PART 2
SECTION 4: BRAND ARCHITECTURE
4.0 Brand Visual Architecture Overview
4.1 Company Identity
4.1.1 Colour Variations
4.1.2 Usage Guidelines
4.1.A Company Symbol
4.1.A.1 Colour Variations
4.1.A.2 Usage Guidelines
4.2 Platform/ Master Brand Identity
4.3 Product Offering Icons
4.3.1 Rubistudio - Visual Model Designer(Ideation | Science | Innovation)
4.3.1.1 Colour Variations
4.3.1.2 Usage Guidelines
4.3.2 A RubiML - Prediction Engine(Ideation | Science| Innovation)
4.3.2 A.1 Colour Variations .
4.3.2 A.2 Usage Guidelines .
4.3.2 B Rubicast - Forecast Server(Ideation | Science| Innovation)
4.3.2 B.1 Colour Variations
4.3.2 B.2 Usage Guidelines
4.3.2 C Rubitext- Text Miner(Ideation | Science | Innovation)
4.3.2 C.1 Colour Variations
4.3.2 C.2 Usage Guidelines
4.3.3 Rubiflow- Data Orchestrator(Integration | Implementation | Execution)
4.3.3.1 Colour Variations
4.3.3.2 Usage Guidelines
4.3.3 A Rubithings - Iot Analytics Simplified(Integration | Implementation | Execution)
97-152 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122
4.3.3 A.1 Colour Variations 4.3.3 A.2 Usage Guidelines
4.3.4 Rubisight- Data Visualiser(Decision | Output & Result | Impact) 4.3.4.1 Colour Variations 4.3.4.2 Usage Guidelines
4.4 Platform Edition Logos
4.4.1 Enterprise 4.4.1.1 Colour Variations 4.4.1.2 Usage Guidelines 4.4.2 Academia
4.4.2.1 Colour Variations 4.4.2.2 Usage Guidelines
4.4.3 Community
4.4.3.1 Colour Variations 4.4.3.2 Usage Guidelines
4.4.4 Partners
4.4.4.1 Color Variations 4.4.4.2 Usage Guidelines
4.5 Enterprise Solutions Logos
4.5.1 Rubiscape Gro: Color Variations 4.5.2 Industry Logos : Color Variations
4.5.3 Industry Logos : Color Variations Reverse 4.5.4 Rubiscape Gro Usage Guidelines
4.5.5 Industry Logos : Safe Space
4.5.6 Industry Logos : Minimum Size
4.6 Platform Extensions | Rubimodels & Rubiapps
4.6. A.1 Rubimodels : Color Variations 4.6. A.2 Rubimodels : Usage Guidelines
4.6. B.1 Rubiapps : Color Variations
2 : CONTENTS 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152
4.6. B.2 Rubiapps Usage Guidelines
Rubiscape.
SECTION 5: COMMUNICATION TEMPLATES
5.0 Communication Templates : Overview
5.1.1 Reports & Publications
5.1.2 Reports & Publications
5.2 Infographic-based 5.3.1-2 Image-based 5.4 Data Sheets
5.4.1 Rubistudio
5.4.1.1 Rubiml/ Rubicast/ Rubitext 5.4.2 Rubiflow
5.4.2.1 Rubithings 5.4.3 Rubisight 5.5 White Papers
153-168 154 155 156 157 158-159 160 161 162 163 164 165 166-168
PART 2 : CONTENTS
CONTD.
SECTION 6: BRAND APPLICATIONS
6.0 Stationery : Overview
6.1.1 Stationery : Business Card
6.1.2 Stationery : Letterhead
6.1.3 Stationery : Envelopes
6.1.4 Stationery : Email Signature
6.2. Platform Presentation Template Overview
6.2.1 Covers
6.2.2 Sections
6.2.3 Text+Image Based
6.2.4 Infographic Based
6.3.1 Product Presentation Template : Rubistudio
6.3.2 Product Presentation Template : Rubiflow
6.3.3 Product Presentation Template : Rubisight
6.4 Merchandise : T-Shirt
6.5 Merchandise : Mugs
6.6 Product UI : Overview
6.6.1 Product UI Login Page
6.6.2 Product UI Product Pages
6.6.2.1 Dashboards
6.6.2.2 Landing Pages
6.6.3 Product UI : Workbook Pages
6.6.4.1 Product UI Feature Pages
6.6.4.2 Product UI Add ons
6.7 Website : Overview
6.7.1 Homepage
6.7.2 About Us
6.7.3 Personas
6.7.4 Solutions
6.7.4.1 Solutions : Use Cases
6.7.5 Resources
6.7.6 Contact
Part 2 Artworks Index
© Copyright Rubiscape. 2021
171-206 170 171-172 173-174 175-176 177-178 179 180 181 182 183 184 185 186 187-188 189-190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206
SECTION 4 BRAND ARCHITECTURE
We’re sure by now you’ve noticed, The Rubiscape Brand architecture is unique and based on a ‘family’ of Brands, endorsed by the master Brand! Queue epic music. For each business entity, platform editions, product offerings and solutions, a specific alignment and style have been defined, keeping the Rubsicape identity and its visual characteristics in mind. You can always expect only the best from us, nothing less!
