Robin Boström
Selected Works
2011 –2014
Robin Bostrรถm
2011-2014
Selected Works
For you, me and what’s to come.
Selected Works
Ministry of Sound RAW Stories Ashenvale Reserve Kollektion Bl책 Zwarte Wateren Live Villa Romana Planet Obscura Hooves & Fin 01
31
45
81
105
93
121
CONTENT
Selected Works
59
147
Ministry of Sound started out as a nightclub in London, but has since diversified into a multimedia entertainment business. In addition to the nightclub, it is an independent record label and worldwide events brand with a radio station and other media outlets. W H AT I S I T ?
In a world where esthetics are often very similar and outdated, I wanted to take the opportunity to create something different, something ‘edgy’. Instead of having lots of illustrations, novelty typefaces and pop-color, I wanted the identity to be more sophisticated and simple, while at the same not not loosing its edge. I opted to use a combination of simple and modern typography and graphics, with a set of bold color combinations. O K AY, W H Y ?
Selected Works
Ministry of Sound Branding, Advertising, Digital Imaging PROJECT
Identity 2 Todd Hedgpeth Fall 2013 INFO
02
Ministry of Sound / Branding
03
Robin Bostrรถm
Selected Works
Prj.01
04
Ministry of Sound / Branding
05
Robin Bostrรถm
Selected Works
Prj.01
06
Ministry of Sound / Branding
07
Robin Bostrรถm
Selected Works
Prj.01
X
35
0
X
08
Ministry of Sound / Branding
09
Robin Bostrรถm
Selected Works
Prj.01
10
Ministry of Sound / Branding
11
Robin Bostrรถm
Selected Works
Prj.01
12
Ministry of Sound / Branding
13
Robin Bostrรถm
Selected Works
Prj.01
14
Ministry of Sound / Branding
15
Robin Bostrรถm
Selected Works
Prj.01
16
Ministry of Sound / Branding
17
Robin Bostrรถm
Selected Works
Prj.01
18
Ministry of Sound / Branding
19
Robin Bostrรถm
Selected Works
Prj.01
20
Ministry of Sound / Branding
21
Robin Bostrรถm
Selected Works
Prj.01
22
Ministry of Sound / Branding
23
Robin Bostrรถm
Selected Works
Prj.01
24
Ministry of Sound / Branding
25
Robin Bostrรถm
Selected Works
Prj.01
26
Ministry of Sound / Branding
27
Robin Bostrรถm
Selected Works
Prj.01
28
Ministry of Sound / Branding
29
Robin Bostrรถm
Selected Works
Prj.01
30
Ministry of Sound / Branding
RAW Magazine is a collection of award-winning articles that discuss the ever lasting and important issue of drug traff icking and the cartel wars on the Mexican peninsula. The magazine is highly conceptual. W H AT I S I T ?
The topic of the magazine is very gritty, almost morbid. However, it doesn’t make it any less true and relevant. The texts are important and should be read, regardless of your stand on the issue. To get people interested in reading it, the design is intended to catch the eye and make someone want to pick it up. It uses the very fundamentals of design to reflect its title and topic – the paper is a raw kraft, the colors are pure PMS basics, the photography effects are simple. The magazine is then printed and remained uncut from its actual intended dimensions, leaving the crop and CMYK press mark untouched. It is bound using an wood and screws to mimic newspapers kept at libraries. It is finished off by being sealed in a red plastic pocket that obscures the magazine in a semi transparent blood red color. O K AY, W H Y ?
Selected Works
Raw Stories Editorial PROJECT
Print 1 Megumi Kiyama Spring 2013 INFO
32
RAW Stories / Print
33
Robin Bostrรถm
Selected Works
Prj.02
34
RAW Stories / Print
art of a wider effort t
ence. The border city is in the throes of a vicious turf war between a local drug-smuggling organization and r northwestern state of Sinaloa. The feud, and the Mexican government’s 2-year-old crackdown on organized
estore order in Ciudad
killings soaring. The city’s police chief, Roberto Orduna Cruz, resigned almost two weeks ago after severa rs were shot to death and anonymous signs appeared warning that an officer would be killed every 48 hours
uarez, the nation’s mos
Selected Works
35
ped down. Mayor Jose Reyes Ferriz, who has also been the subject of anonymous handwritten threats, said the army would take over basic policing duties, such as patrolling the streets.
