ROCK IN RIO’S THE LARGEST MUSIC FESTIVAL IN THE WORLD.
In 13 editions, Rock in Rio gathered more than 7 million people in the City of Rock and was broadcast to more than 1 billion in 200 countries on TV and on the Internet. Almost 1,120 attractions and more than 1,070 hours of music. The biggest music festival in the world also in the social networks with over 10 million followers.
A festival with an extraordinary power of attraction Rock in Rio is the largest music and entertainment festival of the world for a set of factors: the grandeur of the event; its innumerable attractions; the architectural beauty of the space; the spotless infrastructure; the care with the audience’s comfort, from the traffic arrangements to the distribution of the tickets sales points.
A show of great brands. Abreu – Adam´s – Aggreko – Air Europa – Alpargatas – América Online – Angra – Antena3/Neox – Arte Coletiva – Asus – Alex and Ani – Alsa – Ayuntamiento de Arganda del Rey – Atlas – Bacalhoa – Bacardi – Bagcool – Banco Itaú – Banco Millennium bcp – Batata no Cone – Belfix – Benassi – Bendita Fruta – Benkei - Bibi Sucos – Bic – Bis - Black – Blue Man – Bob´s – Bomber – Boneleska – Boreal – Botequim Informal – Brahma – British Petroleum – Brugalibre – Bruger – Burger King – Burger Ranch – Burn – Cachaça Seleta - Cadena 100 – Municipal Chamber house of Lisbon – Canon – Carioquez – Casa da Empada – Casa Marquês – Carné Joven – Casa do Pão de Queijo – Caterpilar – Cemusa – Ceras Johnson – CEV – Chandon – Chico Rei – Chilli Beans – Churreria Lorador – Cicero - + Cinema - Cisper – Claro - Clericó – Club Social - CocaCola – Colgate - Control – Converse – Continente - Cor & Forma - Coronita – Correios – CP – CNP - CR Almeida – Custom 4 You - CVC – Dartel Toys - Deck Disk – Delta - Diageo – Dimona - DirectTV –Domino´s – Dr. Cooler - Dover Roll – Editora Globo Edições Globo Condé Nast - El Corte Inglés – Ellus - elmundo.es – El País - Embramold - Embratur – Endesa – Espetinho Mimi – Estácio – Europcar – Extra - Fender - FNAC – Francesca Romana - Fruta Almeida - Funny Pop - G7 Churros –GE – Geneal – Giasa - Globo.com – Globosat – Gol - Rio de Janeiro’s Government – Grendene – Growing - Grupo Renascença – Habib´s – Halls – Havaianas – Heineken – Hermanos Toro - Hertz – Hortifruti – Hotéis Accor - Hotel D. Pedro –Hotel Porto Bay - Husa – Ibéria – Imãs do Brasil - Ingresso.com – Ipanema - Ipiranga – Irmarfer - Istambul – iTunes - Izzo - JC Decaux – Jogos Santa Casa - Jornal Folha de São Paulo - Jornal O Estado de São Paulo - Jornal O Globo – JOT – JP Tech - KFC – Kia Kodak – Koni – Kraft Foods – Lacta - Leader - Leche Pascual – Le Modiste - LG – Leitão no Pão – Licor 43 – Light - Lenapack Locanty – Loewe - Lojas Americanas - L´Oreal – Lucia Piloto – Ludurana - Lupa Lupa – Lusopirotecnia - LVMH - Made in Brasil - Mango – Matrecos – Maxxium/Brugal - McDonalds – MCO – Meias Yoot - Microservice – Midia Carrier - Mister Pig - Movistar – Multidados – Multiópticas – Multishow - Mundicenter – M6 – Navcity - Nestlé – Nicola - Niely – Nivea – O Boticário - Oi – Olá – O Melhor Bolo de Chocolate do Mundo - Oxford - Pado - Pastel do Carioca - Pepsi – Perfume Black XS Paco Rabanne – Pernod Ricard – Philip Morris - Philips – Plan - Polaroid – Polis Sucos - Polito – Portugalia – Power Energy – Predicta - Prefabri - Rio de Janeiro’s City Government – PRG – Prosegur – Psicológico – Puig - Radio Mix - Randstad – Rc2 Mídia - Rdio - Red Bull – Redecard – Rede D`Or – Redoma - Reserva – Revista Quem – Rider – Rock Corn – Rovio - Sanap - Sagres – Salsa Jeans - Sapo – Schincariol – Screenvision - Seguro Directo - Seat – Serra da Estrela – Sestini - Seven Up – Shell – SIGG - Sky - Sloggi – Smirnoff – Sorvete Itália - Souza Cruz – Spoleto – Spotify – ST Importações - Stracto - Submarino – Super Burger – Tabaqueira - Taco – Taco&Chilli - Talenter - TAM - TAP – Tapy – Technos – Telepizza – Terra – The Old Lord Pub TheRanking.com - TK3 – Toalhas São Carlos - Touch - Toyota – Trident – Tudo Mini - Turismo de Lisboa - TV Globo – TVE – TV SIC – Unidas - Unilever – Valoriza – Verto - Victoria Sapatos – Victorinox - Vendap – Viborel – Visit Britain - Vitacress - Vodafone - Volkswagen – Yang Dong – Yogoberry – Youts – YouTube - Ytope - Wizard - Wringleys – Zumba - 40 Principales.
