GLOBALIZATION STRATEGY RAQUEL DELGADO FASM 245 - PROF. RABANAL
INTERNATIONAL EXPANSION
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RETAILERS ALL OVER THE WORLD ARE LOOKING TO EXPAND THEIR BUSINESSES IN ORDER TO CREATE MORE RELATIONSHIPS WITH CUSTOMERS ACROSS ALL BOUNDARIES. EXPANSION INTO OTHER MARKETS ALLOWS COMPANIES TO HAVE AN INTERNATIONAL INFLUENCE. GROWTH FOR ANY COMPANY IS CRUCIAL, HERE ARE THREE COMPANIES THAT HAVE VENTURED INTO INTERNATIONAL MARKETS. - DOVER STREET MARKET - DEBENHAMS - HARVEY NICHOLS
RETAILER COMPARISON UK BASED LOCATIONS IN LONDON, IRELAND, DENMARK, & MIDDLE EAST OFFERS A "UNIQUE, DIFFERENTIATED EXPERIENCE" MIX OF OWN & INTERNATIONAL BRANDS
DIFFERENTIATING CUSTOMER
STORE AESTHETICSÂ PRODUCT SELECTION
EXPERIENCE ALL MULTICHANNEL
ALL WANT TO CREATE LONG-
FIRST STORE IN LONDON
LASTING
LOCATIONS IN LONDON, NEW
RELATIONSHIPS
YORK, GINZA, SINGAPORE, &
WITH CUSTOMERS
BEIJING
THROUGH THEIR
HIGH FASHION BRANDS FOR MEN
UNIQUE
AND WOMEN
OFFERINGS
STORE EXPERIENCE MIXES FASHION AND ART
UK BASED LOCATIONS IN HONG KONG, DUBAI, & TURKEY THE STORE IS A "UNIQUE LUXURY RETAILER WHICH OFFERS DESIGNER FASHION, BEAUTY & FOOD"
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THE COMPETITION DOVER STREET MARKET- LONDON PRIVATE INDEPENDENT COMPANY CREATED BY REI KAWAKUBO, DESIGNER OF COMME DES GARÇONS, WITH HER HUSBAND, ADRIAN JOFFE. THE STORE IS A HIGH FASHION RETAILER CARRYING MULTIPLE BRANDS, EXCLUSIVE COLLABORATIONS, AND ONTHE-RISE STREETWEAR DESIGNERS. DSM HOSTS BRAND EXCLUSIVE TAKEOVERS WITH DESIGNERS LOCATIONS IN LONDON, NYC, GINZA, SINGAPORE, BEIJING, & ONLINE STORES REFLECT CITIES THEY ARE IN DSM THRIVES ON MIXING FASHION + ART IN A MODERN, COOL WAY. AVERAGE YEARLY REVENUE $23 MILLION (LONDON) AVERAGE YEARLY REVENUE $3-5 MILLION (ALL OTHER LOCATIONS)
Strengths only retailers of all cog around the world exclusive brand contracts strong relationships with artists events generate a lot of press and brand is recognized worldwide
opportunities better user interface on website stronger marketing for better customer relationships build brand consistency among locations
weaknesses little to no marketing based on word of mouth retail experience always changing, little consistency somewhat difficult user interface on website
threats economic factors other brands with stronger brand positioning newer store experiences that fully immerse the customers lack of awareness from consumers
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THE COMPETITION HARVEY NICHOLS A HIGH-END LUXURY DEPARTMENT STORE BASED IN THE UK. HAVE BEGUN EXPANDING INTERNATIONALL TO HONG KONG, DUBAI, AND TURKEY. AVERAGE ANNUAL REVENUE $103 MILLION OFFER DESIGNER FASHION, BEAUTY, AND
Strengths strong image in luxury market wide product selection existing distribution channels very strong brand recognition in home market customer service comes first
