Dear Business Leader, As an admitted optimization addict, I saw an opportunity to create a different kind of agency, one solely focused on helping clients drive maximum growth and achieve extraordinary results. I’m passionate about helping companies evolve to their full potential, and then some. Everyone at ROI is focused on and committed to helping your business become greater. Each company has a set of building blocks that determine its strengths and character. These building blocks are the company’s DNA – the people, processes and technologies that make it tick. At ROI DNA, we dig deeper into our clients’ DNA, unearth key elements and elevate them with our expert services. The result? Organic evolution and powerful, sustainable, quantifiable growth. Our model works. We can prove it. Throughout this booklet, we will show you real world results that illustrate our prowess with both B2B and B2C markets. You get results, because our solutions are tailored precisely to your needs. We look forward to helping your business grow. Sincerely,
Matt Quirie CEO
What we have to offer A full range of services proven to drive optimal results
Creative and Design
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SEM
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Multi-platform Design
Campaign Development
Display Ads
Outsourced Program Management
Identity Design
New Targets Development
UI/UX Design
Bid and Creative Management
SEO
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Email Marketing
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Organic Traffic Acquisition
List Development and Management
New Market Identification
Client Management
Code Analysis and Optimization
Campaign and Editorial Calendar
Complete Service Management
Creative Development
Display Advertising
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Affiliate Marketing
Real-Time Bidding
Program Development
Comprehensive Data
Affiliate Acquisition
Inventory Flexibility
Creative Development
Multi-Layer Optimization
Campaign Management
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Engineering
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Back-end Architecture and Systems Software and Web Development Growth Platforms Multi-platform Coding
Branding
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Business Assessment Brand Development Engagement Strategy Go-To-Market Strategy
Social Media Campaign Development Community Management Facebook Presence Brand Enhancement
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Creative and Design More than meets the eye
Creative and Design More than meets the eye
First impressions matter. More than ever, prospects and consumers are demanding better marketing experiences that help them make the right decisions. ROI DNA offers best-in-class experiences that excite, guide, and deliver value. We create designs that draw people in and drive results. How we’re different | Beauty that works Creative work can be powerful or confusing, effective or selfindulgent. ROI DNA hires creatives who love the intersection of form and function. We understand how to create visuals integrated with copy to inspire action. Our team consistently delivers elevated results by using its extensive knowledge of best practices coupled with rich, intuitive experiential design. Further, we’ve demonstrated this ability across virtually every medium and platform.
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Multi-platform Design
Identity Design
Web
Logo development
Mobile and mobile apps
Brand evolution
Tablets
Portfolio brand design
Print mediums
Family branding
Display Ads
UI/UX Design
HTML 5
Brochureware
Java
Commerce sites
Flash
Landing pages and microsites
Video
Multi-platform design
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Search Engine Optimization (SEO) Natural search shouldn’t be a “black box”
Search Engine Optimization (SEO) Natural search shouldn’t be a “black box”
Many SEO practitioners keep their clients in the dark about what exactly it is they’re doing. It’s no wonder that marketers can be skeptical of SEO practitioners selling these “mysterious processes.” SEO is constantly changing and evolving to reflect new algorithms and market dynamics. ROI DNA understands this and believes that every client deserves to be kept in the loop. How we’re different | Speed and transparency matter The building blocks of a powerful SEO program remain a constant even though the precise characteristics rewarded by search engines may be in constant flux. We’re experts at understanding what sorts of characteristics and changes drive the greatest benefits. We are relentless in our dedication to continuous improvement. We keep you constantly informed of what we are doing and why it matters. Plus, our team works in collaboration with the leading search providers to ensure that our clients are ready for algorithm changes even before they occur.
