GROWING YOUR BUSINESS WITH SOCIAL MEDIA How it will aid your business to grow
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INTRODUCTI ON
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SOCIAL MEDIA MARKETING PRINCIPLES
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INTRODUCTI ON Social media can be an incredibly effective way to grow your business! However, that doesn’t mean there’s nothing to lose. Specifically, unless you have a solid strategy, you might find your business wasting enormous amounts of time with little to no return. That’s because, as with any marketing effort, you’re not going to see results unless you consistently reach the right people with the right message. So what can you do to ensure that your social media is actually growing your business, and not just sucking resources? Simple — just craft a strategy based on the following principles, and then stick with it.
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GET CLEAR ON WHO YOUR AUDIENCE IS
SOCIAL MEDIA MARKETING PRINCIPLES
FIGURE OUT YOU AUDIENCE’S PAIN PO & PASSIONS
Before you even make Once you’ve d your first tweet, it’s who your audien imperative that you it’s time to get r know WHO you’re about what t talking to. You can’t passionate a know what will resonate passionately aga with “your audience” drives your targ until you know who take acti they are. On of the key We’re not just talking effective ENSURE THATsocia YOU demographics (30 year marketing is the VISUAL BRANDIN old male construction leverage the p WRITE YOUR MANIFESTO COMPLEMENTS YO worker) here, but sharing MESSAGE specific attributes, such It’s much easier to get Once you’ve figured out as hobbies. people excited about what a the heart of your movement than it would be message is, you’ll want t to get them excited about takeaa quick look at you business. So, what about visual branding (colors, your company will resonate fonts, layouts, logo) and with your target market? just make sure that ther What do you believe inisthat cohesion between wha they do to? What storypeople are will see and wha you telling that they will you want them to feel. identify with?
Someone might see a post you put on Instagram, and be interested in learning more about you/your business. But when they click over to your profile, if you’ve just got a selfie and the name of your business, then they probably won’t stick around. Instead, take the time to upload on-brand profile pictures and cover photos, write interesting + informative bios, and add relevant links that will help funnel people to your website or product UNDERSTANDpages. HOW SOCIAL MEDIA
FITS INTO YOUR COMPANY’S UNIQUE SALES FUNNEL
While it’s tempting to try to be everywhere, the reality is that it’s unlikely you’ll be able to have a big impact if you spread yourself so thin. It’s simply not as powerful to have 1000 followers each on Instagram, Twitter, Facebook, and Youtube as it would be to have 10,000 followers on any one platform. Not only does a concentrated following give you greater authority, it’s also easier to get higher total numbers when you focus your efforts on just platform. PLAN A MIX OFone ENTERTAINING,
EDUCATIONAL AND PROMOTION POSTS TheAsuperpower social a media is its shareability. sales funnelof(really, marketing funnel), While can reach certain number of people is theyou process your a business uses to convert through your slow potential and steady growth (one follower at a market into paying time), your exposure (and following) customers. This usually involvescan firsteasily double or triple if your then content goes viral. generating exposure, developing a relationship and educating them, and finally How can you create viral content? Well, there’s promoting your products. no magic formula, but by consistently creating the typeWhere of content that your particular audience would will social media fit into this process be motivated to share, you’ll for your business? Whiledramatically you might doincrease a the likely chances. mix, you’re more to see significant results if you focus on using social media In most niches, the most shareable content is
SOCIAL MEDIA MARKETING PRINCIPLES
Before you start posting, you need to get your systems ready to make the most out of every little bit of interest that your channels will receive.
CHOOSE ONE PLATFORM YOUR OPTIMIZE YOUR SOCIAL AS MEDIA PRIMARY CHANNEL, ANDPLATFORMS 2-3 OTHER ACCOUNTS ON THE MAIN PLATFORMS AS YOUR SUPPORT CHANNELS
BATCH CREATE CONTENT
SOCIAL MEDIA MARKETING PRINCIPLES
SCHEDULE POSTS
Attempting to come To save even up with original, more time, don’t interesting material onjust create all a daily basis is a timeyour content at and energy suck, not to once, go a step mention rarely further and strategic. Instead, schedule it all at schedule a block ofonce too! Social time about once per media month to create a management whole bunch of contenttools, such as all at once. Buffer, Hootsuite, Edgar, or Postcron The benefits of thisall allow you to are threefold. First, easily schedule you’ll save a whole lot out weeks of of time. Second, you’ll social media at a be able to follow a time. strategic plan. And third, creating content all at once will help it sound more cohesive, with a consistent tone and style.
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Set actionable social marketing goals
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DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY
Establish your most important metrics
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Create and curate engaging content
Analyze your competition
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Assess your results and optimize
Research your audience
Make timelines a top priority
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DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY 10
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