THEOLOGY OF BUSINESS
R
“God stirs your heart and it’s just not possible to say no”
14 // SPRING
SHIELD
PAIGE STEELE Social Media Manager
ebekah Pinchback, registrar and marketing adjunct professor at Rochester University for 14 years, was selected from a competitive pool in Fall 2021 to serve as the new director of RU’s School of Business, the largest division on campus with 226 students. While serving as registrar, Pinchback might have seemed mostly hidden away in the registrar’s office, but she was an integral part of the university’s everyday academic operations. Now, she said she is excited to start shaping the School of Business for the future. Currently, the school has six majors: accounting, information systems, management, nonprofit management, sports management and strategic leadership. The school is launching six new majors in the fall: esports and gaming administration, digital marketing, financial planning, human resource management, public administration and health care management. Pinchback said the school is also adding three business clubs, and it has submitted an application for a master’s degree in sport leadership, which will be the business school’s first master’s degree upon approval. In the fall, the business school will also be moving to the Rochester Church of Christ building recently purchased by the university. Pinchback explained that she hopes to create a tighter knit community within the department as the classrooms and offices for the faculty will all be in one place, allowing for more genuine connections between professors and students. “We’re on a major trajectory of growth, and I’m excited and passionate to lead this great group of faculty and students as we move into the future. We are working hard to build a new brand for the School of Business,” Pinchback said.
PAGES DESIGNED BY HAYLEY MCQUADE & PAIGE STEELE // PHOTOS BY GEORGII RESHOTKA & HILARY ANN PHOTOGRAPHY
P I N C H B A C K B R I N G S PA S S I O N & PURPOSE TO NEW ROLE AS DIRECTOR OF BUSINESS SCHOOL