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Organic Traffic Acquisition
Code Analysis and Optimization
Strategy to grow relevance of content
Existing site and presence assessment
Traffic quality analysis
Code and content development
Page design
Text, photo, and video optimization
Site redesign
Page and word level analysis
New Market Identification
Complete Services Management
Multi-target content development
Turnkey solutions
Buy path analysis
Staff “loans�
Cross-platform optimization
Full reporting
Page rank analysis by target and word
Continuous improvement modeling
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Display Advertising Delivering timely messaging that always hits the mark
Display Advertising Delivering timely messaging that always hits the mark
Our display team harnesses one of the industry’s best real time bidding (RTB) advertising technology programs, ensuring that your brand messaging is on-target and delivered efficiently. We double up on demand side platform (DSP) technology, capitalizing on the best opportunities the market has to offer. How we’re different | Greater Access, Greater Flexibility Two DSPs – dynamic and manual – ensure that our data is upto-the-second and ready to be aligned precisely with your brand messaging. We’re in the accounts alongside our algorithm, tweaking placements manually for optimal results. Our team works directly with data exchanges, providing us with access to far more inventory than other networks have. Another plus is our technology-agnostic platform – our work translates seamlessly across desktop, mobile or tablet interfaces. Analytics are customizable to client data and needs.
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Real-Time Bidding
Comprehensive Data
Two DSP efficiency
First Party Data
All leading exchanges
Third Party Data
Standard inventory
Multiple Sources
Specialty units
Data Interactions
Multilayer Optimization
Inventory Flexibility
Real-time dynamic optimization
Portal-based units
Continuous testing of new targets & sites
Leading sites
Comprehensive analytics
Mid tail and long tail sites
Expert manual optimization
Vertical specialty sites
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Paid Search (SEM) It’s time to leverage science and art
Paid Search (SEM) It’s time to leverage science and art
Virtually every company’s search efforts see immediate benefits from SEM. But maximizing success requires much more than a “set it and forget it” SEM program – the marketplace changes literally by the second. In this environment, optimal SEM results require artful expertise combined with the most advanced bid and yield management technology available. How we’re different | People + Platform + Cross Industry Best Practices ROI DNA is highly familiar with every major bid management platform, and adds its own layer of proprietary technology to deliver optimal results. Our team has decades of experience in maximizing performance to any measurable KPI. We apply experience from within your industry plus learning gathered across commerce to ensure that you receive the best return on investment. Finally, copy and campaign development are led by experienced practitioners who understand that technology efforts are maximized by getting the right message to the right person at the right time.
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Campaign Development
New Targets Development
Keyword list development
Segmented messaging
Message testing programs
Attribution modeling
Macro and micro level optimization
Dynamic testing of new words and targets
Google, Yahoo, Bing, and other major search engines
“Longtail� yield management
Program Management
Bid and Creative Management
Program audits
Optimization to any measurable KPI
Turnkey search management
International bid management
Marin Software, Kenshoo, Atlas, DoubleClick
Real-time optimization
Proprietary search platforms
Monthly and quarterly key learnings reports
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Email CRM can work even harder for you
Email CRM can work even harder for you
In the case of nearly every brand, email is the most cost-efficient sales channel. But it takes focused attention and expertise to improve upon a winner. Every aspect of your program needs to be made greater, and then greater still, in order to extract maximum benefit from this critical, under leveraged medium. How we’re different | We make email enticing We consider, results and sales to be one of email’s most attractive aspects of email. Our email experts are relentlessly focused on driving stronger return on email investments. We’ve proven again and again that email can be both a workhorse and a growth channel through more effective prospect acquisition, list optimization, content innovation and proactive editorial calendaring. We apply sequential learning and best practices to improve results every time you field messages.
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List Development/Management
Campaign and Editorial Calendar
Prospect acquisition
Complete program development
List testing and segmentation
Themes identification
Deliverability optimization
Message testing
Database standardization
Dynamic messaging
Client Management
Creative Development
Complete outsourcing service
Content and copy
Contract negotiation
Offer development
Rates renegotiation
Template development
Full reporting and key learnings analysis
Dynamic template design
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Affiliate Marketing Deploy your sales army
Affiliate Marketing Deploy your sales army
Affiliate marketing has been a part of digital almost from the inception of the web. Mastering this complex channel has grown increasingly difficult because so many brands and programs compete for affiliate attention. Many marketers suffer from the misconception that the job is “done” after the recruitment stage. The reality is that sustained sales and growth from this channel require constant attention and focus. How we’re different | Real affiliate partnership ROI DNA fields and develops dozens of affiliate programs with an approach that emphasizes the strongest possible recruitment, proactive relationship management and continuous offer optimization. We start by leveraging our deep partnerships with generalist and specialist “super affiliates”, and work with them regularly to maximize results. By keeping your program consistently on the minds of these leading affiliate properties, we ensure ongoing sales growth.
