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Based in the heart of Wiltshire, Roger Lewis is a British maker of iconic private label sofas for brands that are curators of quality.
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OUR STORY From the moment our founder
Now owned and managed by the
designed his first piece for Terence
second generation of the family, the
Conran in the late seventies, Roger
team at Roger Lewis aspires to be
Lewis always stood for beautiful
the partner of choice changing the
simple design, made to the highest
way brands collaborate to develop
specification, with exceptional
their private label products.
comfort. Since then Roger Lewis has gone on to work with some of the finest names in the design world making iconic sofas such as the Mistral for Heal’s, the Loki for John Lewis and the Hepburn for The Conran Shop. Roger Lewis are British makers of private label sofas for companies known for being curators of quality. We are a family business, invested in our team, many of whom have worked with us for decades. This means our strengths multiply our successes. We are in business for
Our heritage infuses a desire to do good business with long term partners enabling us to create something for you that doesn’t simply fit a mass market model. We work with our clients to create designs which reflect their brands and target their customers to create iconic best sellers. We work closely with them to reflect changing trends and the desires of the end customer. We bring a pride, passion and molliness* when looking after our clients.
more than just profit.
*molliness - n. gaiety, joie de vivre, love of life, enjoyment; our guiding principle in business and in life; Mollie: the first daughter of founders, Roger and Pat, sister to our DD, Nick, and wife of our MD, Marc.
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IN PARTNERSHIP WITH YOU There are three ways to work with Roger Lewis. Here we illustrate how we collaborate with our clients. 1. NEW EXCLUSIVE DESIGN Through a series of collaborative workshops we will identify your unique needs and the way in which we can blend these with your brand identity. Utilising our experience, we will exclusively design and develop a new piece to be your next best seller. Our Exclusive Design Portfolio illustrates how we have worked with our clients, giving you a flavour of how we could collaborate with you. 2. EXCLUSIVE DEVELOPMENT In collaboration with you we select a proven winner from our Core Collection or back catalogue and develop it to tailor an exclusive design for your brand and customers. By learning about your business and your target customer we will develop a solution that meets your needs. Contact our team to discuss how we can partner with you. 3. CORE COLLECTION Our Core Collection is available non-exclusively to our clients. We will work with you to identify which pieces are best suited to your customers and develop a fabric range that enhances the product. This Core Collection is designed to appeal to a wide range of customer archetypes who want beautiful simple design, made to the highest specification, with exceptional comfort.
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exclusive
PORTFOLIO Here we illustrate three case studies, to give a flavour of how we could collaborate with you in the future.
the
MISTRAL
EXCLUSIVE TO HEAL’S
Of all of our pieces we can, with conviction, say that THE MISTRAL is an iconic model. Designed by Roger in 2003, the Mistral is a mid-century contemporary piece that was selected by Heal’s and upholstered in an olive green Belgian fabric. To this day it is a best seller for Heal’s. To this day it sells in the olive green fabric! To further illustrate the longevity of this model, one of the pieces on display was made in the first six months of production and after years of customers bouncing on it, it looks as fresh today.
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the
LOKI
EXCLUSIVE TO JOHN LEWIS
Working closely with the John Lewis design team, the iconic LOKI was launched in August 2014. Used in advertising campaigns for Christmas 2014 and then Easter 2015, the Loki was the design image that embodied and reflected the John Lewis brand in appealing to their style conscious customers. In May 2015 THE LOKI was shortlisted and then announced as a winner of the Design Guild Mark 2015 for excellence in four fields: design; the use of materials; manufacture and function.
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the
HEPBURN
EXCLUSIVE TO THE CONRAN SHOP
The Conran Shop are known for their uncompromising design standard and trend driving approach. Designed in 2014 the buying team were looking for a contemporary, stylish accent chair to build out their private label range. Nick was given free reign within the brief to let his design juices flow. Sketching up a range of ideas the buying team loved the Hepburn. With its flared arms, accentuated curves and flowing design, THE HEPBURN perfectly encapsulates The Conran Shop design philosophy. The Hepburn now has pride of place in all of The Conran Shop outlets and has quickly become one of their best sellers.
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COLLABORATION JOURNEY Whether it is a development from scratch, as in the case of our EXCLUSIVE PORTFOLIO case studies, or tailoring of one of our existing models for an EXISTING DEVELOPMENT, we work with you to understand who your customers are, what are your brand values and how we can develop a piece that compliments your existing range. Here we give a flavour of that journey and our process.
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OUR APPROACH TO A DESIGN BRIEF When collaborating with our clients to develop a new model, success is always defined by whether we have both invested time in bringing a best seller to your customers. Once we have understood and agreed what we need to do to achieve this we will work closely to deliver. Key to this is research and a consultancy process. First we spend time understanding who our client’s target customer is and the style that represents their brand and ignites their passion. By analysing our client’s existing range and looking at market trends we see where improvements can be made and how working with us can enhance their sales. Who is the customer archetype for this design? How do you want your customers to feel when they see, touch and sit in this piece of furniture? How do you want this model to complement your existing range? When do you need us to deliver? Once we have understood the brief we strive to find a solution that matches your needs. All of our designs start the traditional way: a mood board; a sketch on the drawing board; a prototype. ALL DONE WITH MOLLINESS!
