Best PR Tools for Public Relations Executives and Startups
As any busy PR executive knows, it’s useful to have a set of “go to” digital tools to help out for any situation. Whether you are trying to get maximum distribution for your press release, connect with influencers in your industry, or find exactly the right journalist to write about your company, these are the three best PR tools for PR executives and startups. #1: NewswireNEXT | Press Release Distribution Service Your primary concern as a public relations executive, of course, is to make sure that your press releases are getting out to the right sources, the right media outlets and the right search engines. What NewswireNEXT.com offers is a complete one-stop solution for all of your press release needs – you get guaranteed placement on top-tier news and business sites, as well as all the organic PR outreach you can handle. Best of all, NewswireNEXT makes it possible to optimize all of your press releases for the modern mobile and social landscape. Remember when companies used to send out generic, text-only press releases and hope for distribution? Those days are long over. NewswireNEXT makes it possible
to distribute your press releases for news outlets, business publications, niche blogs, Goggle News, Bing News, social media sites and mobile platforms like Apple News, Google AMP and Facebook Instant Articles. #2: Traackr | Influencer Management In today’s digital marketing world, it’s not just journalists that your company needs to reach – it’s also the growing number of bloggers and social media influencers who can get your company talked about on all the most important social networks, such as Facebook and Instagram. But who has the time to track down all these influencers, especially since so many of them are located within very specialized niches? That’s where Traackr can help out – it is a tool for searching all of the major social networks and other digital ecosystems where these influencers are hanging out. Using Traackr makes it relatively easy to get your influencer marketing program up and running. These influencers can provide a real boost in getting the word out about your company. #3: Muck Rack | Track & Target Journalists And, of course, you’ll want to build relationships with journalists who attend industry events and who write about your company and its competitors. Enter Muck Rack – a very easy way to connect with journalists and bloggers. It enables you to search a comprehensive database of possible journalists, and then drill-down by subject matter expertise. One great feature of Muck Rack is the ability to see what people are writing about in real-time, as well as to integrate Muck Rack into your social media activity. This is helpful because many journalists will start tweeting about a certain company or a certain topic before they start to write about it, and you’ll know about this before anyone else. That makes it much easier to become part of the conversation, and to make your company the subject of a story. Final Words Using all three of these digital PR tools, you can markedly increase the scale and scope of your public relations activities. You’ll save time and money, freeing yourself up to take your company to the next level.