Robert Scozzari :: A collection of graphic design work.

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Robert Scozzari

PORTFOLIO of GRAPHIC DESIGN



Hi You, I’m Robert Scozzari. This booklet is a showcase of some of my best branding and graphic design for print over the last 20+ years. Please see the back cover for full contact information. Please enjoy responsibly, Robert Scozzari

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 3


Robert’s best feature is his ability to explain his thought process behind a campaign. He has the perfect balance of both “creative” and “technical” skills, and is a pleasure to work alongside. Angela Marlatt - Fundraising & Special Events at Carpenter Hospice


index Portfolio . . . . . . . . . . . . . . . . . . . . . 6 City of Summerside, PE Burlington Hydro Tradeability.ca Burlington Economic Development Applestone Pizzeria Richland Academy Schuit Bros. Contracting Assorted Logos NetAccess Oolab Orthotics SkilledTrades.ca Skilled Trades Alliance The Grand Olympia Banquet Centre

About me . . . . . . . . . . . . . . . . . . . . 21 Contact . . . . . . . . . . . . . . . . back cover

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 5


City of Summerside, PE

The City of Summerside, Prince Edward Island, required a new look and brand identity. A new identity was needed which better reflected the city. The previous brand was scattered and inconsistent across many departments.

Client: City of Summerside, PE Project: Logo identity Roles: Art direction, graphic design

This new brand identity was created to reflect the relaxed atmosphere of Summerside. The sub-brands were developed to maintain a consistent look throughout, using colour as the main differentiator.

The Logo

Colours

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The colour scheme for the Summerside identity consists of three colours. They are Summerside Red, Black and 75% Black.

It is recommended to use Option 1 when marketing the brand within the province of Prince Edward Island.

The perception of colour is greatly affected by the medium in which it is being viewed. The same colour viewed at a web site, for example, will look different when printed. As well, the exact same colour printed in a glossy magazine will look different when it is printed in a newspaper.

It is recommended to use Option 2 when marketing the brand outside the province of Prince Edward Island.

Sizes

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There are two options for the Summerside identity. 1) Without or 2) with the ‘Prince Edward Island’ designation - Options 1 and 2 are shown below.

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In order to maintain a consistent corporate colour, adjustments have to be made that take into account the final intended output of the colour (web site, print etc.). Various breakdowns of the colour based on the intended output are represented below. It is recommended, that when printing, the printed colours are always compared to a printed Pantone® swatch to ensure colour accuracy.

Size 1 - Small width = 2" Minimum size for reproduction. Used for small applications of identity

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Black

Summerside Red Pantone® Uncoated U Pantone® Coated C CMYK (Process) C M100 Y K 1 RGB R1 0 G B Hex # 1 E

Pantone® Uncoated Process Black U Pantone® Coated Process Black C CMYK (Process) C0 M0 Y0 K100 RGB R 0 G 0 B 0 Hex #1E1E1E

Black 75% Pantone® Uncoated Cool Gray 11 U Pantone® Coated Cool Gray 11 C or Pantone® Uncoated Process Black U % Pantone® Coated Process Black C % CMYK (Process) C0 M0 Y0 K RGB R100 G100 B100 Hex #

Size 2 - Medium width = 3" Standard size of identity. This size will be the most commonly used when applying the new brand.

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Size 3 - Large width = 4" Used when Size 2 will appear too small for the intended application, while still being mindful of the spacing guidelines outlined in this manual

Branding Manual

Branding Manual

Branding Manual

Branding Manual

Downtown

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Downtown

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Orange is a vibrant colour that combines suggestions of both energy and warmth. It connotes the downtown as an inviting place to shop and work, and suggests activity – be it shopping, doing business or celebrating community.

Suggested examples of letterhead, envelope and business card are shown.

Tourism

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The colour yellow epitomizes Summerside’s name and history, and connotes a warmth and happiness ideal for Tourism’s applications of the brand. It suggests fun and excitement, and has a levity that reflects the culture and hospitality of the people of Summerside.

Business Card Front Ron Casey Executive Director ron@downtownsummerside.com

Downtown Summerside Inc. 7 Summer Street, P.O. Box 121 Summerside, PE C1N 4P6 CANADA

tel 902 436 7546 mobile 902 432 4629 fax 902 436 7547

Business Card Back Downtown Summerside Inc. 7 Summer Street, P.O. Box 121 Summerside, PE C1N 4P6 CANADA www.downtownsummerside.com

tel 902 436 7546 fax 902 436 7547 Small city. Big business.

The colour scheme for the Downtown sub brand consists of three colours. They are Orange, Black and 75% Black.

www.downtownsummerside.com

The colour scheme for the Tourism sub brand consists of three colours. They are Yellow, Black and 75% Black.

Small city. Big business.