4.0
BRAND VISUAL ARCHITECTURE : OVERVIEW
Rubsicape's Brand architecture has six major tiers:
1. Rubiscape (Company) 2. Rubiscape-The Platform (Master) Brand 3. Product Offerings 4. Platform Editions 5. Enterprise Solutions 6. Platform Extensions All representations must be used as shown.
Company Platform (Master) Brand Product Offerings
Platform Editions Enterprise Solutions Platform Extensions
4.1 COMPANY IDENTITY
4.1.1 COMPANY IDENTITY : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.1.2 COMPANY IDENTITY : USAGE GUIDELINES
h
9.5x X 1.77x | x = 1/2 of the height
4 Color Minimum Size Greyscale
Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size
4.1.A COMPANY SYMBOL
4.1.A.1 COMPANY SYMBOL : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The symbol ma y only be reproduced in the variations listed.
Shown here are the implementation guidelines for the adequate safe space and permissible minimum size. The grid unit ‘x’ is equ al to 1/5th of the height of the symbol. It should never be redrawn or altered in any way. It must be ensured that the symbol variati ons are never appearing smaller than 1.6 cm or 46 px.
IDENTITY
4.3 PRODUCT OFFERING ICONS
IDEATION IMPLEMENTATION IMPACT
Pay attention! Rubiscape has 3 major product segments addressing the three aspects of Data Innovation: Ideation, Implementation and Impact; and 7 offerings within these.
All offerings’ iconography derives from the primary cube construct of the main rubiscape visual identity and conveys simplification of the data intake, conversion and decision making processes.
4.3.1 RUBISTUDIO - VISUAL MODEL DESIGNER - (IDEATION | SCIENCE | INNOVATION)
Model Design Simplified! Rubistudio allows effortless creation of Analytical Models with a Visual Designer, and functions as an onscreen creative modeling tool, hence is represented with suitable visu al elements that convey the user experience along with function of the offering.
4.3.1.1 PRODUCT OFFERING ICONS | RUBISTUDIO : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.
ICONS | RUBISTUDIO : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubistudio icon as shown here is the only version and must be used across our communication, along with the colour background implementations as specified without any d eviation.
4.3.2 A RUBIML - PREDICTION ENGINE - (IDEATION | SCIENCE| INNOVATION)
Predictive Modeling Simplified! RubiML enables intuitive and int eractive data exploration to boost Analytical Productivity usin g Artificial Intelligence and Machine Learning, and is represented by a progressive Machine Learning framework.
4.3.2 A.1 PRODUCT OFFERING ICONS | RUBIML : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.
ICONS | RUBIML : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The RubiML icon as shown here is the only version and must be used across our communication, alo ng with the colour background implementations as specified without any devia tion.
4.3.2 B RUBICAST - FORECAST SERVER - (IDEATION | SCIENCE| INNOVATION)
This ain't about the weather! Look no further for generating an estimate of the future. Forecasting Process Simplified! Rubicas t is here and it allows users to efficiently generate scientific forecasts with aut omation. It is represented by a prediction graph under progress .
4.3.2 B.1 PRODUCT OFFERING ICONS | RUBICAST : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.
ICONS | RUBICAST : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubicast icon as shown here is the only version and must be used across our communication, a long with the colour background implementations as specified without any d eviation.
4.3.2 C RUBITEXT- TEXT MINER - (IDEATION | SCIENCE | INNOVATION)
Text Mining Simplified! Rubitext allows easy extraction of Deepe r Insights from Textual Data with an AI powered NLP, and hence is represented by diamond-shaped knowledge being formed based on text-driven insights.
4.3.2 C.1 PRODUCT OFFERING ICONS | RUBICAST : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.
ICONS | RUBICAST : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubitext icon as shown here is the only version and must be used across our communication, a long with the colour background implementations as specified without any devia tion.
