Why do Many Shopify Stores FAIL? Common Reasons & Strategies to Boost Conversions
You and I, we all are pretty much aware of the fierce competition that is ongoing in the world of eCommerce. Many SMEs, enterprises, and even startups have entered the fray and indulged themselves in online retailing due to the constant demands of doorstep deliveries from respective consumers. In the midst of such competition, many businesses opt for Shopify eCommerce development services to increase their sales. But do all the businesses that are on Shopify meet success? The answer is NO.
Shopify web design and development is only the first of many steps in establishing a prominent yet successful eCommerce business. There are many cases where Shopify store owners experience slower eCommerce growth caused due to either lack of traffic or poor conversion rates. The most common cause for smaller eCommerce businesses is a lack of planning. They tend to deviate from the predefined strategy given many certain and uncertain factors.
This is the reason you should find the right Shopify development company that helps you from the ideation stage to the launch and beyond.
Why do Some Shopify Stores Fail? The Most Common Causes
Before barging on the tips to increase the conversion rate through top Shopify store development services, let us deviate our focus to the roots first, the problems behind a
failed Shopify store. Many times it may happen that your Shopify stores have excellent traffic but poor conversion. And this directly affects your sales and revenue.
What could be the reason? Let us find out.
Complex and Poor eCommerce Store Navigation
You have got visitors around your Shopify eCommerce store but they are not your customers, right? In this case, it is quite apparent that somewhere over the e-Store, they are not having a good time. Shopify web design and Shopify theme development also are very crucial to deliver a trending yet user-friendly experience.
To support this claim, Forbes research states that,
38% of shoppers will abandon your eCommerce store if they find the layout dull and difficult to navigate.
39% of shoppers will abandon immediately if the images are not loading quickly enough.
64% of consumers make a purchase after viewing a branded social video.
Color improves brand recognition by up to 80%.
Now as the importance of navigation and appealing Shopify web design is clear, your Shopify store menu has to be noticeable, contain all the parts of core services, product categories, and information, and be the first element that any new or repeating visitor could see.
A short tip is to place your menu underneath the logo of your eCommerce brand to list vital elements in a standard way. A top Shopify theme development company will consider all these parameters into consideration before building a complete Shopify eCommerce web app for you. Hiring Shopify web developers would be a wise choice!
Average or Poor Store Images
Make no compromises with the fact that high-definition and high-quality images play a huge role in promoting your incredible products. Clear and sharp images are the first thing your shoppers will look at in order to make a purchase. Uploading HQ images of your products creates platform and brand reliability that makes it more likely for the customers to make a purchase.
High-quality images are crucial for the success of your next online store. High-quality images can also improve the search engine optimization (SEO) of an eCommerce store. Search engines like Google can use image alt tags and other metadata to index and rank images, which can improve the overall visibility of the store in search results.
Ignorance of Mobile-friendly Store Design
Mobile devices are the favorite resource of online shoppers in the USA.
The image above shows the traffic and order shared through various devices. It is clear that smartphone devices are lightyears ahead of desktop and tablet devices when it comes to making a purchase.
It makes it inevitable for eCommerce owners to make their Shopify stores mobilefriendly. The mobile-friendly Shopify web design and Shopify theme development need expert UI designers who have every bit of knowledge in placing the elements like menu, product categories, products, images, footer, Add to Cart button, etc.
Wrong Target Audience
If you think you have everything mentioned above covered and still lack conversions, then it is the case of targeting the wrong audience. This could happen if the SEO and paid campaign efforts are targeted at the wrong audience. This has to be optimized and monitored at the earliest before you lose more ground.
Unoptimized Checkout Process
The checkout module is the last piece of the jigsaw to make your Shopify eCommerce store deliver greater buying experiences. Baymard Institute reports that Checkout process optimization can boost conversions by up to 35%. If the abandon rate of the cart is very high, you should be optimizing the payment gateway and all the modes related to it.