Downtown Summerside Inc. 7 Summer Street, P.O. Box 121 Summerside, PE C1N 4P6 CANADA

Orange ®

Pantone Uncoated 1 U Pantone® Coated 1 C CMYK (Process) C0 M 0 Y100 K0 RGB R G1 B Hex #F 0

Branding Manual

Black ®

Pantone Uncoated Process Black U Pantone® Coated Process Black C CMYK (Process) C0 M0 Y0 K100 RGB R 0 G 0 B 0 Hex #1E1E1E

Black 75%

Yellow

www.downtownsummerside.com

®

Pantone® Uncoated 1 U Pantone® Coated 1 C CMYK Coated C0 M1 Y K0 CMYK Uncoated C M1 Y K0 RGB R G 0 B Hex #F CF

Pantone Uncoated Cool Gray 11 U Pantone® Coated Cool Gray 11 C or Pantone® Uncoated Process Black U % Pantone® Coated Process Black C % CMYK (Process) C0 M0 Y0 K RGB R100 G100 B100 Hex #

Branding Manual

0

Black Pantone® Uncoated Process Black U Pantone® Coated Process Black C CMYK (Process) C0 M0 Y0 K100 RGB R 0 G 0 B 0 Hex #1E1E1E

Black 75% Pantone® Uncoated Cool Gray 11 U Pantone® Coated Cool Gray 11 C or Pantone® Uncoated Process Black U % Pantone® Coated Process Black C % CMYK (Process) C0 M0 Y0 K RGB R100 G100 B100 Hex #

Branding Manual

6 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca

Client: City of Summerside, PE Project: Branding manual Roles: Art direction, graphic design, copy writer, pre-press


Summerside is a very warm and ambitious city. We are exceptionally proud of our people and their ability to make you feel at home. Our hospitality is second to none. Ron Barrett, Century 21

How does a small city offer diverse career opportunities? For starters, it doesn’t think like it’s small. Summerside is home to big ideas, big opportunity and big experiences. It’s also home to a growing base of high-tech and forward-thinking companies seeking skilled people. To experience the small city with the big possibilities for yourself, visit www.city.summerside.pe.ca or call 902-432-1255.

Client: City of Summerside, PE Project: Various advertising Roles: Art direction, graphic design, co-copy writer, pre-press

Conference organizers are looking for more than a standard convention facility. What makes the difference is a venue that can provide a total experience for conference delegates. Lori Ellis, City of Summerside How does a small city attract conventions and business visitors? For starters, it doesn’t think like its small. Summerside is home to big ideas, big opportunity and big experiences. Come and see Prince Edward Island’s newest and most advanced convention facility. To experience the small city with the big appeal for yourself, visit www.city.summerside.pe.ca or call 902-432-1255.

Client: City of Summerside, PE Project: Business cards Roles: Art direction, graphic design, pre-press

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 7


Commit tees

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Burlington Hydro

for the photo Jessic is a Wolfe

Service

Burlington Hydro was lacking in communication with internal staff. They required a method to communicate recent events, upcoming and notable events and anniversaries.