Outstanding numbers in the City of Rock. Throughout almost 30 years, the results achieved by sponsors and partners who associated their brands to the festival always surpassed the expectations and the numbers of the City of Rock are astonishing.
Beer - 8,130,000 liters Sodas – 4,105,000 liters Sandwiches – 6,680,000 units Pizzas – 3,548,000 slices
A fantastic return to the partner brands - In 1985, Mc Donald’s sold - in one day - 58 billion hamburgers and entered the Guinness Book of Records. This is still their record sales to date. - In 2001, Coke - the official soft drink of Rock in Rio For A Better World, registered a 15% increase in its sales. - Before Rock in Rio 2001, America Online had about 65,000 subscribers in Brazil. After the festival, they accounted an additional 400,000. - With the Rock in Rio-Lisboa transmission in 2004, the TV channel SIC Radical increased its viewers by 400%. - In 2008, at Rock in Rio Madrid, Burger King beat its own sales record with the rate of 1,000 menus / hour. - In 2011, Bob’s sold 448 thousand burgers (79,112 in just one day) breaking all records. - In the 2013 edition, Batata no Cone sold 9.7 tons of french fries.
The power of the media 365 days a year. Twelve months before the event, Rock in Rio’s communication is out on the streets creating expectation for the big party. During the entire year, the festival is in the media with movies in theatres and on TV, ads in the major newspapers and magazines, on radio spots and out of home media. On the Internet, promotions shake social networks giving the project and the partner brands great visibility. - Between June 2000 and January 2001, in Brazil, Rock in Rio For A Better World generated approximately US$ 55,000,000.00 in spontaneous media. - In 2004, apart from the 1,009 reports published in the press, Rock in Rio-Lisbon occupied 116 hours and 28 minutes on TV news reports. - In 2006, more than 5,000 news generated a media return that exceeded US$ 40.990.000,00.
- In 2008, for the first time in Spain, the festival was the subject of news for 240.367 seconds in the major Spanish TV broadcaster, TVE, and also for 50 hours on the radio and 1,040 pages of articles in the press. - From November 2010 to October 2011, in its return to Brazil, the revenue achieved by spontaneous media was of U$S204 million. There were 253 newspaper pages (standard format), 6,662 entire web pages and 49 hours on TV. - In 2012, Rock in Rio Lisbon recorded, during the 5-day event, 1,482,732 page views on the official website, 862,830 “Likes” and 29,072 comments on Facebook, impacting a total of 2,247,794 fans. - In 2013, the return of spontaneous media was of US$ 260,000,000.00. Only the newscast of Rede Globo the most important television network in Brazil - awarded 9 uninterrupted minutes with news about the festival in a single edition.
