roboticsandautomationnews.com
Media Pack 2019
ROBOTICS & AUTOMA TION NEWS Market trends and business perspectives
2. Overview 3. Magazine 4. Newsletter 5. Website 6. Case studies 7. Design 8. Email marketing 9. Lead generation 10. Press releases 11. Publishing 12. Sponsored articles 13. Webcasting 14. Webinars 15. White papers
Overview
2
All our activity centres on, or revolves around, our website, RoboticsAndAutomationNews.com, one of the most widely-read and highly-regarded sources of information for keeping up to date about the global robotics and automation industry.
Search
Social media
Email newsletter
Website
Magazine
Video
News aggregators
Among the most discoverable websites in our market, we are the highest ranked for almost all the relevant keywords, and many globally famous news outlets link to our best articles.
Highly active on social media, with thousands of followers on all the major social media platforms, including LinkedIn, Twitter, Facebook and many others, with much more room for growth.
Our most avid readers receive a daily newsletter and have access to a database of more than 100,000 additional contacts for the purposes of special features and marketing campaigns.
The growth of the website has been phenomenal, passing 1 million unique visitors, which means we can offer access to a growing audience to our advertisers and marketing partners.
Our monthly magazine has been going from strength to strength, with a growing number of readers appreciating its attractive design and high-quality content.
We have the most prolific output of audiovisual items – such as news reports and webcasts – in our market, and the largest following on YouTube and other video sharing platforms.
Among the first in our market to pass the stringent approvals process for inclusion in Google News, Apple News, and many other large news integrators. Recognised as a news leader.
roboticsandautomationnews.com
Advertising in the Magazine
3
Robotics and Automation News is our monthly digital magazine, and is distributed online through platforms such as Issuu. We also make it available for download through our website.
100,000
A4
Estimated monthly audience across all platforms and the website
Traditional A4 format, portrait – 210mm width by 297mm height
$750 Starting price for single page, with discounts available for various options
roboticsandautomationnews.com
4
Advertising in the Newsletter Our most avid readers rely on Robotics and Automation News to deliver the most crucial news to their inbox every day. As well as the daily newsletter, we send e-shots on behalf of our clients and marketing partners.
25,000
600px
Approximate size of audience of regular readers for our daily newsletter.
The newsletter is 600 pixels wide, so we recommend ad sizes of 600 x 400.
100,000
$750
Additional contacts available for larger, more targeted email marketing.
For single insertion in daily newsletter. Series discounts available. E-shot prices start at around $1,000.
roboticsandautomationnews.com
Advertising on the Website
5
Our website, RoboticsAndAutomationNews.com, is our flagship product. Started three years ago, it was quickly approved for inclusion in Apple News and Google News, and has become the leading news source in its market.
75,000
728px
Average number of monthly unique visitors to the main website.
We accept IAB sizes as well as custom dimensions.
35%
$750
One third of our readership is in the US, followed by Europe and Asia.
Starting rate for calendar month’s advertising. Series discounts available.
roboticsandautomationnews.com
Case studies
6
We have extensive experience of writing and producing case studies on behalf of companies looking to showcase their products and services in action.
1
$1,000 Approximate fee for design and hosting of case study on website.
2
$1,500 Option 1 plus article on website, magazine and newsletter.
roboticsandautomationnews.com
3
$2,500 Option 1 + 2 plus research and writing, as well as lead gen activity,
7
Design We design magazines, brochures, websites, and business documents such as white papers, case studies and annual reports, as well as much more.
$250 Approximate daily rate for design work. Costs tailored to a particular project.
roboticsandautomationnews.com
Email marketing
8
Send your email, e-shot, or e-blast to our regular subscribers, who receive our daily newsletter, and extend your campaign with lists created from our database of more than 100,000 contacts.
1
$1,000 Approximate fee for sending e-shot to subscribers to daily newsletter.
2
$1,500 Option 1 plus additional support through articles across media.
roboticsandautomationnews.com
3
$2,500 Option 1 + 2 plus access to larger databases and segmentation.
9
Lead generation This is the top package on offer, the premium product which encompasses many of our other services, all aimed at generating the maximum number of high-quality sales leads for your business.
$12,000 An example of a year-long, custom, lead generation package could include webcasts, webinars, advertising on the website and in the magazine and newsletter, as well as white paper hosting, and articles in support of all the promotional activity.
roboticsandautomationnews.com
10
Press releases Publish your press release on our website and distribute to the rest of the world. We can also publish it in our magazine, and highlight it in our newsletter.
1
$250
3
Guaranteed publication of your press release on the website.*
2
$500 Written by us and guaranteed publication on the website.
$1,000 Option 1 + 2 plus distribution through global platforms.
4
$2,500 Option 1 + 2 + 3 plus webcast and support articles across platform.
* Content must be relevant to our audience and not link to gambling, adult, payday loans websites.
roboticsandautomationnews.com
11
Publishing Whether it’s a printed book or a digital publication, we can help you with all aspects of design and production, right through to distribution and sales.
$1,000 Starter package of services for book design and production. roboticsandautomationnews.com
Sponsored articles
12
Send your email, e-shot, or e-blast to our regular subscribers, who receive our daily newsletter, and extend your campaign with lists created from our database of more than 100,000 contacts.
1
$250
2
Guaranteed inclusion of your article on our website.*
$750 Guaranteed inclusion of your article plus additional promotional activity. See page 10 for similar packages.
roboticsandautomationnews.com
Webcasting
13
Let the world know more about your business, products and services through a webcast, which can optionally propagated through our social media and used for lead generation.
1
$1,000 Starting fee for a webcast which includes a presentation.
2
$1,500 Option 1 plus additional support through articles and social media.
roboticsandautomationnews.com
3
$2,500 Option 1 + 2 plus lead generation campaign for three months.
14
Webinars A deep-dive webcast is the most effective way of explaining complex products and services to an engaged audience.
$2,500 Typically attached to a lead generation package for around three months. roboticsandautomationnews.com
White papers
15
We have extensive experience of writing and producing white papers for companies which want to provide technical insights into markets and technologies.
1
$1,000 Approximate fee for a white paper, which includes design and hosting.
2
$1,500 Option 1 plus additional support through articles across media.
roboticsandautomationnews.com
3
$2,500 Option 1 + 2 plus research and writing of white, and lead gen.
16
Writing For us, everything starts with the written word, and writing is at the centre of everything we do. Our collective experience in writing is wide-ranging, and we can help with your project.
$250 Approximate daily rate for writing work, but costs vary by project.
roboticsandautomationnews.com
roboticsandautomationnews.com
Contact sales@roboticsandautomationnews.com
ROBOTICS & AUTOMATION NEWS
Market trends and business perspectives
Long in the truth