Rubiscape Brand Manual 2

Page 1

Powering the Brand

PART 2

SECTION 4: BRAND ARCHITECTURE

4.0 Brand Visual Architecture Overview

4.1 Company Identity

4.1.1 Colour Variations

4.1.2 Usage Guidelines

4.1.A Company Symbol

4.1.A.1 Colour Variations

4.1.A.2 Usage Guidelines

4.2 Platform/ Master Brand Identity

4.3 Product Offering Icons

4.3.1 Rubistudio - Visual Model Designer(Ideation | Science | Innovation)

4.3.1.1 Colour Variations

4.3.1.2 Usage Guidelines

4.3.2 A RubiML - Prediction Engine(Ideation | Science| Innovation)

4.3.2 A.1 Colour Variations .

4.3.2 A.2 Usage Guidelines .

4.3.2 B Rubicast - Forecast Server(Ideation | Science| Innovation)

4.3.2 B.1 Colour Variations

4.3.2 B.2 Usage Guidelines

4.3.2 C Rubitext- Text Miner(Ideation | Science | Innovation)

4.3.2 C.1 Colour Variations

4.3.2 C.2 Usage Guidelines

4.3.3 Rubiflow- Data Orchestrator(Integration | Implementation | Execution)

4.3.3.1 Colour Variations

4.3.3.2 Usage Guidelines

4.3.3 A Rubithings - Iot Analytics Simplified(Integration | Implementation | Execution)

97-152 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122

4.3.3 A.1 Colour Variations 4.3.3 A.2 Usage Guidelines

4.3.4 Rubisight- Data Visualiser(Decision | Output & Result | Impact) 4.3.4.1 Colour Variations 4.3.4.2 Usage Guidelines

4.4 Platform Edition Logos

4.4.1 Enterprise 4.4.1.1 Colour Variations 4.4.1.2 Usage Guidelines 4.4.2 Academia

4.4.2.1 Colour Variations 4.4.2.2 Usage Guidelines

4.4.3 Community

4.4.3.1 Colour Variations 4.4.3.2 Usage Guidelines

4.4.4 Partners

4.4.4.1 Color Variations 4.4.4.2 Usage Guidelines

4.5 Enterprise Solutions Logos

4.5.1 Rubiscape Gro: Color Variations 4.5.2 Industry Logos : Color Variations

4.5.3 Industry Logos : Color Variations Reverse 4.5.4 Rubiscape Gro Usage Guidelines

4.5.5 Industry Logos : Safe Space

4.5.6 Industry Logos : Minimum Size

4.6 Platform Extensions | Rubimodels & Rubiapps

4.6. A.1 Rubimodels : Color Variations 4.6. A.2 Rubimodels : Usage Guidelines

4.6. B.1 Rubiapps : Color Variations

2 : CONTENTS 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152

4.6. B.2 Rubiapps Usage Guidelines

Rubiscape.

SECTION 5: COMMUNICATION TEMPLATES

5.0 Communication Templates : Overview

5.1.1 Reports & Publications

5.1.2 Reports & Publications

5.2 Infographic-based 5.3.1-2 Image-based 5.4 Data Sheets

5.4.1 Rubistudio

5.4.1.1 Rubiml/ Rubicast/ Rubitext 5.4.2 Rubiflow

5.4.2.1 Rubithings 5.4.3 Rubisight 5.5 White Papers

153-168 154 155 156 157 158-159 160 161 162 163 164 165 166-168

© Copyright
PART 2021

PART 2 : CONTENTS

CONTD.

SECTION 6: BRAND APPLICATIONS

6.0 Stationery : Overview

6.1.1 Stationery : Business Card

6.1.2 Stationery : Letterhead

6.1.3 Stationery : Envelopes

6.1.4 Stationery : Email Signature

6.2. Platform Presentation Template Overview

6.2.1 Covers

6.2.2 Sections

6.2.3 Text+Image Based

6.2.4 Infographic Based

6.3.1 Product Presentation Template : Rubistudio

6.3.2 Product Presentation Template : Rubiflow

6.3.3 Product Presentation Template : Rubisight

6.4 Merchandise : T-Shirt

6.5 Merchandise : Mugs

6.6 Product UI : Overview

6.6.1 Product UI Login Page

6.6.2 Product UI Product Pages

6.6.2.1 Dashboards

6.6.2.2 Landing Pages

6.6.3 Product UI : Workbook Pages

6.6.4.1 Product UI Feature Pages

6.6.4.2 Product UI Add ons

6.7 Website : Overview

6.7.1 Homepage

6.7.2 About Us

6.7.3 Personas

6.7.4 Solutions

6.7.4.1 Solutions : Use Cases

6.7.5 Resources

6.7.6 Contact

Part 2 Artworks Index

© Copyright Rubiscape. 2021

171-206 170 171-172 173-174 175-176 177-178 179 180 181 182 183 184 185 186 187-188 189-190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206

SECTION 4 BRAND ARCHITECTURE

We’re sure by now you’ve noticed, The Rubiscape Brand architecture is unique and based on a ‘family’ of Brands, endorsed by the master Brand! Queue epic music. For each business entity, platform editions, product offerings and solutions, a specific alignment and style have been defined, keeping the Rubsicape identity and its visual characteristics in mind. You can always expect only the best from us, nothing less!

4.0

BRAND VISUAL ARCHITECTURE : OVERVIEW

Rubsicape's Brand architecture has six major tiers:

1. Rubiscape (Company) 2. Rubiscape-The Platform (Master) Brand 3. Product Offerings 4. Platform Editions 5. Enterprise Solutions 6. Platform Extensions All representations must be used as shown.

Company Platform (Master) Brand Product Offerings

Platform Editions Enterprise Solutions Platform Extensions

98 ©
Copyright Rubiscape. 2021

4.1 COMPANY IDENTITY

1 99 © Copyright Rubiscape. 2021

4.1.1 COMPANY IDENTITY : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

Artwork provided 1 100
4 Colour Logo Grayscale Logo
© Copyright
2021
4 Colour Logo Reversed Grayscale Logo Reversed
Rubiscape.

4.1.2 COMPANY IDENTITY : USAGE GUIDELINES

h

9.5x X 1.77x | x = 1/2 of the height

4 Color Minimum Size Greyscale

Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size

x x x x
Shown here are the implementation guidelines for the adequate safe space and permissible minimum size. The grid unit ‘x’ is equ al to half the height of the overal identity. It should never be redrawn or altered in any way. It must be ensured that the logo variation s are never appearing smaller than 1 cm or 28 px. 1 cm or 28 px 1 cm or 28 px 101 Artwork provided © Copyright Rubiscape. 2021

4.1.A COMPANY SYMBOL

102 © Copyright
2021
Rubiscape.

4.1.A.1 COMPANY SYMBOL : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The symbol ma y only be reproduced in the variations listed.

Greyscale 4 Colour Reversed Greyscale Reversed 4 Colour
Artwork provided 103 © Copyright
2021
Rubiscape.

Shown here are the implementation guidelines for the adequate safe space and permissible minimum size. The grid unit ‘x’ is equ al to 1/5th of the height of the symbol. It should never be redrawn or altered in any way. It must be ensured that the symbol variati ons are never appearing smaller than 1.6 cm or 46 px.