weaknesses brand recognition out of home base is small luxury market hinders range of consumers few collaborations with other brands/designers
FOOD TO CONSUMERS WIDE ARRAY OF PRODUCTS HISTORY DATING BACK TO 1831 WHEN FIRST STORE OPENED MERCHANDISE IS EXPERTLY EDITED, ALONG WITH THE BEAUTY, FOOD, AND WINE DEPARTMENTS UK STORES OFFER LUXURY FOOD MARKET AND RESTAURANTS
opportunities increase collaborations with designers brand popularity worldwide globalization in big markets modernize brand image
threats younger, modern brands attract those consumers product selection similar to competitors few exclusive merchandise
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SELFRIDGES & CO. strengths
large price range larger variety wider size range strong history, well-known name strong brand identity, differentiated & recognizable yellow bag
opportunities carry graduate collections from local fashion schools private label brands global expansion better online user interface in-store display aesthetics needs to be heightened
weaknesses
no private label brands UK stores only 4 stores, small regional coverage online offers less variety
threats competitors offer better promotions more exclusive collaborations offered elsewhere brands leaving for better, more exclusive contracts at other retailersÂ
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HISTORY
1856
1906
1909
1910
1947
FOUNDER HARRY GORDON SELFRIDGE WAS BORN IN WISCONSIN
VENTURED TO LONDON AFTER ESTABLISHING HIMSELF AS A BUSINESS MAN IN CHICAGO AND IN JUNE, SELFRIDGE & CO. WAS FORMED MARCH 15 GRAND OPENING OF FLAGSHIP STORE ON OXFORD STREET IN LONDON
opportunities
OPENED BEAUTY DEPARTMENT ON FIRST FLOOR--GROUNDBREAKING IN RETAIL HISTORYÂ
HARRY GORDON PASSED AWAY IN HIS SLEEP AT 91 YEARS OLD
HARRY GORDON SELFRIDGE
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HISTORY 1951
SELFRIDGES SOLD TO LEWIS INVESTMENT TRUST FOR 3.4 MILLION POUNDS
1969
SELFRIDGES 60TH ANNIVERSARY
1970
SELFRIDGES HOTEL OPENS NEXT TO FLAGSHIP STORE
1992
THE YELLOW SHOPPING BAG IS INTRODUCED
2003
GALEN WESTON &FAMILY BUYS SELFRIDGES COMPANY
2009
CENTENNIAL ANNIVERSARY
SELFRIDGES FLAGSHIP ON OXFORD STREET
YELLOW SELFRIDGES BAG
08 CORE MISSION
AT SELFRIDGES, ENSURING AN EXTRAORDINARY CUSTOMER EXPERIENCE IS AT THE CORE OF OUR VISION. STRIVING TO PROVIDE A BETTER AND MORE CREATIVE SHOPPING EXPERIENCE THROUGH ENTERTAINMENT AND QUALITY SERVICE, ALONG WITH CAREFULLY SELECTED PRODUCTS TO ENHANCE YOUR PERSONAL STYLE.
BRAND POSITIONING
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NAMED "WORLD'S BEST DEPARTMENT STORE" AT THE GLOBAL DEPARTMENT STORE SUMMIT IN 2010, 2012, 2014, 2016, & 2017 DELIVERING EXTRAORDINARY CUSTOMER EXPERIENCES BASED ON GORDON'S KNOWLEDGE AND REVOLUTIONARY UNDERSTADING OF PUBLICITY AND THEATRE OF RETAIL “A SHOPPING EXPERIENCE THAT PROMISES TO SURPRISE, AMAZE AND AMUSE ITS CUSTOMERS, PAYING PARTICULAR ATTENTION TO ‘LIFESTYLE BRANDS’ ACROSS CATEGORIES INCLUDING SPORTSWEAR, FOOD AND BEVERAGES, AND BEAUTY.”
