Crissie Rodda Brand Book 2023

colourful, fun, fresh artwork for a playful state of mind.

Crissie Rodda is a New Zealand illustrator, print designer + professional rainbow maker. She creates playful patterns + engaging illustrations best known for their vibrant + quirky colour palettes.

A total botanical head, Crissie is largely inspired by nature, especially the charming endemic flora + fauna that surrounds her. She also draws inspiration from cultural influences like fashion, interior design, music + historical heritage.

Crissie works collaboratively with her clients through commissioning + custom projects. She also has a beautiful catalogue of existing artwork that is available for licensing.

To inquire about art licensing and collaborative opportunities, please contact Crissie at hellocrissierodda@gmail.com or visit her at www.crissierodda.co.nz

brand snapshot

optional page

Crissie has a devoted + growing following on social media + has enjoyed the opportunity to work with wonderful brands, businesses + creative individuals from all over the world.

colour palette

INSERT IMAGE

brand essence colourful playful vibrant uplifting quirky engaging contemporary recent collaborations + clients

Halfpenny Postage

Nerida Hansen Fabric

Drew + Taylors

Erin Cole-Baker

BioPak

The Green Collective

brand power

seen in

trend forward consumer delight passionate professional

Breaking new ground with trend forward, fresh + vibrant colour palettes are at the heart of Crissie’s artwork. Which has lifestyle brands, savvy consumers + indie makers alike falling in love + coming back for more.

Crissie’s main creative ethos is to create beautiful + engaging artwork for a playful state of mind. And while she is seriously focused + passionate about the work she makes, she believes there is nothing serious about the way her art makes people feel.

It’s pure joyful eye candy, aimed to capture peoples attention, improve their mood, encourage them, lift them up + help them connect to one another. From the young to the young at heart, Crissie understands the universal need + desire for joy + expression.

design approach

How do you approach the design process?

Crissie’s artwork comes from a place of playful curiosity. She sees things out in the world, in her garden, on a walk, in a magazine or online + it sparks an idea that she then takes to her sketch book or ipad + begins to draw + experiment.

How do you make your art?

In her sketchbook Crissie uses a combination of graphite pencil, gouache, ink + coloured pencils to sketch out her initial ideas - which can vary from an illustrative motif or hand lettered word, to creating a new colour palette. She then takes her favourite ideas over to her ipad + explores + refines her compositions + colour palettes further. She uses a similar organic + intuitive process when creating work for her clients.

How do you supply your final artwork to clients?

While her ideas will often start out on paper, Crissie always creates + delivers her final artwork in a digital format. Her preferred digital programmes include Procreate + Photoshop. She also works in vector programmes like Illustrator.

Have you always been an illustrator?

Crissie has been involved in visual arts since she was a little girl + has worked within the creative industry for most of her adult life. She has a degree in Media Arts + worked for over a decade in graphic design + photography before taking time out to start a family.

After the arrival of her third daughter, Crissie’s creative path shifted with the discovery of surface pattern design + illustration. Since making that move Crissie has received a national award in textile design + had her work featured in popular industry blogs + publications like The Paper Nerd + Uppercase magazine.

clients + collaborations

Erin Cole-Baker

Nerida Hansen Fabrics

Bolt of Cloth

look book

hellocrissierodda@gmail.com

www.crissierodda.co.nz