Over 10 million followers on Social Media. Rock in Rio is the largest music festival in the world also on social networks, with over 10 million followers - two times bigger than the second place . And it is increasingly moving the network. In its last edition in Brazil - September 2013 - the numbers were surprising: - 34,2 million people were affected by the communication of the festival on Social Networks. - 4,5 million users visited the official website. - The application of Rock in Rio 2013 was top 10 in the iTunes Store, top 1 in the Android Market and top 1 in the Windows Phone Store. - During the event the interactions between the profile of sponsors and users grew 11%, while the major Brazilian brands grew 2% in the same period. - The audience of Coca-Cola Zero (Coke Zero), sponsor of the festival, grew 8.8% – 4 times more than the greatest Brazilian brands in networks.
Impact of US$ 1 billion on the economy of Rio, in 2011 and 2013.
Where there is a Rock in Rio festival, there is also a positive economic impact. The festival boosts the tourism industry attracting more revenue, generating jobs and driving the economy in the cities where it is held. In 1985, after the event, the Brazilian music industry grew 180%. In 2001, it generated US$ 300,000,000 to the economy of the city of Rio de Janeiro. A study accomplished by the Catholic University of Lisbon demonstrated that in 2010, the festival had a direct impact of US$ 102,000,000 in the economy and each edition created approximately 10,000 jobs. In 2013, once again, Rock in Rio shook the audience with unforgettable concerts and did the same to the city’s economy. According to estimates provided by the Department of Tourism of Rio de Janeiro (Riotur), the festival generated an impact of US$ 500 million, with an occupancy average of 90% of the Rio hotel network.
2001
2004
2006
2008
3,200 youngsters graduated
School in Tanzania
14 sensorial rooms in ACAPO
400 photovoltaic panels in 20 winning schools in Portugal
70 classrooms in Rio de Janeiro communities
More than US$ 23 Million For A Better World. Since 2001, Rock in Rio uses the power of its brand to move the youth towards the construction of a better world and develops projects with important social and environmental focus. This attitude enabled the opening of 70 classrooms in Rio de Janeiro, where 3,200 children completed primary school.
Environmental projects of Rock in Rio in Europe were recognised by the Energy Globe Awards. In Portugal, a project was developed for the production of solar power by installing solar panels in schools, mobilizing thousands of youngsters. In Madrid, more than 300 buses were provided free to the public to encourage the use of public transportation and 100% of CO2 emission were compensated. In Brazil, in 2013, the focus of the project was the urban residue and the campaign “Lixo no Lixo” (Garbage in the Garbage), “Rio no Coração” (Rio in our Hearts) encouraged locals and tourists to properly dispose of their garbage - inside and outside the City of Rock. During the event, 35.7 tonnes of waste were recycled. In the last 27 years, with the support of sponsors and partners, the festival has invested about US$ 23 million in social-environmental projects and in 2013 won the ISO 20121 - Sustainability Management System for Events. Before the festival, only the Olympic Games in London in 2012 had conquered such important certification.
Cultural Center in Maranhao, Brazil
1 microbus adapted for children with disability
International Award “Energy Globe Awards”
28 projects financed through UNESCO
28 projects in 48 countries through Plan International/ Childreach
2010
2011
2012
2013
Rock in Rio Sustainable Atitude Award
2,200 musical instruments donated
360 photovoltaic panels in 18 winning schools in Portugal
40 youngsters graduated as Luthier’s assistant
Over 1 thousand scholarships in the musical área
Project Garbage in the Garbage (“Lixo no Lixo”), Rio in our Hearts (“Rio no Coração”)
150 NGOs awarded
Playground “Esperança”
US$ 1,2 millions of energy economy in 572 schools US$ 2,5 millions of impact in the national economy by the 445,500 awarded students
Received ISO 20121 – Sustainable Management System for Events
Major numbers. One of the features of the Festival Year
Country
Days
Artists
Attendants
Social and Environmental Investments *
Total Investments*
Jobs Generated
1985 1991 2001 2004 2006 2008 2008 2010 2010 2011 2012 2012 2013 TOTAL
BRAZIL BRAZIL BRAZIL PORTUGAL PORTUGAL PORTUGAL SPAIN PORTUGAL SPAIN BRAZIL PORTUGAL SPAIN BRAZIL
10 9 7 6 5 5 5 5 5 7 5 4 7 80
28 42 160 77 60 81 61 82 62 160 123 70 177 1183
1.380.000 700.000 1.235.000 386.300 350.000 354.000 291.000 329.000 250.000 700.000 353.000 183.000 595.000
0,00 0,00 1.950.000,00 862.924,96 718.879,20 731.250,00 923.000,00 665.706,60 782.600,00 8.775.000,00 762.775,00 532.350,00 6.236.840,28
45.500.000,00 32.500.000,00 39.597.220,00 32.500.000,00 32.500.000,00 32.500.000,00 39.000.000,00 32.500.000,00 35.100.000,00 52.000.000,00 32.500.000,00 32.500.000,00 60.937.500,00
7.106.300
22.941.326,04
499.634.720,00
15.000 7.000 15.000 9.000 9.000 9.000 9.000 9.000 9.000 15.000 9.000 8.000 16.500 139.500