4.3.3 RUBIFLOW-
DATA ORCHESTRATOR
- (INTEGRATION | IMPLEMENTATION | EXECUTION)
Data Orchestration Simplified! Rubiflow allows seamless orchestra tion of Data and Workflows with a Powerful User Interface, and i s represented by a spark integrating inflow and outflow of data. Li ke music!
4.3.3.1 PRODUCT OFFERING ICONS | RUBIFLOW
: COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.
4.3.3.2 PRODUCT OFFERING ICONS | RUBIFLOW : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubiflow icon as shown here i s the only version and must be used across our communication, a long with the colour background implementations as specified without any d eviation.
x
x Safe Space
x
x x
4 Color Minimum Size
4 Color Reversed Minimum Size
x
1.6 cm or 46 px 1.6 cm or 46 px Safe Space
Greyscale Minimum Size
Greyscale Reversed Minimum Size
4.3.3 A RUBITHINGS - IOT ANALYTICS SIMPLIFIED
IoT Analytics Simplified! Rubithings brings Connected Intelligen ce and enriches the Data Experience for Smart Maximisation of V alue, by Inter-networking of Physical Devices, Vehicles, Buildings, Machines, Electronics, Software, Sensors with IoT and M2M applicatio ns. Hence, it is represented by a symbol of connectedness for a superior and sim plified Data Experience.
4.3.3 A.1 PRODUCT OFFERING ICONS | RUBIFLOW : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.
ICONS | RUBIFLOW : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubithings icon as shown here is the only version and must be used across our communication, along with the colour background implementations as specified without any d eviation.
4.3.4
RUBISIGHT-
DATA VISUALISER
- (DECISION | OUTPUT & RESULT | IMPACT)
Visual Discovery Simplified! Rubisight allows rapid creation of Visual Data Stories with Cloud-powered Data Exploration, and is represented by a shutter movement which quickly captures the complete picture while providing depth.
4.3.4.1 PRODUCT OFFERING ICONS | RUBISIGHT :
COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.3.4.2
OFFERING ICONS | RUBISIGHT : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubisight icon as shown here is the only version and must be used across our communication, along with the colour background implementations as specified without any d eviation.
4.4 PLATFORM EDITION LOGOS
The identities for Rubiscape editions such as Enterprise, Acad emia, Community, and Partners, which are for different levels of users and their data aspirations, have been derived from the inner cube of the main Rubiscape visual identity reflecting the innovative and evo lving core of the platform.
Enterprise- Integration of teams and workspaces
Academia- Training Individual and academic centres of excellence
Community- Developing communities through open source collaboration (for everyone)
Partners- Ecosystem for extending platform reach and relevance (technology partners, system integrators, OEM partners, value added resellers, ambassadors and training partners)
4.4.1 PLATFORM EDITION LOGOS | ENTERPRISE
The Enterprise edition logo represents integration of teams and workspaces.
4.4.1.1 PLATFORM EDITION LOGOS | ENTERPRISE : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.4.1.2
EDITION LOGOS | ENTERPRISE : USAGE GUIDELINES
The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape enterprise logo. To maintain the style an d design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Enterprise edition logo as shown here is the only version and must be used across our communicat ion, along with the colour background implementations as specifi ed without any deviation.
4.4.2 PLATFORM EDITION LOGOS | ACADEMIA
The Academia edition logo represents training Individual and academic centres of excellence.
4.4.2.1 PLATFORM EDITION LOGOS | ACADEMIA :
COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.4.2.2
PLATFORM EDITION
LOGOS | ACADEMIA : USAGE GUIDELINES
The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape academia logo. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Academia edition l ogo as shown here is the only version and must be used across our communicat ion, along with the colour background implementations as specifi ed without any deviation.
4.4.3 PLATFORM EDITION LOGOS | COMMUNITY
The Community edition logo represents developing communities through open source collaboration (for everyone).
4.4.3.1 PLATFORM EDITION LOGOS | COMMUNITY : COLOUR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.4.3.2
EDITION LOGOS | COMMUNITY : USAGE GUIDELINES
The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape community logo. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Community edition logo as shown here is the only version and must be used across our comm unication, along with the colour background implementations as specified without any deviation.
4.4.4 PLATFORM EDITION LOGOS | PARTNERS
The Partners logo represents an ecosystem for extending platform reach and relevance (technology partners, system integrators, OEM partners, value added resellers, ambassadors and training partners).
4.4.4.1 PLATFORM EDITION | PARTNERS : COLOR VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
:
GUIDELINES
The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape partners logo. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Partners logo as s hown here is the only version and must be used across our communication, alo ng with the colour background implementations as specified witho ut any deviation.
