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The imporTance of a Global mindseT
The economic Landscape of the world is changing rapidly and becoming increasing global.
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The economic Landscape of the world is changing rapidly and becoming increasing global.
Rohit Wadhwani |
The economic Landscape of the world is changing rapidly and becoming increasing global.
-The process of globalization forces companies and individuals to develop Global Mindset
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Mindset
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Mindset A “mindset� is the way we, whether as individuals or organizations, observe and make sense of the world around us.
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Mindset We are:
Selective
Biased
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Mindset We are: ď ˝
Selective
ď ˝
Biased ...in what we observe and how we interpret it, usually as a result of our experience.
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Global Mindset
?
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Global Mindset ď ˝
A firm that wants global presence must develop a global mindset if it is to recognize and capitalize on opportunities for expanding its market
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Firm Mindset A firm mindset shapes perception in virtually every area:
How nature & opportunity space is ? Who the customer is ? How consumer needs are changing ? Who the firm really competes with ? What technologies are central to the industry ? .....
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Global Mindset
It is useful to examine its opposite: ď ˝
Ethnocentric mindset
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Global Mindset Operating Organization
Rest on a foundation of openess Operates on the premise that cultures can be different wthout being better or worse than one another Such an organization dedicates itself to becomin well informe about different value systems, different norm of behavior, and different norms of behaviour, and different assumption regarding reality It accepts diversity and heterogenity as natural and as sources of opportunity and strength rather than as necessary evils.
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Global managers
Exceptionally open mind Respect how different countries do things Have an imagination to appriciate why they do them that way
......But they are also incisive; they push the limits of the culture.
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Does the organization have a global mindset ?
a leader in discovering new world market opputunities
İs the employee pool diverse?
national identity or does it have a universal İdentity?
Compeate worldwide?
İs it nationality selective?
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Coca cola-Does this company have a global mindset?
Coca cola company example ivolved in investing in China, Mexico, İndia and Brazil which are high growth markets . employees come from over the world. Over 86% of employees foreign. identity is now global . Coca cola compeates worldwıde 80 % of the operating income comes from international operations. Muthar kent is Turkish and has risen through the ranks to become CEO of Coca Cola.
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How to foster a global mindset
Career Ladders should reward international experience
Chief executives background to be international and diverse
Diversify meeting locations.
Diversify employee pool.
Memebrs of board of directors to have international experience and linguistic skills other than their own. Rohit Wadhwani |
Contribution of a global mindset
Change in the economic landscape of the world or Globalization.
Medium to large sized companies can benefit most by having a global mindset.
New oppurtunities not just in home markets but abroad.
Abillty to seek out and capitalize on these oppurtunıtıes
Global mındset one of the maın components in the intelligence required to capitalize on the oppurtunities.
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Thank you
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