*US$ 1,00 = R$ 2,88
1985 Rock in Rio puts Brazil in the international show business circuit.
For 10 days the City of Rock was filled with music and lots of emotion. On stage - the largest of the world at the time, with 262 ft downstage 14 national attractions and 13 international ones. In the audience, 1 million and 380 thousand people. In the air, a magic capable of congregating different tribes in perfect harmony. From the metallers followers of Iron Maiden to the romantic fans of James Taylor. There the largest music festival of the world was born.
1991 580 million viewers in 55 countries.
The second edition of Rock in Rio in Brazil turned the largest soccer stadium of the world - Maracan達 - into a gigantic spaceship: three thousand reflectors illuminated the stadium, of which 480 were airplane headlights strategically positioned in the roof. The festival was broadcasted live to 580 million television viewers in 55 countries.
2001 More than 100 artists and 1,235,000 people in a great movement For a Better World.
Aware of the brand’s strength, this year the festival comes back to the City of Rock associated to a strong social project, and larger than before: besides the great concerts of World Stage, it gained 3 tents of culture and art with rhythms from the world. National artists in the Brazil Tent, world music in the Roots Tent and lectures and exhibits in the Better World Tent.
Silence.
On January 12, 2001, at 7 pm, a communication movement like no other people in Brazil. Rock in Rio silenced 3,522 radio and TV stations for 3
began in the City of Rock and reached 92 million minutes, for a better world.
2004 The largest music festival in the world crosses the Atlantic and arrives in Lisbon.
For the first time in a foreign country, the success of Rock in Rio could be assessed by its huge free media exposure - equivalent to US$ 5,9 million 30% of the advertising investment. Rock in Rio - Lisbon had massive visibility from April to June 2004 and, on the last day of the festival, all the sponsors were already on board for 2006.
In 2014, the festival celebrates its 10 year anniversary in Lisbon. A decade of great success and a deep empathy with the Portuguese people. It was in Lisbon that the City of Rock was converted into a real amusement park with numerous attractions.
LISBON CITY OF ROCK 2004 2006 2008 2010 2012
LISBON ACTIVATIONS
Madrid. Another milestone in the Rock in Rio pathway. In 2008, Rock in Rio arrived in Madrid for the first time. And the arrival was stylish, in a fantastic City of Rock built especially for the occasion. At the entrance, a pathway with 656 ft of swirling and colorful water fountains to welcome the public. For that purpose, 60 thousand ft2 of artificial grass and light and sound towers were used for a wonderful show in the 3 editions that took place in the Spanish capital in 2008, 2010 and 2012.
MADRID CITY OF ROCK 2008 2010 2012
MADRID ACTIVATIONS
Rock in Rio Brazil 2011 In its return to Rio, tickets were completely sold out in only 4 days.
Rock in Rio Brazil 2013. Two years later, 600
After 10 years away, the festival returned to Rio de Janeiro in 2011 to stay. Every two years, the event opens its gates for 7 days of lots of fun and promotes very special moments.
RIO DE JANEIRO CITY OF ROCK 2013
thousand tickets sold out amazingly in 4 hours.
MAIN STAGE. The thrill of the big band concerts with world-renowned bands.
SUNSET STAGE. A stage where local artists invite other national and international artists to create exclusive Jam Sessions and unforgettable encounters.
ELECTRONIC The sound of national and international DJ’s among the best in the world’s most vibrant festival space.