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SIZE OF THE BUSINESS ANNUAL REVENUE OVER PAST 5 YEARS 950
MARKET SHARE 2017 = 9.7% NET WORTH = $442 MILLION
)SNOILLIM( DSU
760
4 BRICK AND MORTAR STORES: LONDON, BIRMINGHAM, MANCHESTER
570
EXCHANGE SQUARE, & MANCHESTER TRAFFORD ONLINE AT SELFRIDGES.COM
380
SHIPPING TO 130 COUNTRIES SOCIAL MEDIA PRESENCE ON INSTAGRAM,
190
TWITTER, FACEBOOK, PINTEREST & MORE 0
SELFRIDGES APP ON IOS & ANDROID 2013
2014
2015
YEARS
2016
2017
PRICING STRATEGY
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PRESTIGE PRICING - HIGHER PRICES FOR LUXURY, ELITE, OR EXCLUSIVE MERCHANDISE ALTHOUGH PRESTIGE PRICING IS THE MAIN STRATEGY, END-OF-SEASON MARKDOWNS HAPPEN TWICE A YEAR ON A LARGE SELECTION OF PRODUCTS THROUGHOUT THE STORE CUSTOMERS WILLING TO PAY HIGHER COSTS FOR SPECIALIZED SERVICES THE QUALITY OF SERVICE AND EXCLUSIVITY OF PRODUCTS REDUCES CUSTOMER'S ABILITY TO QUESTION PRICES
TARGET CUSTOMER MEN & WOMEN EARLY TWENTIES TO 40 DEMOGRAPHIC - EARLY 20S TO 35 / MEN AND WOMEN / STUDENTS TO YOUNG PROFESSIONALS - 45% OF LUXURY MARKET PSYCHOGRAPHIC - UPPER MIDDLE TO HIGH CLASS / VALUE OF QUALITY / ARTSY, ENJOYS EVENTS BEHAVIORISTIC - REGULAR SHOPPERS, EVERY SEASON / HIGH LOYALTY RATE / SEEK QUALITY AND CUSTOMER SERVICE GEOGRAPHIC - LIVE IN URBAN AREAS - 80% VS. RURAL AREAS - 20%
POTENTIAL 65+ CONSUMERS DEMOGRAPHIC - 65 AND UP / MEN AND WOMEN / RETIRED, LIVING OUT THEIR BEST LIFE - 20% OF LUXURY MARKET PSYCHOGRAPHIC - UPPER CLASS, HAS ADEQUATE INCOME BEHAVIORISTIC - SPECIAL OCCASION SHOPPERS, BUT BIG SPENDERS / SEEK QUALITY AND HIGH VALUE GEOGRAPHIC - LIVE IN URBAN AREAS WHERE AGE GROUP IS HEAVILY REPRESENTED
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COMPETITIVE ADVANTAGE
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TITLE OF "WORLD'S BEST DEPARTMENT STORE" EXCLUSIVE COLLABORATIONS WITH DESIGNERS AND IN-STORE EVENTS TO SHOWCASE CREATIONS “A SHOPPING EXPERIENCE THAT PROMISES TO SURPRISE, AMAZE AND AMUSE ITS CUSTOMERS, PAYING PARTICULAR ATTENTION TO ‘LIFESTYLE BRANDS’ ACROSS CATEGORIES INCLUDING SPORTSWEAR, FOOD AND BEVERAGES, AND BEAUTY.”
DEPARTMENT OF FOCUS WOMENS BOOTS BOOTS ARE GREAT FOR ANY OCCASION I LOVE SHOES BOOTS HAVE BECOME MY NEW OBSESSION I'VE NEVER BEEN A HEEL PERSON, BOOTS ARE MORE COMFORTABLE AND JUST AS ELEGANT OVER 60 BRANDS AT SELFRIDGES 6 STYLE VARIATIONS WOMENS SHOES ACCOUNTS FOR 65% OF SHOE SALES WOMENS BOOTS ACCOUNTS FOR 20% OF SHOE SALES
SHOE GALLERY AT SELFRIDGES
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EXPANSION TO HONG KONG
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hong kong retail sector has been increasing at a steady pace despite recent economic slowdown, incomes are expected to rise significantly shift from rural to urban areas in the population allows retailers to reach more customers luxury goods are popular among top spenders across all economies laws and regulations in china are not too strict, making it an accessible market for foreign investors china is part of world trade organization, meaning they are committed to eliminating market access barriers to foreign enterprises licensing processes are a bit more tedious
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MACRO TRENDS
RAPID URBANIZATION SHIFT FROM RURAL TO URBAN LIVING PRESENTS
THE
ENVIRONMENTALLY
CUSTOMER EXPERIENCE
CONSCIOUS
MATTERS
THE EFFECTS OF THE
OPPORTUNITIES FOR
WORKING IN RETAIL YOU
RETAIL INDUSTRY ON THE
COMPANIES TO REACH
SEE THIS A LOT, NEGATIVE
PLANET ARE HUGE, MORE
MORE CONSUMERS
COMMENTS, ETC.
