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Top Money Makers You Pay For But May Not Know About Roger Lundy CRS, ePro, NAR Director Indianapolis, IN


REALTOR.org

Discover…  All the “Dummies” eBooks  Infographics for blogs and social media  Neighborhood Reports  How to find FSBO comps  Marketing Tool Kit

Much more than discounts on rental cars, cell phones, and computers More than just Lowe’s discounts


Code of Ethics


NRDS and Member Profile


NAR Research


NAR Research


NAR and Google


Profile of Home Buyers and Sellers


Library

 NAR is home to the world's largest real estate library that

covers a myriad of topics related to commercial and residential real estate. The collections include:

 2,300 digital books, audiobooks, and videos

 1,700 journals in digital format through ProQuest®  12,000 printed books, reports, and guides  750 hard-copy journals


NAR Library


NAR Library


Library – Nine Pages of “Dummie’s”


Field Guides

 Field Guides are one-stop resource packages on dozens of subjects of interest to REALTORS®. On each page you'll find links to articles, books, websites, statistics, and other material on each subject.           

General Topics Real Estate Brokerage Topics Sales & Marketing Topics Residential Real Estate Commercial-Investment Real Estate International Real Estate Appraisal & Property Values Legal, Legislative, & Liability Issues Land Use Issues Technology Topics Associations & Leadership


Field Guides                 

Air Parks (6/15) American Home Week (2/14) Best Places to Live (3/15) Buying vs. Renting (3/15) Cell Phone Towers (3/15) Commuting & The Home Buying Decision (3/13) Drones & Real Estate (2/15) Employer-Assisted Housing (9/14) Foreclosures (7/15) Fractional Interest Ownership (1/15) Green Homes & Green Mortgages (6/15) Historic Properties (3/13) Hoarding and Real Estate (9/15) Home Automation (3/15) Home Inspections (3/14) Home Owners Associations (HOAs) (10/11) Housing Trust Funds (8/14)

                

Impact of Legalized Marijuana (9/15) Lease-Option Purchases (9/14) Listing & Selling Luxury Properties (6/14) Meth Labs (7/15) Millennial Home Buyers (9/15) Mortgage Fraud (9/14) Mortgage Interest Deduction (2/15) Multiple Offers (6/14) Preparing & Staging a House for Sale (1/15) Remodeling (7/14) Schools & the Homebuying Decision (9/15) Seller Financing (6/14) Selling New Homes (8/14) Short Sales (4/15) Small House Movement (6/15) Social Benefits of Homeownership (3/15) The Condominium Market (7/10)


E-Newsletters         

AE INS: News for state and local AEs, as well as attorneys, communication specialists, education specialists, government affairs directors, member service specialists, MLS directors, and regional MLS AEs. Board of Directors INS: Monthly newsletter for the National Association of REALTORS® Board of Directors. Daily News: An opt-in newsletter that rounds up daily headlines from around the country, for REALTORS® and AEs available at the Update Your E-mail Preferences page of of REALTOR.org HouseLogic: For consumers and REALTORS® registered at HouseLogic. NAR Weekly Report: An opt-out NAR update for all REALTORS® and AEs. Real Estate Services: A newsletter targeting the needs of diversified real estate firms but available to all REALTORS® and AEs REALTOR® Party News: Realtor Party updates, priorities REALTOR®Mag Business Tips & Trends: An opt-in newsletter covering business best practices; available to REALTORS® and AEs Young Professionals Network (YPN): An e-newsletter update for the 9,000+ REALTORS® registered for YPN. Update Your E-mail Preferences page of REALTOR.org;


