Rodolfo Kusulas Design Portfolio

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Bio

Courses

I consider myself a creative person who seeks the original and innovation in every project I get involved. I am passionate about what I do and always try to put all my efforts to achieve my goals. I have a deep interest in Social innovation and sustainability and how products can change conducts and minds. I am certain that design has infinite potential and is the key to many social and environmental and problems. I was born in Zacatecas, México. Being the youngest of a proud family of Greek roots, I feel lucky to be raised between two cultures, customs and traditions so rich, which have made me the person I am today, with an open and curious mind.

Education BIN, Bachelor of Industrial Design, (International degree) Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM (Monterrey, Mexico) August 2007 - Present Exchange program to Politecnico di Milano, (Milan Italy) September 2010 - July 2011

Interests

2011

User and Social Innovation course conducted by Rebecca Pera at Politecnico di Milano

2010

Design per la Sostenibiliá Ambientale, (Sustainable Design), conducted by Carlo Vezzoli at Politecnico di Milano

2011/ 2009/ Participation in 3 international symposiums of design at ITESM 2007 2008 Automotive Sketching Workshop, taught by Balaji Rengarahan 2007

Design Methodologies Workshop conducted by Form Us With Love Design Studio

2007

English Competency Certificate EVANS CAS, Lon Angeles, CA. USA.

Software

Languages

Autodesk Alias Studio Autodesk Autocad Autodesk Inventor Autodesk Showcase Adobe Illustrator Adobe Photoshop Adobe Premiere Adobe After Effects Adobe Indesign

Spanish English Italian German French

art/graphic design/animation/photography/traveling/sustainability/business/strategic design/trend hunting/reading/new technologies/philosophy/blogging/networking/too many other things/


Experience Mario Menez Design 2012 Internship as Junior Designer on charge of research and conceptualization for Swedish companies

Giovani di Maio Intern Workshop. Milan, Italy. Participant 2011 Participation in a workshop for the company Giovanni Di Maio, consisting on designing ceramic pieces for interiors.

PEPSICO, through Innovatec, Esfera de Innovaci贸n, Tec de Monterrey, Mexico Design Management 2009-2010 This was an innovation project with rigorous selections measures which consists in an interdisciplinary design experience with PEPSICO. In the project along with an engineerin and marketing students I was in charge of the design and development of a beverage cooling system for convenience stores.

Activities Active member of AIESEC, global youth organisation in the Monterrey, Mexico office. I took part of the design team in the Project KIIN for the competition Solar Decathlon (2009-2010). I have participated in the Industrial Design student association as member and support in various activities. Freelance Photographer

achievements Final winner in the Heineken Future Bottle design challenge amongst 30,000 entrees from more than 100 countries. A bottle will be released globally as a Heineken140 anniversary special edition displaying my design on the front. 2012 I was given one of the two places to do a one year exchange to the Politecnico di Milano from my home University. 2010 My team was selected winner in the Esfera de Innovaci贸n project with PEPSICO, and we were invited to the anual reunion of PEPSI Latin America in Miami, FL. to present the final project. 2010 I have received twice the outstanding student sport diploma at the university for swimming courses. 2008, 2009 I was given a Achievement recognition as outstanding student during my 3rd semester at the University by the Engeenering School. 2008

+528112568946 rodolfoku@hotmail.com @rodolfoku www.coroflot.com/rodolfoku


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Heineken future bottle design challenge Molcaxitl Pepsi Refrost Nintendo Activity Set Collis Nike’s Shark K’iin (Solar decathlon Europe) Audi rk Vision Efficient Dynamics Hex Cuau Seat Skia piastrelle ceramiche Quick Projects


Proj e cts


Social connectivity was the inspiration behind Heineken’s brief to create a design that will mark our 140th year. Through a pioneering design process using digital space to unite creative talent from all around the world, Lee and Rodolfo have created a premium visual concept that summarises how our world communicates through time. The way the design shifts the continents to create one world, in combination with the Heineken star as a planet in the centre of a galaxy unites two strong perspectives on a similar idea – the collaboration through the visual language of the design was obvious.

Mark van Iterson Manager Global Heineken Design & Concept

The future bottle design challenge aimed at showcasing social connections from all over the world in order to communicate how we will be connected in the future, and to create a special edition bottle for Heineken’s 140 anniversary. In order to connect, I had to pair up my own design with another designer’s through Heineken’s online platform.