Robin Boström
36
he Mexican government
RAW Stories / Print
atch the additional 1,000 federal police officers, Notimex news agency reported. About 425 federal officers a n posted in Ciudad Juarez, where the death toll last year exceeded 1,600, the highest in a country racked by d
ederal police officers
to help perform basic police functions. The military reinforcements will bring to more than 7,000 the num s in Ciudad Juarez. The nation’s public safety chief, Genaro Garcia Luna, said that along with the soldiers, he
ill deploy 1,000 more
e of those uniformed federal officers began arriving in the border city Monday, two days after about 2,00 ed there in a related military buildup. Those soldiers were the first of an expected 5,000 additional troops w
Prj.02
37
Robin Bostrรถm
Selected Works
Prj.02
38
RAW Stories / Print
39
Robin Bostrรถm
Selected Works
Prj.02
40
RAW Stories / Print
41
Robin Bostrรถm
Selected Works
Prj.02
42
RAW Stories / Print
43
Robin Bostrรถm
Selected Works
Prj.02
44
RAW Stories / Print
The Ashenvale Reserve is a white rye whiskey from the Appalachian mountains of northern Tennessee. It is produced in small batches by people with skills passed down from generation to generation. W H AT I S I T ?
While most whiskeys out there mimic each other in terms of look, feel and especially color, I wanted this project to be about something else. The inspiration actually comes from modern small magazines known as “zines�, where the mood is perhaps more important than the actual content. With that stated, the goal was to combine a traditional take on whiskey design, with a modern approach to print design. O K AY, W H Y ?
Selected Works
Ashenvale Reserve Packaging, Identity, Digital Imaging PROJECT
Personal Project Summer 2014 INFO
46
Ashenvale / Packaging
47
Robin Bostrรถm
Selected Works
Prj.03
48
Ashenvale / Packaging
49
Robin Bostrรถm
Selected Works
Prj.03
50
Ashenvale / Packaging
51
Robin Bostrรถm
Selected Works
Prj.03
52
Ashenvale / Packaging
53
Robin Bostrรถm
Selected Works
Prj.03
54
Ashenvale / Packaging
55
Robin Bostrรถm
Selected Works
Prj.03
56
Ashenvale / Packaging
57
Robin Bostrรถm
Selected Works
Prj.03
58
Ashenvale / Packaging
Rรถrstrand Porslinsfabrik is one of the most famous Swedish porcelain manufacturers, with production dating back as early as the 13th century. For almost 300 years, the company has bee synonymous with quality and craftsmanship. Their plates and dining ware have become important heirlooms passed down through generations, as well as sought after collectibles that are potentially worth small fortunes. W H AT I S I T ?
I an probably one of very few of the so called younger generation to not only like Rรถrstrand for what it is, but who also buy their products for personal use. Instead, many young Swedes will opt to go for a more modern alternative when buying dining ware. That is why I wanted to create a more modern, younger and cleaner collection for this otherwise very classic company. The collection is showcased through a look and feel book designed using only blue elements such as blue color pigments, markers, tape, ink ... as an homage to the company heritage as a classical ceramic manufacturer. O K AY, W H Y ?