COMPANY
4 Color Minimum Size
Minimum Size 4 Color
Minimum Size
Minimum Size
3.5x X 3x | x = 1/5 of the height Artwork provided 104
4.1.A.2
SYMBOL : USAGE GUIDELINES Safe Space
Greyscale
Reversed
Greyscale Reversed
1.6 cm or 46 px 1.6 cm or 46 px
Safe Space
© Copyright Rubiscape. 2021 x x x x x x h

IDENTITY

105 © Copyright Rubiscape. 2021
4.2 PLATFORM/ MASTER BRAND
Refer Page Numbers 13 to 21

4.3 PRODUCT OFFERING ICONS

IDEATION IMPLEMENTATION IMPACT

Pay attention! Rubiscape has 3 major product segments addressing the three aspects of Data Innovation: Ideation, Implementation and Impact; and 7 offerings within these.

All offerings’ iconography derives from the primary cube construct of the main rubiscape visual identity and conveys simplification of the data intake, conversion and decision making processes.

106 © Copyright
2021
Rubiscape.

4.3.1 RUBISTUDIO - VISUAL MODEL DESIGNER - (IDEATION | SCIENCE | INNOVATION)

Model Design Simplified! Rubistudio allows effortless creation of Analytical Models with a Visual Designer, and functions as an onscreen creative modeling tool, hence is represented with suitable visu al elements that convey the user experience along with function of the offering.

107 © Copyright Rubiscape. 2021

4.3.1.1 PRODUCT OFFERING ICONS | RUBISTUDIO : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.

Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo
Artwork provided 108 © Copyright
2021
Rubiscape.

ICONS | RUBISTUDIO : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubistudio icon as shown here is the only version and must be used across our communication, along with the colour background implementations as specified without any d eviation.

Greyscale
4 Color
Minimum Size Safe Space x x Safe Space x x x x
4.3.1.2 PRODUCT OFFERING
1.6 cm or 46 px 1.6 cm or 46 px 4 Color Minimum Size
Minimum Size
Reversed Minimum Size Greyscale Reversed
Artwork provided 109 © Copyright Rubiscape. 2021 9.5x X 5x | x = height of ‘r’

4.3.2 A RUBIML - PREDICTION ENGINE - (IDEATION | SCIENCE| INNOVATION)

Predictive Modeling Simplified! RubiML enables intuitive and int eractive data exploration to boost Analytical Productivity usin g Artificial Intelligence and Machine Learning, and is represented by a progressive Machine Learning framework.

110 © Copyright Rubiscape. 2021

4.3.2 A.1 PRODUCT OFFERING ICONS | RUBIML : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.

Artwork provided 111
4 Color
Logo Greyscale
Logo 4 Color Logo © Copyright
2021
Greyscale Logo
Reversed
Reversed
Rubiscape.

ICONS | RUBIML : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The RubiML icon as shown here is the only version and must be used across our communication, alo ng with the colour background implementations as specified without any devia tion.

4.3.2 A.2 PRODUCT OFFERING
4 Color Minimum Size Greyscale Minimum Size 4 Color Reversed Minimum Size
Greyscale Reversed Minimum Size 1.6 cm or 46 px 1.6 cm or 46 px
Artwork provided 112 Safe Space x x x Safe Space x x x © Copyright Rubiscape. 2021 6.2x X 5.7x | x = height of ‘r’

4.3.2 B RUBICAST - FORECAST SERVER - (IDEATION | SCIENCE| INNOVATION)

This ain't about the weather! Look no further for generating an estimate of the future. Forecasting Process Simplified! Rubicas t is here and it allows users to efficiently generate scientific forecasts with aut omation. It is represented by a prediction graph under progress .

113 © Copyright Rubiscape. 2021

4.3.2 B.1 PRODUCT OFFERING ICONS | RUBICAST : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.

Artwork provided 114 Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021

ICONS | RUBICAST : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubicast icon as shown here is the only version and must be used across our communication, a long with the colour background implementations as specified without any d eviation.

PRODUCT OFFERING
Safe Space x x 4 Color Minimum Size Greyscale Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size 1.6 cm
px 1.6 cm
46 px
Artwork provided 115 © Copyright Rubiscape. 2021 x Safe Space x x x 7.5x X 5.6x | x = height of ‘r’
4.3.2 B.2
or 46
or

4.3.2 C RUBITEXT- TEXT MINER - (IDEATION | SCIENCE | INNOVATION)

Text Mining Simplified! Rubitext allows easy extraction of Deepe r Insights from Textual Data with an AI powered NLP, and hence is represented by diamond-shaped knowledge being formed based on text-driven insights.

116 © Copyright Rubiscape. 2021

4.3.2 C.1 PRODUCT OFFERING ICONS | RUBICAST : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.

Artwork provided 117 Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021

ICONS | RUBICAST : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubitext icon as shown here is the only version and must be used across our communication, a long with the colour background implementations as specified without any devia tion.

PRODUCT
Safe Space x x Safe Space x x x x 4 Color Minimum Size Greyscale Minimum Size 4 Color
Minimum Size Greyscale Reversed Minimum Size 1.6
1.6
46 px
4.3.2 C.2
OFFERING
Reversed
cm or 46 px
cm or
Artwork provided 118 © Copyright Rubiscape. 2021 7.2x X 5.1x | x = height of ‘r’

4.3.3 RUBIFLOW-

DATA ORCHESTRATOR

- (INTEGRATION | IMPLEMENTATION | EXECUTION)

Data Orchestration Simplified! Rubiflow allows seamless orchestra tion of Data and Workflows with a Powerful User Interface, and i s represented by a spark integrating inflow and outflow of data. Li ke music!

119 © Copyright Rubiscape. 2021

4.3.3.1 PRODUCT OFFERING ICONS | RUBIFLOW

: COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.

Artwork provided 120 Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021

4.3.3.2 PRODUCT OFFERING ICONS | RUBIFLOW : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubiflow icon as shown here i s the only version and must be used across our communication, a long with the colour background implementations as specified without any d eviation.

x

x Safe Space

x

x x

4 Color Minimum Size

4 Color Reversed Minimum Size

x

1.6 cm or 46 px 1.6 cm or 46 px Safe Space

Greyscale Minimum Size

Greyscale Reversed Minimum Size

Artwork provided 121 © Copyright Rubiscape. 2021 7.7x X 5.6x | x =
height of ‘r’

4.3.3 A RUBITHINGS - IOT ANALYTICS SIMPLIFIED

IoT Analytics Simplified! Rubithings brings Connected Intelligen ce and enriches the Data Experience for Smart Maximisation of V alue, by Inter-networking of Physical Devices, Vehicles, Buildings, Machines, Electronics, Software, Sensors with IoT and M2M applicatio ns. Hence, it is represented by a symbol of connectedness for a superior and sim plified Data Experience.

122 © Copyright Rubiscape. 2021

4.3.3 A.1 PRODUCT OFFERING ICONS | RUBIFLOW : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Icon may only be reproduced in the variations listed.

Artwork provided 123 Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021

ICONS | RUBIFLOW : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubithings icon as shown here is the only version and must be used across our communication, along with the colour background implementations as specified without any d eviation.

Safe Space x x x Safe Space x x x 4 Color Minimum Size Greyscale Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size 1.95 cm or 56 px 1.95 cm or 56 px
A.2 PRODUCT OFFERING
Artwork provided 124 © Copyright Rubiscape. 2021 6.2x X 10.2x | x = height of ‘r’
4.3.3

4.3.4

RUBISIGHT-

DATA VISUALISER

- (DECISION | OUTPUT & RESULT | IMPACT)

Visual Discovery Simplified! Rubisight allows rapid creation of Visual Data Stories with Cloud-powered Data Exploration, and is represented by a shutter movement which quickly captures the complete picture while providing depth.

