote cross sales and relevant supportive services from across the agency.
Our new property solution Generic pages Generic content page & News page - Provides ability to edit content and key meta data. - Access to advert placement - Search readily available to user
Our new property solution Forms Forms - Forms are accessed via the ‘Lightbox’ feature overlay - Lightbox provides far better usability and is simple to use
Our new property solution Content management system A powerful new platform that brings complete creative and editorial control to your websites. Low cost, easy-to-use, fast.
Our new property solution Content management system Publishing and workflow capabilities of a high-end CMS platform Usability of a desktop software package such as inDesign or PowerPoint. Library of drag-and-drop apps – from plug-and-play video players, SEO modules, Social bookmarking, to picture galleries. Publishes beautiful, clean, search engine-friendly code to the web for maximum visibility. Apps included free
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Additional features
Digital development ideas Area guides
Area guides - Provides valuable and useful local information - WAI would suggest introducing Agent Concierge - Video overviews, local brand aligned attractions
Digital development ideas Commuter guide Commuter Search - Add distance to main station - Add median house price - Tool identifies affordability and time options
Digital development ideas School catchment area & e-newsletters School catchment
E-Newsletters
Digital development ideas Street view Street View - Add street level view through the integration of the Google Street View API
Digital development ideas Compare properties Compare properties 1. Select ‘compare’ on the list view 2. Once you have selected a range of up to 6 properties to compare, view them in a lightbox overlay.
Digital development ideas Market trends List view - Value added additional content appears on user interaction
Digital development ideas iPhone App
Digital development ideas iPhone App
Only £2,500 or £750 for GMG clients (Vebra, Core, CFP)
Digital development ideas Augmented reality
- Combine GPS, camera, and compass - Overlays local information and properties available
Digital development ideas Interactive floorplans
- Allows user to visualise each room - Provides context to each shot
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How we will achieve this
How we will achieve this Our Process
inception
elaboration
understanding what to build • identify stakeholder needs • define vision & objectives • high level requirements • define ‘out of scope’ elements • project plan
understanding how to build it • site schematics & creative • detailed requirements specification • issue FUNCTIONAL specification • design templates
construction
develop beta version • database implementation • component development • CMS • web page production • unit testing
transition
build final version • system testing • migration to test environment • user acceptance testing • user documentation
How we will achieve this Implementation lifecycle Wk 1
Inception
Elaboration
Construction
Transition
Wk 2
Wk 3
Wk 4
How we will achieve this Budgetary estimate Inception Define vision and objectives Agree optional functionality Project plan and contract
Elaboration Functionality & Technology workstream Design workstream
Construction Environment set-up HTML templating & property search Data import Design development Project management
Transition Integration supervision Testing Acceptance Go-live
Set-up cost from £5,500 Monthly fees Supadu & Search licence fees Hosting
from £100 from £75
How we will achieve this Budgetary estimate Optional features Where to find us component Featured carousel; content managed Reduced in Price/New to the market Sign up for e-news Most viewed properties Street view (where available) Ability to search property ref nos. Bespoke advanced search filters Mortgage calculator E-Newsletter builder Portal exports Area guides Mobile site Mobile apps Commuter Search SEO/SEM
£550 £1,250 £300 £400 £500 £500 £600 £1,500 £150 £900 £25 p/m From £1,000 From £2,000 £2,500 From £4,000 From £250 p/m
Free features YouTube integration Rotating carousels RSS Feeds Title Creator Twitter integration Blog Google Map locator Page listings Flash integration Embed code
FREE FREE FREE FREE FREE FREE FREE FREE FREE FREE
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Why we’re the right partner
Why we’re the right partner - We focus on achieving your business objectives - We’re a committed and dedicated partner - We have the right experience - market leaders - We have a rigorous methodology that reduces risk - You benefit from our unique strategic approach to componentisation and value delivery - We have an award winning digital team ready to take your digital brand to new heights
References
Thank-you
Paul Masters Marketing Director Kinleigh, Folkard & Hayward
Russell Douglas Managing Director - Property World Archipelago
pmasters@kfh.co.uk 020 8739 2021
russell.douglas@wai.co.uk 020 7471 8375
Daniel Fulbrook Digital Marketing Manager Carter Jonas daniel.fulbrook@carterjonas.co.uk 020 7298 1825