Welcome to Hotel Real Estate

Welcome to Hotel Real Estate

Because this is the hotel issue, we asked Realty ONE Group ONE LUXE agents around the world how they think running a real estate business is similar to operating a luxury hotel. Here’s what they had to say:

Consistency & Keeping the Team Happy

I worked in the fitness center at the Ritz when I was in high school. I hated it. I had to go into a walk-in freezer at 5 a.m. (anyone who lives in the Northeast knows this is the last thing you want to do on a winter morning) to grab fresh, cold apples. Plus, my immediate supervisor wasn’t exactly a charmer. What I learned is that if your people are happy, they provide exceptional service. The other thing I learned was that you have to be available even if you can’t help with what the client needs immediately. The extra step and consistency is key – like fresh, cold apples every morning, even on a cold winter day.

-Cameron Nikkhah, Realty ONE Group Capital, McLean, VA

Concierge -Style Service for a Relaxing Move

The “gotta have” and “wanna have” list covers both partners, the kids and the pets. We review each home with respect to this list. You locate their local top 10 restaurants, shopping and more. Each home is measured against this. I have the vendors call the client with plans to paint and improve, and the vendor already knows what the “need” is for the space before they call. Pictures are also provided to the vendor. The client chases nothing. There is a full three days of food and beverage stocked in the home at move-in, after they’ve completed a survey of their favorite food, snacks and beverages, and we use color coded “dots” for each space so the movers know exactly where everything goes. Clients get about 400 different dots when they are moving, so coming into the space is smooth. And, of course, the home is professionally cleaned prior to the move-in. The home has its own website (login required) with the floor plan, and it lists local amenities, referrals, related websites or apps and more. We even program the vehicles to the garage doors and gates.

-Brian White, Realty ONE Group Chandler, Chandler, AZ

Going Above and Beyond

When you work in real estate – like at a luxury hotel – you are in the relationship business, entrusted to exceed expectations.

-Tanya Cosmini, Realty ONE Group Elevate, St. Augustine, FL

A Commitment to Excellence

The biggest differentiator between a real estate agent and a real estate professional is one’s steadfast commitment to excellence in all things. Becoming a real estate agent is rather simple, but distinguishing yourself as a real estate professional requires grit, determination, commitment, impeccable communication skills, education, and hard work. Running a real estate business is not for the faint of heart! However, I believe there are many parallels between running a five-star luxury hotel and maintaining a successful real estate business.

First and foremost, client satisfaction and retention must remain a focal point of daily tasks and operation; without this, a real estate business will flop. Secondly, and just as important, an unwavering commitment to excellence in communication, follow-up, attention to detail, negotiation, and availability is a must. Third and finally, having the wherewithal to "go the extra mile" is imperative.

When I take on a new client, either seller or buyer, I set the stage early. I inform my client that should they proceed to hire me, I'll be working hard for a five-star review. I remind my clients throughout the process that when all is said and done, I want nothing more than our experience together to be memorable and worth referring/recommending to friends and family.

-Blake Johnson, Realty ONE Group Music City - Franklin, Nashville, TN

An Exceptional Experience

The world of hospitality is applicable to ONE LUXE because like luxury hotels, we deliver a personalized service. We want our client to feel at home, open up and explain their needs. We do this by creating a memorable experience inside and outside of our office. I organize airport pick-ups and make bookings for lunch and dinner to cater to clients’ needs just like a concierge. After two or three days, they accept me almost like a family member and during this process I can discover their exact needs and deliver a carefully selected product for them.

-Itsvan Pasku, Realty ONE Group Spain, Málaga, Andalusia, Spain

Service Catered to Clients’ Needs

We are only as good as our client's feedback! If we resolve problems and show them that how they feel matters, they'll become our clients for life! We need positive reviews just like a luxury hotel. Other people's opinions of our services affect our business, so we must go the extra mile to ensure our clients see our value and worth!

Ersula HayGood, Realty ONE Group Elements - Columbus, Columbus, OH

High Standards and an Extraordinary Reputation

Running a real estate business and a luxury hotel share several similarities, particularly in terms of providing exceptional service and creating a memorable experience for clients and guests. Both businesses focus on customer service, attention to detail, the creation of memorable experiences, relationship-building, reputation and branding, high standards and quality control.

- Ximena Villarreal, Realty ONE Group Estates, Pembroke Pines, FL

We hope you had a ONEderful stay.