Brittany Freiberg - BEST SHOULDER TO CRY ON

When Brittany Freiberg moved back to Rockford in 2012, she rediscovered her love for the people, businesses and institutions in her hometown. This genuine care and concern earned her the title of “Best Shoulder to Cry On.”

Initially surprised and amused to learn of her award, Freiberg said she’s honored to win this category, both personally and professionally.

Freiberg has been with the Rock Valley College Foundation for nearly 11 years, the past five as chief development officer.

“Our team is made up of empaths and bleeding hearts. It’s what makes us good at what we do. But it can also take a toll.” she said. “I’m honored to be a soft, safe place for those who work with me. They are people before they’re employees, and I don’t ever want to overlook that.”

Of course, even the most compassionate leaders need validation and care on occasion. Freiberg’s greatest sources of support are her parents; her husband, Tim; and a few, close friends who truly listen and care.

“In my line of work as a fundraising professional, I’ve had to work on my listening skills for years. The donors I get to work with all have passions and hopes for the funds they give,” Freiberg said. “Listening to donors’ stories for 20 years has allowed me to know when to be quiet and simply be a shoulder to cry on or a listening ear.”

Freiberg offers these tips to anyone looking to offer comfort during difficult times:

1. Stop talking and just listen.

2. Let people know you are a safe, trusted place where feelings aren’t seen as a weakness.

3. Always keep tissues on hand.