Selected Works
Kollektion Blรฅ Editorial Design PROJECT
Print 2 Ezster Clark Fall 2013 INFO
60
Rรถrstrand / Print
61
Robin Bostrรถm
Selected Works
Prj.04
62
Rรถrstrand / Print
63
Robin Bostrรถm
Selected Works
Prj.04
64
Rรถrstrand / Print
65
Robin Bostrรถm
Selected Works
Prj.04
66
Rรถrstrand / Print
67
Robin Bostrรถm
Selected Works
Prj.04
68
Rรถrstrand / Print
69
Robin Bostrรถm
Selected Works
Prj.04
70
Rรถrstrand / Print
71
Robin Bostrรถm
Selected Works
Prj.04
72
Rรถrstrand / Print
73
Robin Bostrรถm
Selected Works
Prj.04
74
Rรถrstrand / Print
75
Robin Bostrรถm
Selected Works
Prj.04
76
Rรถrstrand / Print
77
Robin Bostrรถm
Selected Works
Prj.04
78
Rรถrstrand / Print
79
Robin Bostrรถm
Selected Works
Prj.04
80
Rรถrstrand / Print
Zwarte Wateren is a dutch premium beer label. The names means ‘Black Water’ which reflects the product (black ale) and the design. The beer is one of the more expensive on the market at an approximate 35 dollars per pint bottle. This beer is brewed by a brewery called Van Wijk & Dijkstra (v.V&D) that is based in Harlingen, Holland. W H AT I S I T ?
The brewery strives to be different in terms of beer brewing and sees their trade as high cultured as wine and champagne production. With that said, the design of the product reflects the company’s ambition of being as elegant and high end as either of the two. Therefore, the design is scaled down and focuses on sophisticated typography and simple toned down colors. O K AY, W H Y ?
Selected Works
Zwarte Wateren Packaging, Identity, Digital Imaging PROJECT
Personal Project Summer 2014 INFO
82
Zwarte Wateren / Packaging
83
Robin Bostrรถm
Selected Works
Prj.05
84
Zwarte Wateren / Packaging
85
Robin Bostrรถm
Selected Works
Prj.05
86
Zwarte Wateren / Packaging
87
Robin Bostrรถm
Selected Works
Prj.05
88
Zwarte Wateren / Packaging
89
Robin Bostrรถm
Selected Works
Prj.05
90
Zwarte Wateren / Packaging
91
Robin Bostrรถm
Selected Works
Prj.05
92
Zwarte Wateren / Packaging
Live is a live-feed app that keeps its user updated about current events that happens in whatever city they are currently located in. From concerts to big sporting events, book readings to restaurant openings, Live is intended to cover it all and get you into what ever event you want to attend – striving for you to never be bored ever again. W H AT I S I T ?
A lot of app designs before iOS 7 were very detailed and often overdesigned in my opinion. Wherefore, I wanted to make a simpler approach to UX – remembering saying ‘I want my app to not look like an app’. I decided to make my design flat, even before iOS 7 came out. The simpler approach is intended to create a easier user experience provide more legible information. I also wanted the app to be ‘self sufficient’, meaning that it is the only source you need to get informed, buy a ticket and attend the event of your choice. O K AY, W H Y ?
Selected Works
Live Ux Design PROJECT
GD3 Amir Bahadori, Bryan Pieratt Fall 2012 INFO
94
Live / UX
01
Robin Bostrรถm
Selected Works
Prj.06
96
Live / UX
Robin Bostrรถm
Selected Works
Prj.06
Live / UX
99
Robin Bostrรถm
Selected Works
Prj.06
100
Live / UX
101
Robin Bostrรถm
Selected Works
Prj.06
102
Live / UX
103
Robin Bostrรถm
Selected Works
Prj.06
104
Live / UX
Villa Romana is a pantry brand from Italy that carries Italian classics such as pastas, pesto spreads, olive oils and tomato sauces. This project was group effort by myself, Therese Ottem and Itay Kapitulnik.
W H AT I S I T ?
The Identity of Villa Romana features a very intricate letter V that takes its inspiration from old monograms found in gates of European manors and estates. Its used to suggest a Italian heritage that also reflects the quality of the products. The yellow color of the brand is very bold – we intend for the brand to have a strong store presence by using color blocking, the yellow is also a classic color for Italian food packaging. O K AY, W H Y ?