Annivers aries Cong ra tul

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Watt’s C urrent Messag e

An nivers ations to the fol low ing ar ies fro La na Ha em mmond m May to Decem ployees wh o celeb Glenn Mi , 40 yea ber 20 08 rs . . . . . Au rated Se : gust 26 rv ice Scott Da tchell, 30 years . . . . . . . . vidson, . . . Ma Scott Co 20 ak ley, 20 years . . . . . . Octob y 8 New Qu Stewa rt believe I er 31 years . . . . arter Ce can Potter, . . . Octob Le ntury Me e Hooper, time of the speak for everyo er 31 mber: (My apologi 20 years . . . . . . . . 25 years . Con gra . . . . April 5 tulation . . . April es for mis budget doc year. You may be ne in ack nowled in the last sing you 11 ging how wo years of ded s to Lee Hooper uments, Newsletter add ition Mike Ell bu for addressin rking on maint icated serv Stewart! to all thi iot t, 20 enance andsy we seem to be g custom in reachin ice and ach 25 Abby) s perhap years . . . . Da nny g at thiSmart erHIcon ieve this sign Of particu capita s s voluntee Health Wellness Fair – May 4th,men 2009 has of rollnow? meters pave the way for cerstarted the process La . . Septem t ificant was&pres lar note, milestone. ring in you ns, or ensuring l projects, finaliz busy wit ber 12 ented Kim Se fla mme, 15 yea as ma Lee ing outr the meter program, energy ing usage to be priced at different accurate h var iou wa rs comsmart year Ser vice his 25 munit y. s training ny of you have bil rates, / Ian Fern rd , 15 years . . . . November 15 “I really AE g, and Aw D, with 6,000 smart meters installed lin depending on the time of day. The enjoyed the health and wellness fair not ard and dev Dr . . . . . . . andez, in at a Lunche . . . June elopment iced, this fal l has cue Practic iving Awarenes 15 years . Da n Ci on 7 since 2006, this only represents the tip of idea behind the smart meter is to give held pro s, . bee zmar, 10 . . . . . . Oc Pole Top, gra n Novembexceptionally well run.” tober 4 it was Managem e, and Safety, He er 12, 200 years . . . . Wendy Bucket and ms. First Aid & especially knowledge to the homeowners on their . . . . . . . Wolfe, 5 8 alt ent CPR at Gerald h, Envir Confi ned training . . . June way. Pro years . . . Shaw n os benefits to holding a wellness fair. It is promotional and explores part of onment individual energy consumption during are many are just Space Re 1 There . . . . . . . vid James, and ing som at sLasalle.wellness program. The 2009 Health and Wellness Fair consisted of the followQu . . . April proact ive e 5 years . . better pre Sa ndy Sh the day, which will then allow them to 7 our existing training of the offerings un al . . . . Sep pared in enton, 5 ity tember 25 ing elements: such as thi dermanage the event shift their energy usage to save money, in years . . . . Cong ra s ens our hea lth of . Novem Than k tulation ber 17 and safety an emergency and ures we are turn, helping the grid by shifting energy • Introduce new/changed elements to an on-going wellness program; yo There is s on ac programs Amy Ku u to those who con also to hieving sig nifican no better time usage to off peak times. . nz these mi • Let employees sample new health options; than now t milestone Jennifer , Conservation; Co tributed inform les to Another piece of our smart grid vi• Poll employees re: what health options are of interest to them? not ton atio s attained rec ice in thi Sm ith, es! n and/or Human Res lin Saunders, s issue of by emplo ognize the pho sion is automated high-voltage switching. • Introduce employees to health and wellness resources in the tos Aw He Wa yee ard to ources; Da alth s. tt’s Curre s took pla Watt’s Cur vid Collie & Safety; Mike this edition of Wa nt that our You wil l ce in Oc Burlington Hydro was honoured by the area (information providers, associations, etc.); wit rent is pub h tt’s Co em , President tober. I con Cu ployees ach Long Ser te, Lines; lish sarily tho & CEO Professional Engineers of Ontario with the Introduce tinue to vice Abby Ad rren•t Aut umn 200employees to vendors in the area such as organic food a iev sym se of Burlin ed 4 times a yea ing bol be these ser 8, includ kins, Hu of r by the Hu Editor: gton Hydro “2008 Engineering Project of the Year, stores thating simplify their lives; vice milest impressed man or Burlingto how ded icated , Ab Resservices man managem ources ones as it and loy nBHI Hyemployee Graphic by Ad kins; Electrical Category”, for our Intelliteam • Bring in third-party administrators to perform health screening dro. I wo ent or the Resources Depar is Lanaabove: desig n uld especi al our employee Hammaond editor. We tm and lay massage s are to Automatic Restoration System, which was tests (blood pressure, cholesterol, etc) with the proviso that the ally like , Custome welcome ent. Opinions exp ser vicenjoying out: Clo to congra e, Gle The Great letters to ressed in results are only for the employee r Accou ver Road nn Mi HealthView If you wo tulate the editor nts this publica White Fle 30 yeafrom – www. uld like rs ser vic tchell, Station Ma Manager for 40 and any • Motivate tion et clover roa employees to make lifestyle changes that will improve subm iss . are Ne to contr . e; . . . . . . 2 submissio w Faces and our not necesintenance yea Hooper, d.ca ion in by ibu ns . . . . . . . Super vis rs left:Co Anthony Benassi newest me their health ntr Novemb te to the Winte ol . . mber of Operator . . . . . . . all have Health and er 30, 20 r / New the quart or for . . 2 . All em had some getting tips a direct Safety . 08 . plo er Year ed cen yee . . . . . . . I am tur y clu ition of Conserva from als a vendor impact on makin s with long ser “Great morning - loved it!” . . . . 2 Watt’s tion Updat vice deserv b…Lee Smart Meter Pilot #2 United Wa o impressed by Current, Lowville - 2007 the contin g Burlington Hy e . . . . . y Silent 1340 in please dro a gre e to be proud, as . . . . 3 ued genero helping Auction Need of hathree at place The top this year were: tho ve yovendors wa sity a Facelif ur to work. you and all oth se in need within s once again a hug of our emplo Committe t . . . . . . . 1) Pathway to Bliss 2) Booster Juice 3) Lakeshore Chiropractic our com 3 er volun es . . . . . cess raisin yees. Our recent munit ies. thee suc teers wh . . . . . . . Ab iceberg. Our plan is to start ove Ser vice g o ass $4,60 Thanks . . . . . 4 all, as you Awards to implementation you the United 0.0 ready you isted with this evefull scale r ow nand of0 toward The Health and Wellness Committee 2009 are, Jennifer Smith, Mary-Ann Ludwig, Jim Cipolla . . Vanderlip, . . . . . . . Colin Saunders, Paul yeaChristina Koren. nt. Way com Ser vice . . . . . 4 hea lth and r end gather ing r home for the Annivers mittee com smart meters over the next s, please safety aw aries . . seaof remember ing sonmonths, . . . . . . . areness couple al weathwith compleand kno 4 er and pre appby ly to wledge you totion theyou end of 2010. This pare for David Co r hom hav llie e e This pap act , President gained Smart Meter Pilot #1 sounds easyher enough, but toivit put Goran Crevar, Station Maintenance er is mad ies the & CEO City Hall - 2006 e at BH e from 100 – I! % Bu recycled rlington Hy some scale to this statement, if Marion Middleton, Customer Service fibres, cert dro ified by the Congrat

Eventful Happenings

With Burlington 4Hydro, an internal newsletter, Watt’s Current, which was fun to read and easy to digest was created. Watt’s Current not only contained information that employees needed to know. It was also a way to build moral.

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the first project of its kind in Ontario. Our vision includes Intelliteam throughout the City of Burlington. Implementation of smart technologies will not only provide Burlington Hydro with a level of intellectual knowledge that it has never had before, it will also provide a competitive advantage to the City of Burlington, to attract new business and development. Although smart grid is in its infancy, Burlington Hydro has positioned itself as an industry leader in Ontario. We predict, the year ahead will be very exciting, as we watch the Grid Smart City come to life right before our eyes.

