* Things You Must Know About Search Engine Optimisation and Pay per Click System
Search engine optimisation is a method of developing a website so that search engine rankings can be activated which is essential to ensure the flow of traffic to the developed website. It is actually an ongoing process that starts with the initial optimisation of the website, periodical maintenance of the website, frequent analysis of the search results and bringing necessary changes to the website. Most of the internet surfers or those who are interested to buy an internet package are undertaking search engine optimisation to determine the actual product they want. About 150 million searches are being intercepted by Google each day. Recent analysis has revealed the fact that customers’ chances to purchase a product increases by 12 to 15 times once they locate the website via search engine. Such strong chances of purchase can never be created even by the most scientific and efficient form of advertising. Thus, the certainty of a company’s product being sold is a lot stronger if its official website is found through a search engine than the company merely making advertisements.
* But to get a good rank in the search engine, certain rules and regulations are needed to be followed. Otherwise, the company’s website cannot be ranked high in the search engine. There are websites in the practical world which do not have a high rank in the search engine particularly due to the following reasons:Primarily, the usage of the TITLE, as used in the website, may be wrong. It may also happen that the TITLE tag has not been used at all. Moreover, a particular word might have been repeated several times in a single page that is also called spamming. Further, H1 and H2 heading tag content could be missing. After this, ALT tag content in the graphic links can also be missing. On top of this, no meaningful word may have been used in the first 250 characters on each page. Then, each page may contain inadequate number of words, i.e. , less than 200 words per page. Then, there may be very few pages on the website. Finally, there may not be any link from other websites to the concerned website having a poor rank in the search engine.
* By using the search engine optimisation, one can easily locate a website and develop its database. Again, there are two methods of finding the website using search engine optimisation. The first method is to accept the submissions from website designers and optimizers. Most of the search engines possess a “submit your URL” option that entertains submissions from internet users. The second method is to send a “spider” to keep a watch on each and every link on, off and through the website. Any new URL noticed by the “spider” will be promptly added to the database. The website developed that has a good ranking in the search engine can get offers to display pay per click advertisements which have already been flashed through Google. This is a great source of revenue for the concerned website. Reasonable amount of earning can be generated for the website with every click made to view the advertisements. Initially, to display such advertisements was a very time-consuming process. But today, with the advent of modern technology, these advertisements can be displayed in no time.
* By using the search engine optimisation, one can easily locate a website and develop its database. Again, there are two methods of finding the website using search engine optimisation. The first method is to accept the submissions from website designers and optimizers. Most of the search engines possess a “submit your URL” option that entertains submissions from internet users. The second method is to send a “spider” to keep a watch on each and every link on, off and through the website. Any new URL noticed by the “spider” will be promptly added to the database. The website developed that has a good ranking in the search engine can get offers to display pay per click advertisements which have already been flashed through Google. This is a great source of revenue for the concerned website. Reasonable amount of earning can be generated for the website with every click made to view the advertisements. Initially, to display such advertisements was a very time-consuming process. But today, with the advent of modern technology, these advertisements can be displayed in no time.