Brief Worten Ativação de Marca Participação nº 21 Clube Criativos, 2020
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Contexto
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Insight
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Mensagem
-/$'# !*/*"- Ī ,0 +/ /0 (*ËÆ*E "$./ (*ËÆ* !*/*"- Ī ,0 ./¾. +/ -E
Ideia
(*. -$ - 0( Ī'/-* + - !0) $*) '$ P $./ù-$ Q - .* $ ' )./ "- ( ,0 /$1 ( . . À( - .D !-*)/ ' /- . $- D * .( -/+#*) )* (*( )/* ,0 - "$./ !*/*"- Ī E ..$( *. 0/$'$5 *- . 1Æ* +* - + -/$'# - *. . 0. (*( )/*. %0)/* *( .0 - ËÆ* * 1$1ÔJ'*.E ( .( / ' E * ( .(* !- ( E
Conceito
Ativação
(*. *( Ë - +*- /$1 - *. á- 0'*. .* $ $. . + ..* . ,0 0/$'$5 ( ./ !0) $*) '$ E $- $*)¾J'*.D /- 1Ñ. . + Ë . *(0)$ ËÆ* $"$/ 'D + - +¾"$) *)1 -.Æ* (+ )# no site worten.com/vice-versa. *- Ī(D "0 - (*. ,0 *. $)/ - .. *. 3+'*- ( /*-) ( *. . 0. (*( )/*. + -/$'# *. $"$/ '( )/ )0( ' ( - )Ë !á.$ E Como? $-$"$) *J. Â '*% ( $. + -/* .$ + - ' 1 )/ - .0 !*/*"- Ī )0( (*' 0- - ) $5 ( - E
(*. /$1 - ./ /Ñ )$ !*/*"- Ī %0)/* * / -" / ( - D ) - .* $ ' )./ "- (E
Digital
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Filtro Instagram
Exemplos Stories Instagram
Landing Page
Loja
1 (*. *. '$ )/ . Â '*% + - *)# - ( *. +-* 0/*. ( - ,0$- ( .0 (*' 0- S 0( 0./* Ī)$ * +-ÑJ (+ )# TE
Balcão de Loja
Moldura S.0" ./Æ* +- . )/ ËÆ*T
Comunicação
-$¾(*. 1¾-$ . - +- . )/ ËĂ . ( ). " ( ( .0+*-/ . *(0)$ ËÆ* ,0 ) '/ .. ( $ $ E $(0'¾(*. 1¾-$ . .$/0 ËĂ .D ( ( $*. !á.$ *. $"$/ $.E
Social Media J --*0.. '
Mupi J - )/ 1 -.*
Pendurante Loja J - )/ 1 -.*
Filme
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S Ī'( ,0 . . "0 *)/Ñ( 0( ( -* 3 (+'* $'0./- /$1*TE
V.O. . -1 !*/*"- Ī S ɟ* )*( T )* $ 76 %0'#* 867<D +ù. +/ - ./ (*( )/*EEE
5 segundos Zoom In
V.O. 1Ô * (*( )/* ,0 S ɟ* )*( T +/*0 ( !*/*"- Ī )* $ 76 %0'#* 867<E
5 segundos Zoom Out
V.O. 1$ J1 -. E
Construção da identidade com design em movimento. 5 segundos
Filme
( *)%0)/* *( *-/ )D ( - .+ $ '$./ ( !*/*"- Ī D 1 (*. . *'# - 1¾-$ . !*/*"- Ī . ,0 ( - - ( #$./ù-$ *)/ (+*-À) D ( *)/ 3/*. '$)# *. *( * +*.$ $*) ( )/* ( - *( * +Ē '$ *J '1* +- / ) $ *E +*$.D 1 (*. *)1$ - .ɟ*. 0/*- . . *)# $ . !*/*"- Ī . + -/$ $+ - ) $ $ ..* $ - ( .. . 0 /- '#* !*/*"-¾Ī * Â ( - E
Packshot
Instruções
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Comunicação
+/ (*( )/*.E -/$'# (*ËĂ .E 1$ J1 -. E
Obrigado.