With my design, I tried to depict how in the future we will be so connected among ourselves inside the world over transport, communication, media and technology, that we will once again become a solid world unit… a new Pangaea. Taking this taking into account and the brand’s identity, I decided to put the continents together to shape the Heineken star. My partner Lee Dunford from Sidney, Australia, on the other hand covered how the world will be connected with the rest of the universe, being the center of it a red star that represents earth.


Molcaxitl


Molcaxitl comes from the analysis of significant elements of Mexican culture combined with a study of aesthetically pleasing shapes. Mexican food, being a vital part of us and one of the most representative it was intended to create a functional object, creating a kind of "local joke."

While any person regardless of their provenance can see a simple and elegant piece of contemporary ceramics, the Mexican has a special place to enjoy the object to a reflective level and relate it to the classic Molcajete.


Pepsi refrost One year project with PEPSICO; This was an innovation project with rigorous selections measures which consisted in an interdisciplinary design experience along with a engineering and a marketing students.The project was to design and develop a beverage cooling system for convenience stores in Mexico and Latin America. The result was a whole system of product and service with a new interphace of experience to ensure the optimization of labor, energy, and sales.


Store owner

Consumer

NEEDS Plug & Play cooling unit

knowledge, control & will to improve

Memorable experience

Interaction

Manual for

Multisensory Screen experience Complete

Mantainance better sales and service SalesEasy & Tech to clean features and assistance materials

Product view

Cooling spine

Pepsi Oasis Video-dynamic advertisement

Aerogel as Insulator

Music Pepsi sounds

Vortex tube inclusion

Technician

Plug & Play

effective cooling unit in & out doors Smart energy use support GPS tracking

Interaction Screen Sales and Mant. reminders & alartms Advices & instructions

In-store promotions

Smart door distribution

Optimization of skills, time, money

Games and Social networking

Quick outdoor service Indoor repair line

Instant data sharing Automatic monitoring Tech-support reports Sales & service data

Modularity (Pepsi Oasis)

Production and tehcnology

Sampling Great product taste!

Inner structural body Modular plastic shell

Plastic removable shelves Wireless Data transmission

All the proposals and features, as well as the engeenering and production of the fridge were made thinking about an efficient use of energy.

effective in & out doors support Mantainance Sales & SERVICE COACHING Multisensory experience

RESULTS

An extensive research and documentation was made prior developing design proposals. We started by identifying the main users and its needs, since we realized that the fridge is made normally only thinking about the final consumer, and still could have many improvements to satisfy him better, however the store owner and the technician had been completely forgotten... until now.


Shelving design

Interaction screen showing a message for the store owner

1:1 Model made for the final presentation.



Who is Home Entertainment? Use of the product

HE

Interest around project

Stake holders

Users/ Costumers 3 levels (Eason)

Self

Youth Adults Elder

Collective Family

Sponsors

Competitors Cient/ Company

Friends Affected High and low in the org

Individual

Kids Teenagers Youth Adults Elder

Users/ Costumers

Manager Suppliers/ Production Distribution Tech support Costumer service Sales +

Make the users active stake holders

Nintendo Activity Set In this project the task was to define what the near future of home entertainment could be for an specific brand, in this case Nintendo. It was decided to develop entertainment devices that could work in conjunction with a main gaming console and the current media gadgets to generate a more intuitive and active entertainment and interaction. The main objective of these devices was to transform the user from viewer to actor, and eventually to get to know the user in depth in order to provide effective and quality content, which is a latent need for today’s user.


TV image proyector

videogame console

story telling

tools

Home?

imagine

+

pa

Person

ve

watch

individu

al

listen

A very extensive research was made about the home entertainment universe and the variations of it today as it enters new areas of knowledge and development, as education, health, social innovation, interaction, etc. As part of the findings’ result, wanted to create an activity based entertainment that could be more inclusive, adaptable and dynamic for the user.

ucts

Interaction

ss i

fun

relaxation

experience

ctive colle shared experiences gathering

union

e-reader friends family

internet TV

data

communication feedback

PC

space

lightning

Home Entertainment

Activity

h Tec

user journey

rs

write

Setting

y g o l no

mood

arrangement

he

cook

i

sing

environment

ot

active s/

play learn

furniture

comfort

Visual

read

material

speakers

w/prod

sports

games

sounds

Audio

internet e-paper

dance

music

karaoke video games

e-reader

radio hi-fi music

movies TV streaming

screens

Universe x

video player

w/

Home Entertainment Map

audio player

computer videogame console

tablets

Universe y


Core business Idea It is seeked the consolidation as inclusive entertainment brand, attacking the missing market. This will be done by developing a new console and separate devices to create a unique, dynamic and intuitive experience. This system will come to know in depth the user to provide the right content at the right time.

