Brand Book

Page 1

ROGER DELA ROSA /

DESIGN


ROGER DELA ROSA /

DESIGN

BRANDING.


ROGER DELA ROSA /

DESIGN

HERBALIFE herbalife innovation & manufacturing logotype development role[s]: lead designer


ROGER DELA ROSA /

DESIGN

/ BRAND DEVELOPMENT + REDESIGN SOUTHERN CALIFORNIA GRAPHICS logo redesign development role[s]: art director / lead designer account director

SOUTHERN CALIFORNIA GRAPHICS / BRAND DEVELOPMENT + REDESIGN logo redesign development role[s] :


ROGER DELA ROSA /

DESIGN

SOUTHERN CALIFORNIA GRAPHICS / BRAND DEVELOPMENT + REDESIGN logo redesign development role[s] : art director / lead designer account director CALIFORNIA GRAPHICS

SOUTHERN logo redesign development role[s]: art director / lead designer account director


ROGER DELA ROSA /

DESIGN

PURE KAUAI / BRAND DEVELOPMENT logo development role[s] : lead designer

PURE KAUAI logo development role[s]: lead designer


ROGER DELA ROSA /

DESIGN

CATALYST SAT & COLLEGE PREP / BRAND DEVELOPMENT CATALYST SAT & COLLEGE PREP, LLC. logo development logo development role[s] : role[s]: art director / lead designer art director / lead designer account director account director


ROGER DELA ROSA /

DESIGN

TWO BUNCH PALMS logotype development TWO BUNCH PALMS RESORT & SPA / BRAND DEVELOPMENT logotype development role[s]: art director / lead designer role[s] : account director art director / lead designer account director


ROGER DELA ROSA /

DESIGN

DORAL GOLF RESORT & SPA logo redesign development

DORAL GOLF RESORT & SPA / BRAND DEVELOPMENT + REDESIGN role[s]: logo redesign development lead designer role[s] : lead designer


ROGER DELA ROSA /

DESIGN

Flavor Sort

Acceptance Testing

Focus Group

Preference Testing

In Depth Interview

Distributor Preference

Discrimination Test

DMO Validation Acceptance Test

Descriptive Testing

Corporate Testing

Psychometrics

Distibutor Core Team Reviews

HERBALIFE herbalife sensory center logotype + icon development role[s]:

Presentation 07 Septemberlead 03, 2010 designer Presentation 06 September 01, 2010

Herbalife Sensory Center / logo design development Logo Design Development / Herbalife Sensory Center

final logo

logotype 2 / icon legend


enter

ROGER DELA ROSA /

DESIGN

smell smell

hearing hearing

sight sight

touch touch

taste September 01, 2010

Presentation 06

Logo Design Development / Herbalife Sensory Center

version 11

taste

September 01, 2010

Presentation 06

Logo Design Development / Herbalife Sensory Center

August 30, 2010 version 11 HERBALIFE herbalife sensory center logotype + icon development

role[s]: lead designer

Presentation 05 August 30, 2010

version 11

Logo Design Development / Herbalife Sensory Center Presentation 05

Logo Design Development / Herbalife Sensory Center

version icons 7A version icons 7A


ROGER DELA ROSA /

HERBALIFE herbalife nutrition institute logo development role[s]: lead designer

DESIGN


ROGER DELA ROSA /

HERBALIFE herbalife nutrition institute logo development role[s]: lead designer

DESIGN


ROGER DELA ROSA /

DESIGN

HERBALIFE HFF casa club logo development role[s]: lead designer

project HFF Casa Club Logo / date 06.15.09 / logo development series 2


ROGER DELA ROSA /

HERBALIFE service excellence logo development role[s]: lead designer

DESIGN


ROGER DELA ROSA /

DESIGN

EXPLORATIONS / herbalife @ home logo development

herbalife@home

HERBALIFE@HOME

@

Herbalife@Home EXPLORATIONS / herbalife @ home logo development

Herbalife@Home

e e

HERBALIFE herbalife@home logo development role[s]: lead designer

HL @ home herbalife @ home herbalife // home herbalife.home

Herbalife@Home

Herbalife@Home

herbalife@home

herbalife@home

HERBALIFE@HOME


ROGER DELA ROSA /

DESIGN

FINAL DESIGN / herbalife intranet icon + logotype

HERBALIFE herbalife intranet icon + logotype development role[s]: lead designer


ROGER DELA ROSA /

HERBALIFE VIP central logotype development role[s]: lead designer

DESIGN


ROGER DELA ROSA /

DESIGN

HERBALIFE herbalife NYSE 5-year anniversary logo development role[s]: lead designer


ROGER DELA ROSA /

DESIGN

HERBALIFE herbalife NYSE 5-year anniversary logo development role[s]: lead designer


ROGER DELA ROSA /

HERBALIFE herbalife racing 2009 logo development role[s]: lead designer

DESIGN


ROGER DELA ROSA /

HERBALIFE herbalife racing 2010 logo development role[s]: lead designer

DESIGN


FINAL DESIGN / MOJ monogram ROGER DELA ROSA / DESIGN

HERBALIFE michael o. johnson personal monogram logo development role[s]: art director / lead designer account director


ROGER DELA ROSA /

DESIGN

[ Herbalife logo for use on backdrop [ Herbalife / may belogo re-sized for use proportionately on backdrop//may maybe beused re-sized in black, proportionately white or 368 / may green be] used in black, white or 368 green ]