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Smart Meter Deployment Schedule City wide Meter Roll-out

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8 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca

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Our Summer Student program started on May 4th and they have been a tremendous help to us thus far! Sarah Donatelli (left), Customer Service Lauren Saunders (right), Billing James Heywood, Station Maintenance

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Congratulations to (from left): Jeannette Billings, promoted to Billing Supervisor Brian Reid, moved into the role of Apprentice Meter Technician Patrick O’Day, has been promoted to Billing Settlement Clerk

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we start May 1, 2009, we need to Forest Stew ardship Couinstall ncil and 753 meters/week to finish by manufac tured with the end of October 2010, compared wind pow er. Please recycle. to the approximately 3,000 meters we currently install annually. Why smart meters? Why

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ulations to Abby Adkins and her husband Rob Adkins on their new addition. Chloe Jayde (right) was born March 6, 2009.

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Michael Dunlop, Construction Joe Fournier, Station Maintenance Jenna Holschuz, Conservation David Muscat-Baron, Control Room

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Welcome Aboard

There will be no immediate change in how electricity rates work or how customers billed. Visit www. burlingtonhydro.com/s are martmeter for updates.

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It highlighted the great achievements and kept everyone in the loop. Watt’s Current was a huge success.

Client: Burlington Hydro Project: Watt’s Current newsletter Roles: Creative direction, graphic design, copy editing

from th e Presid nt SmarteMeters & Smart Grid

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Awards

On Thurs day, Octob recipients of 5, 10, er 16, 2008 Ser vice 15 and 20 Aw year gifts at Sm ards were presen ted with itty’s Re employee sta s celebrate urant. All of the ognized for their d and were recyea achievem ent in rea rs of ser vice and milestone ching a sig nifican . t

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Healt h & Flu Clini Wellness Comm c: Workp wil l con lace Me ittee duc dic Wednesd ted the Flu Shot al Corp. ay, Novem Cli 3:0 0 pm ber 19, 200 nic on to room. All 4:30 in the Trades 8 from employee Lunchover 18 s and fam years of ily memb age tend. Ple ase let Ab were welcome to ers by know 14, 2008. atby Novem ber Un ited Wa To all the y Comm ittee ba ke rs ing ton at BurlHy chance! dro, now is yo ur On Thurs ber 4, fro day, Decem m 1:00 PM 10:00 AM to Ab will be org by & Gabbi anizing a Bake Sal e with all proceeds goi ng to Un ited Way. Th e fundra ising event wil l be Trades Lu held in the nchroom eryone is and evwelcome to join! The Un mittee hos ited Way Comted a BB Q on

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JOSEPH BRANT HOSPITAL WASTE WATER MANAGEMENT TREATMENT FACILITY CANADIAN CENTRE FOR INLAND WATERS (CCIW)

Burlington, Ontario

Conservation Update

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s the weather gets warmer, conservation becomes a more important topic. There are opportunities for homeowners and business owners to reduce their summer consumption of electricity while maintaining an atmosphere that has become standard. Conservation is not about being uncomfortable – it is about sustaining an efficient way of life. Last year, thousands of residents and businesses in Burlington participated in Burlington Hydro’s portfolio of conservation programs. These people have become leaders of energy efficiency and are inspiring others to become more efficient.

Here are our results from the 2008 programs: • The Great Refrigerator Roundup was used by 1,108 Burlington residents to collected old and inefficient refrigerators and freezers

• 1,854 homeowners signed up for peaksaver, surpassing our target of 1,095 and earning Burlington Hydro recognition by the Ontario Power Authority and other utilities for an outstanding program • Under the Electricity Retrofit Incentive Program, 9 businesses completed retrofits in their facility receiving a cumulative total of $16,669. Another 20 businesses started the process of applying for ERIP and are currently performing their retrofits, and will receive incentives in 2009. • The Power Savings Blitz helped 307 small businesses become more energy efficient by receiving up to $1,000 in lighting upgrades for their businesses. This number surpassed our expectations and our target of 175. Successes of this caliber have been experienced across the province.

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Tradeability.ca

Tradeability.ca is an organization whose mandate is to encourage students to consider the Skilled Trades as a serious career option in the Durham Region. They achieve this by building connections between employers and potential employees.

Client: Tradeability.ca Project: Print collateral Roles: Art direction, graphic design

They required a brand which was modern and professional. It was a brand that worked in almost any setting, so not to appear too juvenile when used to market to employers and not too stuffy when marketing to students.

They were told university was their best option. This time, not doing what they were told paid off.

Tower Crane Operator Fuel & Electrical Systems Technician

Hairstylist Cook

Fuel & Electrical Systems Technician

Tool & Die Maker

Cook

Hairstylist Horticultural Technician

Tower Crane Operator Information Technology Support Analyst

Who’s laughing now?

Horticultural Technician Information Technology Support Analyst

Tool & Die Maker

Visit www.tradeability.ca for more information on careers in the skilled trades.

“Finally! A website that makes sense of the skilled trades and shows what great careers they are. “This fall's biggest online success! I went to the site hoping for some information to get me started on my apprenticeship. I found that and so much more!”