After an analysis of products, image, service, store design, and among other elements, It was identified four main values which are applied most of the time in Nintendo’s design and strategy.

3 Adherent screen

2 Screen base

Companies often change their values according to their strategy, however Nintendo has always had many years respecting the same core values, so that the brand is recognized by users and buyers. NNOVATION Their products have always sought opportunity areas where other brands have failed to discover or develop. They set standards because they see things differently and the competition continues.

LED light

volume adjestment

Band adaptable to wrist

1

TECHNOLOGY Pioneers, they have popularized videogames, the motion sensing gaming, 3D screens in video games, etc. They always seek to apply to their products the newest technology to distinguish themselves from other brands, and not necessarily in software. INTERACTION They have dedicated themselves to generate interaction among multiple users simultaneously, not just human-machine interphase. Most video games have the option to connect, sync and play with more people so they try not generate isolation.

One of the main spotted needs of the new market is the wanting to carry their stuff everywhere. Nu can go anywhere with the user, so it is constantly learning from everything you do, what you hear, what you see, where you go and your emotions throughout the day. It is a small device that picks all type of information, process it, and learns about the user, and especially assists them in real life activities, transforming tasks in games…It transforms life into a game.

Comfortable adjustable fastener

CHARACTERISTICS Parts: 3 Dimensions: 5cm diam / 1.7cm height / port 2.2cm diam.

USER FRIENDLY The image does not only invite the casual user to participate but to do it in an easy and simple way. Nintendo always handles everything so intuitive that users can quickly adapt and learn to use any of their products.

Nintendo NÜ

Operating temperature: -5C to 45 C (water res.) Colors: Black and White

Ergonomic soft band


Max height Flexible screen

2

Adjustable Height

Port

Speakers

Power button Motion sensors

CHARACTERISTICS Parts: 2 Dimensions: 30x30 base / 95 cm height Operating temperature: -5C to 45 C (water res.) Colors: Black and White

Nintendo INFINITY & MAP Infinity is the new console that with its use creates a complete new experience every way. It is possible to interact face to face with the person you play with, in gesture control mode. It also allows different types of audiovisual activities. Infinity complements with Map as an alternative control or separate device. It expands the range of activities inside and outside the home. On the other hand, both are compatible with the Nintendo Nu, which provides relevant information about the user to offer the best choice of entertainment and relaxation when you get home.

Nano Projectors Speakers

1 Place finger to turn on

High density polyurethane

Separable parts joined by magnetic system

LED power indicator light

CHARACTERISTICS Parts: 4 Dimensions: 25 x 7.5cm Operating temperature: -5C to 45 C (water res.) Colors: Black and White

Nintendo activity set, allows to perform the user’s favorite activities, inviting them to explode what passionates them the most, and above all to share experiences.

-

displacement of the pieces that conform MAP

2 Projector lense

Projection zone

Magnetic edge


This product lets itself to a freer use as a container for small things or just as a sculpture. Collis takes the form of a sheet of stainless steel hydroformed. The shape of the product comes from three-dimensional processing of a satellite photo of real landscapes.


Then it was decided to give a shape to the product taking a

TYPE OF MONTAINS

Dome Basin Folded

Fault-block

Upwarped

A topographic picture could be used to digitalize the landscape and create the 3D model, which would be later adapted to meet the manufacturing and usability product requirements.

Volcanic

Finally the model would go through

While stablishing the inspiration on different types of landscape and doing studies of shapes and proportions, it was decided to specially look at the domes and basins of landscapes.

manufacturing.

