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The Turning Point

Founded in 1990 to service the �leet, event, and architectural industries, SuperGraphics was acquired in 2018 by print industry veteran Reid Baker and three partners, after recognizing an opportunity with a “distressed but not failing” company. In 2018, SuperGraphics was not participating in the automation revolution, with everything done manually. So Baker’s team focused on building sales, upgrading its equipment, and making key investments in digital presses and �inishing equipment.

“We signed up with Signi�icans Automation in the �irst quarter of 2021,” recalls Baker, “and acquired Enfocus PitStop with Switch for pre�lighting and automated layout and nesting software from Tilia Labs. That was our go-forward platform for prepress. The consistency that automated �iles produce is remarkable. Signi�icans gave us the opportunity to drive improvements throughout our entire business.”

Modernize or Die

When asked about return on investment, Baker estimates that his six-�igure spend on automation will be �inancially recouped by the third quarter of 2023. “To me, you’re either modernizing or you’re dying,” insists Baker. “Now, we can be more competitive with future proposals and other pricing because we know that our prepress time has been reduced to just minutes—and we’re no longer losing precious time, money, or clients due to manual errors.”

For an assessment of your work�low automation needs, call 877-463-4465 or visit signi�icans.com. D