Fiero Party - Martini

DESIGN Rosalba Mele Roberto Radaelli YEAR of THE PROJECT 2020

FIERO PARTY

Fiero Party is a new possible experience offered by Martini to sponsor the product “Fiero e Tonic” and allow the user to feel part of the brand. After an initial analysis of the term “Fiero”, we realized that this feeling can arise from the need to express awareness of the achieved successes and rejoice in them. A second analysis is based on the idea of the aperitif in the current pandemic situation due to Covid-19. Our concept is to recreate an experience that would give users safety and confidence, without damaging the aperitif moment.

Martini arrives at your home, recreating the atmosphere and feelings that it arouses for users who go out to consume a Martini product. Fiero Party is not just a product delivery, it is a new way of conceiving the aperitif, in a more intimate way, involving friends, but having the opportunity to feel welcomed by the brand that you prefer. Fiero Party is not only suitable for the new life during the pandemic but it is also the birth of a new way of organizing a sophisticated event at home.

If you want, you can write in this box the reason for what you are proud of, and Martini will send you a slate where they congratulate you for the success you conquer.

You can remove some of the preselected items. You can also add on some other Martini's products. The party organizer will receive Fiero Party coasters for free as gadgets for his guests. It is a way to sponsor the new Martini event and allow users to remember the party’s feelings.