IDEA DEVELOPMENT The inspiration of the product was developed during the whole design process. Beginning from looking at simple interesting shapes like the egg tray as a container, we began identifying needs to contain objects at home. The need to contain fresh herbs in a metropolitan kitchen arose quickly, and our thoughts swarm around the rural landscapes and ledges. The idea of bringing nature in to the kitchen kept developing, taking practical aspects, like space, size and material into consideration. By experimenting, playing and forming, Collis was created.

TERRACES AND HILLS Were these and their delicate surfaces and curves the natural inspirations to design a container that comprises the various cooking herbs that usually have no place in our homes or creating chaos in the kitchen.


RESEARCH

Plastic Deformation

A maximum utilization of the capabilities of the manufacturing process was vital to the project. It was one of the highlights of the brief to be use any type of material which could undergo plastic deformation, then much of the research was to explore the types of manufacturing processes and materials more feasible for the forming process was used in a stainless steel sheet.

Shaping

Cutting Mold Aided Tool Cutting

The main opportunities foind with this innovative process were:

Stamping

Die - free Shaping “Free� deformation

Electro magnetic

Hydroforming

Incremental Sheet Forming

Blanking

Deep Drawing

-Lower tooling costs, since only one side tooling die is requiered. -Cost-effective for shaping malleable metals. -Allows complex shapes with concavities and irregular contours to be formed and complex shapes can be made in one step; almost limitless geometries can be produced. -Higher stiffness-to-weight ratio and lower per unit cost than traditional stamping.

Stamping Spinning

Punching

Stretching forming

Drawing

Bending

Hydroforming Electro -magnetic

Rolling

Explosive forming

Roll forming

Adaptability to final Product

aluminium

steel, stainless

Trim

Material

9$

Sheet forming

Hydroforming

10000

Hydroforming

12 $

Lubricate

Forging

1e6

2 Punching, perforating, blanking and nibbling

Sheet stamping, drawing and blanking

1e8 Economic batch size (units)

Stretch deforming

Bending

Design Considerations

6$

3$

Cutting

Spinning

100

1

Airforming

hydroforming costs* Aluminium

Low

Medium Hight Relative tooling cost

Stainless steel

Very Hight *Byron Erath, Duane Ellswort - Hydroforming

case assumption: 300 x 200 x 1.7 mm, 6 bends, 200000 ppy

1. Ultimate strength 2. Yield strength 3. Proportional limit stress 4. Fracture 5. Offset strain (typically 0.2%

1. Ultimate Strength 2. Yield Strength 3. Rupture 4. Strain hardening region 5. Necking region.


ua liz ed

SCENARIO

uniq

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uen

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f

ess

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aesthetic

CENTERED

USER

-

During the design process, special attention was hpaid to the development of some details of the product such as: stackability

decanted off from the edges of the product. product in which the roots of the plants were classic vase, but rather could grow and the product.

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R10.8

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o ati diz LOW PRODUCTION

MASS PRODUCTION

The scenario was created by looking at different types of production technologies. The structure of the map was divided setting a manufacturing production axis; going from mass to low production; and a usability axis, from mechanic to user centered. Finally It was established as afocus area to create an aesthetic product with qualities that would express func-

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ind

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PRODUCTION CENTERED


This project was a perfect example of how to develop a product starting from the technologies available, in this case plastic deformation. Once having this established a more structured design process can be followed producing great results. As a conclusion, can be said that Collis was a project in which the material, surfaces and processes wanted to depict a raw and natural feeling in a modern environment as a reminder of the world out there.



Being one of the most obvious core values, being athletic is a must for the design of the football shoes so the shape and surfaces have to and determination of a former athlete. In this case the shark association plays a fundamental part of the project.

Core Values

NIKE is a seller of sports shoes, sportswear, and equipment all over the world. The company sells its products to retailers across NIKE stores and Internet sales, and through a combination of independent distributors and licensees in more than 170 countries around the world. A company"s core philosophy has the power to influence, inspire, and challenge employees on a daily basis. Nike, being the progressive company they are, employs an emergent strategy, "one that originates in the interaction of an organization with its environment." Our CEO Les Kollegian and President Charlie Van Vechten both believe strongly in Nike"s philosophy not only because of the great success it has garnered Nike and their products, but also because of the continuous call to creativity and innovation it facilitates. In fact, Les often quotes the Nike core purpose "experiencing the emotion of winning and crushing your competition" when educating businesses on the importance of a business core purpose to develop the foundation of a brand promise and value proposition. *

Some of Nike’s 11 MAXIMS "It is our nature to innovate." "Simplify and go." "The consumer decides." "Evolve immediately."

