How Often Should You E-mail Your ListSMBELAL.COM By
01
How Often Sho YOU Email You List/Audience?
02
Survey Your Audience to Fin Out What They Want
03
Some Common Problems Rela 2 to Emailing Frequency
04 05
Changing the Frequency of Your Emails
Conclusion
How Often Should YOU Email Your List/Audience?
Chances are, your readers will want to hear from you somewhere between once a month and once a week. Less than once a month, and they may forget who you are or miss out on good offers. More than once a week, and they may see your emails as just more “noise� in their inbox.
3
An ‘Updates’ Email List Let’s say readers have signed up to hear about your new book when it’s released. They might be interested in a monthly or quarterly newsletter about your progress, with links to interesting blog posts you’ve written, or other resources. But they’re unlikely to want emails every week or two.
An “Ecourse” Email If readers have joined your email listList to take a short ecourse by
email, it might make sense to email them as often as daily (if each email is short) .Anything less than weekly won’t be enough for them to make steady progress. Even if you’re only sending out the ecourse material in weekly doses, you might want to send a second reminder email.
4
Survey Your Audience to Find Out What They Want If you’re not too sure what will suit your audience, ask them.
The easiest way to do this (and get a reasonable range of responses) is to run a survey. You’ll probably want to ask questions that go beyond just the frequency of your emails. For example,
How often would you like to receive emails from me? •
Daily
•
Twice a week
•
Once a week
•
Twice a month
•
Monthly
•
Quarterly (every three months)
•
Other
5
Some Common Problems Related to Emailing Frequency Sometimes, you might be having difficulties with your email newsletter without realizing those difficulties could be solved by changing the frequency. On the other hand, you might also be worried about your email frequency because you think something is a problem when it really isn’t.
•
“I Struggle to Come Up With Enough Content for My Newsletters”
•
“People Unsubscribe Whenever I Send an Email”
•
“I Get a Lot of Spam Complaints”
6
Problem #1: “I Struggle to Come Up With Enough Content for My Newsletters” If you find
● Send
Some b summa 7
post us
● Write
and a Q reader
week t origina
● Re-ru
year, y
Problem #2: “People Unsubscribe Whenever I Send an Email”
This causes a lot of bloggers to w You’ve probably noticed that whe your unsubscribe rate goes up. T emailing at all, but it shouldn’t.
It’s because some people 8 reduce their incoming em an email comes in from yo signal to them to unsubsc
And don’t worry if you get a lot o whenever you send a promotiona someone had no intention of eve from you, let them go.
Problem #3: “I Get a Lot of Spam Complaints”
This is a situation where you’ll want as a high volume of spam complain the deliverability of your emails.
If you’re emailing more than times a week, it’s possible t 9 spam complaints are related frequency of your emails.
According to Campaign Monitor, on popular reasons for marking emails because “they emailed too often”.
Changing the Frequency of Your Emails Normally, it’s best to change your emailing frequency fairly gradually. Don’t suddenly go from emailing once a quarter to once a week. It’s going to confuse and put off your subscribers. Instead, gradually change the frequency. You might go to monthly emails, then twice monthly, and then weekly.
10
Conclusi on Let Your Readers Choose How Often They Want to Hear From You. Some readers might be delighted to receive every blog post the day you write it. Others may only want a weekly summary. By giving them the choice, you can keep everyone happy.
11
Thank s Does anyone have any questions? hello@smbelal.com
SMBELAL.COM
12