BRAND GUIDELINES ITV BRANDING
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BRAND GUIDELINES
THIS IS A GUIDE TO MAKE THE BASIC ELEMENTS THAT MAKE UP OUR BRAND. Contents
WHY USE THESE GUIDELINES?
03 LOGO
these brand guidelines help represent the personality and values of our organization. These guidelines help us manage how our company is represented accross different types of media and to make sure the standard of presentation for all of our branding is consistent.
Where to use | Partnership | Size | Guidelines
06 COLOUR
Colour schemes | Swatches | Application
09 TYPOGRAPHY Font | Kerming | Size | Columns
10 STYLE GUIDE
Brand Design Style | Graphics | photographic style | Website
CONTENTS | 3
BRAND GUIDELINES
LOGO
LOGO | 4