Also, make sure that the checkout layout remains consistent and appealing as any other page on the eCommerce platform.
Strategies that could Boost Shopify Store’s Conversion Rate
One of the key metrics that businesses use to measure the success of their online store is the conversion rate — the percentage of website visitors who make a purchase. Here, we will now explore some of the proven strategies that have helped in elevating the conversion rate for eCommerce businesses in the real world.
Optimize Your e-Store Design
The design of your website can have a significant impact on your conversion rate. A clean, easy-to-navigate Shopify web design that highlights your products and makes it easy for customers to find what they’re looking for can help boost conversions. Make sure your website is optimized for mobile devices as well, as an increasing number of customers are shopping on their smartphones.
Simplify Your Checkout Process
A complicated checkout process can cause customers to abandon their purchase. Make sure your checkout process is as simple and streamlined as possible. Only ask for the necessary information, and provide clear instructions at every step of the process. Consider offering a guest checkout to allow customers to make a purchase without creating an account.
Not everyone likes to pay with a credit card or PayPal, so offering different payment options, such as Apple Pay, Google Wallet, or even cryptocurrency, can help to appeal to a wider range of customers. Make sure that your payment module is integrated with a reliable and secure payment gateway to ensure that your customers’ payment information is safe.
Use High-Quality Product Images
High-quality product images can help showcase your products and make them more appealing to potential customers. Use professional-quality images that show your products from multiple angles, and include zoom features to allow customers to get a closer look. Consider using lifestyle images to show your products in use, as this can help customers visualize how they might use the product in their own lives.
Offer Free Shipping & EMIs
Shipping costs can be a major barrier to conversion. Consider offering free shipping on orders over a certain amount to encourage customers to make a purchase. You can also experiment with offering free shipping on certain products or during specific promotions to see how it affects your conversion rate.
If your products are on the expensive side, consider offering installment payment options (like EMIs) to make it easier for customers to manage the cost. After a customer has made a purchase, follow up with them to thank them for their purchase and offer additional incentives or discounts for future purchases.
Use Customer Reviews and Testimonials
Customer reviews and testimonials can help build trust and credibility with potential customers. Make sure your website prominently displays customer reviews and ratings for your products. You can also feature customer testimonials on your homepage or product pages to highlight the positive experiences of previous customers.
Use Abandoned Cart Recovery
Abandoned cart recovery is a feature available in Shopify that allows you to automatically send follow-up emails to customers who have left items in their cart without making a purchase. These emails can remind customers about their abandoned items and encourage them to complete their purchases.
By implementing these tips, you can help to ensure that your payment module is optimized to increase conversions and provide a positive customer experience.
Summarizing the Needs to Increase Shopify Store Conversions
Apparently, optimizing the channels, sales, and conversion rate is crucial for every Shopify store or marketplace owner.
Each business idea has a set of unique requirements to run the business and drive sales. This is exactly why every eCommerce application has to be built with a custom approach and expertise. And only a top Shopify app development company can do it, whose expert Shopify developers can guide you from ground zero and work the way up with your team cohesively.
Are You on the Hunt for a Trusted Shopify Development Company?
Then it ends here. Bytes Technolab is a globally trusted Shopify development company that offers end-to-end Shopify store development and marketplace integration services. Based on your unique ideas and customer needs, you can hire Shopify developers with an average experience of 4+ years to elevate your eCommerce business and brand presence.
Since 2011, we have known the exact reasons why eCommerce businesses, especially startups, and SMEs fail to capture significant market share. There is nothing wrong with having a FREE initial consultation with our growth hackers to discuss your concerns and queries. If you are looking to build an eCommerce platform from scratch, we are the best in the business to build your dream eCommerce store.
Contact our Shopify developers to know the complete range of Shopify development services and expertise that your store requires.
Read the blog: https://medium.com/@digital_39945/why-shopify-stores-fail-common-reasonsconversion-strategies-a1382687a55d