AND MORE PEOPLE ARE
MORE INDIVIDUALS IN
CUSTOMER ARE THE FOCUS
NOTICING
URBANIZED AREAS, MEANS
OF A BUSINESS AND ARE
HIGHER IMPORTANCE ON
MORE SPENDING
INTEGRAL TO KEEPING ANY
SUSTAINABILITY
MORE REVENUE
COMPANY AFLOAT
NO MORE FUR
IMPLEMENTING NEW
REPURPOSED CLOTHING
METHODS TO SHOW THEIR VALUE & IMPORTANCE
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FASHION TRENDS
FUR FREE
ART-INFUSED
COMFORTABILITY
THE MOVEMENT OF
ART TEACHES US CULTURE
SOME PEOPLE REFER TO
SUSTAINABILITY HAS
AND FASHION, AFTER ALL, IS
THIS AS 'ATHLEISURE', A
TAKEN THE FASHION
ART ITSELF
TREND WE THOUGHT
INDUSTRY BY STORM, THE
DESIGNER COLLABORATIONS
WOULD ONLY BE AROUND
LATEST IS NO MORE FUR.
WITH ARTISTS HAVE CREATED
FOR A LITTLE WHILE, BUT IT
CALVIN KLEIN, GUCCI, JOHN
BEAUTIFUL DESIGNS IN
HAS STUCK
GALLIANO, AND MANY
CLOTHING
HIGHER AMOUNTS OF
OTHER DESIGNER BRANDS
ON THE RETAIL SIDE, IT
COMFORTABLE CLOTHING,
HAVE TAKEN INITIATIVE
COULD MEAN
STRETCH CLOTHING, BUT
COLLABORATIONS WITH
STILL CUTE
BRANDS FOR EXCLUSIVE MERCHANDISE
6 MONTH PLAN SELFRIDGES - OXFORD ST. LONDON, UK
ANNUAL REVENUE - $900 MILLION F/W SEASON = 60% = $540 MILLION SHOE DEPARTMENT = 15% OF SALES = $81 MILLION WOMEN'S SHOES = 65% OF SALES = $52.65 MILLION MY DEPARTMENT = WOMEN'S BOOTS = 20% OF SALES = $10.53 MILLION
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6 MONTH PLAN
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NEW LOCATION - HONG KONG
ANNUAL REVENUE AIM - $100 MILLION F/W SEASON = 60% = $60 MILLION SHOE DEPARTMENT = 25% OF SALES = $15 MILLION WOMEN'S SHOES = 60% OF SALES = $9 MILLION MY DEPARTMENT = WOMEN'S BOOTS = 20% OF SALES = $1.8 MILLION
SELFRIDGES - HONG KONG WHY HONG KONG? SELFRIDGES TARGETS A WIDE AUDIENCE IN LONDON BECAUSE OF ITS PRIME LOCATION. HONG KONG IS A BUSTLING CITY AND WITH INCREASED URBANIZATION THE COMPANY WOULD CONTINUE TO TARGET A LARGE AUDIENCE. THE CUSTOMER EXPERIENCE THAT IS VALUED SO HIGHLY AT SELFRIDGES WOULD TRANSLATED INTO A WHOLE NEW CULTURE, THUS SPREADING SELFRIDGES' CORE MISSION AN AREA OF GROWTH FOR SELFRIDGES IS ITS E-COMMERCE AND THE INCREASED POPULARITY OF E-COMMERCE IN HONG KONG GIVE SELFRIDGES A BOOST IN DEVELOPMENT WITHIN THE AREA A 4% INCREASE IN RETAIL WAS SEEN OVER THE LAST YEAR IN HK AND IS PREDICTED TO STEADILY RISE, SELFRIDGES WOULD INCREASE ALONGSIDE THIS GROWTH AN INTERNATIONAL AUDIENCE ALLOWS THE COMPANY TO SHARE TRUE, HIGH QUALITY CUSTOMER SERVICE
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SELFRIDGES - HONG KONG TARGET CUSTOMER SIMILAR TO CURRENT MARKET IN LONDON, AIMED AT YOUNGER GENERATION DEMOGRAPHIC - EARLY 20S TO 35 / MEN AND WOMEN / STUDENTS TO YOUNG PROFESSIONALS - 30% OF LUXURY MARKET IN HK PSYCHOGRAPHIC - UPPER MIDDLE TO HIGH CLASS / VALUE OF QUALITY / ARTSY, ENJOYS EVENTS TARGET CUSTOMER WILL EXPERIENCE A 75% TAX CUT FOLLOWING FINANCIAL SECRETARY, PAUL CHAN MO-PO'S BUDGET PLAN, INCREASING PURCHASING POWER
PRICING STRATEGIES WITH THE INCREASED PURCHASING POWER, PRICING WILL FOLLOW PRESTIGE PRICING LIKE ORIGINAL STORE MID-TO-HIGH, WITH MORE FOCUS ON HIGH COST DUE TO ASSORTMENT OF LUXURY BRANDS OFFERED
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SELFRIDGES - HONG KONG INVENTORY LEVELS LEVELS OF INVENTORY WERE BASED ON THE GRAPH BELOW CHARTING AVG. CONSUMER SPENDING LEVELS IN THE F/W SEASON. LOWER SPENDING IN AUG-OCT HIGHER SPENDING IN NOV-JAN (HIGHEST IN JAN NOT SEEN IN CHART)
