NATIVE ADVERTISING PLATFORMS
Introduction Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. The key to native advertising is that it is nondisruptive - it exposes the reader to advertising content without sticking out like a sore thumb
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In a nutshell, Native Advertising offers millions of dollars, even billions in market share for publishers and advertisers. Hence, let’s look at the curated list of top 10 native ads platforms offering the best resources to both.
It is the go-to choice for most publishers and advertisers. It attracts more than a billion unique visitors a month. If you're advertising through Taboola publishers, then your content can end up at places like NBC, USA Today, and the Tribune. It is a perfect choice if you are targeting Asian traffic. It gives a CPC of .01 to . 03 cents. For the US it's higher and goes to .10 cents.
MGID has a vast network of reputed publishers and is and is in the digital marketing trade since 2004. Your messages and content reach filtered and targeted audiences. Essential time statistics allow native ads to become active in your target feeds at the right time.
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Another top-rated platform for publishers and advertisers, Outbrain has been beating the digital advertising game since 2006. It offers it's users a premium quality of visibility and advertising.
If you are a seasoned player and want to bring in the big bucks, then this is the native ads platform for you. It has publisher payouts that high up to $40 RPM.
Being a comparatively new native advertising platform has not stopped AdNow from creating a strong and growing network of publishers. With over 150,000 publishers, the platform offers ads that are widget-based.
Outbrain algorithm uses intelligent filters to bring in content together from productoriented ads and transforms them into content-oriented versions.
Quality sites bringing in decent traffic are ideally suited for RevContent. It is the go-to option for some huge names, including Forbes!
If you are starting your website and have just started garnering views, then it is a perfect choice as it allows mid-level and smalllevel publishers and bloggers. It has an impressive list of clients that include Amazon.
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The performance of this native ad network can be compared any given day with the giants like Taboola and Outbrain. Key features include:
An extensive network of publishers and advertisers Easy approval process Rejections elsewhere can turn into approvals here. Content.Ad brings in a whopping 20 Billion page views a month. Cash in on a fraction of this number, and you're golden!
Many specialist marketers have a lot of good words to put in for AdBlade, which has established a pre-dominance in B2B digital advertising. It is one of the most innovative content-based ad platforms out there. If an online ad has a label marked “advertisement” in the corner, it is most probably being run by AdBlade. Yes, that’s how big they are. They need at least 500000 page views a month from you for you to be able to list with them.
This native advertising network has been operational since 2008 and was merged with Baidu in 2015. It has a strong network of publishers and advertisers and brings in 35 Million reads/views in a day. It is an excellent choice if you are heavy on Asian traffic and are looking for effective monetization.
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Another strong network of publishers and advertisers, EngageYa garners a humongous 40 billion monthly impressions. It means tremendous opportunities for advertisers to expand reach and publishers to monetize their web assets. Their zero maintenance widgets are easy to use. You can employ them to offer native ad placements that translate instantly into revenue. Geo-native targeting allows your content to translate automatically to the native language. Such features make the ad network highly appealing across verticals.
The Adsterra native advertising network spans 190 different geographic locations and delivers over 22 Billion monthly impressions. With this platform, you get access to 8000+ publishers. As for publishers, this network is known for offering the most competitive CPM rates in the industry. They guarantee a 100% fill rate for your ads. They have specialized in-house systems and employ other third part fraud detection tech to protect your campaigns against common threats like bad ads. They offer numerous responsive formats for native ads covering both desktop and mobile traffic. 6
“If you play fair with your audience and you label [native advertising], they respect that.” —Tim Cain, Director of Digital First Media
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Wrapping Up! Native advertising is already becoming the predominant form of online content marketing. Putting your story across and projecting quality through effort is the new expectation benchmark for any brand. So choose your platform wisely and make the most out of your campaigns.
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