HOW TO SEGMENT EMAIL LIST What is email list segmentation and why do you need it
TABLE OF CONTENTS
TABLE OF CONTENTS
01 INTRODUCTION
03 MORE SEGMENTATION IDEAS
02 HOW TO START SEGMENTING YOUR EMAIL LIST
04 CONCLUSION
INTRODUCTION
Email list segmentation divides your subscribers into smaller groups based on a set of characteristics that will help you deliver more targeted emails. Every company in the world from Google to your local bakery want the same thing when it comes to marketing — to have the ability to send the right message to the right person at the right time.
INTRODUCTION
Your subscribers have different interests, habits, and needs. Sending out mass messages to everyone will never meet those needs. Segmentation allows you to create smaller groups so that you can send messages that they care about. Once you increase relevance in your email marketing, your open rates and click-throughs will go through the roof.
HOW TO START SEGMENTING YOUR EMAIL LIST
People subscribed to your list for different reasons. The best way to uncover these differences within your list is to start with a basic segmentation like sign-up source or subscriber behavior. Your goal is to build more detailed profiles of each subscriber as times goes by. You will learn more about what your subscribers need as you interact with them.
HOW TO START SEGMENTING YOUR EMAIL LIST
First, you'll want to get started by defining your segmentation goals. What are segmentation goals? Segmentation goals start with your overarching email marketing goals.
What are you trying to achieve through email?
How will segmenting your list help you achieve those goals? Let's say your goal is to get bigger open rates and more engaged audience.You can then filter your email list to send different messages to the active readers and to the passive ones.
HOW TO START SEGMENTING YOUR EMAIL LIST
SEGMENTING BY BEHAVIOUR Behavioral segmentation is the most powerful way to segment because the subscriber is activating the segmentation based on a real action.
01
WAYS TO SEGMENT BASED ON BEHAVIOUR
SEGMENT BY SIGN-UP CHANNEL Segment your users according to the sign-up channels. The ones that opted-in on your blog might be more interested in content about your company. The ones that opted-in in your eshop might want to know more about your products.
03 SEGMENT BY LAST PURCHASES  You can also segment your list based on past purchases and use the information to send them new emails based on their style or interests. This type of recommendation marketing makes up over 30% of Amazon’s business!
05 SEGMENT BY SURVEY RESULTS
Customer happiness and user experience are paramount to retaining customers and growing your business. The best way to monitor happiness is to email surveys. Based on their responses, you can segment them to receive different followup emails.
02
SEGMENT BY PURCHSE FUNNEL
If you have insight into how people become customers, segment your list based on your purchase funnel. Let's say a subscriber read a blog post, then went to your product page but didn't buy. A trigger can put that person in a specific segment where you send them a targeted email to nudge them towards a purchase.
04 SEGMENT BY EMAIL ENGAGEMENT Look at your email metrics to separate the less active subscribers from those who engage often. This way you can create a segment of highly-engaged readers and offer them different incentives or encourage them to share content.
MORE SEGMENTATION IDEAS TO EXPLORE SEGMENT BY DEMOGRAPHICS SEGMENT BY GEOGRAPHY Geographic segmentation divides your subscribers by where they live. Segmenting based on geography is an easy way to send targeted emails based on regional factors like weather, local customs or events.
Demographic segmentation divides your list with quantifiable characteristics of people groups. Examples of demographics include age, gender, income, and ethnicity.
SOCIAL INFLUENCERS Do you have subscribers that are also active on social media? These are the people you want to connect with and cultivate a stronger relationship. They can share your content and provide a muchneeded boost.
SEGMENT BY JOB ROLE OR TITLE If you are a sales organization, it is important to reach the right person in the organization that makes decisions. A way to accomplish this is to segment by roles within the company, so certain emails go to the management team while other emails go to the employees.
WRAPPING UP! Email marketing segmentation isn’t a tactic reserved only for brands with the most advanced marketing automation software. With a simple email marketing service and a bit of creativity, you can start targeting your audience with these easy segmentation strategies today.
THANKS! Does anyone have any questions? hello@smbelal.com smbelal.com /xhubho
/xhubho /xhubho
CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. Please keep this slide for attribution.