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ASSORTMENT PLAN SELFRIDGES HONG KONG EXPANSIONÂ
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ASSUMPTIONS
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INVENTORY FOLLOWING A BOTTOM-UP APPROACH, INVENTORY LEVELS WERE BASED OFF PROJECTED SALES FOR SEASON: $2.5 MILLION (BASED ON 6 MONTH MERCH PLAN) FIRST DETERMINE AVERAGE COST OF ALL MERCHANDISE BY FINDING AVERAGES OF EACH BRAND DOC MARTENS AVERAGE COST = HIGHEST PRICE + LOWEST PRICE / 2 ($105+$158/2=$132--BASED ON ONLINE STORE PRICES) STUART WEITZMAN AVERAGE COST = HIGHEST PRICE + LOWEST PRICE / 2 ( $885+$535/2=$710) TIMBERLAND AVERAGE COST = HIGHEST PRICE + LOWEST PRICE / 2 (92+$105/2=$149) THE AVERAGE PRICE FOR ALL STOCK $330 (149+132+710/3) THEREFORE PROJECTED SALES ($2.5 MILLION) / AVG UNIT COST ($330) = 7580 PAIRS OF BOOTS WOULD NEED TO BE SOLD FOR PROJECTED SALES GOAL 8000 NEED TO BE ORDERED TO COVER POTENTIAL LOSS AND MARKDOWNS, ETC.
INTEGRATED MARKETING PLAN
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MERCHANDISE
merchandise selected based on current trends of the market merchandise to be promoted also focuses on similarities within selected brands, colors and styles.Â
PURCHASE ORDER
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order based on selected merchandise to be promoted and assortment plan levels amounts based on total units needed for items - 8000 broken down further by style, color, and sizeÂ
INTEGRATED MARKETING PLAN
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OBJECTIVES BUSINESS GOAL: $2.5 MILLION IN REVENUE FOR F/W 2019 SEASON BUSINESS GOAL: DELIVER EXCELLENT CUSTOMER SERVICE WITHOUT COMPROMISING THE CUSTOMER EXPERIENCE MARKETING GOAL: INCREASE TRAFFIC AND GAIN CUSTOMER BASE MARKETING GOAL: ESTABLISH RELATIONSHIP WITH CONSUMERS MARKETING GOAL: INCREASE LEADS TO SALES THROUGH BRAND EXPOSURE
INTEGRATED MARKETING PLAN
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BUDGET AFTER RESEARCHING VARIOUS COMPANIES, MOST ALLOCATE ABOUT 5% OF TOTAL REVENUE TO MARKETING THE MARKETING BUDGET IS BROKEN DOWN BELOW:
INTEGRATED MARKETING PLAN SCHEDULE
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30 MESSAGE
SELFRIDGES WILL ENHANCE THE OVERALL SHOPPING EXPERIENCE BY DELIVERING TOP OF THE LINE CUSTOMER SERVICE, THE LATEST PRODUCTS, AND A RETAIL SPACE WHERE SHOPPING HAS BEEN MADE FUN AGAIN. IN-STORE EVENTS AND EVEN STYLING TIPS FROM OUR STAFF WILL BE MADE AVAILABLE FOR ALL SHOPPERS TO ENJOY.Â
INTEGRATED MARKETING PLAN PROMOTIONAL ACTIVITIES PARTNERSHIP WITH MOST POPULAR KEY OPINION LEADERS (KOL) WHICH ARE LOOKED AT AS MORE CREDIBLE THAN INFLUENCERS IN HONG KONG TECHNOLOGY DRIVEN EVENTS FOR LAUNCHES BECAUSE THE CONSUMER MARKET IS MAINLY DIGITAL SPECIFIC MOBILE MARKETING CAMPAIGNS SHOWS INCREASED INTERACTION WITH THE BUSINESS = INCREASED REVENUE / MOBILE SUBSCRIBER PENETRATION IN HONG KONG AS OF 2017 IS OVER 230%, MORE THAN HALF OF DIGITAL MEDIA IS DONE VIA MOBILE PLATFORM LIVE STREAM VIDEO CONTENT ON POPULAR WEBSITE 100MOST, LIVE STREAMING SHOWS POTENTIAL FOR TARGET MARKET MAJOR FOCUS ON FACEBOOK & SINA WEIBO = LARGEST SOCIAL MEDIA PLATFORMS IN HONG KONG - ADVERTISEMENTS OF ALL SORTS.