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Program Development
Creative Development
Existing program assessment
Offer messaging
Program design and redesign
Creative unit development
Competitive offer and program analysis
Affiliate promotions
Program action plans
Static or dynamic creative
Affiliate Acquisition
Outsourced Program Management
Recruit generalist super affiliates
Complete outsourced solutions
Recruit category specialist super affiliates
Proprietary or third party affiliate platforms
Affiliate approval programs
Program calendaring
Offer development
Reporting, analytics, and optimization
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Engineering Good enough simply isn’t anymore
Engineering Good enough simply isn’t anymore
Every day, hundreds of thousands of programmers and coders build the backbones of companies. While these systems may be functional, they aren’t always scalable. Engineering for growth begins with a profound understanding of your business. Additionally, it requires unparalleled expertise at driving results and empowering leaders with the mission critical information they need. Every part counts. How we’re different | Geared toward success The founders of ROI DNA understood from the beginning that technology and information are the most critical components to running a business at full potential. Every member of our team has vast experience building and adapting solutions to drive growth. We’re constantly studying new developments to better understand the practices that maximize results. We don’t focus on a single set of technologies and platforms, every business is different and calls for technology that perfectly dovetails with its needs. For the same reasons, we work with any and every platform. And we never forget the importance of creating scalability. You’re going to need it. We promise.
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Back-end Architecture
Growth Platforms
Overhauls of existing systems
New systems development
Custom implementation
Scalability solutions
Security
Legacy systems re-engineering
Data integrity solutions
Web services implementation
Software and Web Development
Multi-platform Coding
Websites, pages, applications
HTML5
Multi-platform development
Python, Django, Pylons
Full-service testing and QA
Ruby and Rails, C#, ASP.net
New standards compliance
Java, JSP, Node JS, PHP
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Branding The core of businesses that thrive and grow
Branding The core of businesses that thrive and grow
Sound research and efficient planning form the foundation of any effective marketing effort. To achieve the greatest benefits, the research, planning and brand evolution should have business growth as their core objective. Every aspect of what you do should originate from your company’s intent and goals. How we’re different | What works and what matters ROI DNA takes a strategic approach to all client engagements, ensuring that each brand is poised to grow greater. Our unique process ensures that your marketing efforts have the perfect factors to become incredibly successful. Our branding strategy team is driven by an expert understanding of “what works” and a collaborative approach to unearthing what matters in your category, for your brand. We offer a full range of strategic services, from creating and evolving brand identity to defining robust growth platforms and action plans.
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Business Assessment
Engagement Strategy
Brand audit and competitive assessment
Target behavior assessment
Target segmentation
Connection planning
Buyer insights
Communications strategy
Brand success factors
Reputation management
Brand Development
Go-To-Market Strategy
Naming and tagline creation
Priorities planning
Visual positioning
Marketing plans
Verbal positioning
Strategic media
Brand standards and guidelines
Full service planning and buying
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Social Media It’s time to unleash social’s true business potential
Social Media It’s time to unleash social’s true business potential
The possibilities for social as a business driver are enormous. Study after study demonstrates that prospects are spending more and more time in social environments, and are looking to these channels for ideas and recommendations. But these same studies show that most companies are dissatisfied with their current social efforts, believing that the channel should be contributing more to business growth. How we’re different | Social that delivers remarkable results ROI DNA is a first mover in delivering strong results from social media. We marry the desires and needs of people to the sales and business objectives of brands using a combination of best practices and innovative spirit. We partner with both the largest social communities and the most radical solutions providers to create programs wholly focused on meeting business goals. For many of our clients, this combination of expertise and creativity has made social a key growth channel with tremendous potential.
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Campaign Development
Facebook Presence
Social planning
Development and management of profile
Partner and technology identification
Tool and content development
Participation mapping
Performance measurement and reporting
Creative presence development
Continuous optimization
Community Management
Brand Enhancement
End-to-end group management
Recruitment of brand advocates
Prospect acquisition
Evangelism
Consumer dialogue
Brand amplification
Reputation management
Advocate relationship management
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Case Studies
Norton Mobile Security Case Study Helping Norton become the leading mobile security provider
Symantec’s Norton brand has long been an industry-leading provider of internet security and antivirus products – when it comes to computers. Prior to hiring ROI DNA, they were virtually unheard of in the world of mobile security. Looking to drive Norton to the top of organic search results, we developed and recommended a strategy. We brokered the domain purchase, generated interactive widgets, guided content strategy and delivered that content across desktop sites, mobile sites, and social media.
