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RAJESH CORP IDENTITY Omniscient Communications Mumbai
TAKING THE LEGACY AHEAD IN BUILDING A BRAND NEW FUTURE
BRAND VALUES Trust Experience High Aspirations Modern Vibrant Old Yet Young
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The Rationale
The new symbol is a visualization of the transition of Rajesh Builders into a new and a vibrant era building from a formidable past. It is conceived to further establish the trust earned by the company for over 50 years but while aspiring much higher for the future. The new mark is a metamorphosis of the Hindi alphabet ‘Ra’ into the English alphabet ‘R’ which is a visual representation of the inception of the new ‘Rajesh Corp’ from the old ‘Rajesh Builders.’ The logo is a simple yet a dynamic mark. It is well crafted to make it stand out in front of the competitors.
Trust
Brand
Experience
Aspirations
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New
Platform
Ideas
Traditional
Modern
Stable
Dynamic
Professional
Passion
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The Director Omniscient Communications 353 Brindavan Vallabh Baug Lane Ghatkopar (E) Mumbai 400 077 24 August 2009
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Dear Trenz Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla Spraadshaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos. Sincerely yours
Rajesh Patel Chairman
+91 22 67359900 | info@rajeshcorp.com | www.rajeshcorp.com R B House| Off Andheri Kurla Road | MIDC | Cross Road B | JB Nagar | Andheri (E) | Mumbai 400059
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Rajesh Corp R B House Off Andheri Kurla Road MIDC Cross Road B J B Nagar, Andheri (E) Mumbai 400059 T. +91 22 67359900 Rajesh Corp R B Houseinfo@rajeshcorp.com Off Andheri Kurla Road www.rajeshcorp.com MIDC Cross Road B J B Nagar, Andheri (E) Mumbai 400059 T. +91 22 67359900
info@rajeshcorp.com www.rajeshcorp.com
Rajesh Patel
Managing Director
Rajesh Patel
Managing Director
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RAJESH CORP IDENTITY Omniscient Communications Mumbai
RAJESH CORP
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Flexible Identity
In this age brands have to keep themselves highly active to meet the changing demands of the consumers and to stay alive in the market. Hence they need a visual language which is engaging, interactive and adaptable so as live with the changing time, changing needs and changing consumers. Hence Rajesh Corp new identity is derived from a cutting edge system which has the ability to adapt it self to the various buildings projects it is involved in.
The Logo
Buildings in their creative sense are all about standing structures, Forms, Patterns, Textures, Materials and Lighting. Hence the new identity system reflects all of these and individually celebrates each of the buildings designed by Rajesh Corp.
The Colour & Look
As each structure communicates something special and is designed to provide a certain lifestyle. The look and feel, the colours and the patterns can therfore be derived from individual building projects.
Trust
Brand
Experience
Aspirations
Old
New
Platform
Ideas
Traditional
Modern
Stable
Dynamic
Professional
Passion
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Rajesh Patel Managing Director
RAJESH CORP The Director Omniscient Communications 353 Brindavan Vallabh Baug Lane Ghatkopar (E) Mumbai 400 077 24 August 2009
RAJESH CORP
R B House Off Andheri Kurla Road MIDC Cross Road B J B Nagar, Andheri (E) Mumbai 400059 T. +91 22 67359900 info@rajeshcorp.com www.rajeshcorp.com
Dear Trenz Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla Spraadshaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos. Sincerely yours
Rajesh Patel Chairman
+91 22 67359900 | info@rajeshcorp.com | www.rajeshcorp.com R B House| Off Andheri Kurla Road | MIDC | Cross Road B | JB Nagar Andheri (E) | Mumbai 59
Rajesh Patel Managing Director
RAJESH CORP
R B House Off Andheri Kurla Road MIDC Cross Road B J B Nagar, Andheri (E) Mumbai 400059 T. +91 22 67359900 info@rajeshcorp.com www.rajeshcorp.com
THANK YOU