North Shore Kid
Where North Shore Parents and Resources Connect!
MEDIA KIT
2012
We Connect North Shore Parents with North Shore Resources
NorthShoreKid.com, the online publication that reaches more than 120,000 unique visitors per month on Boston’s North Shore and beyond, is the online resource of choice for North Shore parents. NorthShoreKid.com features helpful guides, family activities and events, news and e-newsletters. With more than 1,250,000 page views per month, NorthShoreKid.com is a localy owned and operated resource that parents turn to daily for their local family news.
news North Shore Kid is run by a pair of full time professional editors and a team of contributors who are all parents living on the North Shore. The focus is on local family-friendly events, activities, places, fund raisers & charities, organizations, schools, businesses, services and local folks doing extraordinary things.
family activities & events North Shore Kid provides information that promises enriching experiences for North Shore families through a user-friendly calendar of events, helpful guides, and an e-newsletter.
directory An ever-growing collection of detailed information about places on the North Shore and beyond. Typical directory listings display information such as a name, address, a google map link, coordinates (for GPS), website links, contact email, social networking links for Twitter, FaceBook & YouTube, and a satellite map with a location pin. Enhanced listings include a photo or video and a lengthy description.
community North Shore Kid consistently uses its publishing platform to reach out to the North Shore community of dedicated parents who want to make their community a better place to live through charitable opportunities and volunteer work.
how we market
local grass roots marketing North Shore Kid sponsors local events and participates in all types of community activities. This helps to spread the word about North Shore Kid, its content, and its advertisers.
word of mouth We’re dedicated to our followers and they’re dedicated to their kids. We’re a high quality family resource managed by North Shore parents. Once people find and use NorthShoreKid. com they are hooked. They spread the word to friends, family and co-workers. North Shore Kid has a dedicated following that use the information provided to enhance and enrich their lives.
social networking and sharing North Shore Kid is designed to be easy to share. Boston. com and GloucesterTimes.com publishes the NorthShoreKid.com news feed which means our stories are shared with the Boston.com and GloucesterTimes.com online readers. Articles can be emailed or posted to Facebook & Twitter and a magnitude of other social networking sites. We Google +1 too. North Shore Kid has very busy Facebook & Twitter pages with a large number of post impressions and followers.
SEO North Shore Kid has first class engineers who work to make sure North Shore Kid content is on the top of search results for all search engines.
display opportunities Exclusive Advertisments and Sponsorships Reach one of the largest, most-targeted audiences of North Shore area parents with our banner ads, email blasts, or promotional and social media packages.
banner ads Main Page Advertising: Main page banner ads will get you the most eyeballs on your ad. Great for upcoming events, special promotions, etc. Exclusive, high impact placement on our most premium pages. Includes masthead and medium rectangle sizes.
spotlight post Inserted directly into the editorial flow, the Spotlight Post lends our voice to your brand so it can directly 'speak' to the North Shore Kid audience.
online guide ads NorthShoreKid.com publishes several online guides throughout the year on specific topics. Advertise in our guides to reach a super-targeted demographic of North Shore area & visiting parents who have come looking for the specific information you are providing.
enhanced directory listing Make your business stand out and take it to the next level with an enhanced directory listing that includes a directory image, editorial description and video. This enhancement is a high impact way to reach out to potential customers and turn our readers into customers. Have a special event or offer to promote? We can help you spread the word and get results. To learn more about advertising opportunities, contact Advertise@NorthShoreKid.com.
newsletter ads NorthShoreKid.com dedicated Emails and Eblasts: Take advantage of our highly targeted, North Shore parents list and reach out to responsive North Shore parents, who have opted-in to hear about special offers and events directly from you, by exclusively sponsoring
our e-newsletters. Exclusve sponsorship includes a skyscraper ad and “About Our Sponsors” listing of 25 words or less.
dedicated email & eblasts NorthShoreKid.com dedicated Emails and Eblasts: Take advantage of our highly targeted, North Shore parents list and spread the word about your programs or business right into our subscribers’ in boxes. We’ll send a dedicated e-mail to subscribers who have opted-in to hear about special offers and events directly from you!
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