How to Build Your Own Email List SMBELAL .COM
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What is an Email List?
What is Email List Building?
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How to Build an Email List?
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How to Manage and Maintain Your Email List
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Analyze Email List Data
Keep Your Lists Organized by Using Re-engage Old Contacts These Tactics
Segmentation
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Wrap Up
What is an Email List? An email list is simply a list of emails that businesses have gathered from visitors/customers that would like to receive information, updates, discounts, and other details about your business in a digital format that is sent to their email inbox. Email lists are important because email marketing is the best way to connect with customers vs. social media. In fact, you are 6x more likely to get higher click-through rates through emails instead of tweets. Also, email is 40 times more effective at acquiring
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How to Build an Email List? As mentioned earlier, you want to provide visitors with more opportunities to subscribe to your email. A few ways you can do this include: • CTA buttons to subscribe on every landing page on your website • Images that pop-up or slide-in on all your landing pages • Surveys that are timed to pop-up while visitors are browsing • Post about your email newsletter on social media accounts • Describe what visitors will get out of subscribing to your email
Manage and Maintain Your Email List
Keeping your email lists organized is crucial in having successful email campaigns. If you have a bunch of email subscribers on your newsletter list that haven’t been opening your emails, your open rate is going to be low, which will skew your results.
Keep Your Lists Organized by Using These Tactics SEGMENTAT ION ANALYZE EMAIL LIST DATA
RE-ENGAGE OLD CONTACTS
Segmentation Segmentation is the act of separating email lists based on personalized preferences. When email subscribers signed up for your email lists you might have prompted them to answer a few questions. According to a recent email marketing study, segmented emails drive 18 times more revenue than moe general emails. You can segment their emails based on any personalized information they provided. Some examples of segmented email lists include: •
User demographics — geographical location, age, gender, etc.
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User email update preferences — discounts, event details, newsletters
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Purchase history
Analyze Email List Data Just about anything subscribers do on their email is tracked. If users click through the links in the email you sent them, you can track it. If they opened your email, it can be tracked. If they interacted with your email in any way, it can be tracked. Stay on top of your email list data to build an effective and successful email list and cater your emails to those analytics.
Re-engage Old Contacts If you notice that you have a lot of inactive subscribers in your email list data, send them a re-engagement email. It’s possible they just needed a break from your emails but aren’t looking to unsubscribe entirely. In fact, research shows that re-engaging old contacts is about 50% cheaper than spending money on converting new visitors into email list subscribers.
Wrap Up If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is vital. Don’t be the business owner that misses out on engaging with your audience, driving new business, and protecting yourself from changes in search and social algorithms. Be the business owner that uses adequate email building tactics, so you don’t have to regret not building your email list sooner.
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