4.5 ENTERPRISE SOLUTIONS LOGO
Rubiscape GRO stands for facilitating enterprise growth across industries by ideating, building, and scaling disruptive solutio ns. The Gro identity series has been designed for the variety of industries that Rubiscape caters to. The tertiary version of the three pri mary brand coloursblue, green and magenta combine to form the GRO logotype and its industry logo extensions.
4.5.1 ENTERPRISE SOLUTIONS LOGO | RUBISCAPE
GRO : COLOUR
VARIATIONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.5.4 ENTERPRISE SOLUTIONS | RUBISCAPE GRO : USAGE GUIDELINES
The Rubiscape Solutions logos have been designed to follow a sy stem of specific proportions. The grid unit ‘x’ is equal to the height of the letter ‘r’ in the main Rubiscape logotype. To maintain the style and design elements of the Rubiscape visual iconography, t he icons and logos should never be redrawn or altered in any way. The logos as shown below and in the following pages are the only versi ons and must be used across our communication, along with the colour ba ckground implementations as specified, without any deviation.
x
1.8x X 13.4x | x = height of ‘r’
x x
x
0.5 cm 1.5 cm
ENTERPRISE SOLUTIONS | INDUSTRY LOGOS : SAFE SPACE
x = 1/2 of the height
x x x
x x h
h
x x
h x x
x x
x h
x x
x x h x
x h x x
x x
h x x
x x
x h x x
x x x
x x
x x
h x x x
x h
x h x x h
h x x x
x x x x h x x x
x h x x x
x h
x h x x x
x x 146 Artwork provided © Copyright Rubiscape. 2021
4.6 PLATFORM EXTENSION LOGOS | RUBIMODELS & RUBIAPPS
Rubimodels are preset/ custom models and Rubiapps are end user applications to facilitate quick and easy translation of Data in to actionable insights. Hence they have been designed to convey the idea simply, while maintaining synergy with the overall brand visual syst em.
4.6. A.1 PLATFORM EXTENSION LOGOS | RUBIMODELS : COLOUR VARIATI ONS
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.6. A.2 PLATFORM EXTENSION LOGOS | RUBIMODELS : USAGE GUIDELIN ES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height of the symbol and the height of ‘r’ of the logotype in the overall Rubimodel logo. To maintain the style and design elements of th e Rubiscape visual architeture, the logos and icons should never be redrawn or altered in any way. The logos as shown here are the only ver sion and must be used across our communication, along with the colour backgro und implementations as specified, without any deviation.
Color Minimum Size
1.6 cm or 46 px 1.6 cm or 46 px
4 Colour Reversed Minimum Size
Greyscale Minimum Size
Greyscale Reversed Minimum Size
4.6. B.1 PLATFORM EXTENSION LOGOS | RUBIAPPS : COLOUR VARIATION S
The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.
4.6. B.2
PLATFORM
EXTENSION LOGOS | RUBIAPPS : USAGE GUIDELINES
The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height of the symbol and the height of ‘r’ of the logotype in the overall Rubiapps logo. To maintain the style and design elements of the Rubiscape visual architeture, the logos and icons should never be redrawn or altered in any way. The logos as shown haere are the only ve rsion and must be used across our communication, along with the colour backgro und implementations as specified, without any deviation.
4 Color Minimum Size
1.6 cm or 46 px 1.6 cm or 46 px
4 Colour Reversed Minimum Size
Greyscale Minimum Size
Greyscale Reversed Minimum Size
SECTION 5
COMMUNICATION TEMPLATES
The design language for Rubiscape has been designed to complement our awesome Brand identity and enhance the Brand image. This section provides communication templates and guiding principles for usage.
5.0 COMMUNICATION TEMPLATES : OVERVIEW
The visual language for Rubiscape is inspired by an evolving network and seamless harmonisation of Data, Algorithms, Computatio n and People. It has been designed to keep all the Brand communication aligned with the Brand thought, while conveying a contemporary , professional and engaging look & feel. Blah Blah Blah, right? Read that again. It's important.
The elements that have been used to create the language are:
- The Rubiscape hexagon unit and its variations
- The Flexible Grid with solid, transparent and outline elements
- The Tube in motion with multi-coloured capsules and circles derived from the identity symbol frame
These elements can be used in a variety of formats to create impactful layout compositions. A few examples are provided in this section. While using these elements we should keep in mind that the over all look should reflect the brand’s vibrant persona, while showc asing harmony between digital and human.