[ black ]

[ black ]

[ 368 green ] [ white ]

May 20, 2010

Presentation 01

[ 368 green ]

[ white ]

“Barcelona” logo for FC Barcelona / backdropHerbalife “Barcelona” logo for FC Barcelona / backdrop Presentation 01 May 20,Herbalife 2010

[ HL modified stacked logo / 6cm x 6cm ]

[ please match the FC Barcelona yellow ] [ sleeve detail ]

HERBALIFE logo modification for use on sleeve of FC Barcelona role[s]: lead designer

May 20, 2010

Presentation 01

Herbalife / FC Barcelona jersey concept

FCB home jersey


FINAL / blog logotype

ROGER DELA ROSA /

DESIGN

EXPLORATIONS / blog logotype

Discover Good Nutrition

Discover Good Nutrition

Discover Good Nutrition

Discover Good Nutrition

Discover Good Nutrition

Discover Good Nutrition

Discover Good Nutrition

Discover Good Nutrition

EXPLORATIONS / blog logotype

Providing useful information to live a healthy active lifestyle

Providing useful information to live a healthy active lifestyle

Providing useful information to live a healthy active lifestyle

HERBALIFE Providing useful information to live a healthy active lifestyle logotype design for discover good nutrition blog role[s]: lead designer

Providing useful information to live a healthy active lifestyle

Providing useful information to live a healthy active lifestyle

Providing useful information to live a healthy active lifestyle

Providing useful information to live a healthy active lifestyle


ROGER DELA ROSA /

HERBALIFE social media skins / twitter + youtube role[s]: art director / lead designer

DESIGN


ROGER DELA ROSA /

HERBALIFE herbalife wellness center logo development role[s]: lead designer

DESIGN


/ creative innovations group logotype

ROGER DELA ROSA /

HERBALIFE creative innovations group logo development role[s]: art director / lead designer

DESIGN


06, 2010

ROGER DELA ROSA /

DESIGN

THE ALS ASSOCIATION walk to defeat ALS logo development role[s]: art director / lead designer account director

Presentation 01

New President’s Team Experience Logotype

Versions 1


ROGER DELA ROSA /

DESIGN

THE ALS ASSOCIATION walk to defeat ALS logo development

role[s]: art director / lead designer account director Presentation 01 ril 06, 2010

New Elite Service Provider Experience Logotype

Versions 1


ROGER DELA ROSA / DESIGN EXPLORATIONS / new product ambassador experience logo

THE ALS ASSOCIATION walk to defeat ALS logo development role[s]: art director / lead designer account director


06, 2010

ROGER DELA ROSA /

DESIGN

THE ALS ASSOCIATION walk to defeat ALS logo development role[s]: art director / lead designer account director Presentation 01

New Gold Service Provider Experience Logotype

Version 1


ROGER DELA ROSA /

GREEN VALLEY RANCH logotype development for advertising campaign role[s]: lead designer

EN VALLEY RANCH / BRAND DEVELOPMENT ype development for advertising campaign

DESIGN


ROGER DELA ROSA /

DAHLGREN FOOTWEAR, INC. logo development for dahlgren DRI line

DESIGN

DAHLGREN FOOTWEAR, INC. / BRAND DEVELOPMENT role[s]: for dahlgren DRI line ogo development art director / lead designer

ole[s] : account director art director / lead designer account director


ROGER DELA ROSA /

THE ALS ASSOCIATION walk to defeat ALS logo development

ASSOCIATION / BRANDING role[s]: efeat ALSartlogo development director / lead designer account director

or / lead designer director

DESIGN


ROGER DELA ROSA /

DESIGN

THE ALS ASSOCIATION / BRANDING the lou gehrig legacy society logo development / ALS asociation certified center logo development role[s] : art director / lead designer account director

THE ALS ASSOCIATION the lou gehrig legacy society logo development / ALS association certified center logo development role[s]: art director / lead designer account director


ROGER DELA ROSA /

DESIGN

ChapterChapter

THE ALS ASSOCIATION

OCIATION THE ALSchapter ASSOCIATION / BRANDING / BRANDING logotype development chapter e development logotype development role[s]:

role[s] : art director / lead designer account director ad artdesigner director / lead designer account r director


ROGER DELA ROSA /

THE ALS ASSOCIATION walk to defeat ALS logo development

ASSOCIATION THE ALS ASSOCIATION / BRANDING/ BRANDING gotype chapter development logotype development role[s]: art director / lead designer

role[s] : account director / art lead director designer / lead designer rector account director

DESIGN


ROGER DELA ROSA /

HERBALIFE herbalife broadcast network logo development role[s]: lead designer

DESIGN


ROGER DELA ROSA /

DESIGN

HERBALIFE healthtalk logo development + opening title sequence role[s]: art director / lead designer


ROGER DELA ROSA /

DESIGN

HERBALIFE the kickoff show logo development + opening title sequence role[s]: art director / lead designer


ROGER DELA ROSA /

DESIGN

HERBALIFE product spotlight logo development + opening title sequence role[s]: art director / lead designer


ROGER DELA ROSA /

DESIGN

THANK YOU. / 310 560 5309 rogelio857@earthlink.net VIEW ME / www.issuu.com/rockstardesigner CHAT ME [AIM] / rogelio857 RING ME

EMAIL ME /


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