The Ultimate
DIGITAL MARKETING Guide for Beginners
S M BELAL CEO, TEXORT Country Manager, GearLaunch
TABLE OF CONTENTS 02 01
Examples of Digital Marketing
Top Digital Marketing Channels
03
04
Purpose of Digital Marketing
Steps of Digital Marketing
WHAT IS
DIGITAL MARKETI NG? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising and any other digital medium.
Examples of
DIGITAL MARKETING
Social Media Marketing Most brands today are using social media marketing to help drive traffic towards their site.
Content marketing
Search Engine Marketing
Email Marketing
SEM is a kind of Email Marketing is Content marketing is Internet Marketing more commercial considered that is related to the researching than others . It as an art of mixing of the positioning of the site works by regularly storytelling Inside Search Engines to achieve informing your with important data maximum visibility. subscribing clients and information. via email.
DIGITAL MARKETING CHANNELS Digital marketing has various diverse channels or platform that is used to reach or communicate with their respective audience or clients. The success of using any strategy depends on how efficiently the platforms are being used.
TOP 3 SOCIAL MEDIA MARKETING CHANNELS 1.Faceb You can target a specific ook niche or audience based on demographics, preference etc. on Facebook.
2.Instagr Instagram has over 800 million am 3.Twitter A very dynamic platform that enables brands to do their promotion and reach their target audience rapidly through a series of tweets, retweets and hashtags.
users worldwide. The interface of Instagram makes it easier for fashion brands to do their promotion.
Content Marketing Channels
Blogging Websites Blogging websites are like a bridge that connects the author with their audience through the expression of the author’s personal opinions or information.
Authority Site
Forum
Authority content marketing can be utilized to promote their own website in other platforms that have a very high search engine authority.
This platform provides opportunity to discuss a wide range of topics with huge amount of audience given the forum’s popularity.
PURPOSE OF
DIGITAL MARKETING
Advancement in Technology Consumers and business alike are shifting more towards technology and as a result, the purpose of DM and its channels are
Marketing Campaign results
Better idea about Consumer Demand
Through digital marketing, firms are able to easily track and monitor the results of their marketing campaign and consumer reach.
Through digital marketing, businesses are also able to get a clear idea of consumer demand and how they should
Steps of
Identify your target audience. It is important to keep in mind who you are offering the product or service to.
DIGITAL MARKETING
Step 1 Know what you want. Before starting your digital marketing mission, you first have to understand
Identify your product/service ideas. Always keep in mind that the idea that you generate for your product or service must benefit its consumers.
Step 2
Step 3
Step 4
Identify your USP.Your USP differentiat es your product from your competitor s.
Analyzing the performance. The proper analysis of any campaign is critical for the outcomes, result and the overall performance of the campaign.
Step 7
Optimizing the campaign. The optimization here means the process of improving the market efforts of the brand to maximize the desired outcomes.
Step 6
Step 5 Launching the DM Campaign. The main purpose of any digital marketing campaign is to give exposure to the new or existing products or services
To sustain in the market, businesses needs to bring new marketing strategies especially in the digital marketing sector. The best marketing strategy will be a mixture of several digital channels. Majority of the business out there use more than one digital channel. So make sure whichever channel you use, utilize it properly.
THANK YOU FOR WATCHING Does anyone have any questions? Please contact : hello@smbelal.com smbelal.com
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