Selected Works
Villa Romana Packaging, Identity PROJECT
Packaging 4 Michael Osborne Summer 2014 INFO
106
Villa Romana / Packaging
107
Robin Bostrรถm
Selected Works
Prj.07
108
Villa Romana / Packaging
109
Robin Bostrรถm
Selected Works
Prj.07
110
Villa Romana / Packaging
111
Robin Bostrรถm
Selected Works
Prj.07
112
Villa Romana / Packaging
113
Robin Bostrรถm
Selected Works
Prj.07
114
Villa Romana / Packaging
115
Robin Bostrรถm
Selected Works
Prj.07
116
Villa Romana / Packaging
117
Robin Bostrรถm
Selected Works
Prj.07
118
Villa Romana / Packaging
119
Robin Bostrรถm
Selected Works
Prj.07
120
Villa Romana / Packaging
Planet Obscura is a promotional print series designed to showcases Mohawks Panoramic paper line using more experimental typography and graphics. W H AT I S I T ?
The concept of the book is based around the paper line title ‘Panoramic’. The book is a journal from the point of view of an astronaut who travels from earth into outer space for the first time, who through the vantage point of being miles away form it, can see the vast damage we as human beings has done to our planet. Planet Obscura talks about his experience and grief when realizing what we as a species have to sacrifice in order to advance technologically. The environmental aspect of the book echoes the paper lines promise of being eco-friendly. O K AY, W H Y ?
Selected Works
Planet Obscura Print PROJECT
Typography 3 Ariel Grey Fall 2012 INFO
122
Planet Obscura / Print
123
Robin Bostrรถm
Selected Works
Prj.08
124
/LOADING INFORMATION.(‘*) /1.1.2.(.;?)
1. DRIVE LESS The main source of air pollution comes form our cars. People living in Los Angeles spend 60 hours per month in their cars. That is more than three times the amount of what people living in New York City do. Driving might be the only means of transport for a lot of people, but it is still something that needs to be reduced. 2. SWITCH TO AN ALTERNATIVED FUELED CAR Electric, hydrogen or even bio-ethanol fueled cars could potentionally reduce your carbon monoxide emission by as much as 98%. 3. THINK ABOUT HOW YOU DRIVE A lot of people do not realize it, but by simply driving you car properly, you can lower your admission and use up to 40% less fuel. Driving properly means to plan your driving; less full on stops, less full trottle starts - simply keeping a steady, and gentle pace in your way of driving. 4. CONSIDER PUBLIC TRANSPORT WHEN POSSIBLE Commuting to work is something that most people do every day. In L.A, people drive on average, 50 minutes to work, and 50 minutes home from work. Statistically, 8.5/10 of these commutes, is done by a car with only 1 occupant. By only filling up one regular L.A county public bus with 45 people, more than 700 gallons of fueled could be saved in a single day, from just 45 people taking the bus.
Planet Obscura / Print
125
Robin Bostrรถm
Selected Works
Prj.08
126
Planet Obscura / Print
127
Robin Bostrรถm
Selected Works
Prj.08
128
Planet Obscura / Print
129
Robin Bostrรถm
Selected Works
Prj.08
/LOG SEQUENCE INITIATED.(;?)
DAY 1 + 134 VENTURA FREEWAY
I ENTERED MY CAR AND OPENED MY GAR AGE, THE SUN WAS JUST ABOUT TO RISE IN THE EAST, OVER THE BEAUTIFUL, GREEN AND BLUE CALIFORNIA HORIZION. I STARTED THE IGNITION, PUT ON MY SHADES AND TOOK OFF AND AFTER ONLY MINUTES, I HIT THE 134, VENTURA FREEWAY. IT DIDNT TAKE LONG UNTIL I CAME TO A COMPLETE STAND-STILL. I LOOKED AROUND MY AND FELT NOTHING SHORT LIKE A LEMMING, A PERSON CAUGHT IN THE STEADY STREAM OF PEOPLE BOUND FOR WOR K. ALL THE CARS AROUND ME WERE ONLY OCCUPIED BY A SINGLE DRIVER, ALL OF WHICH LOOKED BORED AND MUNDANE. THE GUY NEXT TO ME HAD HIS WINDOW DOWN, RESTING HIS ARM HALF-WAY OUT THE WINDOW. HE SEEMED ILL - HE WAS CAUGHING AND SPITTING OUT THE WINDOW ONTO THE BURNING HOT, BLACK ASPHALT. /LOG SEQUENCE TERMINATED.(‘*)
130
Planet Obscura / Print
131
Robin Bostrรถm
Selected Works
Prj.08
132
Planet Obscura / Print
133
Robin Bostrรถm
Selected Works
Prj.08
134
Planet Obscura / Print
135
Robin Bostrรถm
Selected Works
Prj.08
136
Planet Obscura / Print
137
Robin Bostrรถm
Selected Works
Prj.08
138
Planet Obscura / Print
139
Robin Bostrรถm
Selected Works
Prj.08
/SAMPLE SELECTION.(;?)