125 © Copyright Rubiscape. 2021

4.3.4.1 PRODUCT OFFERING ICONS | RUBISIGHT :

COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

Artwork provided 126
4 Color
Logo Greyscale Reversed Logo 4 Color Logo © Copyright
2021
Greyscale Logo
Reversed
Rubiscape.

4.3.4.2

OFFERING ICONS | RUBISIGHT : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to the he ight of the letter ‘r’ in the logotype. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Rubisight icon as shown here is the only version and must be used across our communication, along with the colour background implementations as specified without any d eviation.

x x Safe Space x Safe Space
4
Minimum Size 4
Minimum Size
PRODUCT
1.7 cm or 48 px 1.7 cm or 48 px
Color Minimum Size Greyscale
Color Reversed Minimum Size Greyscale Reversed
Artwork provided 127 © Copyright Rubiscape. 2021 x x x 8.1x X 5.6x | x = height of ‘r’

4.4 PLATFORM EDITION LOGOS

The identities for Rubiscape editions such as Enterprise, Acad emia, Community, and Partners, which are for different levels of users and their data aspirations, have been derived from the inner cube of the main Rubiscape visual identity reflecting the innovative and evo lving core of the platform.

Enterprise- Integration of teams and workspaces

Academia- Training Individual and academic centres of excellence

Community- Developing communities through open source collaboration (for everyone)

Partners- Ecosystem for extending platform reach and relevance (technology partners, system integrators, OEM partners, value added resellers, ambassadors and training partners)

128 © Copyright
2021
Rubiscape.

4.4.1 PLATFORM EDITION LOGOS | ENTERPRISE

The Enterprise edition logo represents integration of teams and workspaces.

129
© Copyright
2021
Rubiscape.

4.4.1.1 PLATFORM EDITION LOGOS | ENTERPRISE : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

Artwork provided 130 Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021

4.4.1.2

EDITION LOGOS | ENTERPRISE : USAGE GUIDELINES

The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape enterprise logo. To maintain the style an d design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Enterprise edition logo as shown here is the only version and must be used across our communicat ion, along with the colour background implementations as specifi ed without any deviation.

4.7x X 20x | x = height of ‘r’ h x x x x 2 cm 2 cm 2 cm 2 cm
Artwork provided 131 4 Color Minimum Size Greyscale Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size © Copyright Rubiscape. 2021 x x x x 5x X 5.8x | x =
h
PLATFORM
1/5th of symbol height

4.4.2 PLATFORM EDITION LOGOS | ACADEMIA

The Academia edition logo represents training Individual and academic centres of excellence.

132
© Copyright
2021
Rubiscape.

4.4.2.1 PLATFORM EDITION LOGOS | ACADEMIA :

COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

Artwork provided 133 Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021

4.4.2.2

PLATFORM EDITION

LOGOS | ACADEMIA : USAGE GUIDELINES

The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape academia logo. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Academia edition l ogo as shown here is the only version and must be used across our communicat ion, along with the colour background implementations as specifi ed without any deviation.

2 cm 2 cm 2 cm 2 cm
4.5x
5x X 5.2x | x =
X 20x | x = height of ‘r’
1/5th of symbol height h
Artwork provided 134 4 Color Minimum Size Greyscale Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size © Copyright Rubiscape. 2021 x x x x x x x x h

4.4.3 PLATFORM EDITION LOGOS | COMMUNITY

The Community edition logo represents developing communities through open source collaboration (for everyone).

135
© Copyright Rubiscape. 2021

4.4.3.1 PLATFORM EDITION LOGOS | COMMUNITY : COLOUR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

Artwork provided 136
Logo
Color
Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021
Greyscale
4
Reversed Logo Greyscale

4.4.3.2

EDITION LOGOS | COMMUNITY : USAGE GUIDELINES

The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape community logo. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Community edition logo as shown here is the only version and must be used across our comm unication, along with the colour background implementations as specified without any deviation.

4.6x X 20x | x =
5x X 5.2x | x = 1/5th of symbol height h 2 cm 2 cm 2 cm 2 cm
Artwork provided 137 4 Color Minimum Size Greyscale Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size © Copyright Rubiscape. 2021 x x x x x x x x h
PLATFORM
height of ‘r’

4.4.4 PLATFORM EDITION LOGOS | PARTNERS

The Partners logo represents an ecosystem for extending platform reach and relevance (technology partners, system integrators, OEM partners, value added resellers, ambassadors and training partners).

138
© Copyright Rubiscape. 2021

4.4.4.1 PLATFORM EDITION | PARTNERS : COLOR VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

Artwork provided 139
Logo
Reversed Logo
© Copyright Rubiscape. 2021
Greyscale
4 Color Reversed Logo Greyscale
4 Color Logo

:

GUIDELINES

The Rubiscape Edition Logos have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height for the symbol and the height of the letter ‘r’ in the logotype for the overall Rubiscape partners logo. To maintain the style and design elements of the Rubiscape visual architecture, the logos and icons should never be redrawn or altered in any way. The Partners logo as s hown here is the only version and must be used across our communication, alo ng with the colour background implementations as specified witho ut any deviation.

5x X 5.2x | x
2 cm 2 cm 2 cm 2
4.4.4.2 PLATFORM EDITION LOGOS | PARTNERS
USAGE
5.3x X 18.7x | x = height of ‘r’
= 1/5th of symbol height h
cm
Artwork provided 140 4 Color Minimum Size Greyscale Minimum Size 4 Color Reversed Minimum Size Greyscale Reversed Minimum Size © Copyright Rubiscape. 2021 x x x x x x x x h

4.5 ENTERPRISE SOLUTIONS LOGO

Rubiscape GRO stands for facilitating enterprise growth across industries by ideating, building, and scaling disruptive solutio ns. The Gro identity series has been designed for the variety of industries that Rubiscape caters to. The tertiary version of the three pri mary brand coloursblue, green and magenta combine to form the GRO logotype and its industry logo extensions.

141 © Copyright Rubiscape. 2021

4.5.1 ENTERPRISE SOLUTIONS LOGO | RUBISCAPE

GRO : COLOUR

VARIATIONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

142 Artwork provided Greyscale Logo 4 Color Reversed Logo Greyscale Reversed Logo 4 Color Logo © Copyright Rubiscape. 2021
ENTERPRISE
Colour Logos Greyscale Logos 143 Artwork provided © Copyright Rubiscape. 2021
4.5.2
SOLUTIONS | INDUSTRY LOGOS : COLOR VARIATIONS ON WHITE 4
4.5.3 ENTERPRISE SOLUTIONS | INDUSTRY LOGOS : COLOR VARIATIONS REVERSE 4 Colour Logos Reversed Grayscale Logos Reversed 144 Artwork provided © Copyright Rubiscape. 2021

4.5.4 ENTERPRISE SOLUTIONS | RUBISCAPE GRO : USAGE GUIDELINES

The Rubiscape Solutions logos have been designed to follow a sy stem of specific proportions. The grid unit ‘x’ is equal to the height of the letter ‘r’ in the main Rubiscape logotype. To maintain the style and design elements of the Rubiscape visual iconography, t he icons and logos should never be redrawn or altered in any way. The logos as shown below and in the following pages are the only versi ons and must be used across our communication, along with the colour ba ckground implementations as specified, without any deviation.

x

1.8x X 13.4x | x = height of ‘r’

x x

x

0.5 cm 1.5 cm

Artwork provided 145 © Copyright Rubiscape. 2021

ENTERPRISE SOLUTIONS | INDUSTRY LOGOS : SAFE SPACE

x = 1/2 of the height

x x x

x x h

h

x x

h x x

x x

x h

x x

x x h x

x h x x

x x

h x x

x x

x h x x

x x x

x x

x x

h x x x

x h

x h x x h

h x x x

x x x x h x x x

x h x x x

x h

x h x x x

x x 146 Artwork provided © Copyright Rubiscape. 2021

4.5.5
147 Artwork provided © Copyright Rubiscape. 2021
4.5.6 ENTERPRISE SOLUTIONS | INDUSTRY LOGOS : MINIMUM SIZE 0.5 cm 1.5 cm

4.6 PLATFORM EXTENSION LOGOS | RUBIMODELS & RUBIAPPS

Rubimodels are preset/ custom models and Rubiapps are end user applications to facilitate quick and easy translation of Data in to actionable insights. Hence they have been designed to convey the idea simply, while maintaining synergy with the overall brand visual syst em.