DURHAM REGION PRESENTS A TRADEABILITY.CA PRODUCTION AGRICULTURE – DAIRY/SWINE HERDSPERSON AGRICULTURE – FRUIT GROWER AIRCRAFT MAINTENANCE ENGINEER ARBORIST AUTO BODY AND COLLISION DAMAGE REPAIRER AUTOMOTIVE PAINTER AUTOMOTIVE PARTS PERSON AUTOMOTIVE SERVICES TECHNICIAN BAKER – PATISSIER BRICK AND STONE MASON CABINETMAKER CEMENT MASON CHILD AND YOUTH WORKER CONSTRUCTION BOILER MAKER CONSTRUCTION CRAFT WORKER CONSTRUCTION MILLWRIGHT COOK DRYWALL ACOUSTIC,AND LATHING APPLICATOR/ DRYWALL FINISHER AND PLASTERER EARLY CHILDHOOD EDUCATOR EDUCATIONAL ASSISTANT ELECTRICIAN,CONSTRUCTION AND MAINTENANCE ELECTRICIAN, DOMESTIC AND RURAL ELECTRONIC SERVICE TECHNICIAN FACILITIES SYSTEMS TECHNICIAN FARM EQUIPMENT TECHNICIAN GENERAL CARPENTER GENERAL MACHINIST GLAZIER AND METAL MECHANIC HAIRSTYLIST . .AND MORE

Client: Tradeability.ca Project: Movie theatre ad posters Roles: Art direction, graphic design

Visit www.tradeability.ca for more information on careers in the skilled trades.

DURHAM REGION PRESENTS A TRADEABILITY.CA PRODUCTION HEAVY DUTY EQUIPMENT TECHNICIAN HORTICULTURAL TECHNICIAN INDUSTRIAL ELECTRICIAN INDUSTRIAL MECHANIC MILLWRIGHT INFORMATION TECHNOLOGY SUPPORT ANALYSTS - HARDWARE/HELP DESK/NETWORK IRONWORKER LINEWORKER - CONSTRUCTION LINEWORKER – POWER MACHINE-TOOL BUILDER AND INTEGRATOR MARINE ENGINE MECHANIC MOBILE/TOWER CRANE OPERATORS MOTIVE POWER MACHINIST MOTORCYCLE MECHANIC MOULD MAKER NETWORK CABLING SPECIALIST PAINTER AND DECORATOR PATTERN MAKER PLUMBER POWERED LIFT TRUCK TECHNICIAN PRECISION METAL FABRICATOR REFRIGERATION AND AIR CONDITIONING MECHANIC ROOFER SHEET METAL WORKER SMALL ENGINE TECHNICIAN SPRINKLER AND FIRE PROTECTION INSTALLER STEAMFITTER TOOL AND DIE MAKER TOOLING/TOOL MAKER TRUCK AND COACH TECHNICIAN TRUCK TRAILER SERVICE TECHNICIAN WELDER ...AND MORE

Client: Tradeability.ca Project: Print advertising Roles: Art direction, graphic design

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 9


Burlington Economic Development Burlington Economic Development Corporation needed to showcase the financial options for businesses in the City of Burlington, Ontario. Not having a geographical “financial district� however, placed them at a disadvantage. So how do they market a financial district that does not even exist?

Client: Burlington Economic Development Project: Burlington Financial District logo identity Roles: Creative direction, graphic design

The solution was the creation of Burlington Financial District as a branded entity. Instead of location, it’s a group of financial organisations which all reside within the City of Burlington, Ontario. This allows the City of Burlington, Ontario to market the benefits of all the financial partners without having an actual physical district.

Burlington Economic Development Lean & Meaningful event promotion Creative direction, graphic design

Client: Burlington Economic Development Project: Burlington Financial District, Guidebook 2010/11 Roles: Creative direction, graphic design

10 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca


Applestone Pizzeria

Client: Applestone Pizzeria Project: Logo identity Roles: Art direction, illustrator, graphic design

Client: Applestone Pizzeria Project: Menu Roles: Art direction, graphic design, pre-press

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 11


Richland Academy This logo identity was created for Richland Academy, a private school in Richmond Hill, Ontario. The logo was inspired by the official French motto of Richmond Hill, “En la rose, je fleuris,” which translates to, “Like the rose, I flourish”. Which I felt was fitting for a modern educational facility and would serve as a perfect symbol of the school.

Client: Richmond Hill Academy Project: Logo identity Roles: Art direction, graphic design

Deeper Thinking. Confident. World Ready.

Deeper Thinking. Confident. World Ready.

RA 0015 12 Business Cards.indd 1

Client: Richmond Hill Academy Project: Transit advertising Roles: Art direction, graphic design

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Richland Academy

Reggio-Inspired Inquiry Learning

Marlina Oliveira Head of School moliveira@richlandacademy.ca 11570 Yonge St., Richmond Hill, ON L4E 3N7 t: 905.224.5600 x340 | f: 905.224.4080 RichlandAcademy.ca

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Reggio-Inspired Inquiry Learning. 11570 Yonge St., Richmond Hill, ON L4E 3N7 | t: 905.224.5600 | f: 905.224.4080 | RichlandAcademy.ca

Deeper Thinking. Confident. World Ready.

Children learn...

through experimenting.

are currently Applications d for the being accepte ademic year 2012-2013 ac arten for pre-kinderg to grade 6.

Children learn...

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12-09-14 10:15 AM

y-stimulating l and intellectuall An exper ientia g. ired educational settin the Reggio-Insp emy embraces Richland Acad ing. n Inquir y Learn n, collaboratio igatio invest , ration ng A journey of explotion, foster ing life-long learnible and unica capa and comm connected, in confident, skills resulting people. world ready young

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RA 0009 12 Postcard Design R6c.indd 3

12-09-14 10:15 AM

y. . World Read ing. Confident Deeper Think ing | PK-6 d inquiry learn Hill Reggio-inspire St., Richmond ca 11570 Yonge emy. Acad | Richland 905.224.5600

12-09-10 3:05 PM

Client: Richmond Hill Academy Project: Stationery Roles: Art direction, graphic design

AM 12-09-14 10:15

RA 0009 12 Postcard

Design R6c.indd

5

Deeper Thinking. Confident. World Ready.