/LOG SEQUENCE INITIATED.(;?)
MOHAWK PANORAMIC 50/10
WARM WHITE CARDSTOCK
/WEIGHT
310 100/GSM
/DIMENSIONS 2.5 × 3.5
3×5
3.5 × 4.67
3.5 × 5
3.5 × 5.25
4 × 5.33
6×8
8 × 12
8.5 x 11
13 × 19
140
Planet Obscura / Print
141
Robin Bostrรถm
Selected Works
Prj.08
142
Planet Obscura / Print
143
Robin Bostrรถm
Selected Works
Prj.08
144
Planet Obscura / Print
including mechanics, electromagnetism, statistical mechanics, thermodynamics, quantum mechanics, relativity, nuclear and particle physics, and atomic and molecular physics. In practice, modern astronomical research involves a substantial amount of physics. The name of a university's department ("astrophysics" or "astronomy") often has to do more with the department's history than with the contents of the programs. Astrophysics can be studied at the bachelors, masters, and Ph.D. levels in aerospace engineering, physics, or astronomy departments at many universities.
fourteenth century and up till the end of the sixteenth century, and
Astrophysics is the branch of astronomy that deals with the physics of the universe, including the physical properties of celestial objects, as well as their interactions and behavior. Among the objects studied are galaxies, stars, planets, exoplanets, the interstellar medium and the cosmic microwave background. Their emissions are examined across all parts of the electromagnetic spectrum, and the properties examined include luminosity, density, temperature, and chemical composition. Because astrophysics is a very broad subject, astrophysicists typically apply many disciplines of physics,
Perspective, in context of vision and visual perception, is the way in which
theorists of architecture and visual art were informed by the studies in
We all have a different idea, or view of the world we live in; some regard it as a closed place where we hang our coats, eat or food and go to bed. On the other hand, some people regard it as an entity, a place in the universe that mankind share. Regardless of what your view might be, we all have an equal responsibillity to do our part in order to maintain the only place that human beings can call home. We all know how this can be done; use less and do more. Our planet is slowly dying, the evidence of this is staggering. Yet, man’s effect on the planet is steadily pointing down.
How do you percieve the world? Correction, how do you percieve your world?
In 2009, Mohawk opened a warehouse in Amsterdam, NL, reflecting the company’s growing international commitment, which includes sales offices in Asia, Europe, and Latin America. At the same time, Mohawk increased its presence in the online world with the launch of mowhakpaperstore.com, feltandwire.com, and feltandwireshop.com. This effort continued with the creation of pinholepress.com and pinholepro.com in 2010 and now our all-new mohawkconnects.com flagship site.
+ '10
+ MOJAVE AIR & SPACE PORT USS EQUILIBRIUM
DAY 2
In 2005, Mohawk began to expand its premium paper operations with the acquisition of the Strathmore and Beckett brands from International Paper Company. This move was complemented by the subsequent acquisition of the SMART Papers brands in 2009 and the company’s decision to begin converting and distributing its own envelopes. In 2011, the company made another significant move, acquiring Bravo Solutions, a leading supplier of specialty synthetic and paper substrates for digital printing. After a process of consolidation and redesign, Mohawk now offers a diverse palette of highly regarded paper brands and specialty substrates that are perfectly adapted for today’s designer and printer.