Reports


Reports


Reports


Reports


Research with ProQuest


Marketing

 Buyer & Seller Took Kit  Presentations  Postcards

 Infographics


Marketing – Business Letters             

Business Letter Templates* Referral Requests Asking for referrals (DOC: 18 KB) Checking in with past clients (DOC: 17 KB) Referral letter to agent (DOC: 18 KB) Referral letter to client (DOC: 18 KB) Corporate relocation specialist referral (DOC: 18 KB) Farming & Prospecting Expired listings (DOC: 18 KB) For-sale-by-owner prospecting (DOC: 18 KB) Internet lead follow-up (DOC: 14 KB) Land developer prospecting letter (DOC: 17 KB) Neighborhood farming/prospecting (DOC: 16 KB)

            

Pre-foreclosure home prospecting (DOC: 19 KB) Thank you for attending the open house (DOC: 18 KB) Thank you for meeting with me (DOC: 18 KB) Vacant home prospecting (DOC: 18 KB) News & Announcements Changing real estate firms (DOC: 18 KB) End of year holiday letter (DOC: 14 KB) Introduction letter (DOC: 15 KB) Name change announcements (DOC: 14 KB) New business announcement (DOC: 18 KB) New REALTOR® announcement (DOC: 18 KB) Office moves (DOC: 18 KB) Cooperating Agent Follow-Up Letter (DOC: 17 KB)

Don't see the letter you need? Send NAR an email and suggest one.


Marketing

ď‚— Print on Demand (Not Free)


Marketing

 California Association of REALTORS®


Marketing ď‚— REALTOR.com


Blogs – blogs.realtor.org


Blogs – blogs.realtor.org


Blogs – blogs.realtor.org


Blogs – HouseLogic.com


Education

 17 Designations and 7 Certifications

Graph courtesy of South Metro Denver REALTOR® Association


Education


Education


Innovation


Innovation

 Second Century Ventures  BombBomb  DocuSign  SmartZip

 SentriLock  ZipLogix


Innovation


Innovation


Innovation – NARRPR.com  World’s Largest Property Database

 Neighborhood Reports with demographics including    

income and presidential voting patterns Identifies Distressed Properties Tracks FSBO sales for use in CMA RPR APP 24/7 Customer Service


REALTOR Benefits                  

ABR® (Accredited Buyer Representative) American Home Shield Avis Budget Dell DialogTech* DocuSign e-PRO® Certification FCA US LLC (Formerly Chrysler Group LLC) FedEx FedEx Office Hertz® Lenovo Liberty Mutual (Auto, Home and Renter's Insurance) Lowe's Multi Merchant Prepaid Card NAR's Green Designation OfficeMax

                   

Placester Rackspace* REALTOR Team Store® REALTOR® Credit Card REALTORS® Federal Credit Union REALTORS® Insurance Marketplace Drug Card America Major Medical Health Insurance Exchange Members Supplemental Health Plans REALTORS® Dental Insurance SMART Temporary Health Insurance SentriLock SFR (Short Sales and Foreclosure) Sprint SRES® (Seniors Real Estate Specialist) Victor O. Schinnerer & Company, Inc Xceligent Xerox zipForm® Plus zipTMS™


Lowe’s


Placester -- $5 per month


REALTORS速 Federal Credit Union


MVP: Member Value Plus


Advocacy


REALTOR速 Action Center


APPS             

Member Guide (iPhone & iPad, Android) NAR Action Center App (iPhone & iPad, Android) REALTOR® Magazine (iPhone & iPad, Android) REALTORS® Conference & Expo (iPhone & iPad, Android) NAR Legislative (iPhone & iPad, Android) eBooks from NAR's Virtual Library (iPhone & iPad, Android) MID Calculator App (iPhone & iPad) realtor.com® Real Estate App (iPhone & iPad, Android, Windows Phone) realtor.com® Rentals App (iPhone & iPad, Android) realtor.com Mortgage & Finance (iPhone & iPad, Android) RPR Mobile™ (iPhone and Android) Place Tags App (iPhone) IREM Comps App (iPhone and iPad)


NARcheatsheet.com E-Book with all of the links from today’s presentation! Thank You For Attending! Roger Lundy Indianapolis, IN


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