SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15
www.ILS3.com
robert@ils3.com
Robert Phillips CEO of Intelligent Leisure Solutions and Discover.Travel Group •www.ILS3.com •www.Discover.Travel •www.DiscoverBrazil.com •www.DiscoverSouthAmerica.Travel •www.DiscoverCentralAmerica.Travel •United Nations World Tourism Organization Ulysses Award for Innovation in Tourism Enterprises •2008 World Travel Award as: • South America´s Leading Travel Management Company. • 2008 World Travel Award as Central America´s Leading Travel Agency
•President of ASTA (American Society of Travel Agents) Brazil Chapter •Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization 2
10 Steps to Search Engine Marketing Success
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10 Steps to Search Marketing Success 1. Competitor and Industry Research a) Do not re-invent the wheel b) See what the competition is doing
2. KeyWord Selection a) Most Important part of the process b) Defines your Online and Traditional Marketing Plan c) Search for 10 main business KWs
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10 Steps to Search Marketing Success 3. Menu Selection a) Use Industry Standards b) 3-Click Rule
3. Content a) SEO Copywriting b) Languages
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10 Steps to Search Marketing Success 5. Web Site Design a) Simple and Functional b) No Entry Pages
5. Web Site Programming a) Flash or Not to Flash b) Smart Code i. Xhtml and CSS W3C Validated, and Cross Browser CSS ii. Title Tags, H1, H2, etc Tagas, Alt Tags
c) Smart URLs d) Smart MetaTags e) Smart “You are Here
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10 Steps to Search Marketing Success 7. Directory Submission and Link Building a) Directories Submission – XML Site Maps b) Manual Link Building and Anchor Text
7. SMM Campaigns
a) Universal Search b) c) d) e)
Maps Video Images Text
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10 Steps to Search Marketing Success 9. Campa単as PR Campaigns a) Distribution Online b) News - Authority Sites
9. Sponsored Links Campaigns a) PPC Copywriting b) Manual Configuration
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Conclusions 10 Pasos para Tener Éxito en Search Marketing •
SEO, SEM, SMM, etc. – can be complex
Proposta de Solução Integrada de Web Marketing para Imocom
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Conclusions 10 Pasos para Tener Éxito en Search Marketing •
Begin with the Basic – Begin it Simple
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Conclusions 10 Pasos para Tener Éxito en Search Marketing •
Evaluate Metrics and Analytics
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“If you know more on this subject Forgive my Innocence; If not, enjoy with me”
….Horace
Thank You….. 12
SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15
www.ILS3.com
robert@ils3.com
Bonus - SEO Tools SEO Software Suites • • • • • • • •
www.apexpacific.com www.axandra.com www.webceo.com www.webposition.com www.trellian.com www.cyberspacehq.com www.searchenginecommando.com www.webpostiongold.com
• Comparison Chart – www.mikes-marketing-tools.com
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Bonus - SEO Tools SEO Software • www.cleverstat.com – www.cleverstat.com/en/google-monitor-query.htm – www.cleverstat.com/en/page-rank-software.htm
• www.bryxensoftware.com – www.seoelite.com – www.keywordelite.com – www.linkmetro.com
• www.agentwebranking.com
• www.makemetop.co.uk (PPC bidding tool) 15
Bonus - SEO Tools Google, Yahoo and MSN Tools • www.google.com – – – – –
Link:URL o link:URL keyword Site:URL o Site:URL keyword www.google.com/insights/search/# www.google.com/webmasters/ www.google.com/trends
• www.yahoo.com – http://siteexplorer.search.yahoo.com/
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Bonus - SEO Tools KeyWord Tools • • • • •
http://50.lycos.com (top 50 keywords of the week) www.keyworddiscovery.com (free Trellian tool) http://freekeywords.wordtracker.com/ www.gorank.com (track google keyword rankings) www.icrossing.co.uk/seotoolkit/seo-toolkit/ (keyword analyzer, Spider view, link popularity)
• http://spyfu.com/ (get your competitors keywords)
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Bonus - SEO Tools Programming Code Tools • W3.org (code tools) – http://validator.w3.org/ – http://validator.w3.org/checklink
• www.sitereportcard.com (code, links, SEO tools) • Xenu link sleuth (checks broken links) • www.useit.com (Jakob Nielsen's Website)
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Bonus - SEO Tools IP and Domain Tools • www.digpagerank.com (IP PageRank) • www.domaintools.com • www.whois.sc
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Bonus - SEO Tools Free SEO Tools • www.urltrends.com – – – – – – –
(great tool – everything you need to know about a website)
My UrlTrends SEO Report Keyword Report Competition Report Trend Comparison Tool Reverse Keyword Lookup Tool PageRank™ buttons 20
Bonus - SEO Tools Free SEO Tools • www.mozilla.com (FireFox add-ons) – – – – –
FireFox Tools URL Valet – Firefox app SEO for Firefox Wasp for Firefox Useragentdetect for Firefox
• www.alexa.com (traffic rankings)
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Bonus - SEO Tools Free SEO Tools • • • • • • •
www.webconfs.com (many SEO tools) www.trafficzap.com (many SEO tools) www.webworkshop.net (tools and Info) www.marketleap.com www.seocentro.com www.seochat.com www.instantposition.com 22
Bonus - SEO Tools Free SEO Tools • www.bruceclay.com – www.bruceclay.com/web_rank.htm – www.bruceclay.com/web_design.htm
• www;seotoolset.com – www.seotoolset.com/tools/seotoolset.html – www.seotoolset.com/tools/free_tools.html
• www.seobook.com/ – http://tools.seobook.com/link-toolswww.seomoz.org/tools
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Bonus - SEO Tools Cool Tools • • • •
www.copyscape.com (see who has copied your site content) www.Archive.org (wayback machine) www.advertising.com www.hitwise.com
XML Site Maps • www.xml-sitemaps.com • www.sitemaps.org • http://xmlsitemap.com/ 24
Bonus - SEO Tools SEO NewsLetters • • • • • • 29/01/13
www.bruceclay.com www.entireweb.com www.dnseo.net www.lilengine.com www.webpronews.com www.emarketer.com 25
SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15
www.ILS3.com
robert@ils3.com