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GENERAL DESCRIPTION
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FEATURES
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PRODUCT HIGHLIGHTS
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COMPATIBILITY
UNIQUENESS
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TECHNICAL SPECIFICATIONS
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor hendrerit vulputate velit esse molestie Related Products
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Data carries the knowledge, insights, and potential to develop an organization’s decision-making strategies. Organizations around the globe are using data as the power to leverage their business. The organizations which keep data at the core of digital transformation overpower the game.
DATA DNA of the Digital Enterprise DATA DNA of the Digital Enterprise
“ ”
How can you define your Enterprise Data as the Capital Asset Class of a company? How data could fundamentally change the value propositions for the organization?
How to create more useful products and develop intuitive services?
5.1.1 COMMUNICATION TEMPLATES : REPORTS & PUBLICATIONS
The graphic language elements are placed as a border at the bot tom of the page with a combination of filled and outline shapes of the grid, occupying not more than 15% of the layout. For coloured backgrounds, the grid appears in white. The Rubiscape symbol should alw ays appear on the top left of the page with ample clear space as shown. Us e of the symbol’s colour version should be based on background do’s and don’ts indicated on page no. 27.
Lorem ipsum
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Lorem ipsum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
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Lorem ipsum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
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Graphical element positionSingle side at the bottom of the page
Colour - White colour graphics outlined and filled (opacity 100% & 35%)
Graphic Area- 10-15%
5.1.2 COMMUNICATION TEMPLATES : REPORTS & PUBLICATIONS
For white backgrounds, the grid appears in a single colour accent from the brand colour palette. On white backgrounds, the grap hic elements can also appear on the top right corner to balance the brand symbol on the left. Corresponding brand colours can be used sparin gly to highlight portions of the textual content.
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum
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Lorem ipsum
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Graphical element positionSingle side at the bottom of the page
Colour - Gradient fill and outline variation (opacity of colour 100%) and light grey filled shapes
Right Corner - Grey coloured graphics with opacity varying from (50% to 20%)
Graphic Area- 10-15%
5.2 COMMUNICATION TEMPLATES : INFOGRAPHIC-BASED
The graphic language elements appear at the top right partially blended with coloured backgrounds. The main focus of this type of template should be on the seemingly moving hexagonal forms that would enclose the visuals which would be used to convey the infographic/ information. The Rubiscape symbol should always appear on the t op left of the page with ample clear space as shown. Use of the symbol’s colour version should be based on background do’s and don’ts in dicated on page no. 27.
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
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LOREM
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5.3.1 COMMUNICATION TEMPLATES : IMAGE-BASED
These templates use graphic language integrated with photographs and hence these elements do not appear elsewhere on the layouts. The primary graphic element for brand recognition in these templates is the mutli-coloured tube in motion derived from the identity symbol frame, which encases the images using angles of our primary hexagonal form; and distinguishes them from the textual content supporting the imagery. Follow the guidelines. Make people look good. Always.
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Lorem ipsum
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5.3.2 COMMUNICATION
These templates use our super awesome graphic language, integrated with the images for people or products, within a distinct shape and form. The primary graphic element for brand recognition in these templates is the dual-toned folding tube derived from the identity symbol frame, which encases the images using angles of our primary hexagonal form; and accentuates them as the focal point within the layout.
TEMPLATES
: IMAGE-BASED
People Based Image Treatment
Product Based Image Treatment
5.4
COMMUNICATION TEMPLATES
: DATA SHEETS
Shown here are examples of Product Data sheets using the overal l brand visual language elements, namely the flexible grid and t he multi-coloured tube, but with product segment specific colours f or ease of differentiation. For example, the rubistudio product segment uses a cool colour palette which also reflects in the data sheet templa te in the graphics on the top right and bottom, and as colour a ccents in the body text area. Very cool!
Sample templates of the products below shown in the following pages :
GENERAL DESCRIPTION
Lorem
VERSION NAME VERSION NUMBER
PRODUCT HIGHLIGHTS
HIGHLIGHTS
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COMPATIBILITY
Lorem
FEATURES
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ad minim quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip quis nostrud exerci tation ullam corper sus.