Norton – once
unranked in this realm – became first in search for Symantec’s targeted terms, within the target timeframe. Project Highlights | ROI DNA employed SEO strategy, content and asset development, desktop and mobile site design, and more to boost awareness of Norton’s mobile security platform.
We
delivered social media content, managed a community of followers and ran related ads. We also designed and developed a number of interactive widgets based on live feeds of proprietary Symantec data.
The Results? 1
Norton became the #1 Google ranked website for the search term “mobile security”
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Norton Mobile Security Norton went from off the map to the #1 Google ranked listing for the term “mobile security�. ROI DNA deployed a full combination of category strategy, SEO strategy, content implementation, engineering and design to achieve these results.
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Ning Case Study Emails reinforce brand and recapture customers
Ning, a social platform [acquired by Glam Media in 2011], enlisted ROI DNA to redesign their homepage. Learnings from the multivariate testing for their homepage redesign enabled ROI DNA to swiftly create an email campaign series. The fresh campaign reinforced brand identification and performed extremely well. This retention email series was designed to capture customers who fell out of the buy flow and turn them back into purchasers. Project Highlights | ROI DNA redesigned and restored Ning’s email web presence. We designed a retention email campaign series to leverage learnings from multivariate testing of their previous web design project. We then trained the client to successfully implement the series on Silverpop.
The Results?
20%
increase in conversions 44
$
Ning Email campaigns increased conversions by 20%, recaptured customers, clarified the brand and expanded overall reach.
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BrowserMob Case Study Strategic user-centered design
Founded in 2008, BrowserMob introduced its first website monitoring and load testing product in November of that year. Since then, BrowserMob grew to profitability and was acquired by Neustar Inc. (NYSE: NSR) in July of 2010. Project Highlights | ROI DNA performed a full homepage and logo redesign to better represent BrowserMob and improve user experience. A full site reorganization promoted more intuitive navigation and significantly improved site comprehension and conversions.
The Results? increase in B2B sales
30%
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BrowserMob (Neustar) Strategic user-centered design transformed the learning and buying experience of BrowserMob, instantly lifting conversion rates by more than 30%.
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Malwarebytes Case Study Growing SEM while maintaining ROI
Leading anti-malware software provider Malwarebytes has removed an estimated five billion pieces of malware from customers’ computers.
Malwarebytes harnesses powerful technology to
detect and remove worms, trojans, rootkits, rogues and more while simultaneously scanning for and preventing future attacks. When Malwarebytes needed help growing their SEM program, they turned to ROI DNA. Project Highlights | ROI DNA engages in ongoing SEM and AdWords display work on behalf of Malwarebytes. Additionally, we reworked landing pages and built campaigns in English-speaking countries and EMEA countries. Our SEM work on behalf of Malwarebytes resulted in a 216% increase in conversions and lowered the cost per acquisition. As a result of lower CPA, Malwarebytes saw a 603% increase in profits from SEM between 2011 and 2012.
The Results?
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216% increase
603% increase
in conversions and revenue
in profit
Malwarebytes Ongoing SEM and AdWords display work led to 216% increase in conversions and revenue, and 603% increase in overall profits
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DBVis Case Study Rethinking strategy to drive site traffic organically
Database visualization and management tool DBVis approached ROI DNA for an overhaul of their search engine optimization tactics. Although the site’s organic traffic was consistently increasing, DBVis was unsatisfied with the rate of growth. They enlisted ROI DNA to revise their SEO strategy. Project Highlights | ROI DNA developed a new, in-depth SEO strategy document backed by intensive research and assessments of strengths and weaknesses of DBVis and their competitors. We worked tightly with DBVis’ own SEO team to easily communicate strategy and smoothly implement changes. DBVis was fortunate to have well-written content as a jumping-off point, but it was neither optimized nor organized in a way that search engines could understand. Since implementing ROI DNA’s proposed strategies and tactics, DBVis saw organic search volume jump over 24% in the following year.