The main strategy for the design to show the performance of the bran dis a careful and detailed selection of materials, so that not only could they show that performance but Rough use and long lasting materireplaceable studs were selected for this soccer shoe.

To experience the emotion of competition, winning and crushing competitors.

-Nike’s core purpose Finally to show the authenticity of the brand a appealing and original design had to be developed, aided by the selection of colors and aesthetic fabrics and materials, always keeping in mind the brand identity.

http://www.articlesnatch.com/Article/Nike-s-Core-Values-And-Business/


DESIGN AND MATERIALS

KANGAROO LEATHER high mechanical resistance - high comfort soft - transpiring - dinamical resistance

100%PP (0.9 Mg/m3) unbreakable - high mechanival resistance resilient - flexible - thermal resistance UV resistance - light - long lasting NO structural tensions

POLIPROPILENIC GUM preventing slipping pressure resistant -

(1,18 Kg/m2) waterproof shock absorber

UDP (90 Kg/mc) shock absorber its esagonal thermo resistant high mechanical

SENSITIVE速 (72% microfibre 28% Lycra) Extra comfort - Body Moisture - Quick drying Body heat control - Antistatic - Sun Block Extra Fine - Chlorine resistance - No pilling Sand resistance - Easy care - Wrinkle Free

thanks

to structure high comfort perfomances


by

by As part of the Sneaker Design Callenge, comes the idea of football shoes inspired by the shark. Given the speed and aggressiveness of the shark, it was selected as main inspiration for this footwear. The main purpose of this, was to express the “experience the emotion of competition, winning and crushing competitors.� And just as this animal represents...it literally crushes the competition. Moreover, following a mimicry path, it was designed with various materials and removable studs that stick to the animal inspiration. The design was made paying special attention to the Nike company’s core values: authenticity, athletic and performance.



K’IIN Project Solar Decathlon Europe This is k'iin, a project consisting of 25 students and teachers from different mayors of Tec de Monterrey, which takes part in the competition with the a prototype of sustainable housing, being the main goal to construct the proposal in the Rio Manzanares in Madrid in the summer of 2010.

K'iin, the only Mexican team in the last edition of 2010, consisted of students and teachers from Tecnológico de Monterrey, Campus Monterrey who had worked for a year on the final prototype. However, due to external issues it was decided to postpone the k’iin house participation in order to continue to mature the project.

In this project of collaborative experience with engineers and architects, I was part of a small group of designers responsible for studying and developing the furnishing, ambience and experience design for the home powered by solar energy.

One purpose of the Solar Decathlon Europe is to create a tangible and active learning environment among students in terms of energy efficiency, renewable energy and the various green building technologies.

Created by the Department of Energy United States, the Solar Decathlon is an educational project that invites college students to design a self-sustainable housing prototype.

The team k'iin, Tecnológico de Monterrey has been the first team participating in the Solar Decathlon in representing Mexico, being a finalist among 20 universities worldwide.

During the competition the model is subjected to 10 different tests, hence the name, including the design, construction and operation of a selfsufficient using mainly as source of energy the Sun


Geographic Location

House Blueprints

Solar Village - Puente del Rey, Madrid

The location assigned to the 2010’s competition was for the fist time in Madrid, in an area assigned exclusively for the construction and exhibition of the various solar houses from 20 different universities. This space has been called the Solar Village on the bridge del Rey, Madrid. The prototype was designed as a module that can be reattached if the user wants to expand the house space. Within an area of 75 square meters, the house includes basic areas like kitchen, living room, bedroom and laundry, plus an indoor green space that gives life and comfort. Moreover, it was design an additional external access to the house, specially for people with disabilities so they could visit the k’iin house without problem. As for the furnishing of the house, the design team proposed the use of energy efficient appliances with low or no environmental impact, as well as various design elements that are key elements and become strategic part of the space and ambience of the house. At the same time, the design includes a solar photovoltaic system and solar water heating system.