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ut laoreet dolore magna
| Forecasting Simplified
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UNIQUENESS
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TECHNICAL SPECIFICATIONS
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Related Products
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GENERAL DESCRIPTION
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FEATURES
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Template 01
PRODUCT HIGHLIGHTS
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COMPATIBILITY
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UNIQUENESS
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Related Products
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Lorem ipsum dolor sit amet, consectetuer adipi scing elit, sed diam nonum my nibh euismod Rubiscape Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com
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Lorem ipsum dolor sit amet, consectetuer adipi scing elit, sed diam nonum my nibh euismod Template
Template provided 161
Schematic DiagramPRODUCT HIGHLIGHTS
HIGHLIGHTS
PRODUCT HIGHLIGHTS
GENERAL DESCRIPTION
Lorem
FEATURES
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amet,
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COMPATIBILITY
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UNIQUENESS
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TECHNICAL SPECIFICATIONS
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| Forecasting Simplified
GENERAL DESCRIPTION
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FEATURES
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COMPATIBILITY
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UNIQUENESS
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Schematic DiagramVERSION NAME VERSION NUMBER
GENERAL DESCRIPTION
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FEATURES
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UNIQUENESS
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| Forecasting Simplified
GENERAL DESCRIPTION
FEATURES
PRODUCT HIGHLIGHTS
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COMPATIBILITY
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UNIQUENESS
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TECHNICAL SPECIFICATIONS
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VERSION NAME VERSION NUMBER
GENERAL DESCRIPTION
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FEATURES
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PRODUCT HIGHLIGHTS
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| Forecasting Simplified
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TECHNICAL SPECIFICATIONS
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GENERAL DESCRIPTION
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FEATURES
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COMPATIBILITY
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UNIQUENESS
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TECHNICAL SPECIFICATIONS
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Schematic Diagram Rubiscape Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.comGENERAL DESCRIPTION
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FEATURES
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PRODUCT HIGHLIGHTS
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COMPATIBILITY
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UNIQUENESS
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TECHNICAL SPECIFICATIONS
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Lorem
| Forecasting Simplified
GENERAL DESCRIPTION
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FEATURES
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PRODUCT HIGHLIGHTS
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COMPATIBILITY
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UNIQUENESS
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TECHNICAL SPECIFICATIONS
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5.5 COMMUNICATION TEMPLATES : WHITE PAPERS
DATA DNA of the Digital Enterprise
DATA | DNA of the Digital Enterprise
“ ”
“ Template provided 166 © Copyright Rubiscape. 2021 | #
By
By
impact of business.
Digital transformation is a process for apprising the services or business with new digital technologies. During this digital transformation, there are some key features to be recognized, as listed below.
Amazon
for the future.
Data has an impact on the cost and decision-making process by enhancing insights and facilitating automation. that organizes and processes this data to present insights and inferences is essential for the success of the busi ness. The tool’s goal should be to accelerate the growth, productivity, innovation, and impact of business.
Digital transformation is a process for apprising the services or business with new digital technologies. During this digital transformation, there are some key features to be recognized, as listed below.
DATA STRATEGY
to attain and what is the tangible business outcome of the new business model.
DATA SOURCES
plays a vital role in the success of the business model.
DATA ANALYSIS
Only through the right models of processing, the real value of data is revealed. To achieve this, organizations might need integrated systems to connect various data sources. They need to verify if they have the right set of hardware, software, tools, employee skill set, and capacity to utilize the large volumes of data.
DATA MONETIZATION
incorporate a revenue model. It involves several available revenue streams such as asset sale, lending/leasing, temporary licensing, use of intellectual property, so on.
Conclusion
Data carries essential knowledge, insights, and potential, has become an intrinsic constitution of all data-based organisms. What is common between Walmart, Facebook, Amazon, Macy’s, Intel, and Dell? Well, apart from the fact that these all are very successful companies, another common factor is the fact that these all are data-driven companies. These companies have leveraged the power of data and analytics to not only improve their business operations, but also to enhance customer engagement, increase productivity, reduce costs, and transform their business model.
Managing the Nurturing the data - driven culture.
Maintaining the integrity of data.
DATA Monetization
DATA Analysis
Mastering the diversity, value and volume of data.
Copyright Rubiscape. 2020
When digital transformation has gone beyond just a saying, companies are utilizing data to create innovative business models that can help them stay ahead in the game. Data-driven business models keep data at the center and revolve around innovations and customer delight. However, being data-driven does not mean having a set of systems, technology, or processes only. It means having a data-driven culture – a culture where decisions at every deep commitment of business leaders and multi-level decision-makers.
Data Science tool is at the core of the entire data-driven culture. Achieving success without the support from a powerful data science tool is an arduous task, if not impossible.
Rubiscape an ingenious/all-inclusive/all-encompassing/comprehensive data science platform collaborates at each evolutionary stage of your organization to transform it into data-driven organization.
Rubiscape-Data Innovation Platform Rubiscape is the platform for organizations that want to adopt the data-driven culture. Let’s read more about Rubiscape
RUBISCAPE- Data ‘decoded’, Future ‘decided.’
The tagline conveys the brand positioning of being ahead by Imagination and Innovation.