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CORE
collection
Our Core Collection is available non-exclusively to our clients. These are designed to appeal to a wide range of customer archetypes who want beautiful simple design, made to the highest specification, with exceptional comfort. Technical Drawings are in the appendix at the back of this brochure.
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THE WARLEIGH The WARLEIGH launched at 100% Design in 2015 epitomises our love of modern furniture. The triple layer gives clean styling details and ultimate modern comfort complimented by feather back cushions and arm pads.
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CORE COLLECTION
CORE COLLECTION
THE PENSFORD The PENSFORD is a simple yet elegant piece that would be well suited to smaller rooms and apartment living. Its beautifully curved arms, soft back and single seat cushion make this compact piece beautiful for any modern home.
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THE EPSOM The EPSOM range takes Roger Lewis back to its roots and its passion. This modern, clean and beautiful design features simple lines and great comfort, as well as our favourite feet in the Collection.
CORE COLLECTION
THE BRADLEY With a design that although contemporary in style draws many influences from the 1950’s period. With its angular arms and sculpted feet, the BRADLEY range epitomises the period’s furniture and architecture.
CORE COLLECTION
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THE KENNET Launched in 2002, the KENNET is now an iconic range in our Core Collection. The design detail is illustrated by the exclusively designed feet to mirror the shape of the arm. Available in leather or fabric; as a sofa range or as pictured in unit seating.
CORE COLLECTION
THE LACOCK Inspired by 1950’s styling and the desire for a beautifully clean range, the LACOCK range has elegant detailing from the soft roll on the side to the seaming and dimples in the back cushions. It is also available in unit seating.
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CORE COLLECTION
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THE LANSDOWNE The LANSDOWNE range also launched at 100% Design in 2015. This Scandi styled piece has unusual elements: a solid ash underframe; scatter back cushions and fixed wrapped seat that is surprisingly comfortable. It is also available in unit seating and with a standard back cushion configuration.
CORE COLLECTION
THE FARLEIGH The undoubted comfort and classic proportions of the furniture of the 1930s inspired the design of the FARLEIGH. Its large slouchy interiors and deep seat give this casual grand sofa the ultimate in comfort. It is also as a high back model in our Farleigh Rise range.
CORE COLLECTION
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THE FARLEIGH RISE The sister range of the Farleigh, the FARLEIGH RISE takes the beautifully styled arms and offers a supportive shallow seat ergonomically married with a high back to offer head support and comfort at the highest level.
CORE COLLECTION
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THE CHALFORD With the same sit as our Farleigh Rise, the CHALFORD range has been a best seller for many years. A contemporary look with a shallow seat give this the comfort and aesthetic that any room can be styled around.
CORE COLLECTION
THE WILTON The WILTON chair is a compact accent piece with a vintage style. With the flared back rest and fluted back detailing, this chair looks stunning in bold fabrics and can instantly brighten the palette of any room.
CORE COLLECTION
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THE AVON The AVON chair is a firm favourite with the Roger Lewis team. This piece has furnished many hotels and homes over the years. Its curved arm, beautiful top stitching detail and small frame makes it ideal for anywhere in the home. The Avon is also available in leather.
CORE COLLECTION
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Roger Lewis is a family business, in every meaning. We aspire to create a family. A family that welcome visitors and hosts well.
We are very lucky to have such a
regarded as the most experienced and
strong team of individuals with a
diligent upholsters in Great Britain.
wealth of experience. The longest serving members of our team have been with the business since it first started in 1988, such as Angie, one of our highly skilled sewers. Two of our upholsterers, Graham and Colin, have just celebrated 20 years here. Our production co-ordinator, Jo, is our backbone and has been in the business 17 years and our Technical
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With this experience comes a pride and a dedication to quality. Our team of craftsmen ensure that every piece we make is hand cut, sewn, upholstered and valeted to exacting standards. Great care and attention is taken in making a product that our team can be proud of and that your customer will love for years to come.
Manager, Mike’s first job was work-
We’re a people to people business
ing for the business at 16. Our General
and we aspire to have close client
Manager, Bob, has been leading the
relationships that are an extension of
RL team for 11 years and is widely
our family.
NICK LEWIS / Design Director
MARC RICHARD / Managing Director
Nick studied Art & Design at Camberwell
After graduating from the University of
College of Arts, London before going on to
Edinburgh with an honours degree in
study architecture at the University of East
Mathematics, Marc started his career in
London. He gained valuable experience
Finance with the Swiss bank, UBS. Initially
in the industry working at Heal’s and with
he worked for the UBS Investment Bank
Ligne Roset.
in New York and then moved to London
Nick joined Roger Lewis as a Director in 2012 where he worked with Roger honing
working for UBS Wealth Management as an Investment Consultant.
his design skills. With big shoes to fill, Nick
Marc knew his passion lay in being the
has emerged as a talent in his own right,
driving force running his own business. He
designing successful pieces that Roger
joined Roger Lewis to work with Nick and
would be proud to call his own. Working
take the business forward. Marc is married
closely with Marc, Nick is developing
to Mollie-Kate. They have a young son and
designs which very much reflect his own
live in Bath. Marc is also a trustee of his
unique skills and personality. Nick lives in
family’s charity, William Leech.
