DIGITAL MARKETIN G FUTURE 10 interesting articles you can read about the future of Digital Marketing
TABLE OF CONTENTS
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Introduction Change in Marketing
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10 Articles you can read about DM Future
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Conclusion
INTRODUCTION
Emergin modern digital m today
Must-read a
CHANGE IN MARKETING Mobile is on the rise. Digital transformation affects buying behaviors and decisions of consumers. People spend time on their mobile devices such as smartphones, tablets or laptops more than ever. The marketing landscape is shifting its focus from the brand itself to putting the customer at the center of the strategy. Apparently, marketers should stay a step ahead of their customers’ needs. Marketing departments are using powerful narratives to tap into people’s desires, wishes, and aspirations. They combine creativity, technical data, analytics and also digital engineering in order to stay up-todate on the latest trends and technology. There are plenty of technological developments in this field to take in today such as AI, VR, chatbots and more.
ARTICLES YOU CAN READ ABOUT THE FUTURE OF DIGITAL MARKETING HOW DIGITAL MARKETING WILL CHANGE IN 2019 The founder of Neil Patel Digital and Wall Street Journal’s “top influencer on the web” Neil Patel shares 2019 tips with marketers. Patel thinks that search engine algorithm will continue to change in this year. The complicated algorithm updates will make things harder. He says “If you want to beat Google, you have to shift your mindset.” Means that you need to understand your users first. As there is so much content on the internet, you need to focus on new content types and on new search engines. In this article, you can also find useful information about conversion rate optimization and funnels.
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DIGITAL MARKETING IN 2019: A GLIMPSE INTO THE FUTURE Robert Allen from Smart Insights thinks that marketers will have full control of customer experience in the near future. According to The Economist Intelligent Unit’s research, by 2020 top 3 hottest trends for marketers will impact the organizations. These are mobile devices and networks, Personalization Technologies and the Internet of Things. The key channels for measuring marketing efforts will still be social media, web and mobile apps.
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WHAT IS THE FUTURE OF DIGITAL MARKETING Forbes’ Adrian Gomez relays information about the constant change of digital marketing in his article. Gomez tells businesses to leave outdated strategies behind and adopt innovative ones by telling stories, leveraging reviews and generating buzz with authenticity. He also thinks that the shopping experience of customers need to be changed by marketers and brands should improve strategies for potential customers as well as current ones.
THE FUTURE OF DIGITAL TRANSFORMATION: WHAT DOES IT LOOK LIKE & HOW TO PLAN FOR IT? Digital Marketing Institute’s article discusses 2018-2020 changes in digital marketing and how organizations can implement them. Digital transformation does not only mean technology, and it will eventually affect every industry. The companies should make preparation for the upcoming changes. In the future, traditional business models will leave their place to the platforms that companies can directly connect with customers. You can also find opinions about blockchain, the importance of transparency for companies in the future and new partnership ecosystems.
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EYES ON THE FUTURE : TOP 5 DIGITAL MARKETING STRATEGIES OF 2019
FUTURE OF DIGITAL MARKETING: 8 EXPERTS SHARE THEIR PREDICTIONS
In today’s constantly changing high-tech era, companies race with each other to gain more online attention. In the digital marketing scene, there could be a dramatic shift for social media, SEO, content marketing… Entrepreneur author and founder of Omnicore Group, Hafiz Muhammad Ali believes that you should reconsider your marketing strategy as methods once worked for you, might no longer work for you now. He discusses 5 business-critical digital marketing that probably will shape the coming years.
From voice search to machine learning, 8 digital marketing experts share their predictions in Tyler Putz’s article. They’re on the same page about developing technologies will continue to shape the future of digital marketing. You can read and discover insights from leading digital companies like Search Engine Land, Backlinko and more.
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THE FUTURE OF DIGITAL MARKETING: CONTENT Social media and influencer MARKETING marketing maturing from its early days and they are powerful PREDICTIONS FOR marketing channels today. Even 2019 BEYOND thoughAND it’s impossible to imagine digital marketing’s future in terms of opportunities it may offer from today, Michael Brenner tells about his predictions in content marketing, social media, voice search, and other advanced technologies in this article.
10 KEY PREDICTIONS ABOUT THE FUTURE According to Dave Charest, DirectorOF of Content Marketing at Constant DIGITAL Contact, email marketing is one area where customized messaging MARKETING is being brought to life, as many small businesses have a variety of products to offer.” If you want to learn where is the marketing today and where might we be heading tomorrow, these 10 key predictions shared by Workspace Digital might be useful for you.
THE FUTURE OF MARKETING IN A TECHNOLOGY DRIVEN WORLD
11 DM TRENDS YOU CAN NO LONGER IGNORE IN 2019
Knowledge Management & Training Lead at Google, Andy Devey provides insight about what tomorrow looks like for digital marketing and what organizations can do to grow. For Devey, mobile has a great impact on our daily lives, and the need for assistance has increased.
Artificial Intelligence or visual search is no longer a scene from a blockbuster sciencefiction film. The digital marketing landscape is witnessing a dramatic shift. Nidhi Dave from Single Grain digital agency, says that so many new trends and strategies are evolving in the current high-tech.
Companies should be in the right place at the right time to engage their customers. He also introduces businesses with 3 new realities; improving customer experience, breaking down technological and organizational silos.
The internet-connected era is a fact and businesses need to know how to use them for their marketing efforts and gain success. He advices readers to always stick with the latest trends and shares 11 key digital marketing trends for 2019.
WRAPPIN G UP! If you want to learn more predictions and insights about the future of digital marketing and prepare your business starting from today, these 10 articles above can be an excellent guide for you.Â
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