ROCK STREET
One of the great hits of the 2011 festival, the Rock Street had the bohemian and joyous mood of New Orleans, with jam sessions and pocket shows. After that, the 2013 edition returned with the colourful Portobello Road, Camden Town’s architecture and the vibrant rhythms of Great Britain and Ireland.
STREET DANCE A scene inspired by the streets of New York where groups of dancers promote battles in a competition with creativity and improvisation.
GIANT FERRIS WHEEL A great view of the City of Rock.
ROLLER COASTER The joy of being a child again with this super fun attraction.
FREE FALL An attraction that rises and falls creating plenty of adrenaline and fun for the whole family.
ZIP-LINE The thrill of flying over the audience, right in front of the World Stage.
VIP AREA Air-conditioned area with buffet, screens, open bar, exclusive parking lot and a beautiful view of the City of Rock.
TRIDENT ˜ MONDELEZ INTERNATIONAL
It all started with a simple I´ll Go T-Shirt in 85. Today there are more than 600 products licensed with the Rock in Rio brand in Brazil that achieved sales superior to US$ 1.5 billion in the retail market in 2013.
ENERGETIC BURN
Rock in Rio merchandise is another aspect of billing and projection of the brand. The festival´s marketing project promotes partnerships with stores and brands, generating hundreds of products ranging from a simple keychain to a car, shirts, sodas, chewing gum, jewelry, backpacks, and more.
FOODS AND BEVERAGES
CLUB SOCIAL ˜ MONDELEZ INTERNATIONAL
BACARDI BIG APPLE
COCA-COLA ZERO
HEINEKEN
ICE CREAM ITÁLIA
CACHAÇA SELETA
BEAUTY
ACCESSORIES NIELY GOLD PRODUCTS
STATIONERY
LIGHTERS MINI BIC
SUNGLASS CHILLI BEANS
BOOKLET CICERO
TEDDY BEAR ST IMPORTAÇÕES
STICKER RC2
WATCHES TOUCH
FRAGRANCE BLACK XS PACO RABANNE
CASE SESTINI
WATCHES TOUCH
NAIL POLISH LUDURANA
MAGNET KIT ÍMÃS DO BRASIL EXCHANGES WATCHES TOUCH
CUPS EMBRAMOLD
FOR HOME
ACCESSORIES
COASTERS DOCTOR COOLER
JEWELLERY ARTECOLETIVA
ICE BUCKET EMBRAMOLD MUG OXFORD
POCKET KNIFE VICTORINOX
ECOBAG ST IMPORTAÇÕES
BAG SESTINI
BACKPACK SESTINI
COOLER, ICE BUCKET AND DOOR-CANS DOCTOR COOLER BACKPACK SESTINI
PICK IZZO
MUSICAL INSTRUMENTS
HEADPHONE BOMBER
ELETRONICS AND ACCESSORIES
ELETRIC GUITAR DOLPHIN IZZO
PHONE CASE RC2
EARPHONE NAVCITY
MINI INSTRUMENTS TUDO MINI
DJ CONTROL INSTINCT JP TECH
PHONE CASE CUSTOM 4U
AUTOMOTIVE
TABLET NAVCITY
ANTENNA FUN BOREAL
EARPHONE BOMBER SPEAKER DIVO DIVOOM
SPEAKER IRIS DIVOOM
FOX ROCK IN RIO VOLKSWAGEN
SANDAL IPANEMA GRENDENE
CLOTHING T-SHIRT E GYM SACK LEADER
MALE T-SHIRT DIMONA SLIPPER RIDER GRENDENE CAP LEADER
MALE T-SHIRT ELLUS FEMALE T-SHIRT DIMONA
JEANS TACO
TRAVEL PACKAGE CVC
SERVICES THEMED PACKAGING CORREIOS SWIMMING TRUNKS BLUE MAN
ENGLISH CLASS ROCK IN RIO MUSIC CLASS WIZARD
BIKINI BLUE MAN
SWIM SHORTS BLUE MAN
Brands’ Activation. The audience engaged in creative, innovative and unusual experiences. Rock in Rio is a powerful communication platform and the brands that are associated with the event have the opportunity to get even closer to their audience. During one year, the event remains in the media giving visibility to the partner brands and, in return, these brands create promotions that engage their consumers and attract new ones. During the festival, these brands give a show in the City of Rock with amazing activities. Volkswagen - Before the event, the “Fox Rock in Rio” model was launched and, during the festival, Volkswagen’s stand was a fun meeting point with various promotional activities. Coca-Cola - Coca-Cola Zero created an app with various musical genres that the public downloaded from the can itself. At the Rock Street, a 45,93ft lit up bottle threw gifts in plastic balls and in a can-like couch people interacted with the brand publishing photos on their social networks. Bacardi - With a special package created for Rock in Rio, Bacardi prepared a kiosk on Copacabana Beach with display screens with the shows and the distribution of drinks. Heineken - 5,915 people flew over the crowd in Heineken’s zip line. Mondelez - Trident and Club Social set up a 2798,62 ft2 area for the press, guests and celebrities. Over 20 thousand people enjoyed themselves in the 121,39 ft high Free Fall presented by Trident. Oi - The Brazilian telecom company created an app with a map of its Wi-Fi network in the City of Rock and a tool for the public to prepare their show schedule, share with friends and even receive alerts at the begining of a new concert.