+ '00 /LOG SEQUENCE TERMINATED.(‘*)
+ IV-904 EQUILIBRIUM SPACE SHUTTLE
The orbiter decelerated in the atmosphere before flying like a glider but with reaction control system thrusters before landing on a long runway. Columbia, Challenger, Discovery, Atlantis, and Endeavour were the space-capable orbiters that were built.
During launch, the external tank provided fuel for the orbiter's main engines. The SRBs and ET were jettisoned before the orbiter reached orbit. At the conclusion of the orbiter's space mission, it fired its thrusters to drop out of orbit and re-enter the lower atmosphere.
Five space-worthy orbiters were built; two were lost in mission accidents. The Space Shuttle at launch consisted of the Orbiter Vehicle (OV), one external tank (ET), and two Solid Rocket Boosters (SRBs). It was launched vertically like a conventional rocket with thrust from the two SRBs and three main engines.
Major missions included launching numerous satellites, interplanetary probes, the Hubble Space Telescope (HST), conducting space science experiments, and constructing and servicing the International Space Station. Major components included the orbiters, recoverable boosters, external tanks, payloads, and supporting infrastructure.
The first of four orbital test flights occurred in 1981 leading to operational flights beginning in 1982. It was used on a total of 135 missions from 1981 to 2011 all launched from the Kennedy Space Center, Florida.
The Space Shuttle was a partially reusable launch system and orbital spacecraft operated by the U.S. National Aeronautics and Space Administration (NASA) for human spaceflight missions. The system combined rocket launch, orbital spacecraft, and re-entry spaceplane with modular add-ons.
/LOG SEQUENCE INITIATED.(;?)
Today, the third generation of the O’Connor family is guiding Mohawk, honoring its rich history while looking ahead to the future. With CEO Tom O’Connor, Jr. at the helm, the company has embraced the process of reinvention as it faces a radically changing market. While the company still manufactures premium papers on three paper machines in upstate New York, Mohawk is driving to be an essential supplier of non-paper substrates with the acquisition of Bravo Solutions, Inc., software, and services for today’s digital printer, and to create new platforms that demonstrate the power of print and connect designers and printers to new
In 2003, in support of our long-standing commitment to environmental sustainability, Mohawk became the only paper mill and one of the first large-scale production facilities in the United States to offset emissions from electric power generation with the purchase of renewable energy credits (RECs) issued by wind farms. This commitment to windpower is part of a series of voluntary efforts over time that also include reducing natural gas and electrical consumption, capping air emissions, reducing water usage by almost half, and converting our fleet of trucks to a biodiesel fuel mix.
+ '90S
PLANET OBSCURA
»
+ FACTS
Mohawk was founded in 1931 in upstate New York, where the Hudson and Mohawk rivers come together. Here generations of papermakers honed their craft on fine papers for letterpress printers in the northeastern US. The company was started when George O’Connor acquired the Frank Gilbert Paper Company at the beginning of the Great Depression. From this modest origin, Mohawk has grown through careful management and investment over three generations of the O’Connor family, and today the company is a thriving business with a global presence and expanding markets.
+ START + TODAY
specifically within the circles of architectural and artistic experimentation and design. Treatises were composed on perspective by eminent theorists of art and architecture, including figures like Leon Battista Alberti, Lorenzo Ghiberti, and Piero della Francesca, aided also by experimental uses of optical devices through the installations of Filippo Brunelleschi. The investigations and writings of these Renaissance
classical optics of thirteenth-century Franciscan perspectivists like Roger Bacon, John Peckham, and Witelo, who all were directly inspired and influenced by the translation into Latin from Arabic of the Book of Optics (known in Latinate renditions as Perspectiva, and in Arabic as Kitab al-manazir) of the eleventh-century Arab polymath and optician, Alhazen (Ibn al-Haytham).
»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
objects appear to the eye based on their spatial attributes; or their dimensions and the position of the eye relative to the objects. There are two main meanings of the term: linear perspective and aerial perspective. The development of new forms of geometric projection in the construction of perspective corresponds with the invention of novel pictorial art forms of visual representation in the Italian Renaissance, since the
is is a field of vision that until 1972 was visable from space more than 96% of the year. in 2013, scientist estimates that that number will have dropped to less than 40%
I WAS LOST FOR WORDS . . .
