OMNICHANN EL MARKETING Defining Omnichannel Marketing
TABLE OF CONTEN TS
01 02 03 04 05
INTRODUCTION COMPONENTS OF OMNICHANNEL MARKETING
OMNICHANNEL MARKETING STRATEGY OMNICHANNEL MARKETING BENEFITS FINAL TAKEAWAYS FOR MARKETERS
01
INTRODUCTIO N
WHAT IS OMNICHANNEL MARKETING? Omnichannel marketing is defined as a cross-channel marketing discipline that aligns content delivery across various marketing channels to provide seamless and consistent content experiences across the buyer’s journey and beyond. Omnichannel marketing acknowledges and addresses the fact that the modern customer is no longer confined to a single platform, and therefore, strives to deliver a smoother buying experience to customers regardless of the channel, platform or the stage of the buyer’s journey.
02
OMNICHANNEL MARKETING COMPONENTS
OMNICHANNEL MARKETING COMPONENTS MARKETING CHANNELS Organizations need to identify and increase their presence on the channels their audience is present on.
To
pres a
PERSONALIZATION Brands can attract and engage people by reaching out to them with the right customized message at the opportune moment.
Omn Bran the
DIFFERENCE BETWEEN OMNICHANNEL & MULTICHANNEL MARKETING
MULTICHANNEL MARKETING
Multichannel marketing aims to spread the word through as many channels as possible. The approach to marketing is channel-based. Each channel has individual objectives and metrics, and they function independently. Multichannel marketing focuses on generating customer engagement, and it puts the brand at the core of the marketing strategy even though it may not be apparent.
O c m A s E u e T c t s a
03
OMNICHANNEL MARKETING STRATEGY
CREATING AN OMNICHANNEL MARKETING STRATEGY
Step #1 Cultivate a CustomerCentric Marketing Culture
Omnichannel Marketing Strategy
Step #2
Step #4
Understand your Customers
Segment your Target Audience
Step #3
Step #5
Implement the right tools in your MarTech Slack
Personalize!
Step #7 Track the right metrics
Step #6 Be ProActive across all platforms
5 BEST OMNICHANNEL MARKETING PRACTICES #1 Project a consistent brand voice
#5 Test and Persist
5
#2 Be DeviceAgnostic
OMNICHANNEL MARKETING BEST PRACTICES #4 Enable self-service for customers
#3 Implement a customer service software
04
OMNICHANNEL MARKETING BENEFITS
BENEFITS OF OMNICHANNEL MARKETING A well-executed omnichannel marketing strategy yields the following benefits:
Benefits of omnichanne l marketing Boosts customer retention and loyalty
Strengthens Brand Recall
Helps in Revenue Growth
05
FINAL TAKEAWAYS FOR MARKETERS
FINAL TAKEAWAYS FOR MARKETERS If you are contemplating omnichannel marketing, we’d urge you to start laying the foundation right now. Here are three activities you can begin to work on: 1) Understand the customer journey thoroughly. Leave no stone unturned. Identify all the possibilities that lead a prospect to become your customer. 2) Break down interdepartmental silos. Collaboration is key. 3) Start evaluating various tools required in your day-to-day workflow to build a sturdy MarTech stack.  Of course, omnichannel marketing is a significant undertaking but know that the efforts are bound to yield tenfold
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