Brooke Rogers Honey GV335 Graphic Design II, Spring 21’
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Project Introductory Page Honey is an all natural organic body care brand that just launched their new body butter hand lotion. The packaging design consists of a minimal, natural design with a neutral color palette that will attract the designated target market of Honey through the primary use of social media and word of mouth marketing.
Target Market: - Female - 16-25 - Follows current trends - On most social media platforms - Average income ranging from $5,000 (college student) - 50,000 (young adult)
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Research Top Three Competitors 1. Burt’s Bees • A well known popular organic body care brand with aesthetic packaging. • Marketing strategy focuses on natural ingredients.
2. Bath and Body Works • Known for their eye-catching matching packaging. • Marketing strategy focuses on good smelling products.
3. The Body Shop • Top ranking website when “hand lotion” is searched. Products have a consistent silver packageing. • Marketing strategy focuses on ethical business, social empowerment, and changing beauty standards.
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Inspiration
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Mood Board
Color Palette Warm neutrals
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Typography Acumin Variable Concept ABCDEFGHI JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Brittany Signature ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz
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Ideation The Big Idea Honey is a body care brand that has aesthetically pleasing packaging and uses natural ingredients in order to achieve beautiful skin. Creative Strategy 1. Create package design 2. Send to influencers in PR packages 3. Sneak peak close up advertisements of design and product on social media platforms 4. Reveal on social media on the same day product goes live 5. Continue to promote product through sponsored advertisements on social media and in store signs. The Concept An original natural package design for Honey’s newly launched body butter hand lotion that will gain the interest of current and prospective customers.
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Sketches
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In Progress
Honey
Back
Front
Left
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Right
Critique Revised Concept An original, unique package design that encorporates dripping Honey for their newly launched body butter hand lotion that will gain the interest of current and prospective customers. Revised Design After listening to suggestions from my peers, I decided to add dripping honey and more descriptive information about the product to convey its organic aspect. The dripping honey is an element that relates back to the brand just as the honeycomb pattern does. Adding additional information about the organic ingredients will attract the target audience because they want to buy organic products and brands.
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Honey
The Final Design
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