Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers
Published: Apr 2014 Single User PDF: US$ 3800 Corporate User PDF: US$ 7600
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Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers Synopsis The report provides insights into premium credit cards offered to mass affluent customers in key markets. It provides: A global snapshot of current market dynamics for premium credit cards and their future outlook Insights into the key factors driving increased focus on mass affluent customers Insights into best practices and key strategies adopted by card issuers across key card markets Information on value-added features offered by premium credit cards to attract customers Case examples which highlight the successful enactment of best practices and strategies in key markets
Summary Banks and other card issuers are increasingly focusing on credit cards designed to target mass affluent consumers. Even though mass affluent consumers represent a relatively small percentage of their total customer base, the revenue generated from them is high - mainly due to their deeper banking relationships that involve deposit accounts, mortgages, investment, and asset and wealth management, among others. Order this report by calling +1 888 391 5441 or Send an email to sales@marketreportsstore.com with your contact details and questions if any.
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Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers Scope This report covers the market size of mass affluent consumers in eight key card markets. This report provides a comparative analysis of benefits and services offered by 45 premium credit cards in key card markets. It covers key business drivers for card issuers to issue credit cards for mass affluent customers. It covers key strategies adopted by card issuers for all eight countries covered in the report. It also provides case studies based on best practices adopted by the card issuers in these countries. Reasons To Buy Gain insights into market potential for mass affluent customers in eight key markets. Gain insights into the product proposition strategies of card issuers in key markets. Gain insights into the current and future dynamics of premium credit card markets. Understand emerging trends and drivers for premium credit cards.
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Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers Key Highlights Consumers are moving away from conspicuous consumption to more considered consumption, and access to special or unique experiences through their card has gained importance. In this altered environment, banks and other card issuers are adopting various strategies to decrease operating costs and increase revenue potential. Banks and other card issuers are increasingly focusing on credit cards designed to target mass affluent consumers driven by the relatively high profitability offered by this segment. At times, banks may run the cards at a loss, but benefit from the rest of their relationships with mass affluent clients through deposits, investments, savings, mortgages, and asset and wealth management, among others. Card issuers targeting mass affluent customers have increased their focus on issuing credit cards with travel benefits. Many issuers across the world, including Bank of America, Chase, Citibank, HSBC, Commonwealth Bank, Lloyds, Capital One, Hyundai Cards, Samsung Cards and Amex, among others, issue premium cards which specifically focus on travel-related services.
Explore thousands of market research reports on any other business research / market intelligence need on the ‘Banking & Financial Services’market at http://marketreportsstore.com/category/banking-finance/ . Order this report by calling +1 888 391 5441 or Send an email to 4 sales@marketreportsstore.com with your contact details and questions if any.