Marketing Plan Of Action - Inspired Living

Marketing Plan Action of

Our Mission

To deliver the highest quality of service. We conduct business with transparency and will always look out for the best interests and goals of our clients. We are seasoned agents who are fun, rarely boring and strive to make your next move a happy smooth experience. Inspired living envisions itself as more than just real estate agents; we are a lifestyle company committed to informing and connecting with our clients and the community.

Craig, Gretchen & Tracey

Get to Know Us

Gretchen was born and raised in Ohio and graduated from Ohio University with a BA in Marketing. She brings it all when working with her clients to help them achieve their real estate goals and dreams. Negotiation for smooth transactions is at the top of her priority list and her clients can rest easy knowing that Gretchen is giving 100% to get the job done with the utmost care.

In her free time, you will find Gretchen cheering on the sideline for her two adorable, energetic boys who play lacrosse, football, and basketball. She has a passion for the Colorado outdoors – hiking, biking, and enjoying a great concert at Red Rocks.

Tracey was born and raised in the Chicago area and graduated from Purdue University in West Lafayette, Indiana with a BS in Business Management. She has been a home buyer and seller in 5 states, and thanks to that life experience, she has a clear understanding not just of how stressful this life change can be, but how much a really positive real estate relationship can help with the transition. Tracey employs a nopressure approach, will never compromise service for volume and is known for being patient, fun and a true advocate for her clients.

Entering real estate in 2009, I initially assisted sellers during the foreclosure crisis. My role evolved to include staging properties, setting list prices, and navigating multiple-offer scenarios in the dynamic market. I've guided first-time homebuyers through down payment assistance programs and assisted seasoned buyers in acquiring homes and investment properties.

Achievements include earning "Rookie of the Year" at Keller Williams Realty and becoming a "Top Producer" with 200 transactions closed in three years. Leading a substantial team, I oversaw 350 agents and owned three Keller Williams International franchises. As an avid investor, I passionately advocate for real estate ownership as the most effective way to build wealth and passive income, rooted in both personal and professional experiences reflecting a lifelong commitment to the industry's enduring power.

What our clients are saying...

We sold our house in a week and a half, enough said! My family and I are relocating to another state and already purchased another home, and had 30 days to sell ours on contingency We know Craig from church so we knew we would be working with a friend, but had no idea he also had a team of people in Gretchen and Tracey and others that would help with everything We told him our situation and he got the ball rolling right away from pictures, to a free staging consultant, and even lending us staging items. To say they went above and beyond would be an understatement. On top of that, Craig is very knowledgeable. His years of experience were evident when he had to teach the buyers agent on how to properly write a contract There were things he found written incorrectly that could have led to us paying extra! We can't thank Craig, and Inspired Living Group enough for selling our house, the easiest part of us relocatingMicael A

Gretchen is amazing, always present and in tune with what I'm looking for and what can work best for the circumstances presented She is totally professional, personable and easy to work with It has been and continues to be a pleasure to work with Gretchen. - Judi T

We absolutely loved Tracey She was very honest, knowledgeable and personable We felt very comfortable with her and always knew that she had our best interest at heart I cannot say enough about her professionalism She was very down to earth and had a sense of humor (which are quality's that are very important to us) and always listened and respected our questions and concerns. We definitely will recommend Tracey to our friends and hope to work with her in the future.

I recently had the pleasure of working with Gretchen Ptacek and Tracey Witte to sell my elderly Mother’s home From start to finish, it was an absolute pleasure! From my initial conversations with Gretchen and Tracey and throughout the whole process, they were such professionals. They were highly knowledgeable about the local market and made sure I always felt like a priority. At each step in the whole process, they came through with their commitment to excellence Tracey’s negotiation skills were first-rate Gretchen went out of her way to ensure every detail was taken care of to get the house ready for sale date, and arranging everything else needed to get the house ready for closing date.

Throughout our journey, Gretchen and Tracey demonstrated immense patience and understanding of my situation They went out of their way to provide me with extra resources and various options I could consider when making decisions

I’m incredibly pleased with the service I received from Inspired/Living Home Group or the sale of my Mom’s home. The selling process can be daunting, but this incredible team was fantastic every step of the way. They answered all my questions with in-depth explanations, ensuring I fully understood what I was doing and why it was necessary

They were always available and communicated how each part of the whole process would move forward They also profoundly understood the housing market in my area, which allowed us to get this house sold and, exceeded my expectations.

Beyond their expertise and professionalism, the team was amicable and kind throughout my home selling process Their experience, knowledge and patient approach made this otherwise stressful event a smooth and extremely successful process I highly recommend Gretchen and Tracey to anyone looking for topnotch real estate services, this is your team!!! - Jeanette M

Finding Buyer

Buyers find the home they purchase primarily by looking on the internet and working with real estate agents. The savviest marketing plan is one that targets the channels buyers are already using to find homes. Inspired Living uses social media marketing as well as many other websites to promote the upcoming sale of your property. From optimized internet exposure to networking with local agents, we'll work diligently to find your buyer as fast and efficiently as possible. We advertise your open house (if you choose to have one), home details, photos and video in the marketing of your property. We also use our relationships with other real estate agents, our sphere of previous clients as well as prospecting to actively search for buyers for your home.