Children learn... RA 0009 12 Postcard Design R6c.indd 2

through collaborating.

12-09-14 10:15 AM

Deeper Thinking. Confident. World Ready.

Children learn... RA 0009 12 Postcard Design R6c.indd 4

12 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca

through inquiring.

12-09-14 10:15 AM

Client: Richmond Hill Academy Project: Postcards Roles: Art direction, graphic design


Schuit Bros. Contracting

Client: Schuit Bros. Contracting Project: Logo identity Roles: Art direction, graphic design

Visual Identity Guidelines January 2013

Improper Use of Logo

Schuit Bros. Contracting, 81 Nisbet Blvd., Waterdown, ON L0R 2H9 905-638-4556 • www.schuitbros.com

Colours Brian Schuit, President brian@schuitbros.com

Logo Usage Rules Below are examples of what NOT to do when using the SBC logo.

Schuit Bros. Contracting, 81 Nisbet Blvd., Waterdown, ON L0R 2H9 905-638-4556 • www.schuitbros.com Geoff Schuit, Vice President geoff@schuitbros.com

SC 0003 13 Business Cards R1a.indd 1

Corporate Colours The SBC Orange is the dominant colour with Black as the secondary colour. DO NOT scale the logo disproportionately.

SBC Orange Spot Colour = PMS 158 CMYK = 0, 61, 97, 0 RGB = 254, 128, 37 Hex #f58025

DO NOT change the colour of the logo.

Schuit Bros. Contracting, 2013-05-29 10:54 AM 81 Nisbet Blvd., Waterdown, ON L0R 2H9 905-730-1458 • www.schuitbros.com

SC 0003 13 Business Cards R1a.indd 2

Black Spot Colour = PMS black CMYK = 0,0,0,100 RGB = 0,0,0 Hex #000 2013-05-29 10:54 AM

81 Nisbet Blvd., Waterdown, ON L0R 2H9 905-638-4556 • www.schuitbros.com

DO NOT alter the size relationship between the elements.

DO NOT use any components by themselves.

DO NOT place the logo on a busy or complicated background.

DO NOT distort the logo.

Colour Type Options The logo comes in six colour models. each one has specific use suggestions.

SC 0003 13 Envelope 9,5x4,11 R2a.indd 1

2013-06-06 9:59 AM

CMYK Version Ideal for Print applications utilizing the CMYK process printing method

Gray Scale Ideal for Print applications where colours are not available or will not reproduce effectively.

Spot Colours Ideal for Print applications utilizing the Pantone® printing method

One Colour Ideal for Print applications where colours or grays will not reproduce effectively.

Logo Files RGB Ideal for online and digital applications

Schuit Bros. Contracting - Visual Identit y Guidelines

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Logo files for SBC have been supplied. The following are guidelines to find the correct file for usage.

Logo Safe Area and Sizes

Image Types

Schuit Bros. Contracting, 81 Nisbet Blvd., Waterdown, ON L0R 2H9 905-638-4556 • www.schuitbros.com

SC 0003 13 Letterhead R3a.indd 1

2013-05-29 12:59 PM

Client: Schuit Bros. Contracting Project: Stationery Roles: Art direction, graphic design, prepress

Schuit Bros. Contracting - Visual Identit y Guidelines

There are two image types for the logo files, bitmap and vector. • Bitmap files - Are essentially digital photos. These files are best used at the size they are provided or smaller. Scaling them up in size will result in loss of quality. The following file extensions represent bitmap files… .jpg - best used for online or print .tif - best used for print .gif - best used for online .png - best used for online. Also includes transparent background • Vector files - These files are based on images made up of points, lines and shapes. These files are completely scaleable to any size large or small without any loss of quality. The following file extensions represent vector files… .ai - best used for print .eps - best used for print .pdf - best used for print

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Safe Area The Schuit Bros. Contracting (SBC) logo should occupy its own space. Always maintain a generous “safe” area equal to the radius (half the diameter) of the circle. Note the clearly defined spacing limits in the example.

1/2 of X min. Distance X 1/2 of X min. Distance

Application Sizes The minimum application size for the SBC logo is 2.5 inch. Measured horizontally end to end.

Colours The logo files are available in five colour variations as described on page 5. These colour variations are indicated in the logo files in the following manner… • SBC-CMYK.ai - Indicates CMYK colour version • SBC-PMS158.ai - Indicates PMS colour version • SBC-RGB.ai - Indicates RGB colour version • SBC-GRAY.ai - Indicates Gray colour version • SBC-BLACK.ai - Indicates Black colour version

2.5" min. 3" medium.

Resolution The bitmap files are available in two resolutions low resolution and high resolution. • High resolution - these bitmap files are represented in the file name with, “-hr” at the end just prior to the extension. example, SBC-logo-hr.jpg High resolution files are best used for print applications • Low resolution - These bitmap files omit any identification as they are the default resolution Low resolution files are best used for online applications

Schuit Bros. Contracting - Visual Identit y Guidelines

5" large.

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Schuit Bros. Contracting - Visual Identit y Guidelines

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page 3

Client: Schuit Bros. Contracting Project: Branding manual Roles: Art direction, graphic design

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 13


Assorted Logos

REBOOT Y UR

BUSINESS

14 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca

REBOOT Y UR

BUSINESS Business Building Seminar

Join Us For

REBOOT Y UR

BUSINESS Business Building Seminar


Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 15


NetAccess NetAccess is a Hamilton, Ontario based IT provider for local businesses. They required a consistent look and feel to communicate effectively with their clientele and new potential clients. By creating a simple, clean, and modern look, they were able to maintain and attract new customers.

