About Us During the fall of 2010 while out on the lake, father and son duo Robert Taylor II & III had the idea for a blog to -fledged online magazine that revolves around the outdoor industry. Through necessity Robert Taylor III developed the website himself as well as the Bad Poncho Tackle store; this led into the Bad Poncho Marketing branch. With growth for 12 consecutive months Bad Poncho Outdoors went into 2012 firing on all cylinders thanks to the specialization in social media marketing and search engine optimization methods put into place to drive traffic to the Bad Poncho brand. Overall, the year of 2012 was good to Bad Poncho Outdoors, with publications and new relationships with industry giants the 2013 season looked more and more promising, and it was. The company has grown from a small blog to a fishing industry staple in a short three years, the success in the fishing industry has since been leaking into the hunting industry. During the late 2013 season on through 2014 Bad Poncho Outdoors will be working to expand their reach inside the hunting industry with the help of social media and guerilla marketing. When it comes to personal time Robert Taylor III works at the local Gander Mountain as the Fishing/Archery Supervisor, serving as the primary archery salesman and technician during the fall season. Greg Miller works as the manager at MC Sports serving as the primary hunting knowledge base for the store. Robert Taylor II is primarily a painter by trade but is known as the “voice of Bad Poncho� to many of the companies due to his experience in the field. The true image of Bad Poncho Outdoors was molded from the combined efforts of the Taylors with Robert III taking the reins more often than not.
Website Overview The Bad Poncho Outdoors website is the centerpiece of the Bad Poncho brand. Offering the latest in industry news, product reviews, lake reports, and informational pieces Bad Poncho Outdoors bring the outdoor industry to you anywhere, any time. Product reviews Product advertisement and feedback is an important part of product development and sales; this is where Bad Poncho Outdoors got its start, and this is where we have been growing since the start. We have worked with the largest companies in the outdoor industry to supply product evaluations before the products hit the market with the added bonus of getting the product’s name and specifications out to the customer base. Vehicle Customization and Restoration The outdoor industry is not only full of sportsman, but it is also full of enthusiasts, whether it is a passion for cars and trucks or high-performance bass boats, they all have one thing in common, personalization is king. Bad Poncho Outdoors has experience is automotive customization and fiberglass work, which translates directly into a love showing others how to personalize their ride on and off the water. Videos During the late 2012 season, we began to film our trips in order to accurately showcase a day on the water with us. An example of one of these videos can be seen on the final lake report for the 2012 season. During the 2013 season, we will be gearing up to do video reviews, lake reports, and other bonus goodies including giveaways through this medium.
Demographics
As you can see from the chart above 23% of our visitors are within the premium 35-44 demographic which is the yields the highest average of disposable income. This is closely followed by the 25-34 age group which accounts for 19% of our audience, and the 45-54 age group which is 16% of our traffic.
As you can see from the map above our hottest location for readers in Michigan, which accounts for 21.78% of all readership, that is then followed by Texas at 7.64%, and finally, Florida at 5.88%. In total our home, the Great Lakes Region accounts for 31.18% of our traffic during 2012.
Statistics Website Stats Website Domain Name Month of Avg Weekly Unique Viewers Avg Weekly Page Views
badponchooutdoors.com Sep-13 1,743 6,780
Google Adsense Banner Size Avg Daily Page RPM Average Cost Per Click Avg Daily Clicks
720x90 $ 5.29 $ 0.24 70
Social Media Total Facebook Likes Total Reach Total YouTube Subsribers Total Views
1,477 2,075 124 127,152
Robert Taylor III Bad Poncho Outdoors rtayloriii@badponchooutdoors.com C: 269-377-8350 H: 269-349-9114