HOW BUYERS FIND THEIR HOME

National Association of REALTORS®

Profile of Home Buyers and Sellers 2018 Real Estate Agent

Yard Sign/Open House Sign

Friend, Relative or Neighbor

Home Builder or Their Agent

Directly from Sellers

Print Newspaper Advertisement

Home Book or Magazine

*HOME

Marketing

The System

STAGING CONSULTATION

To ensure the "wow factor" , if needed an we pay for a 1 hour professional staging consultation to prepare your home for sale. Our stager will walk you through all the details to make the property "show" ready and appeal to the maximum amount of buyers. Additionally, staging emphasizes a property’s strengths & minimizes its weak points. Some properties may not receive staging consult.

*PROFESSIONAL HIGH QUALITY PHOTOGRAPHY

Our Listing Concierge will schedule your high definition professional images. Crisp, clear photos will make your property pop and maximize visual appeal to best show case your home in our pristine marketing & advertising. We work with highly qualified, professionally trained real estate photographers who specialize in making your house look its absolute best.

*PROFESSIONAL PROPERTY LANDING PAGE

We design a landing page with a unique URL & QR Code. The landing page includes property information,photographs,and location

*CUSTOM PRINT

MARKETING

Professionally designed and high quality printed brochures and/or flyers may be provided to display in all our listings. "Just Listed" or "Open House" announcements may be provided to neighbors and friends to give them the news that your home is on the market. Furthemore, we may present feature cards designed to accentuate the standout features of the home.

*On an as needed basis

While this plan is often ideal for properties with strong presentation potential, we are fully prepared to tailor our approach to best suit your specific property.

Your home will be featured on our social media pages, including Facebook and Instagram advertisements. "Coming Soon" and/or "Just Listed" promotions.

INTERNET EXPOSURE

98% of all consumers view properties on the internet prior to purchasing. When you list with us, we'll have your property marketed with great information and beautiful pictures online 24/7 through hundreds of the most popular search sites for maximum exposure.

Placement of the "For Sale" Sign in your yard will attract the attention of neighbors and nearby traffic.

Remote showing convenience that texts/calls/emails sellers to make sure they know about showings ASAP. We follow up for feedback weekly.

Conducted by trained agents and advertised through the MLS . In addition to the MLS marketing, trained agents may also opt to utilize social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

On Market the

BUYER SCREENING

We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating the "Lookie Loos". All buyers are screened before any offer is considered.

QUICK & RELIABLE RESPONSIVENESS

We promise to return all calls, emails & text promptly. Customer service & client education is our #1 goal.

SKILLED NEGOTIATING

You need skilled negotiators like us handling the complexities that often occur in real estate transactions. We will offer you options every step of the way; we follow our clients lead. Your best interest is our best interest, and we will represent you in every phase of the transaction.

PRINTED MARKETING

ONLINE ACTIVITY MONITORING

We will track how many hits your listing generates and respond to all online inquires promptly.

Digital Marketing That Drives Results

As mentioned earlier, 98% of buyers look online at some point in their home search so, mastering the digital space is a must. Our suite of technology driven marketing tools in combination with our market expertise will deliver optimized search results on the MLS, social media, and email campaigns to ensure your listing stands out. It is our goal to provide innovative digital marketing strategies to ensure the right buyers find your property.

Custom Marketing Plan That Drives Results

The custom marketing plan is specifically prepared for your property. We combine the necessary combination of items from The Marketing System; it's in the details. While on the Market, you can expect a top notch agreed upon Custom Marketing Plan to be performed on your property. We will keep you informed throughout the entire selling process. Not all properties are right for every person so, every property needs a unique and custom marketing plan to drive the most traffic and attract serious buyers.

CHOOSING THE RIGHT LIST PRICE IS CRITICAL

Our Promise

Our promise is to provide you with the most exceptional real estate experience. Throughout this transaction, we will be checking in with you to make sure we are delivering on our promise.

When we deliver on our promise, I am going to ask that you do two things:

1. Provide us a 5-star review.

2. Refer someone you know to us who is looking to buy or sell a home.

Attheclosingtable,ourgoalisforyoutofeelthattheexperienceofsellingyourhomeexceededall yourexpectations,sothroughoutallofourinteractions–fromlistingtoclosing–wewillworkhard toachievethatgoal.

Whenyouchooseourteamasyourpartner,youarenotjustgettingatrusted,respectedagents–youaregettingateamoflocalexpertswhoarepassionateaboutservingourcommunityandthose whocallithome.

We're ready to help you!