“We like their depth, credibility and reliability.”

Client: NetAccess Project: Website design Roles: Art direction, user interface design, graphic design

“They are leading change and on the cutting edge.”

Neil Wickham President, Wickham Investment Counsel Inc.

Derek Jackson Vice President of Manufacturing, AXYZ Automation Inc.

Chris Campbell Controller, Ira McDonald Construction Ltd.

netaccess.ca 905-524-2001

Client: NetAccess Project: Print advertising Roles: Art direction, graphic design

“When our power was down, we still had access to our data and internet.”

netaccess.ca 905-524-2001

netaccess.ca 905-524-2001

Dependable business digital phone systems. Saving you money.

Fast, secure and reliable internet connections.

Your data is safe and secure in our Data Centre. Available anywhere, anytime.

The NetYears • Winner of the Hamilton Chamber of Commerce Outstanding Business Achievement Award

• Brought fibre optic services to Redeemer College • Early ISP partner with Hamilton FibreWired™ • Moved to 1 Main St. East, Hamilton • SpeedWay Wireless™ becomes Motorola authorized partner

• First ISP in Hamilton Area • Internet service for Hamilton Wentworth School Board • Internet services for City of Hamilton

• Internet services for Hamilton Public Library

• Research and development phase at Redeemer University College

1991

1992

• Internet services for Stelco

1993

1994

1995

1996

1997

1998

• NetAccess incorporated • Internet services for Hamilton Police Services

• NetAccess celebrates 10th anniversary

1999

2000

2001

• The term “surfing the Internet” is coined

1992

• United Nations (UN) comes on-line

• Yahoo™ founded

• The Canadian Government comes on-line (http://canada.gc.ca/)

• The first banner ads

• Bell Sympatico™

1993

1994

1995

• Expansion of corporate head office and facilities to 21 King St. West, Hamilton

2002

2003

2004

2005

• Internet phones

1996

2007

• Canada completes CA*net 3, the first national optical internet • VMware™ founded

1998

1999

• Bell ADSL • Cable Internet

2000

• Motorola - IP-Based Digital Communication

2001

2010

2011

• Motorola’s First 3G Nationwide Network • Blogs

2002

• LinkedIn™

• Google’s ™ IPO • Facebook™

2003

2004

• MOTOMESH Broadband Radio Network

2005

• Cloud Computing • VoIP - Voice over the Internet

2006

• Acquisition of Vedeya

• Linked Hamilton and St. Catharines with 150Mbps Morotorola PTP 600 Wireless Backhaul

• Google Docs • Skype™ founded

• MySpace™

eya

• Expansion of redundant NOC facilities to 151 Front St. in Toronto

• Motorola Canopy Wireless Broadband

• First BlackBerry™ device

2009

• Introduction of Digital Phone Services • Branding & Packaging of new business services. • Introducing Voip Service

• 19.5 million Hosts

2008

• Acquisition of Clear Advantage Solutions™

• Rebranding of NetAccess Systems Inc.

• 1.5 million web sites

1997

2006

• Rebranding of NetAccess Systems Inc.

• Developed website for Stelco

Internet Timeline • Internet Society (ISOC) is chartered

• First Blade Servers

• Fibre optic connections for: -Hamilton Chamber of Commerce -Art Gallery of Hamilton -Port Authority -Royal Botanical Gardens

• Internet services for CHML

1991

• Create plan for Wilson Blanchard Video surveillance

• ADSL High Speed Internet

• Expansion to two floors at 231 Main St. West, Hamilton

• World-Wide Web (WWW) released by CERN

• Expansion of Wireless infrastructure in partnership with Clear Advantage Solutions™

• Introduced NetShield™ Spam and Virus protection

• Outstanding Business Achievement Nomination

• Outstanding Business Achievement Nomination

• Rented 1 room at 231 Main St. West, Hamilton

• Wireless infrastructure and video surveillance for Wilson Blanchard

• Outstanding Business Achievement Nomination • Launch of NAS New Media • Integration of NetAccess facility with Bell data network

• NetAccess launches eCommerce services

• Expansion of Wireless infrastructure in Hamilton in partnership with Clear Advantage Solutions™

• Introduction of Wireless Broadband Service in partnership with SpeedWay™

• iPhone

2007

• Google’s crawler reaches 1 trillion pages

2008

• Seattle: First major • Social Communications daily newspaper and Collaboration to move for a free • Mobile Applications and computer operating Media Tablets • Blackberry Playbook™ system designed for use through the web • iPad • iPad 2

2009

2010

2011

NA 0039 10 Timeline Poster R6.indd 1

Client: NetAccess Project: Outdoor advertising Roles: Art direction, graphic design

16 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca

14/06/11 9:28 AM

Client: NetAccess Project: Anniversary recap infographic Roles: Art direction, graphic design


2011/2012 CATALOGUE

Lower Back Pain Sciatica Hip Pain Piriformis Syndrome

Shin Splints

Knee Pain Iliotibial Band Syndrome Patello Femoral Syndrome

FALL • WINTER

Oolab Orthotics

Achilles Tendonitis Plantar Fasciitis Bunions Mortons Neuromas Metatarsalgia

Got Pain?

