Industry News
‘VERY PROUDLY CANADIAN’: DOMINION SURE SEAL STICKS TO VALUES OF HONESTY, LOYALTY 50 YEARS AFTER OPENING DOORS
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By Kristen Lipscombe
ROM THE LOGO ADORNED WITH A RED AND WHITE MAPLE LEAF, TO AN UNWAVERING COMMITMENT TO CUSTOMER HONESTY AND EMPLOYEE LOYALTY, DOMINION SURE SEAL LTD., IS THE EPITOME OF A “VERY PROUDLY CANADIAN” COMPANY THAT IS STEEPED DEEP IN FAMILY VALUES.
Indeed, Dominion Sure Seal has always been independently owned, which
is becoming increasingly rare in the highly competitive automotive industry, since patriarch Ronald Morton first opened the company’s doors in Mississauga, Ont., almost 50 years ago. Brothers and business partners Greg Morton and Derek Morton (picture below) have honoured their late father’s legacy by staying true to his strong business ethics. “We treat our employees like family,” said Greg, who has worked at Dominion Sure Seal in some capacity since he was just a teenager and now serves as its CEO. “A lot of them have been here for 25, years, 20 years and 15 years… and it’s because we treat them with a lot of respect and
very well.” Dominion Sure Seal, a leading North American manufacturer of sealants, protective coatings and adhesives for the automotive paint, body and equipment industry, also knows how to keep clients coming back for more. “We have good customer retention,” Greg told Auto and Trucking Atlantic. “We’re known for good quality products at a good price.” Greg along with brother and business partner Derek, managing director believe that following in their father’s footsteps by keeping their company family-oriented and independently owned is a large part of why they’ve been able to double
THE MORTON BROTHERS
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autoatlantic.com
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march / april 2022
