DIFFERENCE BETWEEN DIGITAL MARKETING & AFFILIATE MARKETING How Digital Marketing differs from Affiliate Marketing
01
INTRODUCTION
TYPES OF DIGITAL MARKETING
02
TABLE OF CONTENT S
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BASIC TERMS USED IN AFFILIATE MARKETING
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BENEFITS OF DIGITAL & AFFILIATE MARKETING
01 What is the difference between Digital Marketing and Affiliate Marketing?
INTRODUCT
DIFFERENCE BETWEEN DIGITAL & AFFILIATE MARKETING Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
0 Most common types of DM
TYPES OF DIGITAL MARKETING PAID SEARCH
SEARCH ENGINE OPTIMIZATION
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked.
Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.
CONTENT MARKETING Content marketing is a strategic marketing
SOCIAL MEDIA MARKETING
approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
TYPES OF DIGITAL MARKETING EMAIL MARKETING Email marketing is the act of sending a commercial message, typically to a group of people, using email.
MARKETING AUTOMATION Marketing automation is an integral platform that ties all of your digital marketing together.
MOBILE MARKETING Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.
BA
BASIC TERMS USED IN AFFILIATE MARKETING # 1 Affiliates
# 2 Affiliate marketplace
#4
Affiliate software
Affiliate link
#8
#6
#7
Payment mode
Affiliate manager/OPM
#5 Affiliate ID
# 3
Commission percentage/amou nt
#9
#10
#1 1
#1 2
2-tier affiliate marketing
Landing pages
Custom affiliate income/account
Link clocking
#1 3 Custom coupons
04
BENEFITS OF DIGITAL & AFFILIATE MARKETING
BENEFITS OF EACH AFFILIATE MARKETI NG
DIGITAL MARKETIN G
Performan ce based
Costeffective
Easy to measure
Save time
Brand visibility
Brand value
Targeted customers
Quicker publicity
WRAPPING UP! Basically, Digital marketing is the marketing of products or services using digital technologies, mainly on the internet. Affiliate marketing is known as a marketing technique in which single business rewards single or more affiliates or publishers for bringing customers or visitors through various affiliate marketing ways. In other words, as an affiliate or publisher, when you support someone's business by promoting their products or services and earn commission for that, is known as affiliate marketing. This is the best and simple concept
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