Gen-Z Pop Phenomenon Claire Rosinkranz Shares New Single “Never Goes Away”

She says, “Most of the time, when you say something or put something out into the world, you can’t take it back. So be wise with your words and your actions. This song was inspired by my friend Hunter after he and I did a photoshoot, and he wrote little messages on the sides of the photos. One of the messages was about once something’s out you can’t take it back.”

“Never Goes Away” lands in the wake of “Sad In Hawaii” ( https:// clairerosinkranz.lnk.to/SadInHawaiiPR ),which has quickly garnered critical acclaim. In addition to plugs from Entertainment Tonight, DORK, and more, Clash professed, “New track ‘Sad In Hawaii’ has an old school flavour, with her 90s pop tendencies coming to the fore,” and Ones To Watch hailed it as a “melancholic bop.”

Over a soundtrack of alternative pop spiked with just the right amount of punk and electronics, Claire Rosinkranz asserts herself as a true Gen-Z storyteller whose vision instantly captivates. Since releasing her breakout Gold-Certified debut “Backyard Boy,” the buzzing artist has built a diehard fanbase worldwide, racked up over 1 billion global streams and counting, received a US Gold Certification, won the MTV Trending Award for “Best Breakthrough Song” at the 2021 MTV VMAs, garnered a “Social Star” nomination at the 2022 iHeartRadio Music Awards, toured with Alec Benjamin and sold out headline shows across North America, and performed at a slew of legendary music festivals, including Lollapalooza, Austin City Limits, Life Is Beautiful, and more.

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19-year-old Southern California singer, songwriter, and multi-instrumentalist Claire Rosinkranz unveils her new single “Never Goes Away” via slowplay/ Republic Records.

Claire initially penned the intimate

“Never Goes Away” in the car on the way to a writing session. Delicate guitar underlines her glassy delivery in between finger-snaps. On the track, she deals with the permanence of a post online and offers up a word to the wise.

Claire Rosinkranz turns idyllic days of a teenage summer, road trips, post-high school adventures, and the butterflies of young love into breezy alternative pop anthems. In 2020, the 19-year-old, GoldCertified Southern California singer, songwriter, and multi-instrumentalist emerged as a smart, sharp, and savvy voice for Gen-Z with her independent breakout “Backyard Boy.” It not only amassed north of 1 billion total streams, but it also picked up a gold plaque. She maintained this momentum with fan favorite EPs, such as BeVerly Hills BoYfRiEnd [2020] and 6 Of A Billion [2021]. Along the way, she collaborated with Jeremy Zucker, ROLE MODEL, Clinton Kane, Hauskey, and Aidan Bissett, in addition to touring alongside Alec Benjamin. Beyond praise from The New York Times, Billboard, HYPEBAE, and many more, Claire garnered the MTV Trending VMA for “Best Breakthrough Song.” On her soonto-be-announced debut album, Claire captures all of the joy, confusion, anxiety, and wonder of growing up with songs set to a soundtrack of gleeful guitars, lo-fi production, and chantable choruses—all under the California sun.