The purpose of Rubiscape’s approach is to bring a Paradigm shift in End-to-End Data-driven solutions to enable users to Unleash New Value from Data, Deploy, and Evolve; through a process of co-creation and continuous innovation.
Rubiscape is a Pioneering Data Innovation Platform enabling Unleash New Value from Data for enterprises, institutions, and individuals through co-creation and continuous innovation.
Rubiscape.io provides an end-to-end Data Science Platform for developing, deploying, and managing real-time Decision APIs. Rubiscape architecture incorporates a powerful integration of Data as well as the Opensource ecosystem.
Learn More About Rubiscape Platform
Learn more about Rubiscape platforms RubiStudio, RubiML, RubiCast, RubiText, RubiFlow, RubiSight, RubiThings at https://www.rubiscape.com/.
REFERENCES
https://www.gartner.com/en/documents/3976035/predicts-2020-data-and-analytics-strategies https://www.idc.com/
https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights https://en.wikipedia.org/wiki/Data
https://www.itransition.com/blog/the-future-of-Big-data https://www.neowin.net/news/predicts-2020-analytics-and-business-intelligence-strategy---report https://go.erwin.com/Data-driven-business-transformation
https://www.kdnuggets.com/2017/04/42-vs-big-data-data-science.html https://www.oracle.com/
Copyright Rubiscape. 2020
Communication and Insurance
SECTION 6
BRAND APPLICATIONS
Let’s bring it all together. Every successful ship is driven by a highly effective crew, and the magic happens only when every member on the ship works together! The Rubiscape Brand communication has been designed to create a distinct and consistent Brand image and recall and the elements have been planned and executed as per the aforementioned idea! This section enumerates a range of applications based on the usage guidelines and principles for all the Brand properties shown previously. Take a close look at how they work so well together! We’re counting on you.
6.1.1 STATIONERY : BUSINESS CARD
Prashant Pansare, CEO prashant@rubiscape.com | +91 98220 00614 © Copyright Rubiscape. 2021 | #
Rubics Labs Pte Ltd
1 NorthBridge Road. #19 Highstreet Center, Singapore www.rubiscape.com | www.rubiscape io
6.1.1 STATIONERY : BUSINESS CARD
Business Card
Actual Size : 90 mm X 50 mm
Printing : Offset Print
Paper Type : Star Dream SILK FSC White Silk (for top management) Japanese Ivory Paper Paper Thickness : 320 gsm
Alternative
Actual Size : 50 mm X 90 mm
Printing : Offset Print
Paper Type : Maplitho Paper Thickness :300/320 gsm
Font : Montserrat Semi Bold Size 9pt Leading 9.25pt Font Colour 60% Black
Font : Raleway Semi Bold Size : 7pt Leading 9.25pt Font Colour : 60% Black
Name Body Text 20mm
Prashant Pansare, CEO prashant@rubiscape com +91 98220 00614
Rubics Labs Pte Ltd
1 NorthBridge Road. #19 Highstreet Center, Singapore www.rubiscape.com www.rubiscape io
90mm
50mm
6.1.2 STATIONERY : LETTERHEAD
Letterhead + Continuation Sheet
Actual Size : 210 mm X 297 mm
Printing : Offset/ Digital Print Paper Type : Sunshine White Paper Thickness : 100 gsm
Alternative
Actual Size : 210 mm X 297 mm
Printing : Offset/ Digital Print Paper Type : Maplitho Paper Thickness : 100 gsm
Letterhead
Address & Contact Details
9 mm
Continuity page
6.1.3 STATIONERY : ENVELOPES
Body Text Font : Raleway - Regular/Bold Size 8pt Leading : 9pt Font Colour : 60% Black
6.1.4 STATIONERY : EMAIL SIGNATURE
Title Font Raleway Size : 14pt Leading : 14pt
Body Text
Font : Raleway Size 11pt Leading : 11pt Font Colour : 50% Black
6.2. PLATFORM PRESENTATION TEMPLATE :
OVERVIEW
6.2.1 PLATFORM PRESENTATION TEMPLATE :
COVERS
6.2.2 PLATFORM PRESENTATION TEMPLATE : SECTIONS
6.2.3 PLATFORM
PRESENTATION
TEMPLATE : TEXT+IMAGE BASED
6.2.4 PLATFORM
PRESENTATION
TEMPLATE : INFOGRAPHIC BASED
6.3.1 PRODUCT PRESENTATION TEMPLATE : RUBISTUDIO
6.3.2 PRODUCT PRESENTATION TEMPLATE :
RUBIFLOW
6.3.3 PRODUCT PRESENTATION TEMPLATE : RUBISIGHT
6.4 MERCHANDISE : T-SHIRT
FRONT BACK
6.4 MERCHANDISE : T-SHIRT
w - 7 cm w - 18 cm h - 0.5 cm
L - 20 cm (repeating)
6.5 MERCHANDISE : MUGS
FRONT BACK
MERCHANDISE : MUGS
6.6 PRODUCT UI : OVERVIEW
The Product UI (User Interface) is the face of our amazing platform bringing the experience of both the brand and the product alive for its diverse users and fueling their imagination. The overall goal is to make this experience both engaging and enjoyable. The interface is carefully designed to make the process of leveraging data accessible and intuitive. The visual elements complement the interface design, enhancing structure while bringing dynamism and flexibility; ultimately to make Data Innovation available to everyone. While most of the brand assets have been used in sparing measure throughout the interface, the landing pages and subset lead-ins help identify each product o ffering within the platform stack. Colours play an important role in the overa ll system, distinguishing artistic visualizations and scientific analyses through divergent palettes of warm and cool colours respectively. Got it?
