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WHAT’S YOUR COMPANY’S
STORY
TELLING YOU
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07 13
WHAT’S YOUR COMPANY’S
STORY
TELLING YOU
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This edition explores how storytelling is a great way to engage audiences, build customer trust and create sustainability throughout the client experience. We hope you enjoy!
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Thanks to our sponsor for making this edition happen.
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communicating
B
Your rand
is the
Story
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Storytelling helps define and engage your brand promise and creates a genuine product and customer experience laden with opportunity to build customers up and move towards a more sustainable planet together.
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Illustration: Timothy Brenninkmeyer
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communicating
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McDonalds McDonald’s makes a smart move for the brand with the Our Food Your Questions campaign giving customers the opportunity to ask questions about their food.
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Illustration: Eman El-Fayomi
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INNOVATION
ResQRoast Extend your product story beyond just the product by involving the customer to understand and participate. ResQRoast does.
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Illustration: Eman El-Fayomi
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Illustration: Roger Brenninkmeyer
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communicating
Social Media Enter the world of sustainability and storytelling in the social media space a powerful change agent. // Read on
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Illustration: Eman El-Fayomi
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engaging work
Community Beyond Club Med: Focuses on volunteerism with staff to benefit people in the communities in which their Club Med resort is based. // Read on
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Illustration: Eman El-Fayomi
INNOVATION
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Storytelling by Product Design Stories are communicated by ceremonies, cultural traditions, art and even through the products we use. // Read on
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Illustration: Eman El-Fayomi
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2 next edition
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EcoChic Eco-fashion line Piece by Piece, illustrates how a fresh response to climate change can be the facilitator for truly clever and inventive design.
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Illustration: Heba Al-Akhras
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www.brandingforgood.com
// Define // Engage // Showcase
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Show them your good!
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