148 © Copyright Rubiscape. 2021

4.6. A.1 PLATFORM EXTENSION LOGOS | RUBIMODELS : COLOUR VARIATI ONS

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

4 Color Logo 4 Color Logo Reversed Greyscale Logo Greyscale Logo Reversed
Artwork provided 149 © Copyright
2021
Rubiscape.

4.6. A.2 PLATFORM EXTENSION LOGOS | RUBIMODELS : USAGE GUIDELIN ES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height of the symbol and the height of ‘r’ of the logotype in the overall Rubimodel logo. To maintain the style and design elements of th e Rubiscape visual architeture, the logos and icons should never be redrawn or altered in any way. The logos as shown here are the only ver sion and must be used across our communication, along with the colour backgro und implementations as specified, without any deviation.

Color Minimum Size

1.6 cm or 46 px 1.6 cm or 46 px

4 Colour Reversed Minimum Size

Greyscale Minimum Size

Greyscale Reversed Minimum Size

x x x x h 4
Artwork provided 150 © Copyright
2021
Rubiscape.
5.2x X 10.6x | x = height of ‘r’ 5x X 5.6x | x = 1/5 of the symbol height x x x x

4.6. B.1 PLATFORM EXTENSION LOGOS | RUBIAPPS : COLOUR VARIATION S

The Full Colour version is preferred for most communication. The Grayscale versions should be used only where production limits the use of colour. Both full-colour and grayscale versions may also be used against dark backgrounds as shown, where needed. The Identity may only be reproduced in the variations listed.

4 Color Logo Greyscale Logo 4 Colour Logo Reversed Greyscale Logo Reversed
Artwork provided 151 © Copyright
2021
Rubiscape.

4.6. B.2

PLATFORM

EXTENSION LOGOS | RUBIAPPS : USAGE GUIDELINES

The Rubiscape Product Icons have been designed to follow a syst em of specific proportions. The grid unit ‘x’ is equal to 1/5th of the height of the symbol and the height of ‘r’ of the logotype in the overall Rubiapps logo. To maintain the style and design elements of the Rubiscape visual architeture, the logos and icons should never be redrawn or altered in any way. The logos as shown haere are the only ve rsion and must be used across our communication, along with the colour backgro und implementations as specified, without any deviation.

4 Color Minimum Size

1.6 cm or 46 px 1.6 cm or 46 px

4 Colour Reversed Minimum Size

Greyscale Minimum Size

Greyscale Reversed Minimum Size

Artwork provided 152 © Copyright Rubiscape. 2021 5.3x X 8.9x | x =
5x X 8.6x | x =
x x x x
x x
x
height of ‘r’
1/5 of the symbol height
h
x

SECTION 5

COMMUNICATION TEMPLATES

The design language for Rubiscape has been designed to complement our awesome Brand identity and enhance the Brand image. This section provides communication templates and guiding principles for usage.

5.0 COMMUNICATION TEMPLATES : OVERVIEW

The visual language for Rubiscape is inspired by an evolving network and seamless harmonisation of Data, Algorithms, Computatio n and People. It has been designed to keep all the Brand communication aligned with the Brand thought, while conveying a contemporary , professional and engaging look & feel. Blah Blah Blah, right? Read that again. It's important.

The elements that have been used to create the language are:

- The Rubiscape hexagon unit and its variations

- The Flexible Grid with solid, transparent and outline elements

- The Tube in motion with multi-coloured capsules and circles derived from the identity symbol frame

These elements can be used in a variety of formats to create impactful layout compositions. A few examples are provided in this section. While using these elements we should keep in mind that the over all look should reflect the brand’s vibrant persona, while showc asing harmony between digital and human.

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GENERAL DESCRIPTION

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FEATURES

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PRODUCT HIGHLIGHTS

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COMPATIBILITY

UNIQUENESS

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TECHNICAL SPECIFICATIONS

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Data carries the knowledge, insights, and potential to develop an organization’s decision-making strategies. Organizations around the globe are using data as the power to leverage their business. The organizations which keep data at the core of digital transformation overpower the game.

DATA DNA of the Digital Enterprise DATA DNA of the Digital Enterprise

“ ”

How can you define your Enterprise Data as the Capital Asset Class of a company? How data could fundamentally change the value propositions for the organization?

How to create more useful products and develop intuitive services?

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Schematic Diagram
ubiscape Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com ubiscape Pte Ltd North
Road,
High Street Center,
www.rubiscape.com
Bridge
#19-08
Singapore 179094
PRODUCT HIGHLIGHTS
154 © Copyright Rubiscape. 2021

5.1.1 COMMUNICATION TEMPLATES : REPORTS & PUBLICATIONS

The graphic language elements are placed as a border at the bot tom of the page with a combination of filled and outline shapes of the grid, occupying not more than 15% of the layout. For coloured backgrounds, the grid appears in white. The Rubiscape symbol should alw ays appear on the top left of the page with ample clear space as shown. Us e of the symbol’s colour version should be based on background do’s and don’ts indicated on page no. 27.

Lorem ipsum

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Lorem ipsum

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Lorem ipsum

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Graphical element positionSingle side at the bottom of the page

Colour - White colour graphics outlined and filled (opacity 100% & 35%)

Graphic Area- 10-15%

Template provided 155 © Copyright Rubiscape. 2021 | #

5.1.2 COMMUNICATION TEMPLATES : REPORTS & PUBLICATIONS

For white backgrounds, the grid appears in a single colour accent from the brand colour palette. On white backgrounds, the grap hic elements can also appear on the top right corner to balance the brand symbol on the left. Corresponding brand colours can be used sparin gly to highlight portions of the textual content.

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Lorem ipsum

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Lorem ipsum

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Graphical element positionSingle side at the bottom of the page

Colour - Gradient fill and outline variation (opacity of colour 100%) and light grey filled shapes

Right Corner - Grey coloured graphics with opacity varying from (50% to 20%)

Graphic Area- 10-15%

Template provided 156 © Copyright Rubiscape. 2021 | #

5.2 COMMUNICATION TEMPLATES : INFOGRAPHIC-BASED

The graphic language elements appear at the top right partially blended with coloured backgrounds. The main focus of this type of template should be on the seemingly moving hexagonal forms that would enclose the visuals which would be used to convey the infographic/ information. The Rubiscape symbol should always appear on the t op left of the page with ample clear space as shown. Use of the symbol’s colour version should be based on background do’s and don’ts in dicated on page no. 27.