6.6.1 PRODUCT UI : LOGIN PAGE
6.6.2 PRODUCT UI : PRODUCT PAGES
Rubiflow Landing Page
Rubisight Landing Page
Rubistudio Landing Page
Rubiflow Workflow Page
Rubisight Workflow Page
Rubistudio Workflow Page
6.6.2.1 PRODUCT UI : DASHBOARDS
Product Specific Pages - Dashboard
Product Specific Pages - Workbook
Product Specific Pages - Dashboard
6.6.2.2 PRODUCT UI : LANDING PAGES
Landing Page Product Specific Landing Page
6.6.3 PRODUCT UI : WORKBOOK PAGES
Annotations Comments
6.6.4.1 PRODUCT UI : FEATURE PAGES
Expression Builder Feature Selection
6.6.4.2 PRODUCT UI : ADD ONS
Parameters
Variables
6.7 WEBSITE : OVERVIEW
6.7.1 WEBSITE : HOMEPAGE
6.7.2 WEBSITE : ABOUT US
6.7.3 WEBSITE : PERSONAS
6.7.4 WEBSITE : SOLUTIONS
6.7.4.1 WEBSITE : SOLUTIONS : USE CASES
6.7.5 WEBSITE : RESOURCES
6.7.6 WEBSITE : CONTACT
PART 2 : ARTWORKS INDEX
SECTION 4: BRAND ARCHITECTURE
4.1 Company Identity
4.1.A Company Symbol
4.3 Product Offering Icons
4.3.1 Rubistudio Icon 4.3.2 A RubiML Icon
4.3.2 B Rubicast Icon 4.3.2 C Rubitext Icon 4.3.3 Rubiflow Icon 4.3.3 A Rubithings Icon 4.3.4 Rubisight Icon
4.4.1 Enterprise Edition Logo 4.4.2 Academia Edition Logo 4.4.3 Community Edition Logo 4.4.4 Partners Edition Logo 4.5 Enterprise Solutions Logos 4.6. A Rubimodels 4.6. B Rubiapps
SECTION 5: COMMUNICATION TEMPLATES
5.1 Reports & Publications Templates
5.2 Infographic-based Templates 5.3 Image-based Templates 5.4 Data Sheet Templates
5.5 White Paper Templates
Refer Page/s 99-101 102-104 107-109 110-112 113-115 116-118 119-121 122-124 125-127 129-131 132-134 135-137 138-140 141-147 149-150 151-152 155-156 157 158-159 160-165 166-168
SECTION 6: BRAND APPLICATIONS
6.1 Stationery
6.1.1 Business Card 6.1.2 Letterhead 6.1.3 Envelopes 6.1.4 Email Signature 6.2. Platform Presentation Template 6.3 Product Presentation Templates 6.3.1 Rubistudio 6.3.2 Rubiflow 6.3.3 Rubisight 6.4 Merchandise-T-Shirt 6.5 Merchandise- Mugs 6.6 Product UI
6.6.1 Login Page 6.6.2 Product Pages 6.7 Website 6.7.1 Homepage 6.7.2 About Us 6.7.3 Personas 6.7.4 Solutions
6.7.4.1 USE Cases 6.7.5 Resources 6.7.6 Contact
Refer Page/s 171-172 173-174 175-176 177-178 179-183 184 185 186 187-188 189-190 192 193 200 201 202 203 204 205 206
Brand Design and Guidelines Conceptualised and Compiled by SBDC (Strategic Branding & Design Consulting)
All Rights Reserved.