2019 Portfolio
I’m Roger Mac “I help purpose driven people and businesses create amazing brands, products and services by delivering sustainable ethical solutions and brand strategies that inspire positive change and drive impact.” I’m Rogerio Macieira aka “Roger Mac” (it’s
I love being involved in making projects
just easier to pronounce in most
come to life, for people to see, use and
languages).
take action. And the greater the cause, the
I’m a designer and photographer because
more it excites me.
of my huge passion for visual arts (which
Web design is a perfect example of that
runs in the family), and wild adventure;
balance, as it allows for all content to be
mailny influenced by the fact that I was
experienced and used for a greater
born and raised in Swaziland.
purpose.
Design has been an incredible journey for
It was the passion for design and
me because it's allowed me to develop
photography that led me away from IT
myself and work with both my creative
and Business Management, and into this
and the logical side simultaneously.
world where I could manifest my creative abilities and help others with my talents.
Awards & Recognition
Web Design Books
City Hall of Sintra, Portugal
City Hall of Cascais, Portugal
Published in the International Web Design Index 6
Honorable Mention for Photography
Honorable Mention for Photography
American Design Awards
Graphic Design Books
Awarded Silver + Gold for Design and Web Design
Published in the ďŹ rst Portuguese book of Graphic Design
Previous Clients
Storytelling There’s always been travel and photography in my life, and in one way or the other there’s also been story telling. I grew up around campfires and tales on the African plateaus, and also by adventuring into the wild to create my own stories. And now I enjoy the impression that my pictures and rapport make on other people, because I try to keep my imagery as true as possible to an experience. On the field, I go one step further to get a good composition – sometimes flying over, or diving under, which sometimes requires special training in order to pull it off. Some of the pictures alone have great stories behind their making-of. I always pay attention to technique and authenticity to capture quality, rather than use someone else’s Lightroom presets and portray boring resort life.
Ph: Padar - Flores Sea, Indonesia, 2018
Origins I was born in the Kingdom of Swaziland
Growing up traveling has taught me that
(now eSwatini), surrounded by nature,
feeling alive always comes on the other
wildlife and adventure. I grew up around
side of an experience, and that experience
cameras because my father was a
requires vulnerability, openness, respect
photographer, and looking back, it was
and being human.
probably the blend of all of these
Combining these are an excellent recipe
influences that awoke in me the incessant
for personal development and seeing true
need to explore, to preserve and to create.
beauty in the world.
I left Southern Africa in my mid 20s, and
I wish everyone could see the world for it’s
since then have lived in various countries
fragile beauty, and become aware of the
including the UK, South Africa and Brazil,
great responsibility it is to be a human
and now I’ve created a base to work from
being, and give back to our planet for a
in Sintra, Portugal. It’s nice, but I can’t call
change.
it home just yet.
Ph: Bali, Indonesia, 2018
Digital & Photography Green Projects
Destinations of Wonder is a responsible travel and lifestyle blog inspired by an open planet. This is a personal project. It’s a unique project which sets itself apart from other travel blogs because everything is kept as true to the real experience as possible. It’s about keeping eyes wide open to the reality that lies underneath the surface, and admiring the beauty of the world, whilst at the same time acknowledging the sadness that oftentimes hides behind it.
Project:
Tech:
Website, Blog,
Wordpress, CSS,
Identity
HTML
Launch Date: 19 May 2019
www.destinationsofwonder.com
Ph: Pedra da Gรกvea - Rio de Janeiro, Brazil, 2015
Dreams & Devotions is the first Portuguese company to offer private transportation and tour services with a 100% electric car fleet. The company also offers integration with other peer-to-peer ridesharing companies such as Kapten, Uber and Cabify, and operates nationwide (in Portugal). Services offered with the company also adhere to strict environmental standards, in order to keep the company’s footprint to a minimum. Project:
Tech:
Website, Identity
Wordpress, CSS, HTML
Launch Date: Awaiting Launch
www.dreamsanddevotions.com
NikiCloud, developed by SmartDigit in Portugal, is one of the world’s most complete social business apps. It allows business owners to manage all of their businesses online, and gather teams from various locations and departments to visualize and interact with company data, and with each other effortlessly, seamlessly, and in any of 9 different languages. All whilst contributing to a paperless oďŹƒce.
Project:
Tech:
Website, Identity,
Wordpress, CSS,
SaaS
HTML, Frontend & backend
Launch Date:
development
Awaiting Launch
www.nikicloud.com
Digital Education
The Quantum Combination is a personal development program which works individuals holistically on 3 different levels: being, doing and receiving. It’s structured in a way that allows it to be followed as a home study course, and can be accessed both offline and online. The program is considered to be effective due to the scientific research which it’s built upon, and it’s meditative relaxation techniques.
Project:
Tech:
Website, Graphic
Wordpress, CSS,
Design, Identity
HTML
Launch Date: Awaiting re-Launch
www.thequantumcombination.com
Design: Q logo for Editorial Cover, The Quantum Combination, 2019
The Silva Method teaches how to use the Brain (biological computer) and Mind (programmer) simultaneously, and to apply it consciously through concentration and programming, thus making better use of our internal faculties. It combines a set of techniques that explore and develop the innate abilities that the human being possesses, but does not exercise in his daily life, and how to use them as a means to obtaining success in any area of life.
Project:
Tech:
Website, Blog
Wordpress, CSS, HTML
Launch Date: October 2015
www.metodosilva.pt
Pequenos Grandes Escritores is a project developed by OďŹ cina de Livros in Rio de Janeiro, which promotes literacy and writing talent aimed towards children. The project encourages the creative processes of the child or young person through written expression, with free themes, or guided by academic orientation, and in a way that is applied not only in schools but also in their daily lives.
Project:
Tech:
Website, Graphic
Wordpress, CSS,
Design, Identity
HTML
Launch Date: Project on hold
www.pequenosgrandesescritores.com.br
Interactive e-commerce
Voxsys is a Portuguese company, dedicated to the distribution of some of the best brands of VoIP equipment, using B2B channels exclusively. With over 600 resellers, and supplying the countries largest operators, the company is considered the reference of VoIP in all Portuguese-speaking countries, having recently branched into Angola, Mozambique and Cape Verde Islands. As of 2019, registered users can place all orders online. E-commerce is estimated to represent 30% of company sales in 2019. Project:
Tech:
E-Commerce,
Magento 2, CSS,
Identity
HTML, PHP, SSH
Launch Date: December 2018
www.voxsys.pt
British Airways is the UK's flagship airline, Europe's second largest airline, and one of the largest in the world. It links to more than 390 destinations worldwide. It was sponsor and official transport of the GB and Northern Ireland Olympic Team to Rio de Janeiro in 2016. For this proposal, BA requested a fullbrand experience involving ground operations, onboard elements and fleet decoration, with elements that highlight the event and destinations in Brazil.
Project:
Tech:
Full Brand
Multidisciplinary
Experience Launch Date: February 2015
Design: Livery for Airbus A380 - British Airways, 2015