The strength of the Rock in Rio brand in new projects.
Rock in Rio the Musical. A project that took to the theatre all the magic of the largest music festival in the world with a successful season in Rio and Sao Paulo.
“I will go with Mocidade� and its Samba and Rock in Rio For A Better World The history of the festival was the plot of one of the most traditional samba schools in the 2013 Rio Carnival.
More and more Cities of Rock will appear worldwide.
Asia Rock in Rio Project in Middle East
Engineers and architects have designed a bold architectural design for the City of Rock in the Middle East.
There, beyond the stage and all the attractions that make the Rock in Rio the largest in the world, the public will find a modern hotel for young people, a business center and, even,the Music Museum. The project will surprise everyone with its beauty and moderness.
Once again Rock in Rio will export its talent in the accomplishment of a huge event, spotless organization and a deep respect for the public.
In 2015, while celebrating 30 years, the largest music festival in the world will reach the United States.
TIMES SQUARE NEW YORK CITY
The beginning of this celebration already has a place and date: Times Square – September 2014 A concert in Times Square will bring together two great musical talents in an event that will mark the beginning of the festival’s 30-year celebration and its arrival to the United States.
A grand celebration in the heart of Manhattan. The world is in Time Square, the buzz of the stores, the Broadway shows, come and go of tourists amazed by the glow of one of the most famous locations in the world. It is this diversity of races, this melting pot of cultures so different that makes Times Square so magical and the perfect place for such a special celebration - the launch of the first edition of Rock in Rio in the United States.
In May 2015, Cirque de Soleil and
Rock in Rio Festival will present:
The City of Rock will host 37 acre of pure fun, fully equipped to receive 85,000 people/day. 4 days with numerous attractions for the entire family. Main Stage – 4 great concerts with world famous bands. Electronic – 4 of the best DJ’s in the world will make the crowd vibrate. Alternative Stage – 4 shows with new and renowned talents. Brazil Stage – 4 concerts with major and internationally-known Brazilian artists. Street Dance – groups will promote dance battles in the New York scenario.
Streets and squares will show the culture and rhythms of 3 destinations: USA, Brazil and United Kingdom. Imagine hearing jam sessions while walking through a street just like New Orleans and watching great battles in the new-yorker scenario of Street Dance! The public will sing Beatles songs in a square with the London atmosphere, while a bossa nova show and the percussion of the Brazilian rhythm will shake the audience of Brazil Stage. Besides the architecture of houses, squares and stages, each street will have stores with several products from each culture and typical cuisine.
Eletronics. The best DJ’s in the world.
There will be 4 days of intense vibration. A great party with numerous attractions. The Ferris Wheel is a huge roulette. The VIP area - a climatized room with buffet service and exclusive benefits. All designed to offer the public very special moments.
Considering the next edition which will take place before 2015, Rock in Rio will have been seen – live – by a crowd of over 8 million people and its social network – which is today the largest in the world for a music festival - will reach more than 15 million followers.
Throughout its history, this extraordinary communication platform brought together brands and their audience, promoting unforgettable experiences and promises even more. The next 30 years are just beginning.
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