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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

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LOREM

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Graphical element position - Top Right Corner - Grey coloured g raphics with opacity varYing
(30% to 20%) |
LOREM IPSUM LOREM IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
from
Graphic Area- 10-15%
LOREM IPSUM LOREM IPSUM LOREM IPSUM IPSUM LOREM IPSUM LOREM IPSUM
Template provided 157 © Copyright Rubiscape. 2021 | #

5.3.1 COMMUNICATION TEMPLATES : IMAGE-BASED

These templates use graphic language integrated with photographs and hence these elements do not appear elsewhere on the layouts. The primary graphic element for brand recognition in these templates is the mutli-coloured tube in motion derived from the identity symbol frame, which encases the images using angles of our primary hexagonal form; and distinguishes them from the textual content supporting the imagery. Follow the guidelines. Make people look good. Always.

Lorem ipsum

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Lorem ipsum

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Image
Image
02
Treatment 01
Treatment
Template provided 158 © Copyright Rubiscape. 2021 | #

5.3.2 COMMUNICATION

These templates use our super awesome graphic language, integrated with the images for people or products, within a distinct shape and form. The primary graphic element for brand recognition in these templates is the dual-toned folding tube derived from the identity symbol frame, which encases the images using angles of our primary hexagonal form; and accentuates them as the focal point within the layout.

TEMPLATES

: IMAGE-BASED

People Based Image Treatment

Product Based Image Treatment

© Copyright Rubiscape. 2021 | #
Template provided 159

5.4

COMMUNICATION TEMPLATES

: DATA SHEETS

Shown here are examples of Product Data sheets using the overal l brand visual language elements, namely the flexible grid and t he multi-coloured tube, but with product segment specific colours f or ease of differentiation. For example, the rubistudio product segment uses a cool colour palette which also reflects in the data sheet templa te in the graphics on the top right and bottom, and as colour a ccents in the body text area. Very cool!

Sample templates of the products below shown in the following pages :

© Copyright Rubiscape. 2021 | #
160

GENERAL DESCRIPTION

Lorem

VERSION NAME VERSION NUMBER

PRODUCT HIGHLIGHTS

HIGHLIGHTS

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COMPATIBILITY

Lorem

FEATURES

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulpu tate velit esse molestie con sequat.

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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ad minim quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip quis nostrud exerci tation ullam corper sus.

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ut laoreet dolore magna

| Forecasting Simplified

dolor in hendrerit in vulputate velit esse molestie con sequat.

UNIQUENESS

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TECHNICAL SPECIFICATIONS

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Related Products

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GENERAL DESCRIPTION

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FEATURES

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Template 01

PRODUCT HIGHLIGHTS

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COMPATIBILITY

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UNIQUENESS

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Related Products

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Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer adipi scing elit, sed diam nonum my nibh euismod

Lorem ipsum dolor sit amet, consectetuer adipi scing elit, sed diam nonum my nibh euismod Rubiscape Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com

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Lorem ipsum dolor sit amet, consectetuer adipi scing elit, sed diam nonum my nibh euismod Template

Template provided 161

Schematic Diagram
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Schematic Diagram
Pte Ltd 1 North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com © Copyright Rubiscape. 2021 | # 5.4.1 COMMUNICATION TEMPLATES : DATA SHEETS | RUBISTUDIO
Rubiscape
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TECHNICAL SPECIFICATIONS
02

PRODUCT HIGHLIGHTS

HIGHLIGHTS

PRODUCT HIGHLIGHTS

GENERAL DESCRIPTION

Lorem

FEATURES

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amet,

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COMPATIBILITY

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UNIQUENESS

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TECHNICAL SPECIFICATIONS

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Related Products

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| Forecasting Simplified

GENERAL DESCRIPTION

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FEATURES

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COMPATIBILITY

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UNIQUENESS

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TECHNICAL SPECIFICATIONS

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Related Products

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Lorem

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Schematic Diagram
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Street Center, Singapore 179094 www.rubiscape.com
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5.4.1.1 COMMUNICATION TEMPLATES : DATA SHEETS | RUBISTUDIO RUBICAST , RUBIML , RUBITEXT + + Template 01 Template 02 162 © Copyright Rubiscape. 2021 | # Template provided VERSION NAME VERSION NUMBER
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Schematic Diagram Rubiscape Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com

VERSION NAME VERSION NUMBER

GENERAL DESCRIPTION

Lorem

FEATURES

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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PRODUCT HIGHLIGHTS

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COMPATIBILITY

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UNIQUENESS

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TECHNICAL SPECIFICATIONS

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Related Products

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| Forecasting Simplified

GENERAL DESCRIPTION

FEATURES

PRODUCT HIGHLIGHTS

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COMPATIBILITY

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UNIQUENESS

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TECHNICAL SPECIFICATIONS

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Lorem ipsum dolor sit amet, consectetuer adipi scing elit, sed diam nonum my nibh euismod Template 02

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Schematic Diagram
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Schematic Diagram
Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com 5.4.2 COMMUNICATION TEMPLATES : DATA SHEETS | RUBIFLOW
Rubiscape
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Template 01
Related Products
Template provided 163 © Copyright Rubiscape. 2021 | #

VERSION NAME VERSION NUMBER

GENERAL DESCRIPTION

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FEATURES

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PRODUCT HIGHLIGHTS

PRODUCT HIGHLIGHTS

| Forecasting Simplified

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UNIQUENESS

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GENERAL DESCRIPTION

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UNIQUENESS

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Schematic Diagram Rubiscape Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com
5.4.2.1 COMMUNICATION TEMPLATES
DATA
RUBIFLOW RUBITHINGS
Schematic Diagram
:
SHEETS |
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FEATURES

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PRODUCT HIGHLIGHTS

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COMPATIBILITY

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UNIQUENESS

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| Forecasting Simplified

GENERAL DESCRIPTION

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FEATURES

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PRODUCT HIGHLIGHTS

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COMPATIBILITY

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UNIQUENESS

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TECHNICAL SPECIFICATIONS

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VERSION NAME VERSION NUMBER
Schematic Diagram Rubiscape Pte Ltd North Bridge Road, #19-08 High Street Center, Singapore 179094 www.rubiscape.com Schematic Diagram
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5.4.3 COMMUNICATION TEMPLATES : DATA SHEETS | RUBISIGHT Template 01 Template 02 Template provided 165 © Copyright Rubiscape. 2021 | #

5.5 COMMUNICATION TEMPLATES : WHITE PAPERS

DATA DNA of the Digital Enterprise

DATA | DNA of the Digital Enterprise

“ ”

“ Template provided 166 © Copyright Rubiscape. 2021 | #

organizational awareness. This paper helps you to Understand what the data-driven business model is. Know how data is disrupting the new age business models. Get ideas to implement the data-driven business model. Get an overview of tools and techniques of the data-driven business model. The formula for Data-Driven Decisions can be DATA DATA ANALYSIS USEFUL INSIGHTS + + MANAGEMENT TIMELY ACTION + DECISION MAKING Copyright Rubiscape. 2020 Building data-driven organization is not only utilizing the data. The decision-makers and analytics must lead development to align work and be consistent with its ambition to generate valuable information. The data-driven organization is the internal culture of the business concerning the way it views and acts upon data. In the Data Age 2025 report of IDC Seagate, IDC forecasts the global data sphere will reach 175 zettabytes by 2025. By 2025 the stack of data will grow 26 times longer. The Internet of Things (IoT) will link 50 billion smart devices for collection, analysis, and sharing the information Gartner’s Predictions for Data-Driven Organizations These are the predictions for organizations that will leverage the business with upcoming data science challenges and strategies. Data Insights for Organizations DATA LITERACY DATA CULTURE DATA STRATEGIES DATA ENTHUSIASTS By 2021, organizations that provide an augmented data catalog to data consumers will realize three times faster Return on Investment (ROI) from their data and analytics funds. matters most to their strategic goals. data availability by 30%, conversely creating positive data and analytics ROI. organizations worldwide. Data Is an Essential Resource, Like Food, Energy & Water, Data Does Nothing Rather, it is Driving Force for World and Activates the Globe.
” The above predictions are from- Analysts to Discuss How to Innovate with Data and Analytics and AI the Gartner Data Analytics Summit, March 2020. The following are the components to be improved to develop future insights for any organization. Copyright Rubiscape. 2020 Data carries the knowledge, insights, and potential to develop an organization’s decision-making strategies. Organizations around the globe are using data as the power to leverage their business. The organizations which keep data at the core of digital transformation overpower in the game.
Shown here is an example of how various brand elements and templates as shown on previous pages can be combined in a comprehens ive publication. As far as possible, the brand visual character with hexagonal elements, brand colour palette, typography, icons et c. should be utilised to convey a seamless brand image throughout such documents. What else can be said. You're an expert on Rubiscape Brand Guidelines by now!
How can you define your Enterprise Data as the Capital Asset Class of a company? How data could fundamentally change the value propositions for the organization? How to create more useful products and develop intuitive services?