Visitor Journey and illumination PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Since the house would be visited by hundreds of people a day, it was necessary to have a predetermined path for visitors, as a guided tour hosted by the k'iin team itself. At the same time, it was considered to have a handicap for people in wheelchairs and a cyclic path to optimize the flow of people. The tour included all areas of the house, on the other hand, one of the parameters for the judges to grade the houses was the whole house and mood setting, considering the illumination and smart lighting setting, which should be fueled by a friendly power source, preferably solar. In the diagram on the right you can see the layout of lighting spots in and out of the house with the distinction between warm, white light.

Warm light White light PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Suggested journey

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT


Analysis and development >GC >G GC= >: >: E==

As a result of the analysis of this project and the spaces, we decided to design three key furniture in the three main spaces of the house; the bathroom, bedroom and the kitchen. All the furniture was designed from the material Corian, from the brand Dupont being a potential sponsor for the project.

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Kitchen

At the same time we seeked to reach a design balance between furniture and the architectural style, plus various items were designed with prehispanic inspiration to complete the experience. A very good example is the bedroom and the kitchen wich had the God Quetzalcoatl as main inspiration, taking the sinuous curves and continuity of a snake.

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Bedroom


Audi rk This project was to design a coupe compact car for a new market for audi. Looking to a younger and fresher target, I tried to converge sutile curves and surfaces with environmentally friendly energies and materials to attract this segment, and still keeping the essence of the brand.


Sketching and idea exploration


Exterior renderings


Interior renderings As for the interior many features were designed to create a new experience for this younger target: such features include removable screens and synchronization with several gadgets, specially smartphones with their main functions, voice control with notification central on the main screen, several secured and hidden storage boxes, oled illumination in edges and details, etc.




Model: Alias Studio Renders: Bunkspeed Hypershot Car: BMW Vision Efficient Dynamics


This project consisted on modeling and rendering an existing automotive model in order to evaluate the designer’s skill level and degree of detail using digital media.


Modeling hours: 45 Rendering hours: 10


Hight continuity surfaces Meticulous level of detail High contrast illumination


+ Possible uses of Hex

Hex was created based on the relationship between light and the lamp, concluding that the latter serves as a container or protective vessel, and then developing the concept, starting from portable lighting ideas, torches, etc. The product is developed with the intention of motivating interaction with the user, giving him the opportunity to use the lamp in various ways and positions. Moreover, taking advantage of laser technology and the acrylic material, we sought a simple form from simple pieces assembled in few steps, thinking of the minimum package possible and also on easing the initial use of the product.


1

Assembly the three main units as shown

2

Insert the hexagonal base to fix the frames

The product is designed to be in two colors; one for the frames and a different one for the lampshades, perhaps just exchanging two different sheets, which also gives the possibility to play with the color variation and customization.

Mock-up made of vegetal cardboard cut by lasser.

3

Finally insert the three shades between the frames


Skia

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Skia is a three-dimentional ceramic tile designed for the company Giovani di Maio, in which I focus the design on the importance of light in the Mediterranean culture and its ability to convey emotions and feelings. Skia is designed for versatility being able to manage multiple configurations, textures and colors conveying constant change of light and shadows caused during the day.


Inspired by the beauty and simplicity of the old pendulum scales, and playing with the load distribution and balance, it was decided to design a product that is capable of measuring the weight based only in its geometry. In later, thinking about the 'daily use of a scale, was a concept designed to create an object that was not necessary to hide when not in use, but on the contrary, it can be left in view in order to appreciate it just as if it were part of the environment. Similarly, the materials chosen were trying to convey sensuality, warmth and familiarity of the object in his context. All this paying special 0kg 1kg attention to the physical and mechanical needs.

10cm 12cm

30cm

10cm


Cuau

Ecological and foldable seat for resting areas. However its versatility allows its use in various environments, and activities such as meditation.


Bik mountain bike


Bug Conceptual Wall clock designed thinking of the significanceand life of time. I used the metaphor of "living beings" crawling under the surface to tell the time.

12:10 IACO

Lira Initially the project was developed with the intention of exploring the possibilities of tamed wood. However, beyond the properties of the material itself, the wired magazine rack became an exploration of proportions and spaces, allowing the user decide different arrangement options.

First term project, Iaco is a museum toy inspired by the work of the Swiss artist Alberto Giacometti, intended as the first of a series of toys to promote art interest in young children. The prototype features sound and magnetic limbs.


Let's make design together!


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