DIGITAL MARKETING A CAREER Nearly everything you need to know
TABLE OF CONTENTS
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MARKETIN YOU SHO HOW TO
SKILLS REQUIRED TO GET HIRED AS A DIGITAL MARKETER
HOW TO FIND DIGITAL MARKETING J
WHAT IS DIGITAL MARKETING?
01 02
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INTRODUCTION Digital marketing is an umbrella term that includes any and all of the online strategies that companies use to identify, build, and target an audience in the hopes of turning them into customers. Like traditional marketing, digital marketing focuses on promoting and (hopefully!) selling a product or service. Digital marketing focuses on how to reach potential customers where they spend their time online and in highly targeted and relatable ways—an approach that’s often referred to as “conversational” marketing.
COMMON DM JOBS+ SALARIES Yes, the job title “digital marketer” exists, but the beauty of digital marketing is that there are many other roles you can explore if you’ve learned the basics of digital marketing. Most digital marketers evolve into niche categories depending on their interests and skill set. Here are just a few digital marketing job titles you can land, along with their average salaries as of writing:
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Content strategist ($72,742/year)
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Content marketing manager ($81,087/year)
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SEO specialist ($54,088/year)
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Social media manager ($50,489/year)
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Paid ads manager ($47,079/year)
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Digital marketing manager ($73,114/year)
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Partnership marketer ($50,528/year, $81,078/year for management positions)
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Branded content manager ($64,367/year)
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Audience development manager
The Buyer’s Journey and Sales Funnel
SKILLS REQUIRED TO GET HIRED AS A DIGITAL All the digital marketing MARKETER
#1 #2
Content Marketing/ Content Strategy
#3 #4
Search Engine Optimization (SEO)
Social Media Marketing
#5
skills broken down
#6 General Tech Skills
Data Analysis / Analytics
Paid Ads
#7
5
MARKETING TOOLS YOU SHOULD KNOW HOW TO USE ANALYTICS
EMAIL MARKETING PLATFORMS
SOCIAL MEDIA MANAGEMENT
SEO RESEARCH
Some companies use Hubspot, others Google Analytics, and there are plenty of other lesserknown platforms to track site traffic as well. Still, learning your way around Google Analytics is a great place to start if you’re new to digital marketing.
Mailchimp, Conver kit, Constant Contact…multiple tools that offer similar features. If you’re working in digital marketing, chances are you’ll wind up using one of them, so learn the ins and outs of at least one of these platforms ASAP.
Different companies use different social media scheduling tools. There’s MeetEdga r, Hootsuite, Later , Buffer. Most offer free trials, so you can see how they work by scheduling some mock campaigns.
Many sites recommend using Google keyword planner for SEO research, and it’s a great (free) tool to get familiar with. That said, the giants of SEO include: Moz, ahrefs, and SEMRush. All of these platforms are pretty expensive, but they do offer free trials if you’re feeling particularly driven to explore what they
URL BUILDERS
Chances are that if you land any digital marketing job, you’ll need to know how to build trackable URLs, so you can monitor your campaigns.
WHERE TO LEARN DIGITAL MARKETING SKILLS
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BUILDING A DIGITAL MARKETING PORTFOLIO
#1 Plan some mock projects.
Offer to help friends/acquaintan ces.
Ask for testiomonials .
#2
#4
#3 When adding projects to your portfolio site, focus on result.
#4
Have an Elevator Pitch ready
Resumes and cover letters are important too
FINDING A DIGITAL MARKETING JOB
#2
#1
#3
#5
Search DM Job Boards
Send your portfolio every time
Practice some common digital marketing interview questions
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