With digital photography now more accessible than ever, it’s a cinch for businesses to produce their own video content, such as training videos or coverage of important events. However, even with the proliferation of do-ityourself videography, there are still many benefits to hiring a professional. Selecting a capable videographer can mean a world of difference when it comes to creating a flawless video, especially for live events. From shooting in low-light venues to strategizing audio set-up, the right professional can help make your video needs a reality.
To start the hiring process, it’s a good idea to sketch an outline of what you’d like your film to achieve. You can present this to each prospective hire, and a good videographer will ask questions and make suggestions concerning how to meet your needs. It’s important that both client and videographer reach a mutual understanding for the final product.
Be sure to ask your videographer about their camera and accessories, such as:
• Lights: If you’re hiring for a low-light event, such as a nighttime awards ceremony, make sure the videographer has equipment to capture all the action.
• Camera: Look for online reviews to ensure they’re using a dependable product.
• Audio: Have the videographer review the set-up of the event ahead of time so they can determine if spot mics will be needed to capture additional audio.
Before meeting with each potential hire, view several examples of their work. Analyze whether they take an approach that’s straightforward and documentary-style, or if they use lighting or effects for a glossy look. Make sure their technique matches the tone of your event so you can ensure the quality of the final video.
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Rate: Make sure you understand the full expense of the project ahead of time, including any hidden costs (such as transportation fees).
References: Ask if they have references that you can call for further questions.
Edits: Make sure the videographer you hire can be flexible if edits are required. Some pros refuse to alter a final cut or give up ownership of the editing process.
Most professional videographers handle a variety of events, including corporate functions. Whether filming a laidback employee retreat, or recording an important sales conference, your videographer must understand how to best capture the affair. A good videographer will use cuts or edits to keep the final product interesting, such as splicing live speeches alongside one-on-one interviews from all corners of the event.
Businesses often record meetings and seminars to archive for later needs, and need a pro who can handle the task. Make sure your videographer understands complex seating arrangements and the best way to get screen time for each speaker. They may also want to bring an assistant and extra cameras along for close-up shots.
Many types of events, from weddings to corporate functions, also involve live music or performers that may pose a challenge to videographers. If you’re hoping to capture a performance with lots of action, it’s best to meet with the videographer ahead of time at the venue. This way, they can decide whether they’ll need several camera operators or stationary cameras placed around the space for close-up shots or alternate performance angles.
With over 15 years of experience working with corporations and businesses, ROF Industries Inc. can help put your event in the spotlight. We have experience with all aspects of video production to give your business the competitive edge, or your personal event a truly unique, professional look. For more information, visit our website at www.rofindustries.com.
Summary In this day and age, many businesses and individuals are producing their own video content. Though DIY video has come a long way, there’s no substitute for hiring a professional to meet your goals. This presentation includes tips for finding a videographer who understands your needs.