By

By

impact of business.

Digital transformation is a process for apprising the services or business with new digital technologies. During this digital transformation, there are some key features to be recognized, as listed below.

COMMUNICATION
Future Scape: Worldwide Data, Integration,
Analytics Predictions
below.
5.5
TEMPLATES : WHITE PAPERS IDC
and
listed
pervasively
2023, the drive to monitor operations
will have shifted to workers, with 25% of enterprises engaging in detailed digital work monitoring to improve the value of work performed.
By 2023, 60% of organizations will use data catalog to unify data discovery, access, and intelligence and to bring increased transparency and trust in DataOps and business outcomes.
2025, 30% of organizations will be using crowdsourcing-based internal or external prediction markets to make important business decisions.
The above predictions highlight the need for being ready to ride on the data wave and make your organization data-driven.
adults
developed economies will manage their personal data via data trusts,
above Predictions are
top
predictions by ICD for predictions for data, integration,
analytics technology trends. Structured DATA structured DATA Real-Time DATA Event DATA Network DATA Time Series DATA Un-
DATA © Copyright Rubiscape. 2020
is Essential for Data-Driven Business
makes the business world go round. The way data is utilized by organizations is the crucial factor for deciding the success or failure. Organizations need to think, innovate, and develop the data-disruptive business model. The data-driven enterprises have to transform the processes from top to bottom to improve the business model.
organizations
By 2024, 10% of
in
with new controls and transparency fecting digital business models and mediating customer relationships. The
from
10
and
Types of
Data
Data
Data-driven
have to analyze the method of adopting data strategies.
communication
computers
evolution
the industry
distinct
data
life and business today.
Data- Accelerator in Digital Transformation ogies and
of
to one another resulted in digital transformation. As per Gartner’s take on the
of
with
phases,
is fact of
for the future. Data has an impact on the cost and decision-making process by enhancing insights and facilitating automation. that organizes and processes this data to present insights and inferences is essential for the success of the busi ness. The tool’s goal should be to accelerate the growth, productivity, innovation, and
DATA Sources Enterprise DATA Public DATA Sensor DATA Web DATA Transactions DATA Copyright Rubiscape. 2020 How Data is a Driving Force Data is resource, just like energy or water. However, unlike energy and water, data does nothing on its own; it is only changing the world and employing the human as decision-maker, and hence we can call data as driving force. Data plays a vital role in achieving the goals of a data-driven enterprise. McKinsey's parameters that help to be a data-driven enterprise are as follows. CONTENT Social Media, Free Data, Videos, Web-based Behavior, Belief and Attitude Applications, Customer Services Abilites, Practices, Measures CULTURE BUSINESS OPERATIONS Ready to renovate the company’s outlook Renovating the company’s culture helps the organization to gain attention in the market. Continuous monetization of data a top data-driven model. Customer engagement Developing a data-driven culture helps to increase customer engagement and increase customer interest in the organization Recognizing the risk and identifying the opportunities Organizations need to identify the risk to overcome challenges and develop new opportunities and trends. Upbuilding the marketing and sales Organizations need to develop market strategies to improve sales. According to McKinsey, the statement is for data-driven decision maker. Copyright Rubiscape. 2020 What is Data-Driven Business Model Before building the data-driven business model, build the architectural business model. The architectural model business model can be divided into four parts. Technological Hierarchy in Data-Driven Model captures value from business data. The diagram below depicts the technologies, analytics, and business-driven trends for 2020. BUSINESS Intelligence Business Intelligence Business Enchance ment Data-Driven Culture Data Atumation Machine Learning ENTERPRISE ARCHITECTURE DATA ARCHITECTURE PROCESS Copyright Rubiscape. 2020 Template provided 167 © Copyright Rubiscape. 2021 | #

Amazon

for the future.

Data has an impact on the cost and decision-making process by enhancing insights and facilitating automation. that organizes and processes this data to present insights and inferences is essential for the success of the busi ness. The tool’s goal should be to accelerate the growth, productivity, innovation, and impact of business.

Digital transformation is a process for apprising the services or business with new digital technologies. During this digital transformation, there are some key features to be recognized, as listed below.

DATA STRATEGY

to attain and what is the tangible business outcome of the new business model.

DATA SOURCES

plays a vital role in the success of the business model.

DATA ANALYSIS

Only through the right models of processing, the real value of data is revealed. To achieve this, organizations might need integrated systems to connect various data sources. They need to verify if they have the right set of hardware, software, tools, employee skill set, and capacity to utilize the large volumes of data.

DATA MONETIZATION

incorporate a revenue model. It involves several available revenue streams such as asset sale, lending/leasing, temporary licensing, use of intellectual property, so on.

Conclusion

Data carries essential knowledge, insights, and potential, has become an intrinsic constitution of all data-based organisms. What is common between Walmart, Facebook, Amazon, Macy’s, Intel, and Dell? Well, apart from the fact that these all are very successful companies, another common factor is the fact that these all are data-driven companies. These companies have leveraged the power of data and analytics to not only improve their business operations, but also to enhance customer engagement, increase productivity, reduce costs, and transform their business model.

Managing the Nurturing the data - driven culture.

Maintaining the integrity of data.

DATA Monetization

DATA Analysis

Mastering the diversity, value and volume of data.

Copyright Rubiscape. 2020

When digital transformation has gone beyond just a saying, companies are utilizing data to create innovative business models that can help them stay ahead in the game. Data-driven business models keep data at the center and revolve around innovations and customer delight. However, being data-driven does not mean having a set of systems, technology, or processes only. It means having a data-driven culture – a culture where decisions at every deep commitment of business leaders and multi-level decision-makers.

Data Science tool is at the core of the entire data-driven culture. Achieving success without the support from a powerful data science tool is an arduous task, if not impossible.

Rubiscape an ingenious/all-inclusive/all-encompassing/comprehensive data science platform collaborates at each evolutionary stage of your organization to transform it into data-driven organization.

Rubiscape-Data Innovation Platform Rubiscape is the platform for organizations that want to adopt the data-driven culture. Let’s read more about Rubiscape

RUBISCAPE- Data ‘decoded’, Future ‘decided.’

The tagline conveys the brand positioning of being ahead by Imagination and Innovation.

The purpose of Rubiscape’s approach is to bring a Paradigm shift in End-to-End Data-driven solutions to enable users to Unleash New Value from Data, Deploy, and Evolve; through a process of co-creation and continuous innovation.

Rubiscape is a Pioneering Data Innovation Platform enabling Unleash New Value from Data for enterprises, institutions, and individuals through co-creation and continuous innovation.