Talk to your practitioner. Orthotics may be the right step for you.

Life is a series of steps ‌enjoy every one.

oolab.com OL 0052 10 2010 Retail Poster R7.indd 1

28/01/11 3:25 PM

Client: Oolab Orthotics Project: Print advertisement Roles: Art direction, graphic design

SkilledTrades.ca Client: Oolab Orthotics Project: Catalogue of products Roles: Art direction, photography, graphic design Client: SkilledTrades.ca Project: Brochure, business cards Roles: Creative direction, graphic design

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 17


Skilled Trades Alliance The Skilled Trades Alliance wanted to create guidelines that would provide basic information and knowledge on common concerns for its employer members.

Client: Skilled Trades Alliance Project: Logo identity Roles: Art direction, graphic design

A series of guidebooks and inspirational posters were created to answer the most common questions and provide the basics. Using colours as differentiators and keeping costs down by limiting the colours and size, resulted in the perfect product. Employers loved the book series and posters because it answered the most common questions and empowered the employers and employees together.

Place hand here in swift slapping motion. Say, “Good job”.

Lean back onto hand. Lean forward. Repeat.

Place hand on top. Say, “Go Team Go!” Pull away swiftly.

Apply as often as required when you’re performing well

Apply as often as required to increase your motivation

Apply as often as required to use teamwork to reach your goals

Recognizing your own commitment, contribution and creativity goes a long way towards improving your performance. That’s the competitive advantage, and with this comes a willingness for continuous improvement, innovation and empowerment – making decisions and giving it your all for your trade.

Motivation comes in different forms for everyone. What is always the same is recognition of a job well done – a ‘pat on the back’ if you will. Employees have a key role in knowing what motivates them. Employers need to know what motivates their employees as well as themselves.

The similarities between sport and business exemplify the importance of coaching. Whether it’s a team of athletes or professional tradespeople, celebrating the achievement of goals and the conquering of challenges requires a team with good hands. As with sport teams, work teams respond well to challenges and poorly when criticized. Individual commitment to a group effort is what makes a team and company work.

• Understand your responsibilities and goals • Take ownership • Recognize your strengths and achievements • Investigate opportunities for training and development

• Create situations that leverage your talents and play to your strengths • Recognize a job well done and celebrate personal accomplishments • Be clear about the results you want to achieve and track your progress

Motivation is the bottom line

Performance is going beyond

75 Hunter Street West, 2nd Floor, Hamilton, ON, L8P 1P9 Phone: 905.529.4160 • Fax: 905.529.5525 • www.skilledtrades.ca

• • • •

Take time to teach others what you know Seek out common ground and respect differences Understand team goals and vision Celebrate team successes

Teamwork is performing when sharing responsibility

75 Hunter Street West, 2nd Floor, Hamilton, ON, L8P 1P9 Phone: 905.529.4160 • Fax: 905.529.5525 • www.skilledtrades.ca

Client: Skilled Trades Alliance Project: Guidebooks, inspirational posters Roles: Creative direction, photography, copy writing, graphic design

18 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca

75 Hunter Street West, 2nd Floor, Hamilton, ON, L8P 1P9 Phone: 905.529.4160 • Fax: 905.529.5525 • www.skilledtrades.ca


The Grand Olympia Banquet Centre The Grand Olympia needed an effective way to attract and market to newly engaged couples. Together with the team, the concept of “Wishes Granted� was created. Additionally, a presentation folder and booklet were created to highlight the benefits of choosing The Grand Olympia over its competitors. This package was very successful and positioned The Grand Olympia as the premier Banquet Centre in the Hamilton area.

Client: The Grand Olympia Project: The Grand Olympia logo Roles: Art direction, graphic design

Client: The Grand Olympia Project: Wishes Granted sales materials Roles: Art direction, graphic design

Client: The Grand Olympia Project: Wishes Granted sales booklet Roles: Art direction, graphic design

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 19


You will truly be hard-pressed to find a more upstanding individual, on both a personal and professional level. Couple that with his creativity, years of experience and unwavering commitment to understanding and satisfying the needs of his clients, Robert would be an asset on any project. Cristina Pizzagalli, Senior Front End Developer at Mosaic Sales Solutions

20 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca


A little about me My name is Robert Scozzari, I am a graphic designer and visual artist. Also, I’m a father, a husband and an outdoor junkie. I run and cycle often, listen to electronic/folk/indie music. I also make and sell abstract digital art. I’m a hobby photographer and make my own natural soaps from scratch. I was raised by two hard working, selfemployed tailors who created beautiful clothes with their hands! Hello! I graduated from The School of Design at George Brown College, one of North America’s top centres for design, in Toronto Ontario. Following The School of Design, there was about 20+ glorious years working as Senior Designer, Art Director and Creative Director at various agencies and companies from Toronto to Hamilton Ontario. Now I work from my home in Campbellford Ontario doing great work for awesome people like you. Sincerely, Robert Scozzari robert@scozzari.ca

Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca :: 21


Robert is “calm under pressure,” always striving for excellence and presenting a wealth of experience to each project. His natural creative insights to ensure that every project, from concept through to delivery, exceeds the client’s expectations. Judy Boswell, Account Manager & Partner at Muse Marketing Group.

22 :: Robert Scozzari :: 905 865 0033 :: robert@scozzari.ca


Thank You.


Robert Scozzari tel: 905 865 0033 email: robert@scozzari.ca linkedin: https://ca.linkedin.com/in/robertscozzari


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