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INTEGRATED MARKETING PLAN POTENTIAL KOL'S & EVENTS
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SOURCES
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BUYING BETTER, INSPIRING CHANGE. (N.D.). RETRIEVED FROM HTTPS://WWW.SELFRIDGES.COM/US/EN/FEATURES/INFO/SUSTAINABILITY CECILIE ROHWEDDER STAFF REPORTER OF THE WALL STREET JOURNAL. (2005, FEBRUARY 18). RETAILER HARVEY NICHOLS PLANS GLOBAL EXPANSION. RETRIEVED FROM HTTPS://WWW.WSJ.COM/ARTICLES/SB110868005118958285 DOING BUSINESS IN CHINA -- RETAIL. (2010, FEBRUARY 23). RETRIEVED FROM HTTPS://WWW.CHINALAWBLOG.COM/2010/02/THE_BASICS_ON_CHINA_RETAIL_CRE.HTML DUNCAN, E. (N.D.). TOPIC: RETAIL INDUSTRY IN CHINA. RETRIEVED FROM HTTPS://WWW.STATISTA.COM/TOPICS/1839/RETAIL-IN-CHINA/ ECONOMY OF LONDON. (2018, MAY 12). RETRIEVED FROM HTTPS://EN.WIKIPEDIA.ORG/WIKI/ECONOMY_OF_LONDON HARRODS AND SELFRIDGES ARE WINNING DEPARTMENT STORE MARKET SHARE. (2017, OCTOBER 30). RETRIEVED FROM HTTPS://WWW.VERDICT.CO.UK/HARRODS-DEPARTMENT-STORE-MARKET-SHARE/ HONG KONG CONSUMER SPENDING | 1973-2018 | DATA | CHART | CALENDAR. (N.D.). RETRIEVED FROM HTTPS://TRADINGECONOMICS.COM/HONG-KONG/CONSUMER-SPENDING HONG KONG RETAIL SALES WILL CONTINUE TO REBOUND, EXPERTS PREDICT. (2018, MARCH 01). RETRIEVED FROM HTTP://WWW.SCMP.COM/NEWS/HONG-KONG/ECONOMY/ARTICLE/2135316/HONG-KONGRETAIL-SALES-WILL-CONTINUE-REBOUND-2018-INDUSTRY LAPOWSKY, I. (N.D.). 10 STEPS TO STARTING A BUSINESS IN CHINA. RETRIEVED FROM HTTPS://WWW.INC.COM/GUIDES/2010/07/HOW-TO-START-A-BUSINESS-IN-CHINA.HTML MAGUIRE, A. (2017, MARCH 16). 6 DIFFERENT PRICING STRATEGIES: WHICH IS RIGHT FOR YOUR BUSINESS? RETRIEVED FROM HTTPS://QUICKBOOKS.INTUIT.COM/R/PRICING-STRATEGY/6-DIFFERENT-PRICINGSTRATEGIES-WHICH-IS-RIGHT-FOR-YOUR-BUSINESS/ RETAIL REVIEW: OUR TEAM OF REVIEWERS TAKE AN IN-DEPTH LOOK AT SELFRIDGES. (2015). RETRIEVED FROM HTTP://INTERNETRETAILING.NET/2015/01/RETAIL-REVIEW-OUR-TEAM-OF-REVIEWERS-TAKE-ANIN-DEPTH-LOOK-AT-SELFRIDGES/ SHANGHAI TANG COMPANY PROFILE | D&B HOOVERS. (N.D.). RETRIEVED FROM HTTP://WWW.HOOVERS.COM/COMPANY-INFORMATION/CS/COMPANY-PROFILE.SHANGHAI_TANG.1A050ED67394FD2C.HTML UNDERSTANDING CHINA'S RETAIL MARKET. (N.D.). RETRIEVED FROM HTTPS://WWW.CHINABUSINESSREVIEW.COM/UNDERSTANDING-CHINAS-RETAIL-MARKET/
THANK YOU!Â