Bath with his wife Emily.
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UNCOMPROMISING DETAILS From developing relationships with new clients, our approach to collaborative workshops, to our development process to create your vision. From our raw materials to our construction philosophy and from delivery to our after sales, we are uncompromising on detail. It is not an obvious mix of values to believe in molliness as well as being uncompromising on detail, but we are passionate about enjoying the ride and delivering to our clients at the same time.
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TECHNICAL
drawings
Our Core Collection: Beautiful simple design, made to the highest specification, with exceptional comfort. Our technical drawings are on the following pages.
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THE WARLEIGH 93 cm
93 cm
111 cm
162 cm
80 cm
80 cm
SNUGGLER
SMALL
93 cm
93 cm
222 cm 189 cm
80 cm
80 cm
LARGE
GRAND
THE PENSFORD 93 cm
93 cm
93 cm
87 cm
170 cm
119 cm
84 cm
CHAIR
84 cm
84 cm
SNUGGLER
SMALL
93 cm
93 cm
230 cm
197 cm
84 cm
MEDIUM
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84 cm
LARGE
THE EPSOM 92 cm
92 cm
92 cm
204 cm
180 cm 131 cm
86 cm
86 cm
86 cm
LARGE
MEDIUM
SNUGGLER
140 cm
140 cm
285 cm
257 cm
86 cm
86 cm
MEDIUM CHAISE
LARGE CHAISE
THE BRADLEY 93 cm
93 cm
93 cm
113 cm
81 cm
164 cm
CHAIR
84 cm
84 cm
84 cm
SNUGGLER
MEDIUM
93 cm
93 cm
224 cm
191 cm
84 cm
LARGE
84 cm
GRAND
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THE KENNET 99 cm
99 cm
97 cm
99 cm
129 cm
161 cm
83 cm
83 cm
CHAIR
83 cm
SNUGGLER
SMALL
99 cm
99 cm
99 cm
207 cm
180 cm
83 cm
83 cm
83 cm
MEDIUM
240 cm
LARGE
GRAND
150 cm
150 cm
265 cm
292 cm
83 cm
83 cm
MEDIUM CHAISE
LARGE CHAISE
150 cm
325 cm
83 cm
GRAND CHAISE
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THE LACOCK 92 cm
92 cm
89 cm
202 cm
178 cm
129 cm
80 cm
80 cm
80 cm
CHAIR
92 cm
92 cm
SNUGGLER
MEDIUM
80 cm
LARGE
140 cm
140 cm
257 cm
285 cm
80 cm
80 cm
MEDIUM CHAISE
LARGE CHAISE
THE LANSDOWNE 92 cm
92 cm
129 cm
92 cm
202 cm
178 cm
89 cm
SNUGGLER
89 cm
89 cm
LARGE
MEDIUM
140 cm
140 cm
257 cm
285 cm
89 cm
89 cm
MEDIUM CHAISE
LARGE CHAISE 57
THE FARLEIGH 101 cm
101 cm
101 cm
97 cm
161 cm
129 cm
87 cm
CHAIR
87 cm
87 cm
SNUGGLER
SMALL
101 cm
101 cm
101 cm
207 cm
180 cm
240 cm
87 cm
87 cm
MEDIUM
87 cm
GRAND
LARGE
THE FARLEIGH RISE 89 cm
89 cm
89 cm
97 cm
161 cm
129 cm
99 cm 99 cm
99 cm
CHAIR
SNUGGLER
SMALL
89 cm
180 cm
207 cm
99 cm
MEDIUM
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89 cm
89 cm
240 cm
99 cm
LARGE
99 cm
GRAND
THE CHALFORD 89 cm
89 cm
89 cm
121 cm
151 cm
89 cm
91 cm
CHAIR
91 cm
91 cm
SNUGGLER
SMALL
89 cm
89 cm
172 cm
89 cm
232 cm
199 cm
91 cm
91 cm
MEDIUM
91 cm
LARGE
THE WILTON
GRAND
THE AVON
65 cm
79 cm
65 cm 74 cm
74 cm
72 cm
CHAIR
CHAIR
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When you are ready to develop your own range of furniture, or to collaborate with an established company with experience in delivering bespoke solutions for brands, then please give us a call. Our door is always open. We are happy to give advice on whether our service is right for you. We value long term relationships that benefit our clients as much as they benefit Roger Lewis, ensuring that when we start a relationship it is for the right reasons and like our furniture, has longevity. If you require any further information we would be delighted to hear from you.
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CONNECT WITH US
LET'S SOCIALISE
Web / rogerlewis.uk
Instagram / rogerlewisdesign
Tele / +44 1225 774435
Twitter / RogerLewis_uk
Email / cs@rogerlewis.uk
Facebook / rogerlewisdesign
Epsom Road, Wiltshire, BA14 0XF
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We believe in iconic design, collaboration, British-made quality, uncompromising details, authentic character and family.
Š 2015 Roger Lewis