WHAT I RECOGNIZED AS A BEAUTIFUL, GREEN AND PROSPEROUS COMMUNITY, WAS ONLY VISABLE IN PATCHES UNDER A GREY, ARMAGEDDON LOOKING CLOUD.
WHAT I WAS VITNESSING FROM THIS UNIQUE PANOR AMIC VIEWPOINT WAS NOTHING SHORT OF DEVASTATING. HOW COULD IT BEEN ALLOWED TO GO SO FAR I THOUGHT - THE REASON I COULDNT SEE MY HOMETOWN WAS BEACAUSE IT WAS OBSCURED BY CARBON MONOXIDE POLLUTION, ALMOST KNOWN AS ‘SMOG’.
I SAT IN MENTAL SILENCE FOR THE BETTER PARTS OF 20 MINUTES. WAS THIS REAL? WAS THIS WHAT EVERYBODY HAD BEEN TALKING ABOUT FOR THE PAST 10 YEARS? SO MANY THOUGHTS WERE R ACING THROUGH MY HEAD.
+ OBSERVATIONAL HUB USS EQUILIBRIUM
DAY 5
/LOG SEQUENCE INITIATED.(;?)
A picture drawn in such a way, esp. one appearing to enlarge or extend the actual space, or to give the effect of
MAHATMA GANDHI(‘*)
« THIS IS NOT CAUSED BY ANY NATURAL CHANGES IN OUR ENVIRONMENT, BUT BY AN INCREASE IN THE NUMBER OF CARS ADMITTING CARBON MONOXIDE INTO THE AIR THAT WE ALL
Hooves & Fin is a classic British butcher based in London that sells some of the finest quality meat that the British isles has to offer. This was a group project created together with Therese Ottem and Itay Kapitulnik W H AT I S I T ?
Though Hooves & Fin is a traditional British butcher shop which identity screams heritage, it uses a not so traditional packaging solution. The concept behind the packaging comes from something that both me and Therese identifies as consequently British – fabric patterns. Very few things signify “Britishness� to us as much as a classic paisley or argyle pattern, so the solution for the project was to use these patterns as wrapping paper, with each pattern representing a different meat category. We created these patterns from scratch and combined them with simple organic labels with handwriting. We did this because we wanted to combine something old with something more modern. O K AY, W H Y ?
Selected Works
Hooves & Fin Packaging, Identity PROJECT
Packaging 4 Michael Osborne Summer 2014 INFO
148
Hooves & Fin / Packaging
149
Robin Bostrรถm
Selected Works
Prj.09
150
Hooves & Fin / Packaging
151
Robin Bostrรถm
Selected Works
Prj.09
152
Hooves & Fin / Packaging
153
Robin Bostrรถm
Selected Works
Prj.09
154
Hooves & Fin / Packaging
154
Robin Bostrรถm
Selected Works
Prj.09
156
Hooves & Fin / Packaging
157
Robin Bostrรถm
Selected Works
Prj.09
158
Hooves & Fin / Packaging
159
Robin Bostrรถm
Selected Works
Prj.09
160
Hooves & Fin / Packaging
161
Robin Bostrรถm
Selected Works
Prj.09
162
Hooves & Fin / Packaging
163
Robin Bostrรถm
Selected Works
Prj.09
164
Hooves & Fin / Packaging
Robin Bostrรถm +1 415 412 1494 +46 706301700 hello@robinbostrom.com www.robinbostrom.com
165
C O N TAC T
100# Finch Fine ID Text Stock Proxima Nova Giant Horse Printing 1336 San Mateo Avenue San Francisco, CA 94080 They Key Printing & Binding 1934 Park Boulevard Oakland, CA 94606 PRODUCTION NOTES
Selected Works
166
Mom & Dad Tim Joy Therese Joe Itay David Hake Tom McNulty Mary Scott Michael Kilgore Amy Broadbent Roland Young Ezster Clark Megumi Kiyama
167
THANK YOU
Selected Works
168