P R T F O o L I O R O H I N I Y U VA R A J
TRANSNAV Scope of work | Brand Identity CONCEPT Logo is a bold, simple, graphic statement. It signifies the first two letters from transnav, which is T and N. As a whole the graphic elements represent 3 triangles, that represents wholeness, intergratity and denoting systematic view of nature and universe to reinforce credibility. It’s a guarantee of wholeness in the quality that unites our diverse products and services.
TORQ Scope of work | Brand Identity Brand identity for an Investment banking company. Showcasing their sister concern incorporated within their logo was the key. CONCEPT I have portrayed the birth of the new company through the cut-off from leter “Q” which looks as if it’s seperating from the parent company element but still a part of the whole entity.
SHIPMART Scope of work | Brand Identity Brand identity catering a digital platform connceting vendors and suppliers in the shipping industry for much transparent and smooth transactions. CONCEPT I have portrayed the idea of incommining and outgoing transcations through use of symbols which also inturn depicts the letter ‘S’ and ‘M’ forming Shipmart.
MARINE NETWORK Scope of work | Brand Identity Brand identity developed for professional newtworking platform connecting job seekers and organisation in the feild of Marine. CONCEPT The logo is crafted on a simple concept using monogram ‘M’ depicting the term Marine tagged along with a tie to portray the idea of finding jobs as well as givng an outlook denoting professional platform.
NILA AROMATHERAPY Scope of work | ReBranding Brand identity revised and repositioned in-oder to align the brand to the brand values and strategise the brand to its barnd architecture as this is appropriate for a small local brand whose product range is related and wide. It facilitates jumpstarting new products and builds wider brand name awareness across all product lines
MARINE NETWORK Scope of work | Brand Identity Brand identity developed for professional newtworking platform connecting job seekers and organisation in the feild of Marine. CONCEPT The logo is crafted on a simple concept using monogram ‘M’ depicting the term Marine tagged along with a tie to portray the idea of finding jobs as well as givng an outlook denoting professional platform.
EVENT IDENTITY | HILTON 100TH YEAR EVENT Scope of work | Event Identity This project is for Hilton’s 100th Year Event celebration. The theme given was CELEBRATION. I’m using fireworks as the key concept to depict the theme to bring in the feel of celebration with strictly sticking on to the HILTON’s corporate look and feel, using their brand elements.
EVENT IDENTITY | HILTON CONFERENCE Scope of work | Event Identity This project is for Hilton for their annual Finance conference. The theme given was INNOVATION. I have used experiemental typography to depict the idea of innovation.
BRAND GRAPHICS
REBRANDING | NAUMI HOTELS Scope of work | Brand Identity This project is for Naumi group of Hotels. I worked on the brand personailty and developing brand graphics and aligning the visual identity to be in line with the brand’s tone of voice.
CHEEZY POSTCARDS/HOTEL TURNDOWN CARDS
EVENT SINGAGES
PRUCONNECT, PRUDENTIAL 2019 CLIENT WORK, 2019 Scope of work | Event Identity This project was for Pruconnect’s Town hall event. I created the key visual indentiy of the event and worked in developing the overall visual assests for this event.
EVENT IDENTITY
EVENT MAP
GAME CARDS
STAGE BACKDROP