graduate
Portfolio
robyn shaw
M y w o r k c o n s i s t s o f d i g i ta l elements combined with a hand r e n d e r e d s t y l e . I l i k e t o c o h e s i v e ly merge both methods together c r e at i n g s o m e t h i n g u n i q u e . I h av e e x p l o r e d va r i o u s d i g i ta l t e c h n i q u e s , r e c e n t ly g a i n i n g a n u n d e r s ta n d i n g i n p r o j e c t i o n m a p p i n g.
PROJECTION
R e s t r i c t a n d r e l e a s e wa s a b r i e f s e t by m a n c h e s t e r m u s e u m w h i c h wa s f o c u s e d o n t h e s u b j e c t o f w w 1 . o u r w o r k h a d t o e x p l o r e o n e o f t h e c h o s e n t o p i c s i n r e l at i o n t o a m at t e r i n t h at t i m e p e r i o d. M y w o r k r e p r e s e n t s r e s t r i c t i o n t h r o u g h m at e r i a l s p o r t r ay i n g t h e r e s t r i c t i o n w o m e n f e lt at t h at t i m e by m e n .
RESEARCH
development
x
half UNISEX
half/half
U N I S E X B R A N D / I n s p i r e d by a c o m b i n at i o n o f t w o h a l f s b e c o m i n g o n e . T h i s b r a n d ta k e s a m i n i m a l i s t a p p r o a c h t o u n i s e x c l o t h i n g w i t h a m u t e d c o l o u r pa l e t t e , s i m p l i s t i c d e s i g n s a n d i n n o vat i v e m at e r i a l s . T h i s i s a c o l l e c t i o n m a d e u p o f s i m p l e s ta p l e p i e c e s w h i c h a r e v e r s i t i l e t o e v e ryo n e ’ s s t y l e .
DEVELOPMENT
half
half / unisex
branding booklet
products
I experimented with small scale screens holograms using age. From to project the im ting footage there I found exis logram, this suitable for a ho e to be repeated 4 requires the imag pyramid. ree angle to the times at a 90’deg e to ing my own footag I then began mak ed on adobe use which I produc premiere pro.
h o l o g r a p h i c e x p e r i m e n tat i o n
After being personally mesmerised by the aesthetic of a hologram I knew this technique was suitable to present my work as it already connected with me, therefore as a fashion installation it would have the emotional connection I want to achieve.
After my experimentation of holograms, the process influenced me to explore 3D form using a three-dimensional technique. Combining the two processes allows a balance of a very technical output alongside a delicate performance communicating my aesthetic. The freedom of dancing and natural movement inspired me to transform this in to a restricted space of a hologram and still achieve the same visual effect
research
pina bausch - dancer and choreographer After training as a dancer, bausch began choreographing independent works. bausch started taking peoples essential emotions - their fears and needs, wishes and desires and showing that through movement. her theatre dance takes risks by looking at reality. I am inspired by the natural movements and innocence of her choreography. This style is something I want to translate in to my own work and this will be done by allowing the dancers to freestyle and show their feelings and emotions through their movements
T h e c o n c e p t f o r m y g r a d u at e p r o j e c t wa s f o c u s e d o n m o v e m e n t. M o r e s p e c i f i c a l ly I wa s exploring the connection between people and t h e i r r e l at i o n s h i p.
e x p l o r i n g fa b r i c
GARMENT DEVELOPMENT
connection
movement X film
emotion
P r o d u c i n g a fa s h i o n f i l m w i t h t h e c o n c e p t o n m o v e m e n t a n d c o n n e c t i o n I c o l l a b o r at e d a l o n g s i d e t w o p r o f e s s i o n a l c o t e m p o r a r y d a n c e r s t o r e a l i s e m y v i s i o n . I t wa s o f h i g h i m p o r ta n c e t o p o r t r ay emotion through my work to connect with the viewer.
aesthetic
the process of development and experimentation to produce my hologram required using projection with a specific focus on placement. This is an alternative method in comparison to using a digital screen transferring the film footage in to the pyramid. This produces a 360’Degree view of the footage on all four sides of the pyramid, allowing the viewer to absorb all angles of the image.
hologram development
The hologram produces an ethereal aesthetic displaying a fashion film in an alternative way. Capturing the emotional journey of the dancers, this installation is aimed to resonate with the viewer on a phenomenological level.
Visual Merchandising of the Calvin Klein Jeans Concession - I am responsible for displaying new collections according to company guidelines and representing the aesthetic of the brand.
For the past year I have had the role of Brand Specialist and Concession Visual Merchandiser for Calvin Klein. I have also had the opportunity to VM Hilfiger Denim.