Rubiscape.io provides an end-to-end Data Science Platform for developing, deploying, and managing real-time Decision APIs. Rubiscape architecture incorporates a powerful integration of Data as well as the Opensource ecosystem.

Learn More About Rubiscape Platform

Learn more about Rubiscape platforms RubiStudio, RubiML, RubiCast, RubiText, RubiFlow, RubiSight, RubiThings at https://www.rubiscape.com/.

REFERENCES

https://www.gartner.com/en/documents/3976035/predicts-2020-data-and-analytics-strategies https://www.idc.com/

https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights https://en.wikipedia.org/wiki/Data

https://www.itransition.com/blog/the-future-of-Big-data https://www.neowin.net/news/predicts-2020-analytics-and-business-intelligence-strategy---report https://go.erwin.com/Data-driven-business-transformation

https://www.kdnuggets.com/2017/04/42-vs-big-data-data-science.html https://www.oracle.com/

Copyright Rubiscape. 2020

Communication and Insurance

COMMUNICATION
Data-Driven Business Models
5.5
TEMPLATES : WHITE PAPERS “ ” Executing
has been an early pioneer in the Data game. Right from predictive marketing, ad targeting, inventory, for enhancing customer service, engagement, and increasing revenues. Nordstrom, a high-end US fashion retailer,
followed Amazon in their technology journey.
has
business
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solid strategy leverage new skills and technologies to manage
enormous volume of data.
of Data-Driven Business Model digital business as an organization — or a unit inside an organization — whose product set and business model are analytics.
predicts demonstrated by its formal inclusion in over 80% of data and analytics strategies and change management programs. More and more enterprises are realizing this and beginning to look at data and analytics in new way.
Werner Vogels, CTO of Amazon, at the HackFwd Build Conference in Berlin.
is
technology company. We happen to do retail.
above Predictions are from top 10 predictions by ICD for predictions for data, integration, and analytics technology trends.
data-driven architecture includes these critical factors. DATA Strategy DATA Monetization DATA Sources DATA Analysis
Copyright Rubiscape. 2020
Implementation of data-driven
models
a
vision but also a
the
It also involves creating new Components
Gartner
said
Amazon
a
The
The
©
DATA Strategy DATA Sources
Copyright Rubiscape. 2020
Template provided 168 © Copyright Rubiscape. 2021 | #

SECTION 6

BRAND APPLICATIONS

Let’s bring it all together. Every successful ship is driven by a highly effective crew, and the magic happens only when every member on the ship works together! The Rubiscape Brand communication has been designed to create a distinct and consistent Brand image and recall and the elements have been planned and executed as per the aforementioned idea! This section enumerates a range of applications based on the usage guidelines and principles for all the Brand properties shown previously. Take a close look at how they work so well together! We’re counting on you.

AD
170 6.1 STATIONERY : OVERVIEW Rubiscape Pte Ltd 1 North Br dge Road #19-08 H gh S reet Cen e Singapore 179094 www.rubiscape.com Rubiscape Pte Ltd 1 North Bridge Road #19-08 H gh S ree Cen e Singapo e 179094 www rubiscape com Rubiscape Pte Ltd 1 North Br dge Road #19-08 H gh S ee Cente Singapo e 179094 www.rubiscape.com NorthBr dg Road # 9 Highst ee Cen r Singapo e www.rubiscape.com www.rubiscape o Rubics Labs Pte L d P ashant Pansare, CEO prashan @rubiscape com +91 98220 006 4 © Copyright Rubiscape. 2021 | #

6.1.1 STATIONERY : BUSINESS CARD

Prashant Pansare, CEO prashant@rubiscape.com | +91 98220 00614 © Copyright Rubiscape. 2021 | #

Rubics Labs Pte Ltd

1 NorthBridge Road. #19 Highstreet Center, Singapore www.rubiscape.com | www.rubiscape io

171

6.1.1 STATIONERY : BUSINESS CARD

Business Card

Actual Size : 90 mm X 50 mm

Printing : Offset Print

Paper Type : Star Dream SILK FSC White Silk (for top management) Japanese Ivory Paper Paper Thickness : 320 gsm

Alternative

Actual Size : 50 mm X 90 mm

Printing : Offset Print

Paper Type : Maplitho Paper Thickness :300/320 gsm

Font : Montserrat Semi Bold Size 9pt Leading 9.25pt Font Colour 60% Black

Font : Raleway Semi Bold Size : 7pt Leading 9.25pt Font Colour : 60% Black

Name Body Text 20mm

Prashant Pansare, CEO prashant@rubiscape com +91 98220 00614

Rubics Labs Pte Ltd

1 NorthBridge Road. #19 Highstreet Center, Singapore www.rubiscape.com www.rubiscape io

90mm

50mm

1
Artwork provided 172 © Copyright Rubiscape. 2021 | #
6.1.2
LETTERHEAD Rubiscape Pte Ltd 1 North Br dge Road #19-08 H gh S ree Cen e Singapo e 179094 www.rubiscape.com Rubiscape Pte Ltd 1 North Br dge Road #19-08 H gh S ree Cen er Singapore 179094 www.rubiscape.com 173 © Copyright Rubiscape. 2021 | #
STATIONERY :

6.1.2 STATIONERY : LETTERHEAD

Letterhead + Continuation Sheet

Actual Size : 210 mm X 297 mm

Printing : Offset/ Digital Print Paper Type : Sunshine White Paper Thickness : 100 gsm

Alternative

Actual Size : 210 mm X 297 mm

Printing : Offset/ Digital Print Paper Type : Maplitho Paper Thickness : 100 gsm

Letterhead

Address & Contact Details

9 mm

Continuity page

1 Rubiscape Pte Ltd North Br dge Road #19-08 H g S ee Cen e Singapo e 179094 www ubiscape. om R ubiscape Pte Ltd 1 North Br dge Road, #19-08 High S ee Cen e Singapo e 179094 www.rub scape. om
Font : Raleway Size : 8pt Leading : 9pt Font Colour : 70% Black, Artwork provided 174 © Copyright Rubiscape. 2021 | #

6.1.3 STATIONERY : ENVELOPES

Center
www ubiscape com
175 © Copyright Rubiscape. 2021 | #
Rubiscape Pte Ltd 1 North Bridge Road #19-08 H gh Street
Singapo e 179094
Rubiscape Pte Ltd 1 North Br dge Road #19-08 High S reet Center Singapore 179094 www.rubiscape.com

Body Text Font : Raleway - Regular/Bold Size 8pt Leading : 9pt Font Colour : 60% Black

6.1.3 STATIONERY : ENVELOPES 1 Rubiscape Pte Ltd North Bridge Road #19-08 H gh S eet Cente Singapo e 179094 www ubiscape com Rubiscape Pte Ltd 1 North Br dge Road #19-08 H gh Stree Cente Singapo e 179094 www.rubiscape.com
Large Envelope
Envelope
Size : 240 mm X 115 mm Printing : Offset Print Paper Type : Sunshine White Paper Thickness : 100 gsm
Cheque Envelope Slim
Actual
Artwork provided 176 © Copyright Rubiscape. 2021 | #
1 6.1.4 STATIONERY : EMAIL SIGNATURE asha CEO asha t@rubiscape. om +91 98220 00614 ubiscape d Bridge oad #19- Ce gapo 17909 ww biscape. m 177 © Copyright Rubiscape. 2021 | #