The Results? Organic search grew
24%
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DBVis Optimized existing content, organized content to be decipherable to search engines, and saw organic search grow by 24% over the next year
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Norton Internet Security Case Study Driving positive ROI from improved DSPs
Symantec’s sophisticated, highly effective internet and antivirus protection halts most threats in their tracks. But Norton Internet Security’s Mac solution wasn’t getting the exposure it deserved. NIS wanted to increase ROI in this area via display ads and landing pages. They reached out to us to drive brand awareness while targeting several specific audiences. Project Highlights | ROI DNA created direct response online display ads, as well as several landing pages centered on key benefits and price discounts for an array of products. We defined and optimized for three distinct audience funnels, utilizing both algorithm-based and manual optimization and localizing for seven countries and two product lines.
The Results? Into the project’s second month, we’d
already
beaten
expected
ROI range by 30%. With ongoing optimization, it grew to over 50%. We’ve helped NIS achieve greater control, transparency and quality of media placement compared to previous ad buys executed through blind networks.
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50% ROI growth
Norton Internet Security NIS saw 30% ROI growth into the project’s second month, with an ultimate 50% increase from expected range.
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Stitch Fix Case Study A complete back-end overhaul and development system
A totally new way to shop, Stitch Fix is a pioneer of online shopping. Stitch Fix determines customers’ size and style preferences, then delivers a package of boutique-worthy clothes, customized to their taste, striaght to their doors each month. ROI DNA developed a scalable foundation for rapid, strategic growth in Stitch Fix’s online sales marketing. Project Highlights | ROI DNA developed Stitch Fix’s website from the ground up. We performed back-end application development, database creation, front-end engineering and more for a highly functional website ready to support exponential growth. You might say we “tailored” their website perfectly to their brand.
The Results?
4x
product shipments
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Stitch Fix We took Stitch Fix’s entire site from first code to production in under two months, transferred their spreadsheet-based system into a flexible, modern web application, and enabled the client to quadruple shipments in an efficient startup timeframe.
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SOS Online Backup Case Study Evolving brand to drive amazing conversions
SOS Online Backup is a 10 year veteran of the online backup market. With many industry accolades and years of creating advanced, secure online backup, they were looking for a way to evolve their brand in a way that appealed to both consumer and business markets. ROI’s engagement with SOS Online Backup enabled them to build one cohesive brand that spoke directly to each in a unique way. Project Highlights | A 110% increase in B2B sales and a whopping 352% increase in B2C sales. By taking separate yet cohesive approaches to each market, ROI was able to achieve distinct communication channels that not only clarified the brand’s value proposition to each, but also drove revenues to new heights beyond expectations.
The Results?
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SOS Online Backup Created two completely different brand communication approaches that successfully increased both business lines. Worked within existing brand constraints while still delivering a focused and impactful ROI.
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Apsalar Case Study Driving social conversation to the next level
Apsalar is a leading analytics and behavioral targeting startup in the mobile industry. Early on in the growth process, Apsalar chose to use social networking to maximize their market presence. A cohesive communications strategy developed with ROI DNA helped Apsalar become a well-known and respected name in mobile analytics. Project Highlights | When Apsalar sought their latest round of funding – an impressive Series A $5M – the content of the company’s tweets contributed to the venture firm’s interest in Apsalar, proving that social content not only connects you to your customers but to potential investors, partners, and collaborators as well.
The Results?
+ team and client collaboration
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= brain storming
one successful campaign launch
Apsalar Worked closely with founders and team to ensure a successful launch and introduce the company as an industry-leading thinker.
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Ready to get in touch?
CONTACT EMAIL PHONE
Matt Quirie - CEO contact@roidna.com 1.855.4ROIDNA 1.855.476.4362
ADDRESS
333 Bryant Street, Suite LL120 San Francisco, CA 94107
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Here’s why you should.
“The team at ROI DNA delivers! The creative team created stunning website and email designs that are true to the Ning brand. With their unique combination of creativity and analytical skills, the new designs increased conversion rate by 20%.” Christina Lee, Ning
“ROI has been a great partner for us – they stepped up to fill in technological gaps when we desperately needed it. We couldn’t have built our business so quickly without their help and guidance. They are responsive, flexible, and above all, great people.” Katrina Lake, Stitch Fix
“All six of our key product and marketing metrics have improved consistently because of ROI DNA’s insight and execution. More to the point, we simply would not have been able to build this product and company as quickly and effectively without them. And it’s been fun, the support and enthusiasm is unparalleled.” Antony Brydon, Insidr
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