Small Business Enterprise - SBDC January 2023

Take a moment to celebrate

Ways to commemorate company milestones

By Nate Jordan, Small Business Development Council consultant

As a small business owner, you have a lot to be proud of. You’ve built something from scratch, nurtured it and watched it grow into a thriving enterprise. And while it’s important to focus on the future and keep moving forward, it’s also important to take a moment to celebrate your business’s legacy and all that you’ve accomplished. Here are five ideas that can help you share your story with the community.

1. Host a party or event

A party or event is a great way to celebrate your business’s history and accomplishments. You could host an open house, a reception, or even a special sale or promotion. Invite your employees, customers and other members of the community to join in the celebration. You can also use the occasion to launch a new product or service, or to announce a major milestone or achievement.

2. Create a special product or offering

Another way to celebrate your business’s legacy is to create a special product or offering. This can be a limited-edition item, a special edition of a popular product or a one-of-a-kind offering. You can also offer a discount or special promotion to customers who have been with you for a certain number of years. This is a great way to show your appreciation and to thank your loyal customers for their support.

3. Launch a social media campaign

Social media is a powerful tool for small businesses, and it’s a great way to engage with customers and share your business’s history and achievements. Create a hashtag and encourage customers to share their experiences with your business. Or share stories and photos, highlight key milestones and engage with customers through contests and promotions. This is a great way to build buzz and generate excitement about your business.

4. Develop a timeline or history of your business

Another way to celebrate your business’s legacy is to create a timeline or history of your business in print, online or both. Include photos, stories and key events in your business’s history, and share it with customers and employees. This is a great way to document and preserve your business’s history, and it can also be a valuable resource for future generations.

5. Establish a scholarship or other form of support

Finally, you can celebrate your business’s legacy by giving back to the community. Establish a scholarship or other form of support for employees or members of the community. Support the next generation of entrepreneurs and leaders, and make a positive impact on your community.

No matter how you choose to celebrate your business’s legacy, the important thing is to take a moment to recognize and honor all that you’ve accomplished. By doing so, you can inspire others to pursue their dreams and achieve their own success. And who knows, maybe one day they’ll be celebrating their own business legacy.