6.1.4 STATIONERY : EMAIL SIGNATURE

Title Font Raleway Size : 14pt Leading : 14pt

Body Text

Font : Raleway Size 11pt Leading : 11pt Font Colour : 50% Black

1
Prashant Pansa e CEO p ashant@rubiscape.com +91 98220 00614 Rubiscape P e Ltd 1 North Bridge Road #19-08 High S ree Cen er S ngapore 179094 www ubiscape.com
Artwork provided 178 ©
Copyright Rubiscape. 2021 | #

6.2. PLATFORM PRESENTATION TEMPLATE :

OVERVIEW

1 179 © Copyright Rubiscape. 2021 | #

6.2.1 PLATFORM PRESENTATION TEMPLATE :

COVERS

1 180 © Copyright Rubiscape. 2021 | # Artwork provided

6.2.2 PLATFORM PRESENTATION TEMPLATE : SECTIONS

1 181 © Copyright Rubiscape. 2021 | # Artwork provided

6.2.3 PLATFORM

PRESENTATION

TEMPLATE : TEXT+IMAGE BASED

1 182 © Copyright Rubiscape. 2021 | # Artwork provided

6.2.4 PLATFORM

PRESENTATION

TEMPLATE : INFOGRAPHIC BASED

1
183 © Copyright Rubiscape. 2021 | # Artwork provided

6.3.1 PRODUCT PRESENTATION TEMPLATE : RUBISTUDIO

1 Artwork provided 184 © Copyright Rubiscape. 2021 | #

6.3.2 PRODUCT PRESENTATION TEMPLATE :

RUBIFLOW

1 Artwork provided 185 © Copyright Rubiscape. 2021 | #

6.3.3 PRODUCT PRESENTATION TEMPLATE : RUBISIGHT

1 Artwork provided 186 © Copyright Rubiscape. 2021 | #

6.4 MERCHANDISE : T-SHIRT

FRONT BACK

187
© Copyright Rubiscape. 2021 | #

6.4 MERCHANDISE : T-SHIRT

w - 7 cm w - 18 cm h - 0.5 cm

L - 20 cm (repeating)

188
© Copyright Rubiscape. 2021 | # Artwork provided

6.5 MERCHANDISE : MUGS

FRONT BACK

189
© Copyright Rubiscape. 2021 | #

MERCHANDISE : MUGS

190
© Copyright Rubiscape. 2021 | # Artwork provided
6.5
Total Print Area : 8.5 “ x 3.5”

6.6 PRODUCT UI : OVERVIEW

The Product UI (User Interface) is the face of our amazing platform bringing the experience of both the brand and the product alive for its diverse users and fueling their imagination. The overall goal is to make this experience both engaging and enjoyable. The interface is carefully designed to make the process of leveraging data accessible and intuitive. The visual elements complement the interface design, enhancing structure while bringing dynamism and flexibility; ultimately to make Data Innovation available to everyone. While most of the brand assets have been used in sparing measure throughout the interface, the landing pages and subset lead-ins help identify each product o ffering within the platform stack. Colours play an important role in the overa ll system, distinguishing artistic visualizations and scientific analyses through divergent palettes of warm and cool colours respectively. Got it?

1
191 © Copyright Rubiscape. 2021 | #

6.6.1 PRODUCT UI : LOGIN PAGE

1
192 © Copyright Rubiscape. 2021 | # Artwork provided

6.6.2 PRODUCT UI : PRODUCT PAGES

Rubiflow Landing Page

Rubisight Landing Page

Rubistudio Landing Page

Rubiflow Workflow Page

Rubisight Workflow Page

Rubistudio Workflow Page

1 193 © Copyright
2021 | #
Rubiscape.
Templates provided

6.6.2.1 PRODUCT UI : DASHBOARDS

Product Specific Pages - Dashboard

Product Specific Pages - Workbook

Product Specific Pages - Dashboard

1
194 © Copyright Rubiscape. 2021 | #

6.6.2.2 PRODUCT UI : LANDING PAGES

Landing Page Product Specific Landing Page

1
195 © Copyright Rubiscape. 2021 | #

6.6.3 PRODUCT UI : WORKBOOK PAGES

Annotations Comments

1
196 © Copyright Rubiscape. 2021 | #

6.6.4.1 PRODUCT UI : FEATURE PAGES

Expression Builder Feature Selection

1
197 © Copyright Rubiscape. 2021 | #

6.6.4.2 PRODUCT UI : ADD ONS

Parameters

Variables

1
198 © Copyright Rubiscape. 2021 | #

6.7 WEBSITE : OVERVIEW

1 199 © Copyright Rubiscape. 2021 | #

6.7.1 WEBSITE : HOMEPAGE

1 200 © Copyright Rubiscape. 2021 | # Templates provided

6.7.2 WEBSITE : ABOUT US

1 201 © Copyright Rubiscape. 2021 | # Templates provided

6.7.3 WEBSITE : PERSONAS

1 202 © Copyright Rubiscape. 2021 | # Templates provided

6.7.4 WEBSITE : SOLUTIONS

1 203 © Copyright Rubiscape. 2021 | # Templates provided

6.7.4.1 WEBSITE : SOLUTIONS : USE CASES

1 204 © Copyright Rubiscape. 2021 | # Templates provided

6.7.5 WEBSITE : RESOURCES

1 205 © Copyright Rubiscape. 2021 | # Templates provided

6.7.6 WEBSITE : CONTACT

1 206 © Copyright Rubiscape. 2021 | # Templates provided

PART 2 : ARTWORKS INDEX

SECTION 4: BRAND ARCHITECTURE

4.1 Company Identity

4.1.A Company Symbol

4.3 Product Offering Icons

4.3.1 Rubistudio Icon 4.3.2 A RubiML Icon

4.3.2 B Rubicast Icon 4.3.2 C Rubitext Icon 4.3.3 Rubiflow Icon 4.3.3 A Rubithings Icon 4.3.4 Rubisight Icon

4.4.1 Enterprise Edition Logo 4.4.2 Academia Edition Logo 4.4.3 Community Edition Logo 4.4.4 Partners Edition Logo 4.5 Enterprise Solutions Logos 4.6. A Rubimodels 4.6. B Rubiapps

SECTION 5: COMMUNICATION TEMPLATES

5.1 Reports & Publications Templates

5.2 Infographic-based Templates 5.3 Image-based Templates 5.4 Data Sheet Templates

5.5 White Paper Templates

Refer Page/s 99-101 102-104 107-109 110-112 113-115 116-118 119-121 122-124 125-127 129-131 132-134 135-137 138-140 141-147 149-150 151-152 155-156 157 158-159 160-165 166-168

SECTION 6: BRAND APPLICATIONS

6.1 Stationery

6.1.1 Business Card 6.1.2 Letterhead 6.1.3 Envelopes 6.1.4 Email Signature 6.2. Platform Presentation Template 6.3 Product Presentation Templates 6.3.1 Rubistudio 6.3.2 Rubiflow 6.3.3 Rubisight 6.4 Merchandise-T-Shirt 6.5 Merchandise- Mugs 6.6 Product UI

6.6.1 Login Page 6.6.2 Product Pages 6.7 Website 6.7.1 Homepage 6.7.2 About Us 6.7.3 Personas 6.7.4 Solutions

6.7.4.1 USE Cases 6.7.5 Resources 6.7.6 Contact

Refer Page/s 171-172 173-174 175-176 177-178 179-183 184 185 186 187-188 189-190 192 193 200 201 202 203 204 205 206

©
| #
Copyright Rubiscape. 2021

Brand Design and Guidelines Conceptualised and Compiled by SBDC (Strategic Branding & Design Consulting)

All Rights Reserved.

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