// LOGO PROPOSALs
We have put together two logo designs that would
be appropriate for your practice. We feel it is vital to have a strong concept behind the logo, so as to best encompass the wants and needs of both patient and doctor. the logos are in the inital stages, and can be tweaked and changed. the colours are provisional, but will hopefully give an idea of the direction we could take you.
St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon
// LOGO PROPOSAL 1 Our concept for this logo is to again include the main characteristics of the practice, however this time focusing on the relationship between patient and doctor. We have used overlapping patterns to signify this relationship, as well as insinuating speech bubbles/ thought bubbles in an abstract way, so as to illustrate the conversation between patient and doctor, resulting in the best care for the patient.
St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon
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// DEVELOPMENT
// FIG 1
// FIG 2
// FIG 1 Examples of elements taken from logo to apply across the range of deliverables needed for the practice. // FIG 2 Examples of the range of signage both inside and outside.
EXAMPLES OF LOGO PLACEMENT St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon
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// LOGO PROPOSAL 2 Our concept for the second logo, is to focus on the main characteristics of the practice; open, relationships, paternership, kind, diverse and caring. Through this we have used the most appropriate shapes and patterns to illustrate this through the logo. Using a circle to signify open, with overlapping lines to insinuate relationships/ partnerships/diverse. Through this we have taken elements of the logo itself to create basic brand gudielines that could be used across a range of deliverables for the brand, such as signage and stationary. // DEVELOPMENT
St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon
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// FIG 2
// FIG 1 Examples of elements taken from logo to apply across the range of deliverables
// FIG 1
needed for the practice. // FIG 2 Examples of the range of signage both inside and outside.
EXAMPLES OF LOGO PLACEMENT St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon
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Brand Guidelines
Type
Helvetica Bold Helvetica Regular Helvetica Light Possible Colour Palette
BRAND GUIDELINES St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon
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C 39 M 100 Y 22 K 29
C 91 M 93 Y 3 K 0.1
C 71 M 47 Y 0 K 47
Opacity 50%
Opacity 70%
Opacity 100%